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Facebook Tests New ‘Community Awards’ to Encourage Engagement in Groups

22Sep

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Tests New ‘Community Awards’ to Encourage Engagement in Groups

Facebook’s trying out another way to boost positive contributions in groups, with a new feature called ‘Community Awards’ now in live testing.As per this screenshot, posted by app researcher Radu Oncescu (and shared by Matt Navarra), Facebook’s Community Awards will enable group admins to give awards to ‘outstanding group comments’. The new prompts are also being shown beneath group posts.The idea is that by rewarding more engaging, more beneficial interactions, that you can encourage individual users to interact more often, while the awards will also highlight to other group members what types of comments you want to see, which could help to improve overall interaction. Facebook’s tried similar group engagement markers in the past, with ‘Top Fan’ and other badge types to recognize...

How to Get Followers on TikTok for Free: 11 Top Tips

20Sep

By Kerri DonaldsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Get Followers on TikTok for Free: 11 Top Tips

Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And better yet, “followable”? Spoiler alert: it’s not so straightforward. If it were, we’d all have gone viral by now. And don’t be fooled by apps that let you buy bots and fake followers. This will only feed your ego and do nothing for your brand awareness. The following tips will show you how to get more followers on TikTok the honest way. Bonus: Download the free...

How to Partner With YouTube Micro-Influencers : Social Media Examiner

19Sep

By Anna SonnenbergNo Comments

facebook, facebook marketing, How To, Influencer Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Partner With YouTube Micro-Influencers : Social Media Examiner

How to Partner With YouTube Micro-Influencers : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE S...

Announcing Adweek’s Acquisition of Social Media Week

15Sep

By SMW StaffNo Comments

business, Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Announcing Adweek’s Acquisition of Social Media Week

January 5th, 2021 Business SMW Staff Since 2009 we’ve made it our mission to help you, our loyal community members, play a pivotal role in an engaged and elevated conversation on the impact of social media on marketing, media and culture. Today, we are thrilled to continue this mission and share that Social Media Week will...

Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs

12Sep

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs

Facebook has published the latest iteration of its State of Small Business report, which measures the ongoing impacts of the pandemic on SMBs, and how the vaccine roll-out is being reflected in sales numbers, employment, and more. The report incorporates direct responses from over 35,189 small business leaders from across the globe, including 10,262 business leaders from the US, with the most recent survey period covering the 19th of July to the 7th of August. And given the impacts of SMBs on the broader economy, this is a crucial pulse of where business sentiment is placed, and what you can expect moving forward. You can download the full, 61-page report here, but in this post, we’ll look at some of the key points.First off, Facebook notes that SMB closure rates have fallen in the...

18 iPhone Photography Tips You Need to Know

10Sep

By Greg SidesNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

18 iPhone Photography Tips You Need to Know

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better. Great photos can help you get noticed on social media — both humans and social media algorithms appreciate interesting visual content. Use these 18 iPhone photography tricks to elevate your game.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.iPhone photography: Composition tips Composition refers to how the visual elements are arranged in your photo. One step towards taking professional iPhone photos is learning a few tips to improve your c...

How to Use LinkedIn Events for Your Next Event : Social Media Examiner

8Sep

By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, linkedin, LinkedIn Events, Social Marketing Strategies, social media, social media marketing, twitter

How to Use LinkedIn Events for Your Next Event : Social Media Examiner

How to Use LinkedIn Events for Your Next Event : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE ...

How Social Media Marketers successfully Run Livestream Stores

7Sep

By Ray Slater BerryNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Social Media Marketers successfully Run Livestream Stores

Social Media has come a long way since the days of teaching ourselves basic HTML and editing a top friends list on a MySpace page. Despite the controversial recent changes many platforms are turning social into more of an e-commerce platform—ahem, Instagram—the change is starting to be accepted, utilized, and social media marketers are beginning to make the most of it. In this article, we’ll explore ways to successfully run Livestream stores to increase sales for your business while building trust and engagement with your social following. What is a Livestream store? A Livestream store is a place where someone can buy a product directly from a live video. It means they never have to leave the video to purchase, and they can ask questions or place requests to the presenter of the...

How to Win Social Media Conversions After The Holiday Rush

5Sep

By Dmytro SpilkaNo Comments

facebook, facebook marketing, Holiday Marketing, Holiday Social Media Marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How to Win Social Media Conversions After The Holiday Rush

If only the world of marketing came with a little respite once in a while. As a chaotic, tumultuous holiday season packed with desperate brainstorming sessions for new holiday slogans, themed ads and special offers draw to a close, marketers find themselves tasked with campaigning their way through the new year lulls. While the transitional months from winter into spring are typically quiet for many businesses spanning retail and eCommerce, more companies are assembling marketing campaigns in order to win customers and maximise profits during the spending downturns of January, February and March. (Image: Statista) As we can see from the chart above, drops in retail sales from the build-up to the festive season into the new year can amount to a 30% fall in purchases among con...

#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom – Amy Porterfield

3Sep

By AmyNo Comments

Business Mindset, entrepreneur, entrepreneurial mindset, facebook, facebook marketing, imposter syndrome, Online Business, podcast, self doubt, Social Marketing Strategies, social media, social media marketing

#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom – Amy Porterfield

Listen To My Latest Podcast Episode: #394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom Listen To My Latest Podcast Episode:#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525...

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

1Sep

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

Fantasy sports have seen a big rise in popularity of late, and as with any trend that Facebook thinks it can take a chunk of, it’s now looking to add a specific fantasy sports element into the Facebook experience, providing another way for users to engage and interact around sportsAs explained by Facebook: “Today, we’re rolling out Facebook Fantasy Games in the US and Canada on the Facebook app for iOS and Android. Facebook Fantasy Games are free, simple prediction games that help fans enjoy sports, TV shows and pop culture content together. These games bring the social fun of traditional fantasy sports to simpler formats that are easy to play for people new to prediction games, while still engaging enough for more seasoned players.”As you can see in the above image, users in the...

How to Add a Link to Instagram Stories (RIP Swipe Up Link)

31Aug

By Paige CooperNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Add a Link to Instagram Stories (RIP Swipe Up Link)

Want to add a link to your Instagram Story? We have good news and bad news. (And then more good news!) The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The bad news is that, so far, you still need 10,000 subscribers or a verified account to get access to link stickers. Which leads us to the OTHER good news: we have a simple hack to add a link even if you don’t have access to link stickers, yet! Read on for all the steps.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.Wait, what was the Instagram swipe up feature? The Instagram swipe up feature helped brands and influencers reach their audi...

How to Improve Your LinkedIn Organic Reach : Social Media Examiner

29Aug

By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

How to Improve Your LinkedIn Organic Reach : Social Media Examiner

How to Improve Your LinkedIn Organic Reach : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECR...

