facebook - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

1Jul

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy

How it Works in 2022

How does the LinkedIn algorithm work in 2022? LinkedIn may fancy itself as being, ahem, all business. But the truth is that it’s a social network. Like all other social networks, LinkedIn relies on an algorithm for sending content to its users. And like any other algorithm, it’s relying on a variety of factors for making those decisions. You need to know those factors if you want your LinkedIn posts to be seen by the right people. If you wanna make the platform’s magic formula work for you, read on. The ultimate guide to the 2022 LinkedIn algorithm is below! Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. ...

#473: Let’s Cut The Fluff: How Are You, Really? with Jenna Kutcher – Amy Porterfield

24Jun

By AmyNo Comments

facebook, facebook marketing, fulfillment, Jenna Kutcher, mindset, overcoming fear, podcast, Social Marketing Strategies, social media, social media marketing, work-life balance

#473: Let’s Cut The Fluff: How Are You, Really? with Jenna Kutcher – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

22Jun

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta to be making a bigger push on NFTs, and its various NFT projects across its apps. But that’s what it’s doing, with Meta CEO Mark Zuckerberg announcing coming digital payment options, and Meta previewing new NFT features, along with a new guide as to how NFTs work to help people get into the market. First off, on payments – as part of a broader confirmation of the re-naming of ‘Facebook Pay’ to ‘Meta Pay’ instead, Zuckerberg has also announced that Meta’s working on a new ‘wallet for the metaverse’ which will provide a more integrated way to securely manage your digital identity and purchases. As explained by Zuckerberg:“In the future...

The Best Time to Post on Instagram in 2022 [Complete Guide]

21Jun

By Paige CooperNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

The Best Time to Post on Instagram in 2022 [Complete Guide]

When’s the best time to post on Instagram to make sure a post gets seen? And what about the best day of the week to get the most likes? The most comments? We crunched the numbers to find out the universal best time to post on Instagram. Of course, all businesses and audiences are different, so we’ll also help you calculate your brand’s unique best times to post. …Or! If you don’t feel like reading, you can watch our video for the answer and the tips. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Is there a best time to post on Instagram? Each brand has a sl...

#470: How I Overcame My Fear Of Getting Personal On Social Media – Amy Porterfield

14Jun

By AmyNo Comments

anxiety, content marketing, facebook, facebook marketing, limiting beliefs, mindset, online content, personal content, personal posts, podcast, Social Marketing Strategies, social media, social media marketing

#470: How I Overcame My Fear Of Getting Personal On Social Media – Amy Porterfield

Listen To My Latest Podcast Episode: #470: How I Overcame My Fear Of Getting Personal On Social Media Listen To My Latest Podcast Episode:#470: How I Overcame My Fear Of Getting Personal On Social Media !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView...

8 Top Social Media Monitoring Tools and Why You Need Them

10Jun

By Paige CooperNo Comments

facebook, facebook marketing, instagram, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

8 Top Social Media Monitoring Tools and Why You Need Them

Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot — basically, anything your audience could possibly have an opinion on. In other words: social media monitoring software gathers and presents audience and competitive insights for brands who want to pay attention. In this post, we’re going to look at some of the best tools on the market, and go through set-up and best practices so you can start tapping into the conversation today. Bonus: Download a free guide to learn how to use social media monitor...

How To Get Followers on Pinterest in 2022?

5Jun

By Joe SmithNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

How To Get Followers on Pinterest in 2022?

Pinterest is one of those platforms that you can milk to the end if you are a digital marketer. As a blogger, you can build a following by uploading and marketing your content here, ensuring that people see your content and interact with it. This drives more traffic to it and takes your blog to the top. This is for the blogger looking to get followers on Pinterest in 2022, arguably a year that will see even more people turn towards blogging and digital marketing in general. Here’s how to get followers on Pinterest. For starters, Pinterest is a blogging side with an emphasis on pictorial content, where you can maintain your content in the form of pictures that people can then ‘pin’ for later usage or if it pings their interest. Using this information, you can guess the kind of clout...

#467: How To Host A Live Virtual Event That Will Wow Your Audience – Amy Porterfield

4Jun

By AmyNo Comments

event technology, facebook, facebook marketing, in-person event, live virtual event, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, Webinars

#467: How To Host A Live Virtual Event That Will Wow Your Audience – Amy Porterfield

Listen To My Latest Podcast Episode: #467: How To Host A Live Virtual Event That Will Wow Your Audience Listen To My Latest Podcast Episode:#467: How To Host A Live Virtual Event That Will Wow Your Audience !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Page...

Meta COO Sheryl Sandberg Announces Her Pending Exit from the Company

2Jun

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Meta COO Sheryl Sandberg Announces Her Pending Exit from the Company

As Meta gradually evolves from Facebook, and focuses on the next stage of digital connection, it will be doing so without one of the company’s key leaders, with COO Sheryl Sandberg announcing today that she will leave the company in the next few months. In a long post on (of course) Facebook, Sandberg has provided an overview of her experiences working at The Social Network for the last 14 years, with Sandberg coming into the company in 2008, just four years after Mark Zuckerberg created the first iteration of the app in a Harvard dorm room.Sandberg has played a key role in developing Meta’s business, overseeing the introduction of its ads infrastructure, and acting as a central figure in almost every major update at the company ever since. The experience, as you would expect, has ...

29 Pinterest Demographics for Social Media Marketers [2022]

31May

By Holly StanleyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

29 Pinterest Demographics for Social Media Marketers [2022]

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. General Pinterest audienc...

26May

By Kevin PayneNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, twitter

9 Tips to Get More User-Generated Content for Your Brand

Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns.One reason is that you build a repository of helpful and engaging content to publish. More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and social media accounts. That’s because UGC, like reviews and social media posts, are created by your users and existing customers based on their experience and opinions about your brand and products. The challenge, of course, is getting your customers to create them. That’s why I’ll be sharing with you today 9 tips to get more user-generated content for your brand that you can start doing today.Ask For Feedback From Users There’s a saying: “...

#463: How To Create More White Space & Still Succeed – Amy Porterfield

24May

By AmyNo Comments

burnout, entrepreneur mindset, facebook, facebook marketing, hustle mentality, mindset, New Business Owner, overcoming guilt, podcast, selfcare, Social Marketing Strategies, social media, social media marketing, work-life balance

#463: How To Create More White Space & Still Succeed – Amy Porterfield

Listen To My Latest Podcast Episode: #463: How To Create More White Space & Still Succeed Listen To My Latest Podcast Episode:#463: How To Create More White Space & Still Succeed !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!functi...

Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

23May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them’.As you can see here, businesses will soon be able to send recurring notifications to users that opt in, with the upfront prompts outlining the frequency of messages that they’ll likely receive if they choose to get them.Businesses will be able to send sales notifications, updates, newsletters – pretty much whatever they like, with the frequency options ranging from daily to monthly, ‘so businesses can reach customers at any moment in their journey’. Which is pretty much ...

How to Use Instagram Live (No Sweating or Crying)

21May

By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Instagram Live (No Sweating or Crying)

Listen up: You’re going to get on Instagram Live, and you’re going to like it. In fact, we’re going to make it so easy to go live on Instagram that you might enjoy yourself. We’ll walk you through how to go live, three tips and tricks for planning a successful livestream, and seven examples to inspire your next Instagram Live. We’ve also included how to watch others’ Live content and an FAQ as a little treat. There will be no sweating or crying. We promise. Instagram has over one billion monthly active users, all looking for easily consumable content. A 2021 survey showed video viewership reached 92% of internet users worldwide, with Live Streams taking the 4th highest place in popularity. Video content is king of the internet; we know that now. So, do yourself a favor and start p...

16May

By Devashish Datt MamgainNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, facebook-chatbot, robot chat

How to create a Facebook Messenger Chatbot in 2022

One of my cousins just graduated from high school and was looking for some career advice. He told me about an experience he had on Facebook when he set out to understand what to consider as a career.He came across a university page and decided to have an interaction with a messenger bot. It guided him to his ideal course of study and gave answers to all possible questions in a few minutes. It was a great experience as he could understand everything about his options within an hour. Outstanding is what he told me when he completed sharing the story with me.Thus having a super active customer support team is crucial for fast-growing organizations to succeed. However, before we jump on the detailing of chatbots, let us first understand what it actually is?What is a Facebook Chatbot?A chatb...

