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Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm?
As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more.
So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all.
Read on to unpack our experiment and learn whether “link in bio” is a momentum killer or not.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Hypothesis: Including “link in bio” in your caption decreases Instagram post performance
The fact that Instagram doesn’t allow...