How YouTube is Supporting Black Creators and Artists

26Aug

By Erica PerryNo Comments

artists, Black artists, Black creators, brands, diversity, facebook, facebook marketing, instagram, Marketing, Music, partnersships, Social Marketing Strategies, social media, social media marketing, youtube

How YouTube is Supporting Black Creators and Artists

January 12th, 2021 Marketing Erica Perry Last summer admist the Black Lives Matter Movement and protests in support of George Floyd, YouTube announced the launch of a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. More specifically, the fund h...

#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? – Amy Porterfield

24Aug

By AmyNo Comments

Digital Courses, facebook, facebook marketing, One on one Coaching, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing

#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? – Amy Porterfield

Listen To My Latest Podcast Episode: #392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? Listen To My Latest Podcast Episode:#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Pa...

How to Make Money as a Freelance Social Media Manager

20Aug

By Laura WongNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Make Money as a Freelance Social Media Manager

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.) Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below.Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now.What is a freelance social media manager? A freelance social media manager is a social me...

How to Analyze Your YouTube Ad Performance : Social Media Examiner

17Aug

By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, twitter, youtube, YouTube Ads, YouTube Analytics

How to Analyze Your YouTube Ad Performance : Social Media Examiner

How to Analyze Your YouTube Ad Performance : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS...

Announcing Our First Wave of Speakers for #SMWNYC 2021

14Aug

By SMW StaffNo Comments

Conference, facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Announcing Our First Wave of Speakers for #SMWNYC 2021

January 26th, 2021 Conference SMW Staff We are thrilled to announce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life this May (4-7). Throughout their sessions, you’ll gain actionable insights into the different ways we can use this year to come together as an industry and reinvent the syste...

#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster – Amy Porterfield

12Aug

By AmyNo Comments

7-figure business, digital course, entrepreneur, facebook, facebook marketing, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing

#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster – Amy Porterfield

Listen To My Latest Podcast Episode: #390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster Listen To My Latest Podcast Episode:#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '39752542393089...

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

10Aug

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

Snapchat has published a new overview of its ongoing efforts to combat the spread of misinformation in its app, which also provides some valuable insights into the variance between Snap and other platforms, and why it requires a unique, dedicated approach. While Facebook and Twitter work to contain false information, particularly around vaccine side effects amid the COVID-19 pandemic, Snapchat has largely remained out of the discussion around the same, with its alternative approach to social potentially outlining a framework to better manage news distribution in this respect.Essentially, Snapchat says that it's ultimately seeing success with its approach to misinformation and safety due to the app's design, which is focused on maintaining close connections, as opposed to broadcastin...

How to Determine Influencer Rates in 2021

9Aug

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Determine Influencer Rates in 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8 billion global industry. But what cut of that is your average, non-Kylie Jenner influencer getting per post? Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricin...

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner

5Aug

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][titl...

12 Social Media Metrics You Should Be Tracking

3Aug

By Yash ChawlaniNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

12 Social Media Metrics You Should Be Tracking

If you’re using social media for sales enablement and to promote your business, you have several metrics you need to track whether you’re a large, medium, or small business. Otherwise, you aren’t getting the best out of your social media presence. You might not even be getting your money’s worth. These days, social media is complicated, and you might not know which metrics you should track and which ones to ignore. Here’s a list of the most important social media metrics to watch. What are Social Media Metrics? In short, social media metrics means using data to determine the impact of your social media marketing efforts on your revenue stream. Without them, you won’t have any idea if your work is driving business or not. Why are Social Media Metrics Important? Social media’s gr...

How TikTok is Supporting Creators and Fostering New Talent

2Aug

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How TikTok is Supporting Creators and Fostering New Talent

January 26th, 2021 Marketing Erica Perry With TikTok expected to reach 1.2 billion active users this year, the app is wasting no time executing efforts to foster new talent and double down on its efforts to help its community of creators thrive. This includes helping talent find innovative ways to connect with their audien...

#387: 7 Email Copywriting Tips To Convert Subscribers – Amy Porterfield

31Jul

By AmyNo Comments

email list, email subscribers, facebook, facebook marketing, Online marketing, podcast, sales, sales emails, selling, Social Marketing Strategies, social media, social media marketing

#387: 7 Email Copywriting Tips To Convert Subscribers – Amy Porterfield

Listen To My Latest Podcast Episode: #387: 7 Email Copywriting Tips To Convert Subscribers Listen To My Latest Podcast Episode:#387: 7 Email Copywriting Tips To Convert Subscribers !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b...

The Complete Guide to Using Instagram Stories for Business in 2021

28Jul

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They...

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner

26Jul

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner

Testing Facebook Ad Creative: The Path to Better Sales : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT...

How Pinterest is Expanding its Product Promotion and AR Capabilities

22Jul

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing

How Pinterest is Expanding its Product Promotion and AR Capabilities

January 26th, 2021 Marketing Erica Perry In its recent State of Mobile report, App Annie found that global downloads of Instagram and Pinterest worldwide grew 50 percent and 20 percent YoY, respectively. With the acceleration of e-commerce poised to continue, platforms are doubling their efforts in the space with good rea...

#385: Is A Blog Valuable To Your Business? With Glo Atanmo – Amy Porterfield

21Jul

By AmyNo Comments

facebook, facebook marketing, female travel blog, Online Business, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, travel blog, travel blog websites, travel blogging, travel blogging for beginners

#385: Is A Blog Valuable To Your Business? With Glo Atanmo – Amy Porterfield

Listen To My Latest Podcast Episode: #385: Is A Blog Valuable To Your Business? With Glo Atanmo Listen To My Latest Podcast Episode:#385: Is A Blog Valuable To Your Business? With Glo Atanmo !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!fu...

17Jul

By Julia EscanoNo Comments

facebook, facebook marketing, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Why Piggybacking on Your Brand’s Social Posts is Great for Your Career

Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. If your organization has an employee advocacy program, they probably told you to get on board because it’s great for the company—and whatever is great for the company is great for you, etc, etc. But you’re probably still on the fence because, let’s be honest, it’s yet another thing piled on top of your already full plate. What do you get out of sharing company-approved social media posts anyway, right? It turns ou...

Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner

16Jul

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner

Improving Instagram Engagement to Build Community and Conversions : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][ti...

12Jul

By SMW StaffNo Comments

facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

5 Insights to Chart Your Brand’s Path to Digital Growth in 2021

February 2nd, 2021 Marketing SMW Staff As marketers, it’s easy to find comfort in our respective lanes and fall back on data that validates our assumptions about what will work or not. 2020 proved that in order to be a leader, you must find opportunities to be a challenger. The best way to do this is by constantly bursting...

#384: Should You Write A Book? With Gabby Bernstein – Amy Porterfield

10Jul

By AmyNo Comments

book ideas, book writing format, book writing ideas, book writing tips, book writing tools, Business Mindset, facebook, facebook marketing, how to write a book, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, write a book

#384: Should You Write A Book? With Gabby Bernstein – Amy Porterfield

Listen To My Latest Podcast Episode: #384: Should You Write A Book? With Gabby Bernstein Listen To My Latest Podcast Episode:#384: Should You Write A Book? With Gabby Bernstein !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b,e,v...