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

16May

By Manvi AgarwalNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional image.When you create posts for these platforms, you must keep in mind the following things that are unique to the platform:Type of audience which uses the platform The character limit for posts Best times to publish the post Ideal size for any images or videosIt’s important for you to take these nuances into consideration while crafting posts.Advantages of Customizing Posts for Different S...

#460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success – Amy Porterfield

14May

By AmyNo Comments

Annie Chang, course launch, digital course, Digital Courses, evergreen, facebook, facebook marketing, flexible business, live launch, Membership, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, student success

#460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success – Amy Porterfield

Listen To My Latest Podcast Episode: #460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success Listen To My Latest Podcast Episode:#460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://co...

21 Social Media Management Tools for Great Results in 2022

11May

By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

21 Social Media Management Tools for Great Results in 2022

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and software that ensures you’re engaging with your followers regularly (and that no post, comment or direct message is missed) — and more. With these tools, you can gather up those kitties in no time. Let’s start right meow.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is social media management? Social media management involves prope...

Facebook Business Suite – Everything You Need to Know About in 2022

6May

By JayceNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Business Suite – Everything You Need to Know About in 2022

Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services. But as Facebook continues to evolve, what does that mean for business owners? In this blog post, we’ll take a look at the Facebook Business Suite in 2022 and what you can expect from using it. Whether you’re just starting out on the social media platform as an FBA Amazon seller or you’re looking to upgrade your current strategy, read on to gain insight into it! What is the Facebook Business Suite and its features? The Facebook Business Suite is a set of tools that can help businesses grow on the social media platform. ...

#457: Embracing Radical Confidence With Lisa Bilyeu – Amy Porterfield

4May

By AmyNo Comments

become more confident, confidence, facebook, facebook marketing, lisa bilyeu, mindset, personal development, podcast, radical confidence, Social Marketing Strategies, social media, social media marketing

#457: Embracing Radical Confidence With Lisa Bilyeu – Amy Porterfield

30Apr

By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Everything You Need to Know in 2022

Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis. The varying formats of video across the platform may feel like a lot to juggle. But it’s also created new ways for marketers to tell stories and reach their audience. Which Instagram video format is right for your brand? There may be a place in your social media strategy for all of them. Or maybe you’ll decide just to focus on a couple. In this guide, we’ll teach you all about the features, specifications, and best practices for every type. Plus, we’ve rounded up tools that make using Instagram video that much easier.Bonus: Download the free...

#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren – Amy Porterfield

24Apr

By AmyNo Comments

facebook, facebook marketing, membership building, membership site, New Business Owner, podcast, recurring revenue, Scale Your Business, Social Marketing Strategies, social media, social media marketing, Stu McClaren, subscription business

#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren – Amy Porterfield

Listen To My Latest Podcast Episode: #453: Why Memberships Are The Future Of Online Businesses With Stu McLaren Listen To My Latest Podcast Episode:#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fb...

Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy

22Apr

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy

Former US President Barack Obama has outlined a range of rising concerns with the modern media landscape, and social media specifically, along with potential solutions that could help to address social platform ‘design flaws’ that are facilitating the spread of toxic content and misinformation online. In a broad-ranging speech on the topic of “Challenges to Democracy in the Digital Information Realm”, the former President has highlighted a raft of concerns with the rise of social media platforms, and the impact that they’ve had on discourse more broadly. As per Obama:“I’m convinced that right now, one of the biggest impediments to [improving society], indeed one of the biggest reasons for democracy’s weakening, is the profound change that’s taken place in how we communicate and cons...

How to Download Instagram Reels: 4 Simple Ways

20Apr

By Kristen TheodoreNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

How to Download Instagram Reels: 4 Simple Ways

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would allow you to do so. But don’t worry, there are plenty of workarounds. Keep reading to find out how to download other users’ Reels to your device.Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track yo...

What Is Instagram Shadow Banned & How To Avoid It?

15Apr

By Angel MartinsNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing

What Is Instagram Shadow Banned & How To Avoid It?

When you’re trying to grow a following on Instagram, it can be frustrating when your posts aren’t showing up anywhere. Instagram users depend upon the explore page and hashtags for social growth, but sometimes your engagement might just stop responding or show your posts love. There are plenty who have claimed they’ve been limited by shadowbanned accounts, but no one at Facebook or Instagram has ever confirmed or denied if this practice exists at all. You may have noticed that something doesn’t seem right with your account, and you’re unsure what it is—feeling invisible to new followers, specifically on the hashtag results page? Chances are you’ve been shadowbanned. Don’t worry; you’re not alone! In this article, we’ll explain what shadow banning is, how to know if you’ve been shad...

Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse

12Apr

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse

Meta’s moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding options that are designed to better incentivize user contributions to its digital worlds. The first is an expansion of its $10 million Horizon Worlds Creator Funding program, which it first launched in October last year. Horizon Worlds is Meta’s VR sandbox, where creators can build their own immersive experiences. And now, they’ll have another means of monetizing those efforts. As explained by Meta:“We’re beginning to test a Horizon Worlds Creator Bonus program for participants in the US. These bonuses come in the form of goal-oriented monthly programs where the creators are paid out at the end of the month for their progress tow...

How to Manage Social Media for Business in Only 18 Minutes a Day

10Apr

By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social platforms: Facebook, Instagram, LinkedIn, or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse yet, look neglectful. Plus, you may be missing out on new customers. More than 40% of digital shoppers use social media to research new brands and products. For those who are short on time, we’ve put together an 18-minute plan. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. If...

5Apr

By Chelsea Cris CrockerNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

All You Need to Know

Social media has become a common touchstone for all age groups and connects people of varied interests. From Facebook to Clubhouse, it’s clear that audiences are dabbling in everything from micro-text to images to voice, but the winner of all formats seems to be video. Video content is engaging and caters to multiple audiences. It’s what makes Tik Tok and Instagram Reels so addictive. The pandemic saw a surge in live videos, and marketers quickly took that route to connect with their brand’s audiences. But are marketers forgetting another key marketing platform built primarily for videos? If you haven’t figured it out yet, we’re talking about Twitch. In Q3 of 2021 alone, Twitch saw:Saw 5.79bn hours of viewing.Garnered 41.5 million users in The United StatesHave 22% of revenue sh...

#447: This Sales Strategy Converted at 44% & Now I’m Teaching It To You – Amy Porterfield

3Apr

By AmyNo Comments

connection, facebook, facebook marketing, Online marketing, podcast, sales strategies, sales techniques, Social Marketing Strategies, social media, social media marketing, traditional sales, Uncategorized

#447: This Sales Strategy Converted at 44% & Now I’m Teaching It To You – Amy Porterfield

Listen To My Latest Podcast Episode: #447: This Sales Strategy Converted at 44% & Now I'm Teaching It To You Listen To My Latest Podcast Episode:#447: This Sales Strategy Converted at 44% & Now I'm Teaching It To You !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); ...

How to Change Your YouTube Channel Name (and 44 Name Ideas)

31Mar

By Josiah HughesNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Change Your YouTube Channel Name (and 44 Name Ideas)

Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture. The company rolled out a new feature that will allow you to update your account’s aesthetics without needing to change the name and photo on your associated Google account. Read on to learn how to change your YouTube channel name. While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan.Bonus: Download a free pack of 3...

Everything You Need to Know About Cross-posting on Social Media

26Mar

By Chelsea Cris CrockerNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Everything You Need to Know About Cross-posting on Social Media

When social media marketing first came about, brands were apprehensive about making the switch from traditional marketing. However, years later, social media has proven time and time again that it is here to stay. Social media is one of marketing’s greatest evolutions. But what does that mean for brands? A lot of creative thinking, a solid social media strategy, and a lot of posting. Now, if you think this only increases your marketing team’s workload. We’re here to shut that thought down. Yep, you read that right. We’re here to tell you about our savior: Cross-posting *cue a harmonious choir singing Hallelujah*. Cross-posting is one of the smartest tricks that the best social media marketers use to keep their social media interesting, consistent, and up to date. Read on to find ou...

