Monday, September 21Digital Marketing Journals

marketing-automation

7 Benefits of Adding Live Chat Software to Your Website | by Vibhu Dhariwal | Sep, 2021
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7 Benefits of Adding Live Chat Software to Your Website | by Vibhu Dhariwal | Sep, 2021

Since the majority of transactions are done online now, more and more businesses have digitized their process to reach more customers.A simple google search will get you infinite results for your query. So, customers have plenty of options to choose from. The key to retaining more prospects on your website is excellent customer service.In this digital era, you can win only if you are proactive and able to solve your visitor’s queries quickly. You must have seen a small pop-up box, usually on the bottom right, which connects you to the available customer care executive. That’s live chat software; it helps you connect with your visitors and customers in real-time. It is considered one of the best growth hacking strategies, especially for eCommerce sites.Do you know that the average response ...
How to Prepare Your Organization for Marketing Automation
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How to Prepare Your Organization for Marketing Automation

Marketing automation strategy has changed the way businesses function, deliver and grow. Automating marketing activities is not only empowering employees by streamlining their workflow and saving time but pacing up marketing processes to enhance customer satisfaction and retention.Marketing automation dates back to 1992. But, it started taking shape in the middle of the 2000s. The impact of marketing automation can be best understood via these insightful facts by Invespro:Marketing automation software helped nearly 80% of marketers increase their leads.Sales productivity rose by 14.5% after marketing automation was introduced in the company with a 12.2% reduction in marketing overload.Time-saving was the biggest benefit of automation, as stated by 74% of respondents.If you also wish to uti...
Why Your Business Must Pay Attention to Instagram Automation Right Now | by Angela Allan | Jul, 2021
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Why Your Business Must Pay Attention to Instagram Automation Right Now | by Angela Allan | Jul, 2021

You’ve probably experienced this before…You open Instagram, and you get that little red notification in the corner.There’s a new message!Could it be someone asking about a product in your online store?Is there a question about colours or sizing?Or maybe they want to know your opening hours…You feel that rush of potentially landing a new sale.So you search through your IG inboxes and find a message from someone named Vivivantsplolenta…Ugh. Another spam message from a bot.Now, this is what has given Instagram Automation, or chatbots, a bad name.Along with this…Click here to watch this video — Medium won’t let me embed it!These spammy message are likely from a bot account, which is spewing out thousands of messages to accounts directing them to another account, to effectively, “buy their sh**...