TikTok Holds its Lead as the Most Downloaded App Once Again in June

9Jul

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

TikTok Holds its Lead as the Most Downloaded App Once Again in June

Despite ongoing content concerns, data safety issues, and other controversies of varying degree, TikTok was once again the most downloaded non-gaming app in June 2021, according to the latest data from Sensor Tower.That means that TikTok has held onto the top spot for basically all of the past 18 months, with the only two exceptions being November last year, when WhatsApp briefly re-took the top spot, and January this year, when Telegram saw a sudden download surge (as a result of WhatsApp's controversial data privacy update). As per Sensor Tower:"TikTok was the most downloaded non-gaming app worldwide for June 2021 with more than 65 million installs. The countries with the largest number of installs were from Douyin in China at 13%, followed by Indonesia at 12%." So Sensor Tower ...

Building a Chatbot using Chatfuel | by Team Quickwork | Jul, 2021

8Jul

By Team QuickworkNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, chatfuel, conversation with ai, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Building a Chatbot using Chatfuel | by Team Quickwork | Jul, 2021

Image Source: BotfuelWe will create a chatbot that will act as a city tour guide for the user or tourists. The chatbot conversations will include tourist conversations such as nearby places to eat, places to visit as example tasks. We will build a chatbot using various tools in the toolkit to create a chatbot that will perform these conversational tasks using Chatfuel from scratch.Chatfuel is a tool that enables you to build a chatbot without having to code at all. It is a web-based tool with a GUI editor that allows the user to build a chatbot in a modular fashion. In addition to building chatbots, it also enables developers to monitor and manage the bot’s performance using management and analytics tools for Facebook.We will now start building a city tour guide chatbot from scratch and...

Everything You Need to Know

7Jul

By Christina NewberryNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Everything You Need to Know

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. And customers expect businesses to use all of them to offer the best experience. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is SMS marketing? SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing that requires contacts to subscribe. This differentiates ...

Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner

5Jul

By Anna SonnenbergNo Comments

facebook, facebook marketing, How To, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner

Snapchat Public Profiles: What Marketers Need to Know : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Get our 13th annual Social Media Marketing Industry Report! (40 pages, 50+ charts) of 4,300+ marketers. You'll discover which social networks marketers most plan on using, their organic activities, paid social plans, and much much more! More than 400,000 people have downloaded this report. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THE...

How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers

2Jul

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, twitter

How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers

February 3rd, 2021 Marketing Erica Perry According to the PEW Research Center, about four-in-ten (40%) Americans got their news from Facebook — and these numbers only continue to grow. With this, fact-checking groups and organizations continue to gain popularity all over the world and remain on the upswing as the line betw...

The Complete Guide for Business

27Jun

By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.Bonus: Download a free guide that t...

Selling on LinkedIn Without Ads : Social Media Examiner

25Jun

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Selling on LinkedIn Without Ads : Social Media Examiner

Selling on LinkedIn Without Ads : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]

101 Ways to Get More Followers on Twitter

23Jun

By [email protected] (Jagruti Bhargav)No Comments

facebook, facebook marketing, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake!Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets?Well, there is no exact time interval available, but y...

How to Gain New Customers and Reduce the Cost of Acquisition

22Jun

By Zeke CohenNo Comments

#digitalmarketing, customer retention, email marketing ROI, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How to Gain New Customers and Reduce the Cost of Acquisition

February 5th, 2021 Marketing Zeke Cohen We all hope that we can get new customers on the fly with as little spend as possible. Unfortunately, such optimism is rarely rewarded.https://socialmediaweek.org/blog/2021/02/how-to-gain-new-customers-and-reduce-the-cost-of-acquisition/?preview=true Customer Acquisition Cost (CAC) h...

#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk – Amy Porterfield

20Jun

By AmyNo Comments

facebook, facebook marketing, how much do you charge, how much should I charge for my time, Online Business, Online marketing, podcast, pricing examples, pricing objectives, pricing strategies marketing, pricing strategy, pricing strategy examples, Social Marketing Strategies, social media, social media marketing

#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...

Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space

18Jun

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space

This could be a big addition for those leaning into the audio social trend. Today, in amongst an overview of the various recent feature updates that it's added to its Spaces option, Twitter included this note: ???? Audio recordings ????Recordings of Spaces (hosted in the past 30 days) are now available for Hosts. The feature can be found in the ‘data’ folder of your Data download.— Twitter Media (@TwitterMedia) June 16, 2021 Yes, you can now download your Spaces audio - though the process itself is not exactly ideal just yet. As Twitter notes, in order to access the audio, which Twitter keeps on file for 30 days for potential moderation purposes, users will need to download their personal data files, which Twitter will provide for you, on request, via the 'Your Account' section in you...

A Quick and Simple Guide for Every Network

17Jun

By Karin OlafsonNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn:how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out thereLet’s get started.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a ha...

Instagram DM Automation: How to Automate Your Messages : Social Media Examiner

13Jun

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Instagram DM Automation: How to Automate Your Messages : Social Media Examiner

Instagram DM Automation: How to Automate Your Messages : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want Thes...

Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021

12Jun

By Devashish Datt MamgainNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-development, chatbots, conversation with ai, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, facebook-messenger-bot, robot chat

Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021

A chatbot is an AI conversational program that you can use to chat with your customers/visitors on your behalf with pre-programmed responses. The conversation happens on Facebook-based platforms like Messenger. It aims at helping users with the necessary support in seconds.While we have understood what these chatbots are. Now we also need to know how companies are using chatbots on Facebook to improve their social strategy.Using a facebook chatbot to assist marketingWith the availability of chatbots on Facebook, one can use such chatbots to generate leads via advertising. The basic idea of these chatbots is to automate the interactions and assist the target users with the requisite information. Before the availability of such chatbots, we often failed to respond to our prospects in real...

The Complete Social Media Video Sizes Cheat Sheet

11Jun

By [email protected] (Manisha Sukhyani)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)

3 Trends Disrupting Mobile in 2021

10Jun

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok

3 Trends Disrupting Mobile in 2021

February 9th, 2021 Marketing Erica Perry The world changed drastically in 2020 and several of these shifts are here to stay including the uptick in mobile usage. With people staying home, mobile devices became the cement, the go-to tool for managing our day-to-day lives. Transforming nearly every vertical in the industry i...

WhatsApp Adds Option to Speed Up Voice Message Playback

6Jun

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

WhatsApp Adds Option to Speed Up Voice Message Playback

Here's a quick one, which could come in handy for those who communicate via voice messages - and in particular, long voice messages. Today, WhatsApp has added new variable playback speed control options for audio replies.It's pretty straightforward - now, when you get a voice message, you can play it regular 1x speed, or you lean slightly more towards Chipmunk-style voices by cranking the playback to 1.5x, or even 2.0x regular speed. Which, as many have noted, alternative messaging app Telegram has actually enabled its users to do since 2018. Telegram, and another messaging app, Signal, have both gained traction over the past few months due to WhatsApp's controversial privacy policy update, which will enable it to share some data from user transactions with businesses in WhatsApp a...