#445: ‘How to Do The Work’ and Release Negative Thinking with Dr. Nicole LaPera – Amy Porterfield

24Mar

By AmyNo Comments

Dr. Nicole LaPera, facebook, facebook marketing, healing, holistic psychology, mental health, mindset, podcast, Social Marketing Strategies, social media, social media marketing, thought patterns, trauma, Uncategorized

#445: ‘How to Do The Work’ and Release Negative Thinking with Dr. Nicole LaPera – Amy Porterfield

Reddit Tests ‘Mod Notes’ to Provide More Insight on Users and Their Contributions in Communities

22Mar

By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Reddit Tests ‘Mod Notes’ to Provide More Insight on Users and Their Contributions in Communities

Reddit has launched an interesting experiment which essentially provides advice and ratings on contributors to subreddits, enabling more context as to how the user has contributed in the past.As you can see in this example, Reddit has launched a new test of what it’s calling ‘Mod Notes’, which enables moderators to create informational notes and tips that are then attached to a user profile for that community. Here’s another look at the Mod Notes process, which also includes a full log of notes and mod actions applied to a user within a specific subreddit. As explained by Reddit: “The profile hovercard will be your home base for accessing Mod Notes and any moderator with Manage User permissions will be able to utilize it.” So it’s not intended to be a public-facing info source, as ...

20Mar

By Josiah HughesNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

What Is Substack and How Does it Work?

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell you that Substack is a major game-changer in the world of online publishing. In fact, it’s the biggest disruption to journalism, personal writing and thought leadership since the blog boom of the 2000s. And it might just be the missing piece in your social media marketing plan. Read on to learn everything you need to know about Substack, and whether or not it’s the right choice for your brand.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. ...

#441: Normalizing Mental Health For Entrepreneurs With Gabby Bernstein – Amy Porterfield

14Mar

By AmyNo Comments

anxiety, entrepreneur mindset, facebook, facebook marketing, gabby bernstein, mental health, mindset, personal development, podcast, Social Marketing Strategies, social media, social media marketing

#441: Normalizing Mental Health For Entrepreneurs With Gabby Bernstein – Amy Porterfield

Twitter’s Working on Tweet Awards, Another Creator Monetization Option

12Mar

By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Twitter’s Working on Tweet Awards, Another Creator Monetization Option

After adding tipping along with its Super Follow and other subscription options, Twitter now appears to be working on a new ‘Awards’ option for tweets, which would potentially provide another way for creators to generate income from their on-platform efforts.As you can see in this image, shared by reverse engineering expert Jane Manchun Wong, the new award option appears as a gift icon in the lower tweet function bar. There’s also a microphone icon before Wong’s user name in this example, which appears to be connected with Super Follows, though what it actually means is not clear as yet.Awards looks similar to Facebook’s virtual gifts, which are purchasable with Stars, its in-app currency to donate to creators, while YouTube also has its own ‘Super Stickers’ option to facilitate t...

How to Sell Products on TikTok in 7 Easy Steps

10Mar

By Josiah HughesNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Sell Products on TikTok in 7 Easy Steps

TikTok feels like it’s a self-contained internet of its own. Think about it — you can find literally everything on there, from super popular internet celebs blowing up trends to niche weirdos who rant about their hyper-specific obsessions. There’s joy, drama, passion, a shared language and a whole lot of community. And, just like any other corner of the internet, there are also plenty of opportunities to sell products. Yes, TikTok’s growth and cultural ubiquity means it’s the perfect place for your brand. We’ve already learned how TikTok marketing can help you reach new audiences and grow your client base, but the app is far more powerful than that. If you learn the ins and outs, you can learn how to sell on TikTok in 7 easy steps.Bonus: Get a free TikTok Growth Checklist from f...

Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview

2Mar

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview

Safe to say that Meta’s efforts to refute the idea that Facebook amplifies divisive political content are not going exactly as it would have hoped. As a quick recap, last year, Facebook published its first ever ‘Widely Viewed Content’ report for Facebook, which it launched largely in response to this Twitter account, created by New York Times journalist Kevin Roose, which highlights the most popular Facebook posts every day, based on listings from Facebook's own CrowdTangle monitoring platform. The top-performing link posts by U.S. Facebook pages in the last 24 hours are from:1. Occupy Democrats2. Ben Shapiro3. Occupy Democrats4. Ben Shapiro5. Ben Shapiro6. Bloomberg7. Occupy Democrats8. People9. VOA Burmese News10. Fox News— Facebook's Top 10 (@FacebooksTop10) March 1, 2022 The listi...

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

28Feb

By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? You’ve come to the right place!Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. They meet your audience where they’re at with messaging tailored to each platform that generates aware...

How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)

25Feb

By Chandraveer SinghNo Comments

Agency, Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)

Audit. Improve. Execute. Repeat. If social media marketing is a crucial element of your marketing strategy (which it should be), then you must know the ropes to run a social media audit – again and again. However, most businesses don’t bother putting time and money into running a social audit. As a result, they end up drowning surplus money, time, and workforce in the longer run. Just so you don’t blindly run your social accounts with half-baked strategies, we have come with a step-by-step guide to run a successful social media audit. As an agency, you will anyway start off with clients by auditing their social media channels, and if you are a business, then a social media audit is necessary to update your strategies. Wait! We have also created a social media audit template for you...

Advertising, Amplify, Impact Updates, and More

19Feb

By Ryan DonovanNo Comments

facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Advertising, Amplify, Impact Updates, and More

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are! Before we get into it, here’s a quick recap our strategic focus for 2022:One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Personalized guidance: We’re aiming to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Social network depth: We’re working hard to provi...

Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner

16Feb

By Anna SonnenbergNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

The Beginners Guide to Target Market Vs Target Audience

14Feb

By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Beginners Guide to Target Market Vs Target Audience

The marketing world is full of buzzwords. While certain terms are exactly what they sound like, such as pay-per-click marketing, others can be vague. Yes, you know it. Those words where finding out the exact intent gets brain-racking. Target audience and target market are two such terms that are often used interchangeably. But how many people actually know the difference between the two? Understanding the differences between each will be essential in creating an effective marketing campaign that resonates with a section of your core consumer group. Without further ado, let’s jump onto the beginner’s guide to target markets and target audiences.What is a Target Market? We could sum up the difference between target markets and audiences in a sentence or two, but that wouldn’t give ...

#433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being – Amy Porterfield

13Feb

By AmyNo Comments

Business Organization & Systems, entrepreneur mindset, facebook, facebook marketing, ideal work week, podcast, productivity hacks, productivity planning, scheduling, Social Marketing Strategies, social media, social media marketing, weekly planning system, work week calendar

#433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being – Amy Porterfield

Listen To My Latest Podcast Episode: #433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being Listen To My Latest Podcast Episode:#433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525...

Meta Launches New Metaverse-Aligned Ad Campaign for its Quest 2 VR Headsets

11Feb

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, youtube

Meta Launches New Metaverse-Aligned Ad Campaign for its Quest 2 VR Headsets

While Facebook’s daily user count may have stalled, parent company Meta is already looking towards the next stage, by shifting its attention to the theoretical ‘metaverse’ and how we’ll all be interacting in fully digital environments in the very near future. Which is the focus of Meta’s latest ad campaign, which it launched this week.As you can see, amid the Super Bowl hype train, Meta’s looking to promote its Quest 2 VR headsets, with the story of an out of work dog mascot who rediscovers his old friends in Meta’s version of the metaverse - which, at least based on this example, will exist within VR.Which is not the whole metaverse story, as Meta is keen to point out. Indeed, Meta has repeatedly noted that the metaverse, as per its vision, will incorporate AR, VR, machine learni...

20 Instagram Post Ideas to Boost Engagement

9Feb

By Leah GolobNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

20 Instagram Post Ideas to Boost Engagement

Instagram is still one of the hottest spots online to connect with customers — if you’ve got good Instagram post ideas. Even Gen Z still thinks Instagram is cool. Research shows that most prefer it to other platforms — and that includes TikTok. 90% of Instagram users say they follow at least one business, which means brands have a chance to connect to strengthen relationships with current customers and pique the interest of potential ones. Since adult Instagram users are on the platform for nearly 30 minutes per day, you’ll want to drum up some creative Instagram posts to capture the attention of your followers. To help, we’ve created a list of 20 Instagram post ideas for business. You’ll want to bookmark this page for when you’re trying to ignite the creative spark.Bonus: Downl...

6 Brilliant Case Study Examples for Small Businesses

4Feb

By Sujan ThapaliyaNo Comments

Blog, facebook, facebook marketing, instagram, Small Business, Social Marketing Strategies, social media, social media marketing, twitter

6 Brilliant Case Study Examples for Small Businesses

Every business starts small. The success of a business lies in its strategy to overcome any challenge during its journey. If you are trying to take your business to new heights, start identifying challenges and create solutions. The best way is to learn from sundry success stories. There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience. In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses. Let’s begin.Challenges Faced by Small Businesses As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one...

TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)

30Jan

By Simon KempNo Comments

facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)

If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite and We Are Social—reveals that most of the connected world continues to grow faster than it did before the pandemic. Social network user numbers. Time spent on those platforms. Social ad spend. They’re all growing. Read on for the juicy details. Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.Top 10 takeaways This video offers a handy summary of this year’s essential headlines and trends.Social media users grew 10% in last year Meanwhile, social me...

#427: Land Your Dream Media Opportunity with Jen Gottlieb – Amy Porterfield

23Jan

By AmyNo Comments

facebook, facebook marketing, Jen Gottlieb, media feature, Online Business, Online marketing, podcast, public relations, Social Marketing Strategies, social media, social media marketing, super connector

#427: Land Your Dream Media Opportunity with Jen Gottlieb – Amy Porterfield

Listen To My Latest Podcast Episode: #427: Land Your Dream Media Opportunity with Jen Gottlieb Listen To My Latest Podcast Episode:#427: Land Your Dream Media Opportunity with Jen Gottlieb !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!func...

Meta Releases New Insights into its Evolving Efforts to Detect Coordinated Manipulation Programs

21Jan

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Meta Releases New Insights into its Evolving Efforts to Detect Coordinated Manipulation Programs

Meta has shared some new insights into its ongoing efforts to combat coordinated misinformation networks operating across its platforms, which became a major focus for the company following the 2016 US Election, and the revelations that Russian-backed teams had sought to sway the opinions of American voters. As explained by Meta: “Since 2017, we’ve reported on over 150 influence operations with details on each network takedown so that people know about the threats we see - whether they come from nation states, commercial firms or unattributed groups. Information sharing enabled our teams, investigative journalists, government officials and industry peers to better understand and expose internet-wide security risks, including ahead of critical elections.”Meta publishes a monthly roun...

How to Manage Multiple Social Media Accounts (and Stay Calm)

20Jan

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

How to Manage Multiple Social Media Accounts (and Stay Calm)

If you’ve ever wondered how to reduce work stress when you manage multiple social media accounts for clients — or for your own business — you’re in the right place. In this post, we’ll walk you through the easiest ways to manage, monitor, and collaborate on all the (many) social accounts you use every day.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.The benefits of having multiple social media accounts As you’ll see later in this post, most people have more than one social media account. Why? For the average user, each network serves a different purpose. For example, reading news stories is the third-most common reason for using social media.Hootsuite and We Are Social, The Global State of Di...

7 Ways to Optimize Your Facebook Strategy for Leads and Conversions : Social Media Examiner

18Jan

By Anna SonnenbergNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

7 Ways to Optimize Your Facebook Strategy for Leads and Conversions : Social Media Examiner

8 Social Media Content Marketing Strategy Examples to Avoid

16Jan

By Oliver StasinszkyNo Comments

Blog, content marketing, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

8 Social Media Content Marketing Strategy Examples to Avoid

Sure, you’ve established your brand on social media. But are you satisfied? Or is it something that you need to relook? Something that’s missing? According to Statista, there are over 3.6 billion active social media users worldwide, and that number is expected to reach 4.41 billion by 2025. Therefore, mere social media presence to get the word out about your brand is not enough. What you need is a strong content marketing strategy. Otherwise, you would end up wondering why your content is going unnoticed. And, you don’t want that. So in this article, we shall discuss a few social media content marketing strategy examples along with some common mistakes to avoid. But before that let’s first understand why do you need a content strategy for social media. Why is a Social Media Content...

#425: Project Planning Mastery: A Step-By-Step For How To Stay Organized – Amy Porterfield

14Jan

By AmyNo Comments

Business Organization & Systems, business systems, facebook, facebook marketing, Online Business, podcast, project plan, project planning, Social Marketing Strategies, social media, social media marketing

#425: Project Planning Mastery: A Step-By-Step For How To Stay Organized – Amy Porterfield

Listen To My Latest Podcast Episode: #425: Project Planning Mastery: A Step-By-Step For How To Stay Organized Listen To My Latest Podcast Episode:#425: Project Planning Mastery: A Step-By-Step For How To Stay Organized !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('t...

A Simple Guide to Set You Up For Success

11Jan

By Michelle MartinNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

A Simple Guide to Set You Up For Success

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. Sounds amazing, right? Buckle up as we dive into everything you need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.What...

Longer-Form Video Is an Opportunity for Marketers : Social Media Examiner

8Jan

By Michael StelznerNo Comments

facebook, Facebook Video, instagram, Instagram Video, research, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, twitter video, youtube

Longer-Form Video Is an Opportunity for Marketers : Social Media Examiner

What It Is, Why You Should Care and How to Do It Right

1Jan

By Tres DeanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

What It Is, Why You Should Care and How to Do It Right

Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it. If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. Every month over 1 billion messages are exchanged between people and businesses on Facebook Messenger alone. With all those inquiries and only so many people to tend to them, a chatbot or virtual assistant can be a lifesaver. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.Bonus: Get a free, easy-to-use Cus...

The Metaverse: What Marketers Need to Do to Prepare : Social Media Examiner

30Dec

By Michael StelznerNo Comments

Expert Interviews, facebook, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

The Metaverse: What Marketers Need to Do to Prepare : Social Media Examiner

#419: She Was Forced To Slow Down (And Then Her Business Grew!) With Kate Northrup Watts – Amy Porterfield

27Dec

By AmyNo Comments

burnout, Business Growth, Business Mindset, facebook, facebook marketing, growth mindset, Online Business, overwhelm, podcast, Social Marketing Strategies, social media, social media marketing, Systems

#419: She Was Forced To Slow Down (And Then Her Business Grew!) With Kate Northrup Watts – Amy Porterfield

Mapping the Social Media Landscape [Infographic]

25Dec

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok

Mapping the Social Media Landscape [Infographic]

While Facebook is the dominant player in the social media space, it’s worth noting the major influence that Chinese social apps also have in their respective regions, which we’ve seen expand more recently via various apps – primarily TikTok – posing a level of threat to Facebook’s gold on the market. Of course, Facebook – now Meta – is making a play to control the next stage of digital connection, in the theoretical metaverse that will provide all-new ways to facilitate interaction and engagement. If and how that comes to fruition will be a key element to watch, but it’s interesting to consider the broader social media landscape, and where things are placed in the final stages of the year. This graphic from Visual Capitalist does exactly that, with a bubble chart of the biggest social ...

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

23Dec

By Claire BeveridgeNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is cross-posting? Cross-posting is the process of posting similar content across multiple social media channels. Social media managers use the tactic to help save time and resources. No more crafting a unique social media update for each...

100+ Surprising Video Marketing Statistics You Should Know in 2022

18Dec

By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

100+ Surprising Video Marketing Statistics You Should Know in 2022

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Here we go! Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2022. 2. Video marketing is the fastest-growing type of marketing in digital advertising. 3. In 2022, video c...