How to Create Beautiful Instagram Carousel Posts (Free Templates)

5Jun

By Katie SehlNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Create Beautiful Instagram Carousel Posts (Free Templates)

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.The temptation to swipe left, it seems, is hard to resist—especially when there’s a persuasive cover slide. Give your followers the chance to stop doomscrolling and start swoonscrolling with thumb-stopping carousel posts.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now.What is an Instagram carousel post? An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and...

Instagram Archive Posts: Marketing Strategy : Social Media Examiner

3Jun

By Jenn HermanNo Comments

facebook, facebook marketing, How To, instagram, Instagram Stories, Social Marketing Strategies, social media, social media marketing, twitter

Instagram Archive Posts: Marketing Strategy : Social Media Examiner

Instagram Archive Posts: Marketing Strategy : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"] ...

6 Tips to Optimize your Facebook and Instagram Live Videos

1Jun

By Victor BlascoNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, video marketing, youtube

6 Tips to Optimize your Facebook and Instagram Live Videos

When we look back at 2018, we’ll always remember it as the year where social live video had its definitive takeoff. With 38% of marketers using it as of today and with constant improvements on its features, live video has become a force in modern marketing. (more…)

How To Drive Traffic From TikTok In 2021

30May

By Vlad FalinNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How To Drive Traffic From TikTok In 2021

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s get to it. Driving Organic Traffic Image source: https://www.marketingcharts.com/digital/social-media-108342 Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ household income bracket. Complete your Bio On TikTok, clicks can come only from the links shared in your bio. That is, ...

#378: Could A 4-Day Work Week Fit Your Business? – Amy Porterfield

29May

By AmyNo Comments

4 day work week, Business Mindset, do less, facebook, facebook marketing, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, work less, work-life balance, work-life balance examples, work-life balance importance, work-life balance meaning

#378: Could A 4-Day Work Week Fit Your Business? – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...

Twitter Adds Spaces Access via the Web as it Continues to Develop its Audio Social Platform

27May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Twitter Adds Spaces Access via the Web as it Continues to Develop its Audio Social Platform

Twitter has taken another steady leap forward in the evolving audio social sphere by adding Spaces access via the web, meaning that you can now tune into Twitter Spaces from your desktop PC.It's not perfect as yet. I tried to tune into a couple of Spaces and got as far as this screen, which remained stagnant for as long as I waited.But early teething problems aside, the ability to access Spaces on the web is a significant advance, as it not only opens up the option to even more users, but it also enables hosts and speakers to use their PC microphones and audio set-ups, which will lend itself to more professional sounding, higher quality Spaces streams.As you can see in the image above, when you go to join a Space on your PC, you'll first get a preview of the Space, similar to th...

The Complete List of Social Media Holidays (2021 Edition)

25May

By Katie SehlNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

The Complete List of Social Media Holidays (2021 Edition)

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd. Who makes social media holidays up? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, other days are National Just Because Day (August 27). Some are strictly social media holidays, while many are holidays off social media, too. Not every social med...

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner

22May

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These S...

How The Clubhouse Phenomenon Could be Utilized as a Marketing Strategy

18May

By Dmytro SpilkaNo Comments

Clubhouse, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How The Clubhouse Phenomenon Could be Utilized as a Marketing Strategy

If you don’t happen to be familiar with the unique audio-based social network, Clubhouse, don’t worry, you’re not alone. Many haven’t had the chance to use it because they’re either not on an iOS device or they haven’t received an invite. However, it’s likely that marketers will soon wake up en masse to the potential of this platform as a unique opportunity to win new leads and leverage fresh conversions for their business. Despite launching in May 2020, by the end of the year Clubhouse was enjoying having over 600,000 registered users, despite a lack of presence on Android devices and online. (Image: Backlinko) As we can see, in early 2021 Clubhouse downloads have spiraled past six million thanks in no small part to Elon Musk’s advocacy of the platform. The growth of Clubho...

#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start – Amy Porterfield

17May

By AmyNo Comments

Business Mindset, course creation, Digital Courses, facebook, facebook marketing, Online Business, Online marketing, passive income, passive income sources, passive income strategies, podcast, Social Marketing Strategies, social media, social media marketing

#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start – Amy Porterfield

Listen To My Latest Podcast Episode: #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start Listen To My Latest Podcast Episode:#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Pa...

7 Ways for Social Marketers to Avoid Social Media Burnout

13May

By Katie SehlNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

7 Ways for Social Marketers to Avoid Social Media Burnout

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral? Where do you schedule a “digital detox” into the daily grind?i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. i don't know how much longer i can do this. — amy b (@arb) January 7, 2021The need to address social media burnout is urgent as pressures mount, conditions worsen, and th...

Why Are Micro Influencers The New Gods Of Influencer Marketing?

10May

By [email protected] (Chandraveer Singh)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

Why Are Micro Influencers The New Gods Of Influencer Marketing?

Influencer marketing is not a new term. All walks of business have lionized influencer marketing strategy and leveraged it in their marketing mix one way or another. (more…)

#SMWLA 2021 Preliminary Agenda Is Live!

8May

By SMW StaffNo Comments

Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

#SMWLA 2021 Preliminary Agenda Is Live!

April 15th, 2021 Conference SMW Staff We’re excited to announce our initial agenda of Main Stage and Academy sessions for the 12th edition of #SMWLA, June 29-July 1. Secure Your Pass Today and Save Up to $140! Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, as well as creators including Hannah Bro...

#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) – Amy Porterfield

7May

By AmyNo Comments

Business Mindset, content, content creation, content creation tools, content creator, creation ideas, facebook, facebook marketing, Luvvie Ajayi, Luvvie Ajayi Jones, Luvvie Ajayi Ted Talk, Online Business, Online marketing, online visibility, podcast, Social Marketing Strategies, social media, social media marketing

#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) – Amy Porterfield

Listen To My Latest Podcast Episode: #375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) Listen To My Latest Podcast Episode:#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbeve...

Facebook Workplace Reaches 7 Million Paid Subscribers, Adds New Q&A and Integration Tools

5May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Workplace Reaches 7 Million Paid Subscribers, Adds New Q&A and Integration Tools

Amid ongoing concerns around its potential negative impacts on society, and issues with how it can be used to spread hate, how it squeezes competition, and how controls the digital advertising market. Despite all of these concerns, Facebook continues to grow, in new ways, and become more and further intertwined with our everyday interactive processes. Yesterday, we reported on the rising sales of the company's Portal smart speaker device, and today, Facebook has provided an update on yet another of its offerings, with its Workplace platform reaching a new milestone of 7 million paying subscribers, up from 5 million a year ago.Workplace has more than doubled its user count over the last 19 months, which is partly due to the pandemic, which has forced more organizations to offer work f...