9 Social Media Goals to Help Keep Your Strategy on Track

13Dec

By Greg SidesNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

9 Social Media Goals to Help Keep Your Strategy on Track

Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. But all is not lost. With this guide to setting social media goals, you’ll be able to figure out what your company needs — even when your company isn’t sure what it needs.Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.What are social media goals? A social media goal is a statement about what you want to achieve with your marketing activity...

#413: How To Make Every Word Count When You’re Selling & Serving with Roger Love – Amy Porterfield

6Dec

By AmyNo Comments

Business Mindset, communication tips, facebook, facebook marketing, live video, Online Business, Online marketing, podcast, Roger Love, sales strategy, selling, Social Marketing Strategies, social media, social media marketing, speech training, Webinars

#413: How To Make Every Word Count When You’re Selling & Serving with Roger Love – Amy Porterfield

Listen To My Latest Podcast Episode: #413: How To Make Every Word Count When You're Selling & Serving with Roger Love Listen To My Latest Podcast Episode:#413: How To Make Every Word Count When You're Selling & Serving with Roger Love !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '3975...

3Dec

By Michelle MartinNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Marketers

Before you finish reading the words Twitter analytics and doze off, stay with me, this is important for your business. The secret to unlocking your social media growth potential is in your Twitter analytics. Seriously. Keep reading to find out what your audience wants, identify your best-performing Tweets and unlock the key insights that will help you refine your social media marketing strategy. In this complete guide to Twitter analytics, you’ll learn:The most important Twitter metrics to track Why you should track them 5 tools that will save time and speed up growth And, how the heck to even use Twitter AnalyticsBonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.What are Twitter analytics? Twitter A...

Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner

29Nov

By Lisa D. JenkinsNo Comments

Expert Interviews, facebook, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, tiktok, twitter, View Points, youtube

Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

23Nov

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

If you don’t have a social listening strategy in place, you’re missing out on some of the most valuable data available to help build your business. In fact, nearly two-thirds of marketers agree that social listening has increased in value in the last year. Social media listening tools allow you to build a solid understanding of exactly how customers and potential customers think about you by analyzing what they say on social channels. You can also learn what they think about the competition. This is incredible market research readily available in real-time—as long as you know how to access it.Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really w...

How to Write a Client-winning Social Media Proposal + [FREE Template]

19Nov

By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing

How to Write a Client-winning Social Media Proposal + [FREE Template]

Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. At this stage, you need something that makes you shine brighter than the competition around. Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “Social media proposal”. Whether you are a freelancer or work at a social media management agency, it’s essential to create a social media proposal to convert new prospects into clients. However, the task is a bit tricky. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch. Want a more simple route? Feel free to use our fully customizable social media t...

#408: Burnout, Slowing Down, & How To Get Your Motivation Back – Amy Porterfield

17Nov

By AmyNo Comments

best business practices, business leadership, Business Mindset, entrepreneurship, facebook, facebook marketing, Online Business, overwhelm, podcast, Social Marketing Strategies, social media, social media marketing

#408: Burnout, Slowing Down, & How To Get Your Motivation Back – Amy Porterfield

Listen To My Latest Podcast Episode: #408: Burnout, Slowing Down, & How To Get Your Motivation Back Listen To My Latest Podcast Episode:#408: Burnout, Slowing Down, & How To Get Your Motivation Back !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Page...

How to Use TikTok for Business: A Step-by-Step Guide

14Nov

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How to Use TikTok for Business: A Step-by-Step Guide

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. And with the launch of TikTok Shopping, the commercial potential here only continues to grow. Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams, or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. It can feel overwhelming, though, especially if you’re new to the platfo...

#405: Overcome Overwhelm & Secrets To Being Your Own PR Rep – Amy Porterfield

7Nov

By AmyNo Comments

Business Mindset, entrepreneurship, facebook, facebook marketing, Online Business, Online marketing, overcoming overwhelm, podcast, PR, publicity, Social Marketing Strategies, social media, social media marketing, susie moore

#405: Overcome Overwhelm & Secrets To Being Your Own PR Rep – Amy Porterfield

How Many Instagram Hashtags Should You REALLY Use?

5Nov

By Stacey McLachlanNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

How Many Instagram Hashtags Should You REALLY Use?

One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post.Source: @creators Let me repeat that: Three! To! Five! While this seems like an innocuous hot tip, it’s a perplexing thing to hear directly from a platform that allows you to use up to 30 hashtags in each post. This revelation from someone we trusted just begs so many questions: Was this a test? Are you tricking us? If 3 to 5 is the amount you actually want us to use… why give us the freedom to use 30 tags in the first place? But though the g...

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

4Nov

By Lisa D. JenkinsNo Comments

facebook, Facebook Ads, How To, instagram, Instagram Ads, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing, twitter, Twitter Ads

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

28Oct

By Greg SidesNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

A Step by Step Guide

Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge.Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.What is Facebook verification? Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. A blue checkmark badge appears next to a verified account’s name:Source: @newyorker on Facebook Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures...

Facebook launched Portable Portal Go and Portal plus smart displays | by Tapaan Chauhan | Oct, 2021

24Oct

By Tapaan ChauhanNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, robot chat, smart-home, speakers, videos

Facebook launched Portable Portal Go and Portal plus smart displays | by Tapaan Chauhan | Oct, 2021

Facebook recently announced the launching of their best two smart speakers, the portal Go and Portal plus to make your video chatting experience better. With advanced features and technology, these devices will make going to set another milestone in the market of smart displays.Picture source : mysmartprice.comAs Facebook is claiming portal go as the first ever portable devices, let’s get into the quick view of this device:This smart speaker with 5 hours of battery longevity offers users to carry this without dragging power adapters always.Its’ smart 12mp camera with ultra-wide view uses special artificial intelligence which keeps panning and zooming automatically no matter where you take the conversation. So you don’t have to worry about turning the screen while doing any work. Also it...

#401: Live Video: Acting Natural & Going Off The Cuff With E! News Celebrities Jason Kennedy & Giuliana Rancic – Amy Porterfield

23Oct

By AmyNo Comments

Digital Courses, E! News, facebook, facebook marketing, Guiliana Rancic, Jason Kennedy, live video, Online Business, podcast, Social Marketing Strategies, social media, social media marketing

#401: Live Video: Acting Natural & Going Off The Cuff With E! News Celebrities Jason Kennedy & Giuliana Rancic – Amy Porterfield

Listen To My Latest Podcast Episode: #401: Live Video: Acting Natural & Going Off The Cuff With E! News Celebrities Jason Kennedy & Giuliana Rancic Listen To My Latest Podcast Episode:#401: Live Video: Acting Natural & Going Off The Cuff With E! News Celebrities Jason Kennedy & Giuliana Rancic !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'ht...

How to Create a Social Media Strategy in 9 Steps (Free Template)

19Oct

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Create a Social Media Strategy in 9 Steps (Free Template)

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own.Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.What is social media marketing? Social media marketing is the practice of using social media channels to sell or promote a brand, product or ...

What TikTok Shopping Means for the Growing Social Commerce

16Oct

By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

What TikTok Shopping Means for the Growing Social Commerce

The growth of TikTok has been phenomenal. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping. In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. Let’s ...

72 Free Instagram Story Templates (And How to Use Them)

11Oct

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

72 Free Instagram Story Templates (And How to Use Them)

Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories. If you’re not using this Insta feature to put your best foot forward, you’re going to miss out. In this post, we’ll show you how to use Instagram Stories templates to wow your audience and showcase your best content. We’ve also included a designer pack of 72 customizable templates that will boost the look of your Stories right away.Download your free pack...

10+ Examples of Awesome Integrated Marketing Campaigns

7Oct

By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, twitter

10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. What more could a marketing enthusiast ask for? ...

#398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward – Amy Porterfield

6Oct

By AmyNo Comments

be your own boss, Business Mindset, facebook, facebook marketing, life change, podcast, Social Marketing Strategies, social media, social media marketing

#398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward – Amy Porterfield

Listen To My Latest Podcast Episode: #398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward Listen To My Latest Podcast Episode:#398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '39752542393089...