20 of the Best Instagram Apps for Brands

3May

By Karin OlafsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

20 of the Best Instagram Apps for Brands

If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in. Here, we’ve compiled the best Instagram apps for:Photo editing. These are apps that help you edit, resize and add filters to your photos. Layout and design. These apps help your brand add interesting elements like collages and graphics. Video tools. These apps elevate how your brand captures, designs, and edits videos. Audience engagement, analytics, and data. Use Instagram apps to track how your brand is engaging with your audience and monitor yo...

Facebook Retargeting Strategy: Creative Applications : Social Media Examiner

30Apr

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Facebook Retargeting Strategy: Creative Applications : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

26Apr

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with ...

#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet – Amy Porterfield

25Apr

By AmyNo Comments

digital course, digital course academy, email list, facebook, facebook marketing, list building, Online Business, Online marketing, online marketing business, online quiz, podcast, scale online, Social Marketing Strategies, social media, social media marketing

#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet – Amy Porterfield

Listen To My Latest Podcast Episode: #373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet Listen To My Latest Podcast Episode:#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js')...

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

23Apr

By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage - Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app's biggest increase in its YoY usage growth in more than 3 yearsAs you can see here, while Snapchat usage increased in all regions, the app once again saw its biggest growth in the 'Rest of World' segment, which is largely due to the company's ongoing investment in more localized content and improved language support options.Snap has seen particularly strong growth in India of late, with its Android...

Do Photos With People Perform Better on Instagram?

21Apr

By Stacey McLachlanNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Do Photos With People Perform Better on Instagram?

No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here. (You’ve been trying out our tricks for taking and editing good Instagram photos, right?) But beyond composition or graphic design, is there a type of photo that people like more? Well, the hunch of many a social media manager is that pictures of people perform better than those without. (Sorry, landscape photogs.) But why rely on a gut instinct, when we have a whole special column here...

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

18Apr

By Michael StelznerNo Comments

email list, Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Facebook is Diversifying Monetization Options for Creators

14Apr

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How Facebook is Diversifying Monetization Options for Creators

March 22nd, 2021 Marketing Erica Perry Per new Facebook reports, fom 2019 to 2020, the number of content creators earning the equivalent of $10,000 per month grew 88 percent and content creators earning $1,000 per month grew a whopping 94 percent. To further support its bustling community of creators, the platform recently...

#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey – Amy Porterfield

13Apr

By AmyNo Comments

customer journey phases, customer satisfaction, customer service experience, facebook, facebook marketing, Online Business, online customer journey, Online marketing, podcast, sales cycle, Social Marketing Strategies, social media, social media marketing

#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey – Amy Porterfield

Listen To My Latest Podcast Episode: #371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey Listen To My Latest Podcast Episode:#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageVi...

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

11Apr

By Jess Rozario-OspinoNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a powerful tool to connect and engage with your customers - but with the majority of brands moving their offerings online, it's no suprise that consumers habits have also changed. So, where are consumers browsing for now, and is video still influencing their purchase decisions? To provide more insight, the team at Animoto recently surveyed 580 consumers. Here are some of their key findings:93% of consumers said video is helpful when purchasing a product Consumers said video was their #1 favorite type of content from brands on social media Facebook, Instagram, and YouTube are the top three platforms consumers use to find the most new products or services When learning about a new product or service, consumers prefer video over reading about a product or...

Everything You Need to Know About LinkedIn Video

9Apr

By Katie SehlNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

Everything You Need to Know About LinkedIn Video

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Ready to get on board yet? This guide will cover everything you need to know abou...

How to Optimize Your Instagram Ads Creative : Social Media Examiner

6Apr

By Susan WenogradNo Comments

facebook, facebook marketing, How To, instagram, Instagram Ads, Instagram Stories, Social Marketing Strategies, social media, social media marketing

How to Optimize Your Instagram Ads Creative : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Why Do Brands Prefer Instagram Over Other Social Media Platforms

4Apr

By [email protected] (Gaurav Sharma)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Small Business, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Why Do Brands Prefer Instagram Over Other Social Media Platforms

With more than 3.7 billion users, social media is growing tremendously. It is now a preferred medium for businesses to reach out to its target audience. (more…)

Introducing the First Wave of Speakers for #SMWLA 2021

2Apr

By SMW StaffNo Comments

Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, youtube

Introducing the First Wave of Speakers for #SMWLA 2021

March 30th, 2021 Conference SMW Staff We’re excited to introduce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life at the 12th edition of #SMWLA taking place June 29 – July 1. Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, and creators including Hannah Bronfman and ...

#369: Common Strategies For Uncommon Success With John Lee Dumas – Amy Porterfield

1Apr

By AmyNo Comments

Business Mindset, editorial calendar, editorial content, entrepreneur on fire, facebook, facebook marketing, increase traffic to website, john lee dumas, online business strategies, Online marketing, online marketplace, podcast, revenue streams, Social Marketing Strategies, social media, social media marketing, success strategies

#369: Common Strategies For Uncommon Success With John Lee Dumas – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...

Instagram Expands IGTV Ads to the UK and Australia

30Mar

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Instagram Expands IGTV Ads to the UK and Australia

After launching an initial test of IGTV ads with US creators in May last year, Instagram has now announced an expansion of the program, with selected creators in the UK and Australia now eligible to activate ads on their IGTV uploads.As explained by Instagram: "Over the coming weeks we’re expanding [IGTV ads] to select creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long." That's good news for content creators in these regions, with further expansion set to come soon, which will open up even more opportunities for those uploading to Instagram's long-form channel.The main impetus here is to encourage more creators to keep posting to IGTV, ...

23 Pinterest Statistics That Matter to Marketers in 2021

28Mar

By Katie SehlNo Comments

facebook, facebook marketing, instagram, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

23 Pinterest Statistics That Matter to Marketers in 2021

Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not every stat is relevant, reliable and up to date. We’ve rounded up the Pinterest stats that matter based on the latest data pulled straight from the source.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.General Pinterest stats See how Pinterest stats measure up against other social media networks and beyond. 1. Pinterest is the 14th largest social network in the world As of January 2021, Pinterest ranks as the 14th largest p...

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

25Mar

By Anne PopolizioNo Comments

facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Analytics, YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

3 Ways Gen-Z is Empowering a Digital Economy

21Mar

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing

3 Ways Gen-Z is Empowering a Digital Economy

March 15th, 2021 Marketing Erica Perry In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and ...

#367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl – Amy Porterfield

20Mar

By AmyNo Comments

business goals, Business Mindset, business pivot, facebook, facebook marketing, health coach, Maria Dior Duegaard Amdahl, mompreneur, Online Business, podcast, scale business, Social Marketing Strategies, social media, social media marketing, trading time

#367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...

How to Use Facebook Stories for Business: The Complete Guide

16Mar

By Leah GolobNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story,...

YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner

13Mar

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Society, youtube, YouTube Shorts, YouTube Video

YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

35 Must-know Instagram Stats For Marketers [Infographic]

11Mar

By [email protected] (Manvi Agarwal)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, Infographic, instagram, Social Marketing Strategies, social media, social media marketing

35 Must-know Instagram Stats For Marketers [Infographic]

Instagram has made its position very clear alongside Facebook as one of the most, if not the most, influential social media networks of the digital age. (more…)

How TikTok and Shopify are Maximizing E-Commerce Revenue Options

9Mar

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How TikTok and Shopify are Maximizing E-Commerce Revenue Options

February 17th, 2021 Marketing Erica Perry Over the past several years the way we shop has changed dramatically. As social platforms evolve into the new-age shopping malls, a trend largely fueled by the pandemic, consumers will continue to prioritize relationships with brands based on the online experience they provide ever...

#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How! – Amy Porterfield

8Mar

By AmyNo Comments

create digital course, Digital Marketing, entrepreneurship, facebook, facebook marketing, how to become an entrepreneur, how to build a digital course, how to start my own business, leave my day job, list building, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing, steps to leave my day job

#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How! – Amy Porterfield

Free DownloadReady to Start Growing Your Email List But Not Sure Where to Start?This free (and highly detailed) cheat sheet will give you everything you need to know to set up your lead magnet and email list like a pro.(Yep, even if you’re not a “techy” person!) !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=fun...

Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

4Mar

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all. Read on to unpack our experiment and learn whether “link in bio” is a momentum killer or not.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Hypothesis: Including “link in bio” in your caption decreases Instagram post performance The fact that Instagram doesn’t allow...

Content Marketing With Instagram: How to Build Demand : Social Media Examiner

1Mar

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, IGTV, instagram, instagram reels, Instagram Stories, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

27Feb

By Anisha TanveerNo Comments

content marketing, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Tips/strategies, twitter

6 Content Marketing KPIs To Track Your Online Brand Presence

Content marketing ROI has been a rising trend for the past few years and 2020 was no exception. What does that mean for your business in 2021? (more…)

How Social Platforms Are Supporting a Growing Community of Digital Advertisers

25Feb

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How Social Platforms Are Supporting a Growing Community of Digital Advertisers

February 17th, 2021 Marketing Erica Perry This year social media will play perhaps the largest role in client marketing and advertising ever. To succeed, marketers need a clear understanding of how consumer behavior on social media has changed, which platforms they’re now turning to, and feel confident they have the tools ...

#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima – Amy Porterfield

24Feb

By AmyNo Comments

business inspiration, Business Mindset, digital course, Digital Marketing, facebook, facebook marketing, how to battle imposter syndrome, how to overcome my inner critic, jamie kern lima, online course, Online marketing, overcome fear in starting a business, podcast, Social Marketing Strategies, social media, social media marketing

#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima – Amy Porterfield

Listen To My Latest Podcast Episode: #363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima Listen To My Latest Podcast Episode:#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525...

Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch

22Feb

By Digital MarketerNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch

When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect? Adidas and Reebok wanted to find the best approach for Facebook promotion at CEE, Russia, so they turned to Aitarget, Facebook Marketing Partner, for help. We not only suggested training, but also took on a significant proportion of the work for their campaigns: reviewing ad account structure, growth hacking, making dynamic ad creatives and implementing new Facebook tools. How did Aitarget do it? Here we outline the strategies used and the results achieved. Black Friday looms: One week, is there time? Preparat...

7 Ways to Design Your Instagram Grid Layout Like a Pro

20Feb

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifull...

8 Actionable Tips To Get Ahead Of The Facebook Algorithm

17Feb

By Sweta PanigrahiNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing

8 Actionable Tips To Get Ahead Of The Facebook Algorithm

Mention algorithms change, and every marketer turns purple with a chill running down their spine. And especially when it's a Facebook algorithm change, the world comes to a standstill. (more…)

Announcing Our Initial #SMWNYC 2021 Agenda!

15Feb

By SMW StaffNo Comments

Conference, facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

Announcing Our Initial #SMWNYC 2021 Agenda!

Our preliminary agenda for the thirteenth edition of Social Media Week New York (May 4-7, 2021) is live, and we couldn’t be more thrilled to share it with you! Featuring insight from professionals with Snap, TikTok, Peloton, LEGO and many more, consider this your first look at our curated lineup of speakers and sessions dedicated to unlocking the power of “Reinvention,” our 2021 global theme. Secure Your Pass Today and Save Up to $360! Building meaningful connections, brands and businesses in an era of disruption Love it or Leave it: How Red Antler Builds Brands that Matter What does it actually mean to be a disruptor in our industry today? Why are great ideas. a massive social following, or better prices no longer differenatiors for success? In this session, Emily Heyward ...

#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter – Amy Porterfield

13Feb

By AmyNo Comments

Clubhouse, coach glitter, email list growth, entrepreneurship, facebook, facebook marketing, Marketing, Online marketing, podcast, Social Marketing Strategies, social media, social media for entrepreneurs, social media marketing, social media platform, tiffany lee bymaster

#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter – Amy Porterfield

Listen To My Latest Podcast Episode: #361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter Listen To My Latest Podcast Episode:#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '39...

10 YouTube Videos That Every Small Business Should Create [infographic]

12Feb

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 YouTube Videos That Every Small Business Should Create [infographic]

Is YouTube part of your 2021 digital marketing plan? The online video leader remains a key platform, despite rising challenges from Facebook, Instagram and more recently, TikTok. Indeed, YouTube has over 2 billion monthly, logged-in users - and what's more, YouTube has seen a rising amount of usage on home TV sets. That presents significant opportunity for big-screen, impactful outreach, all with Google's advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment. If you're making video content, you need to have YouTube on your planning map. But what should you create your videos about, and what works best on YouTube? The team from Headway Capital have put together a new infographic that ...

Tips and Tools to Do it Right

10Feb

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

Tips and Tools to Do it Right

Social media customer service is the practice of using social tools to resolve customer questions or concerns. Social customer support is highly effective because it allows customers to reach your team on the platforms they already use.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.Social media customer service stats Why should you incorporate social media customer service solutions into your business plan? It’s simple: People want brands to offer social media customer support.1 billion messages are exchanged between people and businesses every month on Facebook Messenger. 70% of people expect to message businesses more in the future for customer service questions. 64% of people would rather message than call ...

9 Epic Instagram Story Hacks To Stand Out From The Crowd!

7Feb

By [email protected] (Chandraveer Singh)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

9 Epic Instagram Story Hacks To Stand Out From The Crowd!

Since Stories were first introduced, they’ve completely💯stolen the show on Instagram. We’re also starting to see Story-like content spill over to other platforms including Facebook, Twitter, and LinkedIn. (more…)

How YouTube is Expanding into Short-Form Video Territory with ‘Clips’

5Feb

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How YouTube is Expanding into Short-Form Video Territory with ‘Clips’

February 3rd, 2021 Marketing Erica Perry Move over, Twitch. YouTube is testing the ability for viewers and creators to make clips of longer videos, allowing for the sharing of short, bit-sized clips of a video. Sound familiar?The feature is currently “in testing” with a small group of channels while YouTube gathers feedbac...