4Oct

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Basics of NFTs [Infographic]

If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become the latest tech trend, with people paying thousands, even millions, to own exclusive pieces of digital art, which many are then putting on display on their social profiles. It’s become a form of in-crowd credibility, even prestige, in some respects. But for those on the outside looking in, it can be difficult to wrap your head around how NFTs actually work, and how they apply to the broader digital connection space.As a basic definition, ‘non-fungible’ means unique, a token that can’t be interchanged for something else. There is only one...

Want to Buy TikTok Followers? Here’s What Happens When You Do

2Oct

By Stacey McLachlanNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Want to Buy TikTok Followers? Here’s What Happens When You Do

Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter, why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww! Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.TikTok has been downloaded more than two billion times, and has 100 million active users in the U.S. This is the place to see and be seen, but it’s increasingly challenging to stand ...

Facebook Post Testing: How to Split Test Your Organic Content : Social Media Examiner

29Sep

By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Post Testing: How to Split Test Your Organic Content : Social Media Examiner

Reimagining Social Media Marketing for a Better Tomorrow”

25Sep

By Toby DanielsNo Comments

Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Reimagining Social Media Marketing for a Better Tomorrow”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...

#397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand – Amy Porterfield

24Sep

By AmyNo Comments

Business Mindset, digital course creation, Digital Courses, facebook, facebook marketing, living fully, mindset, online courses, podcast, Social Marketing Strategies, social media, social media marketing

#397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand – Amy Porterfield

Facebook Tests New ‘Community Awards’ to Encourage Engagement in Groups

22Sep

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Tests New ‘Community Awards’ to Encourage Engagement in Groups

Facebook’s trying out another way to boost positive contributions in groups, with a new feature called ‘Community Awards’ now in live testing.As per this screenshot, posted by app researcher Radu Oncescu (and shared by Matt Navarra), Facebook’s Community Awards will enable group admins to give awards to ‘outstanding group comments’. The new prompts are also being shown beneath group posts.The idea is that by rewarding more engaging, more beneficial interactions, that you can encourage individual users to interact more often, while the awards will also highlight to other group members what types of comments you want to see, which could help to improve overall interaction. Facebook’s tried similar group engagement markers in the past, with ‘Top Fan’ and other badge types to recognize...

How to Get Followers on TikTok for Free: 11 Top Tips

20Sep

By Kerri DonaldsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Get Followers on TikTok for Free: 11 Top Tips

Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And better yet, “followable”? Spoiler alert: it’s not so straightforward. If it were, we’d all have gone viral by now. And don’t be fooled by apps that let you buy bots and fake followers. This will only feed your ego and do nothing for your brand awareness. The following tips will show you how to get more followers on TikTok the honest way. Bonus: Download the free...

How to Partner With YouTube Micro-Influencers : Social Media Examiner

19Sep

By Anna SonnenbergNo Comments

facebook, facebook marketing, How To, Influencer Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Partner With YouTube Micro-Influencers : Social Media Examiner

How to Partner With YouTube Micro-Influencers : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE S...

Announcing Adweek’s Acquisition of Social Media Week

15Sep

By SMW StaffNo Comments

business, Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Announcing Adweek’s Acquisition of Social Media Week

January 5th, 2021 Business SMW Staff Since 2009 we’ve made it our mission to help you, our loyal community members, play a pivotal role in an engaged and elevated conversation on the impact of social media on marketing, media and culture. Today, we are thrilled to continue this mission and share that Social Media Week will...

Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs

12Sep

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs

Facebook has published the latest iteration of its State of Small Business report, which measures the ongoing impacts of the pandemic on SMBs, and how the vaccine roll-out is being reflected in sales numbers, employment, and more. The report incorporates direct responses from over 35,189 small business leaders from across the globe, including 10,262 business leaders from the US, with the most recent survey period covering the 19th of July to the 7th of August. And given the impacts of SMBs on the broader economy, this is a crucial pulse of where business sentiment is placed, and what you can expect moving forward. You can download the full, 61-page report here, but in this post, we’ll look at some of the key points.First off, Facebook notes that SMB closure rates have fallen in the...

18 iPhone Photography Tips You Need to Know

10Sep

By Greg SidesNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

18 iPhone Photography Tips You Need to Know

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better. Great photos can help you get noticed on social media — both humans and social media algorithms appreciate interesting visual content. Use these 18 iPhone photography tricks to elevate your game.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.iPhone photography: Composition tips Composition refers to how the visual elements are arranged in your photo. One step towards taking professional iPhone photos is learning a few tips to improve your c...

How to Use LinkedIn Events for Your Next Event : Social Media Examiner

8Sep

By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, linkedin, LinkedIn Events, Social Marketing Strategies, social media, social media marketing, twitter

How to Use LinkedIn Events for Your Next Event : Social Media Examiner

How to Use LinkedIn Events for Your Next Event : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE ...

How Social Media Marketers successfully Run Livestream Stores

7Sep

By Ray Slater BerryNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Social Media Marketers successfully Run Livestream Stores

Social Media has come a long way since the days of teaching ourselves basic HTML and editing a top friends list on a MySpace page. Despite the controversial recent changes many platforms are turning social into more of an e-commerce platform—ahem, Instagram—the change is starting to be accepted, utilized, and social media marketers are beginning to make the most of it. In this article, we’ll explore ways to successfully run Livestream stores to increase sales for your business while building trust and engagement with your social following. What is a Livestream store? A Livestream store is a place where someone can buy a product directly from a live video. It means they never have to leave the video to purchase, and they can ask questions or place requests to the presenter of the...

How to Win Social Media Conversions After The Holiday Rush

5Sep

By Dmytro SpilkaNo Comments

facebook, facebook marketing, Holiday Marketing, Holiday Social Media Marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How to Win Social Media Conversions After The Holiday Rush

If only the world of marketing came with a little respite once in a while. As a chaotic, tumultuous holiday season packed with desperate brainstorming sessions for new holiday slogans, themed ads and special offers draw to a close, marketers find themselves tasked with campaigning their way through the new year lulls. While the transitional months from winter into spring are typically quiet for many businesses spanning retail and eCommerce, more companies are assembling marketing campaigns in order to win customers and maximise profits during the spending downturns of January, February and March. (Image: Statista) As we can see from the chart above, drops in retail sales from the build-up to the festive season into the new year can amount to a 30% fall in purchases among con...

#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom – Amy Porterfield

3Sep

By AmyNo Comments

Business Mindset, entrepreneur, entrepreneurial mindset, facebook, facebook marketing, imposter syndrome, Online Business, podcast, self doubt, Social Marketing Strategies, social media, social media marketing

#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom – Amy Porterfield

Listen To My Latest Podcast Episode: #394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom Listen To My Latest Podcast Episode:#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525...

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

1Sep

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

Fantasy sports have seen a big rise in popularity of late, and as with any trend that Facebook thinks it can take a chunk of, it’s now looking to add a specific fantasy sports element into the Facebook experience, providing another way for users to engage and interact around sportsAs explained by Facebook: “Today, we’re rolling out Facebook Fantasy Games in the US and Canada on the Facebook app for iOS and Android. Facebook Fantasy Games are free, simple prediction games that help fans enjoy sports, TV shows and pop culture content together. These games bring the social fun of traditional fantasy sports to simpler formats that are easy to play for people new to prediction games, while still engaging enough for more seasoned players.”As you can see in the above image, users in the...

How to Add a Link to Instagram Stories (RIP Swipe Up Link)

31Aug

By Paige CooperNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Add a Link to Instagram Stories (RIP Swipe Up Link)

Want to add a link to your Instagram Story? We have good news and bad news. (And then more good news!) The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The bad news is that, so far, you still need 10,000 subscribers or a verified account to get access to link stickers. Which leads us to the OTHER good news: we have a simple hack to add a link even if you don’t have access to link stickers, yet! Read on for all the steps.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.Wait, what was the Instagram swipe up feature? The Instagram swipe up feature helped brands and influencers reach their audi...

How to Improve Your LinkedIn Organic Reach : Social Media Examiner

29Aug

By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

How to Improve Your LinkedIn Organic Reach : Social Media Examiner

How to Improve Your LinkedIn Organic Reach : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECR...

How YouTube is Supporting Black Creators and Artists

26Aug

By Erica PerryNo Comments

artists, Black artists, Black creators, brands, diversity, facebook, facebook marketing, instagram, Marketing, Music, partnersships, Social Marketing Strategies, social media, social media marketing, youtube

How YouTube is Supporting Black Creators and Artists

January 12th, 2021 Marketing Erica Perry Last summer admist the Black Lives Matter Movement and protests in support of George Floyd, YouTube announced the launch of a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. More specifically, the fund h...

#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? – Amy Porterfield

24Aug

By AmyNo Comments

Digital Courses, facebook, facebook marketing, One on one Coaching, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing

#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? – Amy Porterfield

Listen To My Latest Podcast Episode: #392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? Listen To My Latest Podcast Episode:#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Pa...

How to Make Money as a Freelance Social Media Manager

20Aug

By Laura WongNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Make Money as a Freelance Social Media Manager

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.) Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below.Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now.What is a freelance social media manager? A freelance social media manager is a social me...

How to Analyze Your YouTube Ad Performance : Social Media Examiner

17Aug

By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, twitter, youtube, YouTube Ads, YouTube Analytics

How to Analyze Your YouTube Ad Performance : Social Media Examiner

How to Analyze Your YouTube Ad Performance : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS...

Announcing Our First Wave of Speakers for #SMWNYC 2021

14Aug

By SMW StaffNo Comments

Conference, facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Announcing Our First Wave of Speakers for #SMWNYC 2021

January 26th, 2021 Conference SMW Staff We are thrilled to announce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life this May (4-7). Throughout their sessions, you’ll gain actionable insights into the different ways we can use this year to come together as an industry and reinvent the syste...

#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster – Amy Porterfield

12Aug

By AmyNo Comments

7-figure business, digital course, entrepreneur, facebook, facebook marketing, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing

#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster – Amy Porterfield

Listen To My Latest Podcast Episode: #390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster Listen To My Latest Podcast Episode:#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '39752542393089...

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

10Aug

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

Snapchat has published a new overview of its ongoing efforts to combat the spread of misinformation in its app, which also provides some valuable insights into the variance between Snap and other platforms, and why it requires a unique, dedicated approach. While Facebook and Twitter work to contain false information, particularly around vaccine side effects amid the COVID-19 pandemic, Snapchat has largely remained out of the discussion around the same, with its alternative approach to social potentially outlining a framework to better manage news distribution in this respect.Essentially, Snapchat says that it's ultimately seeing success with its approach to misinformation and safety due to the app's design, which is focused on maintaining close connections, as opposed to broadcastin...

How to Determine Influencer Rates in 2021

9Aug

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Determine Influencer Rates in 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8 billion global industry. But what cut of that is your average, non-Kylie Jenner influencer getting per post? Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricin...

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner

5Aug

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][titl...

12 Social Media Metrics You Should Be Tracking

3Aug

By Yash ChawlaniNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

12 Social Media Metrics You Should Be Tracking

If you’re using social media for sales enablement and to promote your business, you have several metrics you need to track whether you’re a large, medium, or small business. Otherwise, you aren’t getting the best out of your social media presence. You might not even be getting your money’s worth. These days, social media is complicated, and you might not know which metrics you should track and which ones to ignore. Here’s a list of the most important social media metrics to watch. What are Social Media Metrics? In short, social media metrics means using data to determine the impact of your social media marketing efforts on your revenue stream. Without them, you won’t have any idea if your work is driving business or not. Why are Social Media Metrics Important? Social media’s gr...

How TikTok is Supporting Creators and Fostering New Talent

2Aug

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How TikTok is Supporting Creators and Fostering New Talent

January 26th, 2021 Marketing Erica Perry With TikTok expected to reach 1.2 billion active users this year, the app is wasting no time executing efforts to foster new talent and double down on its efforts to help its community of creators thrive. This includes helping talent find innovative ways to connect with their audien...

#387: 7 Email Copywriting Tips To Convert Subscribers – Amy Porterfield

31Jul

By AmyNo Comments

email list, email subscribers, facebook, facebook marketing, Online marketing, podcast, sales, sales emails, selling, Social Marketing Strategies, social media, social media marketing

#387: 7 Email Copywriting Tips To Convert Subscribers – Amy Porterfield

Listen To My Latest Podcast Episode: #387: 7 Email Copywriting Tips To Convert Subscribers Listen To My Latest Podcast Episode:#387: 7 Email Copywriting Tips To Convert Subscribers !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b...

The Complete Guide to Using Instagram Stories for Business in 2021

28Jul

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They...

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner

26Jul

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner

Testing Facebook Ad Creative: The Path to Better Sales : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT...

How Pinterest is Expanding its Product Promotion and AR Capabilities

22Jul

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing

How Pinterest is Expanding its Product Promotion and AR Capabilities

January 26th, 2021 Marketing Erica Perry In its recent State of Mobile report, App Annie found that global downloads of Instagram and Pinterest worldwide grew 50 percent and 20 percent YoY, respectively. With the acceleration of e-commerce poised to continue, platforms are doubling their efforts in the space with good rea...

#385: Is A Blog Valuable To Your Business? With Glo Atanmo – Amy Porterfield

21Jul

By AmyNo Comments

facebook, facebook marketing, female travel blog, Online Business, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, travel blog, travel blog websites, travel blogging, travel blogging for beginners

#385: Is A Blog Valuable To Your Business? With Glo Atanmo – Amy Porterfield

Listen To My Latest Podcast Episode: #385: Is A Blog Valuable To Your Business? With Glo Atanmo Listen To My Latest Podcast Episode:#385: Is A Blog Valuable To Your Business? With Glo Atanmo !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!fu...

17Jul

By Julia EscanoNo Comments

facebook, facebook marketing, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Why Piggybacking on Your Brand’s Social Posts is Great for Your Career

Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. If your organization has an employee advocacy program, they probably told you to get on board because it’s great for the company—and whatever is great for the company is great for you, etc, etc. But you’re probably still on the fence because, let’s be honest, it’s yet another thing piled on top of your already full plate. What do you get out of sharing company-approved social media posts anyway, right? It turns ou...

Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner

16Jul

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner

Improving Instagram Engagement to Build Community and Conversions : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][ti...

12Jul

By SMW StaffNo Comments

facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

5 Insights to Chart Your Brand’s Path to Digital Growth in 2021

February 2nd, 2021 Marketing SMW Staff As marketers, it’s easy to find comfort in our respective lanes and fall back on data that validates our assumptions about what will work or not. 2020 proved that in order to be a leader, you must find opportunities to be a challenger. The best way to do this is by constantly bursting...

#384: Should You Write A Book? With Gabby Bernstein – Amy Porterfield

10Jul

By AmyNo Comments

book ideas, book writing format, book writing ideas, book writing tips, book writing tools, Business Mindset, facebook, facebook marketing, how to write a book, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, write a book

#384: Should You Write A Book? With Gabby Bernstein – Amy Porterfield

Listen To My Latest Podcast Episode: #384: Should You Write A Book? With Gabby Bernstein Listen To My Latest Podcast Episode:#384: Should You Write A Book? With Gabby Bernstein !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b,e,v...

TikTok Holds its Lead as the Most Downloaded App Once Again in June

9Jul

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

TikTok Holds its Lead as the Most Downloaded App Once Again in June

Despite ongoing content concerns, data safety issues, and other controversies of varying degree, TikTok was once again the most downloaded non-gaming app in June 2021, according to the latest data from Sensor Tower.That means that TikTok has held onto the top spot for basically all of the past 18 months, with the only two exceptions being November last year, when WhatsApp briefly re-took the top spot, and January this year, when Telegram saw a sudden download surge (as a result of WhatsApp's controversial data privacy update). As per Sensor Tower:"TikTok was the most downloaded non-gaming app worldwide for June 2021 with more than 65 million installs. The countries with the largest number of installs were from Douyin in China at 13%, followed by Indonesia at 12%." So Sensor Tower ...