#359: Customer Support 101: Proven Strategies To Create Life-Long Customers – Amy Porterfield

3Feb

By AmyNo Comments

blackberry farms, customer experience, customer journey, customer service, customer service strategies, facebook, facebook marketing, how to improve customer service, how to support your customers, life-long customers, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, trader joes

#359: Customer Support 101: Proven Strategies To Create Life-Long Customers – Amy Porterfield

Listen To My Latest Podcast Episode: #359: Customer Support 101: Proven Strategies To Create Life-Long Customers Listen To My Latest Podcast Episode:#359: Customer Support 101: Proven Strategies To Create Life-Long Customers !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', { ...

Important User Stats for Marketers

31Jan

By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Important User Stats for Marketers

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience.Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target...

Facebook Shares 100-Language Translation Model, First Without English Reliance | by Tapaan Chauhan | Jan, 2021

30Jan

By Tapaan ChauhanNo Comments

ai, artificial-intelligence, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, Google, nlp, robot chat

Facebook Shares 100-Language Translation Model, First Without English Reliance | by Tapaan Chauhan | Jan, 2021

M2M-100 can mostly perform so well because of the sheer number and assortment of language interpretations it prepared during advancement.Facebook utilized 2,200 sets of dialects to make the new model, a variety of 7.5 billion sentences incorporating most significant dialects, and a few that are not as broadly spoken.Generally, interpretation models are planned around a model for every language, with English going about as a center ground. In general, that will make the interpretation less exact, as any individual who has utilized an online interpreter to send a sentence into a few dialects and afterward back to its unique can validate. Facebook went for a multilingual machine interpretation (MMT) model, all things being equal, one that measures the dialects and deciphers legitimately.Fa...

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

27Jan

By Tara ZirkerNo Comments

facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

26Jan

By Martin LuenendonkNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 Social Media Hacks To 2X Your Brand Growth In 2021

2020 was a hectic year. With the Covid-19 pandemic and restrictions on gatherings and movement, most businesses were forced to quickly adapt to a world where almost everything had to be done online. (more…)

How Twitter is Expanding its Reach in Audio

24Jan

By Erica PerryNo Comments

amazon, Breaker, facebook, facebook marketing, Google, Marketing, podcast content, podcasts, Social Marketing Strategies, social media, social media marketing, spotify, twitter

How Twitter is Expanding its Reach in Audio

January 12th, 2021 Marketing Erica Perry In June 2020, Twitter introduced audio tweets where you can record your voice and share that audio as a tweet to your followers. A perk? These can also be listened to while you multi-task across other day-to-day activities including checking email or working on a document — comparab...

#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year – Amy Porterfield

22Jan

By AmyNo Comments

copywriting, course creation, entrepreneur experience, facebook, facebook marketing, habit, how to build an online business, how to create a digital course, jasmine star, Membership, michael hyatt, Online Business, Online marketing, Organization, podcast, Social Marketing Strategies, social media, social media marketing, stu mclaren, virtual event, zafira rajan

#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year – Amy Porterfield

Listen To My Latest Podcast Episode: #358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year Listen To My Latest Podcast Episode:#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevent...

“Water Cooler” Moments in a Remote Work World?

19Jan

By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

“Water Cooler” Moments in a Remote Work World?

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets. Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. But will the off-the-cuff format click with young professionals on LinkedIn? According to a post by LinkedIn’s senior product ma...

What to Do When Your Facebook Ads Fail : Social Media Examiner

15Jan

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

The Ultimate Guide For B2B Marketers

14Jan

By [email protected] (Chandraveer Singh)No Comments

analytics, facebook, facebook marketing, How-Tos, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

The Ultimate Guide For B2B Marketers

According to statistics, 79% of B2B marketers believe LinkedIn is a good source for generating leads, and 97% of B2B marketers use it to drive their content marketing strategy. (more…)

How Google is Preparing for Fully Immersive AR Environments

12Jan

By Erica PerryNo Comments

AR, AR experience, artificial reality, facebook, facebook marketing, Google, instagram, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, youtube

How Google is Preparing for Fully Immersive AR Environments

January 5th, 2021 Marketing Erica Perry Since its inception, one of the biggest use cases of AR on mobile remains the ability to play with your appearance whether through clothes, accessories, or makeup. Snapchat and Instagram are no stranger to this trend, and now Google is making its mark in the space with its own update...

#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze – Amy Porterfield

10Jan

By AmyNo Comments

business finances, entrepreneurial money mindset, facebook, facebook marketing, finances, how to manage finances, invest in my business, money mindset, money principles, Online Business, podcast, rachel cruze, ramsey solutions, Social Marketing Strategies, social media, social media marketing, the rachel cruze show

#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze – Amy Porterfield

Listen To My Latest Podcast Episode: #355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze Listen To My Latest Podcast Episode:#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbe...

44 Instagram Statistics That Matter to Marketers in 2021

7Jan

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

44 Instagram Statistics That Matter to Marketers in 2021

2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Fast stats for instagram 1. Instagram turned 10 years old in 202...

How to Grow a Facebook Group Quickly and Effortlessly : Social Media Examiner

5Jan

By Dana MalstaffNo Comments

facebook, Facebook Group, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Grow a Facebook Group Quickly and Effortlessly : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

372 Social Media Statistics You Must Know In 2021

3Jan

By [email protected] (Jimit Bagadiya)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

372 Social Media Statistics You Must Know In 2021

2021 is already upon us! (more…)

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

2Jan

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, Google, holiday 2020, holiday shopping, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, virtual shopping, youtube

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

October 20th, 2020 Marketing Erica Perry The 2020 holiday season will undoubtedly look a little different this year, but one thing that is unchanged: it is still a time of peak demand and a critical time to connect with consumers. With just under 70 days until Christmas, brands are scaling their efforts as best they can an...

How Zoom’s New Spin Off Platform is Catering to the Virtual Event Trend

31Dec

By Erica PerryNo Comments

facebook, facebook marketing, hybrid events, Marketing, online events, OnZoom, Social Marketing Strategies, social media, social media marketing, third-party apps, third-party integration, virtual events, Zapps, zoom

How Zoom’s New Spin Off Platform is Catering to the Virtual Event Trend

October 20th, 2020 Marketing Erica Perry It’s no secret Zoom has come into its own over the course of 2020 — evolving from a niche enterprise solution to a frequently used verb and video conferencing app integral to carrying out our day to day lives both personal and professional. For context, the app surged from 10 milli...

5 Best Practices for Twitter Video Marketing

31Dec

By Guy SheetritNo Comments

facebook, facebook marketing, Marketing, organic reach, Social Marketing Strategies, social media, social media marketing, twitter, twitter video, video marketing

5 Best Practices for Twitter Video Marketing

October 20th, 2020 Marketing Guy Sheetrit Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, yo...

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

30Dec

By SMW StaffNo Comments

#smw, business of empathy, empathy, facebook, facebook marketing, Getty Images, Marketing, Pfizer, Salesforce, smwplus, Social Marketing Strategies, social media, social media marketing, Social Media Week

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

October 27th, 2020 Marketing SMW Staff Since we launched SMW+ in August we’ve dropped 20+ original shows on the platform, hosted by some of the smartest people in the industry spanning brands, platforms, and agencies. Today, we’re excited to announce a new series in partnership with Facebook and The 404 titled, “The Busine...

30Dec

By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, Facebook Tools, How To, Social Marketing Strategies, social media, social media marketing, Tools

Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

30Dec

By Erica PerryNo Comments

covid-19, facebook, facebook marketing, linkedin, Marketing, organic search, paid search, Social Marketing Strategies, social media, social media marketing, virtual events

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

October 28th, 2020 Marketing Erica Perry In May Linkedin debuted Virtual Events to help smooth the transition to virtual events. Since then, more than 200,000 events have been hosted on the platform, reaching nearly 10 million digital attendees. Seven months of this “new normal,” however, there is still a lot to navigate a...

#354: Counting Down The Hottest Strategies From OMME In 2020 – Amy Porterfield

30Dec

By AmyNo Comments

andrea olsen, Best Of, boundaries, Business Mindset, content, content marketing, craft an offer, entrepreneurial growth strategies, facebook, facebook marketing, gaynete jones, jam gamble, jasmine star, landing pages, list growth, nice, Online Business, online marketing made easy, podcast, Social Marketing Strategies, social media, social media content, social media marketing, time management, Webinar, webinar signups

#354: Counting Down The Hottest Strategies From OMME In 2020 – Amy Porterfield

Listen To My Latest Podcast Episode: #354: Counting Down The Hottest Strategies From OMME In 2020 Listen To My Latest Podcast Episode:#354: Counting Down The Hottest Strategies From OMME In 2020 !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', { em: '{user-email}', ...

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

30Dec

By Erica PerryNo Comments

cultural sensitivity, diversity, facebook, facebook marketing, Inclusion, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, youtube

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

October 28th, 2020 Marketing Erica Perry Earlier this year, in a push to create a more diverse community and deliver unique and hyper-refined results for every person, Pinterest upgraded its skin tone feature launched initially in 2018 and opened it to more regions including the UK, Canada, Australia, and New Zealand. The ...

How TikTok and Shopify are Fueling Shoppable Videos

30Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, instagram, Marketing, merchants, pinterest, retailers, shopify, shopping, social commerce, Social Marketing Strategies, social media, social media marketing, tiktok

How TikTok and Shopify are Fueling Shoppable Videos

October 28th, 2020 Marketing Erica Perry Earlier this year, TikTok announced a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves financially solely through TikTok. More recently, the platform announced a partnership with Teespring allowing creators to sell merchandis...

#334: 4 Incredible ‘First Launch’ Success Stories – Amy Porterfield

30Dec

By AmyNo Comments

acuity scheduling, braden drake, build and online business, chant'l martin, digital course, digital course creator, eva beronious, facebook, facebook marketing, first launches, hormone dietician, how to create a digital course, how to grow an online business, how to launch a digital course, melissa groves azzaro, Online Business, online courses, online entrepreneur, podcast, self mastery and beyond, Social Marketing Strategies, social media, social media marketing, thrive lounge

#334: 4 Incredible ‘First Launch’ Success Stories – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

29Dec

By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Social Media Marketing For Startups: A Beginner’s Guide

29Dec

By Maksym BabychNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Small Business, snapchat, Social Marketing Strategies, social media, social media marketing

Social Media Marketing For Startups: A Beginner’s Guide

A startup is like a baby that needs constant care to flourish. Out of all the crucial aspects of building a startup, marketing plays a critical role in its success. (more…)

Invest in Your Professional Education with SMW+

29Dec

By Toby DanielsNo Comments

facebook, facebook marketing, Marketing, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Invest in Your Professional Education with SMW+

November 10th, 2020 Marketing Toby Daniels During the Pandemic, the number one thing that we have heard from our community is that professional learning opportunities are more important to them today, than ever before. At Social Media Week we have been committed to helping professionals grow in their careers for more than ...

BONUS: 5-figures in 6 months & 6-figures in 1 year: This Could Be You With Jamie Trull – Amy Porterfield

29Dec

By AmyNo Comments

amy porterfield, balance cfo, beginner entrepreneur, chief financial officer, digital course, facebook, facebook marketing, female entrepreneur, financial fitness formula, how to pre-sell a digital course, how to start an online business, how to track finances, jamie trull, Online Business, online courses, online marketing made easy, podcast, presell, Social Marketing Strategies, social media, social media marketing, Webinars

BONUS: 5-figures in 6 months & 6-figures in 1 year: This Could Be You With Jamie Trull – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

29Dec

By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

29Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, holidays, Marketing, merchants, online shopping, pinterest, retailers, shopping, Social Marketing Strategies, social media, social media marketing

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

November 11th, 2020 Marketing Erica Perry While COVID-19 may have closed brick and mortar stores, it also has proven the efficiency in e-commerce when it comes to scaling sales and setting up shop and platforms are finding their role in the shift. Pinterest, most recently introduced including a new storefront profile, fast...

Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner

28Dec

By Chris MercerNo Comments

facebook, Facebook Analytics, facebook marketing, Google Analytics, Google Tag Manager, How To, Social Marketing Strategies, social media, social media marketing

Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Facebook is Helping Brands Adapt for the Mindful Consumer

28Dec

By Erica PerryNo Comments

altruism, brands, covid-19, facebook, facebook marketing, health, Marketing, mindfulness, purpose, Social Marketing Strategies, social media, social media marketing, wellbeing

How Facebook is Helping Brands Adapt for the Mindful Consumer

November 11th, 2020 Marketing Erica Perry 2020 has been a challenge — particularly when it comes to mental health. From online fitness classes to recipe inspiration and DIY projects — consumers have a renewed sense of appreciation for the simpler things in life as they carve out new mindful habits. While this has become ap...

How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner

28Dec

By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Tools

How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

5 Mobile Trends Marketers Should Know for 2021

28Dec

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

5 Mobile Trends Marketers Should Know for 2021

November 11th, 2020 Marketing Erica Perry In 2020 consumers have reshaped their daily lives. They expect brands to tap into innovative ways to engage with them at virtually every stage of the journey in a world where digital connections are the new norm. Through mobile devices and video we’ve endeavored to create shared ex...

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

27Dec

By AJ WilcoxNo Comments

facebook, facebook marketing, How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Announcing The Social Media MarTech Index

27Dec

By SMW StaffNo Comments

facebook, facebook marketing, index, linkedin, Marketing, Martech, Martech index, Social Marketing Strategies, social media, social media marketing, twitter

Announcing The Social Media MarTech Index

November 17th, 2020 Marketing SMW Staff Brought to you by Social Media Week, The Social Media Martech Index is a global list of all the companies that provide marketing technology solutions to the social media industry. The Index is designed to help social media marketers as they think about their social media tech stack o...