Building a Chatbot using Chatfuel | by Team Quickwork | Jul, 2021

8Jul

By Team QuickworkNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, chatfuel, conversation with ai, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Building a Chatbot using Chatfuel | by Team Quickwork | Jul, 2021

Image Source: BotfuelWe will create a chatbot that will act as a city tour guide for the user or tourists. The chatbot conversations will include tourist conversations such as nearby places to eat, places to visit as example tasks. We will build a chatbot using various tools in the toolkit to create a chatbot that will perform these conversational tasks using Chatfuel from scratch.Chatfuel is a tool that enables you to build a chatbot without having to code at all. It is a web-based tool with a GUI editor that allows the user to build a chatbot in a modular fashion. In addition to building chatbots, it also enables developers to monitor and manage the bot’s performance using management and analytics tools for Facebook.We will now start building a city tour guide chatbot from scratch and...

7Jul

By Christina NewberryNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Everything You Need to Know

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. And customers expect businesses to use all of them to offer the best experience. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is SMS marketing? SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing that requires contacts to subscribe. This differentiates ...

Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner

5Jul

By Anna SonnenbergNo Comments

facebook, facebook marketing, How To, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner

Snapchat Public Profiles: What Marketers Need to Know : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Get our 13th annual Social Media Marketing Industry Report! (40 pages, 50+ charts) of 4,300+ marketers. You'll discover which social networks marketers most plan on using, their organic activities, paid social plans, and much much more! More than 400,000 people have downloaded this report. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THE...

How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers

2Jul

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, twitter

How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers

February 3rd, 2021 Marketing Erica Perry According to the PEW Research Center, about four-in-ten (40%) Americans got their news from Facebook — and these numbers only continue to grow. With this, fact-checking groups and organizations continue to gain popularity all over the world and remain on the upswing as the line betw...

27Jun

By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.Bonus: Download a free guide that t...

Selling on LinkedIn Without Ads : Social Media Examiner

25Jun

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Selling on LinkedIn Without Ads : Social Media Examiner

Selling on LinkedIn Without Ads : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]

101 Ways to Get More Followers on Twitter

23Jun

By [email protected] (Jagruti Bhargav)No Comments

facebook, facebook marketing, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake!Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets?Well, there is no exact time interval available, but y...

How to Gain New Customers and Reduce the Cost of Acquisition

22Jun

By Zeke CohenNo Comments

#digitalmarketing, customer retention, email marketing ROI, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How to Gain New Customers and Reduce the Cost of Acquisition

February 5th, 2021 Marketing Zeke Cohen We all hope that we can get new customers on the fly with as little spend as possible. Unfortunately, such optimism is rarely rewarded.https://socialmediaweek.org/blog/2021/02/how-to-gain-new-customers-and-reduce-the-cost-of-acquisition/?preview=true Customer Acquisition Cost (CAC) h...

#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk – Amy Porterfield

20Jun

By AmyNo Comments

facebook, facebook marketing, how much do you charge, how much should I charge for my time, Online Business, Online marketing, podcast, pricing examples, pricing objectives, pricing strategies marketing, pricing strategy, pricing strategy examples, Social Marketing Strategies, social media, social media marketing

#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk – Amy Porterfield

Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space

18Jun

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space

This could be a big addition for those leaning into the audio social trend. Today, in amongst an overview of the various recent feature updates that it's added to its Spaces option, Twitter included this note: ???? Audio recordings ????Recordings of Spaces (hosted in the past 30 days) are now available for Hosts. The feature can be found in the ‘data’ folder of your Data download.— Twitter Media (@TwitterMedia) June 16, 2021 Yes, you can now download your Spaces audio - though the process itself is not exactly ideal just yet. As Twitter notes, in order to access the audio, which Twitter keeps on file for 30 days for potential moderation purposes, users will need to download their personal data files, which Twitter will provide for you, on request, via the 'Your Account' section in you...

A Quick and Simple Guide for Every Network

17Jun

By Karin OlafsonNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn:how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out thereLet’s get started.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a ha...

Instagram DM Automation: How to Automate Your Messages : Social Media Examiner

13Jun

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Instagram DM Automation: How to Automate Your Messages : Social Media Examiner

Instagram DM Automation: How to Automate Your Messages : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want Thes...

Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021

12Jun

By Devashish Datt MamgainNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-development, chatbots, conversation with ai, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, facebook-messenger-bot, robot chat

Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021

A chatbot is an AI conversational program that you can use to chat with your customers/visitors on your behalf with pre-programmed responses. The conversation happens on Facebook-based platforms like Messenger. It aims at helping users with the necessary support in seconds.While we have understood what these chatbots are. Now we also need to know how companies are using chatbots on Facebook to improve their social strategy.Using a facebook chatbot to assist marketingWith the availability of chatbots on Facebook, one can use such chatbots to generate leads via advertising. The basic idea of these chatbots is to automate the interactions and assist the target users with the requisite information. Before the availability of such chatbots, we often failed to respond to our prospects in real...

The Complete Social Media Video Sizes Cheat Sheet

11Jun

By [email protected] (Manisha Sukhyani)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)

10Jun

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok

3 Trends Disrupting Mobile in 2021

February 9th, 2021 Marketing Erica Perry The world changed drastically in 2020 and several of these shifts are here to stay including the uptick in mobile usage. With people staying home, mobile devices became the cement, the go-to tool for managing our day-to-day lives. Transforming nearly every vertical in the industry i...

WhatsApp Adds Option to Speed Up Voice Message Playback

6Jun

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

WhatsApp Adds Option to Speed Up Voice Message Playback

Here's a quick one, which could come in handy for those who communicate via voice messages - and in particular, long voice messages. Today, WhatsApp has added new variable playback speed control options for audio replies.It's pretty straightforward - now, when you get a voice message, you can play it regular 1x speed, or you lean slightly more towards Chipmunk-style voices by cranking the playback to 1.5x, or even 2.0x regular speed. Which, as many have noted, alternative messaging app Telegram has actually enabled its users to do since 2018. Telegram, and another messaging app, Signal, have both gained traction over the past few months due to WhatsApp's controversial privacy policy update, which will enable it to share some data from user transactions with businesses in WhatsApp a...

How to Create Beautiful Instagram Carousel Posts (Free Templates)

5Jun

By Katie SehlNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Create Beautiful Instagram Carousel Posts (Free Templates)

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.The temptation to swipe left, it seems, is hard to resist—especially when there’s a persuasive cover slide. Give your followers the chance to stop doomscrolling and start swoonscrolling with thumb-stopping carousel posts.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now.What is an Instagram carousel post? An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and...

Instagram Archive Posts: Marketing Strategy : Social Media Examiner

3Jun

By Jenn HermanNo Comments

facebook, facebook marketing, How To, instagram, Instagram Stories, Social Marketing Strategies, social media, social media marketing, twitter

Instagram Archive Posts: Marketing Strategy : Social Media Examiner

Instagram Archive Posts: Marketing Strategy : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"] ...

6 Tips to Optimize your Facebook and Instagram Live Videos

1Jun

By Victor BlascoNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, video marketing, youtube

6 Tips to Optimize your Facebook and Instagram Live Videos

When we look back at 2018, we’ll always remember it as the year where social live video had its definitive takeoff. With 38% of marketers using it as of today and with constant improvements on its features, live video has become a force in modern marketing. (more…)

How To Drive Traffic From TikTok In 2021

30May

By Vlad FalinNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How To Drive Traffic From TikTok In 2021

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s get to it. Driving Organic Traffic Image source: https://www.marketingcharts.com/digital/social-media-108342 Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ household income bracket. Complete your Bio On TikTok, clicks can come only from the links shared in your bio. That is, ...

#378: Could A 4-Day Work Week Fit Your Business? – Amy Porterfield

29May

By AmyNo Comments

4 day work week, Business Mindset, do less, facebook, facebook marketing, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, work less, work-life balance, work-life balance examples, work-life balance importance, work-life balance meaning