digital mkt

28Jul By Dave StysNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

Enhance Your Images in the AI Builder

By Dave Stys June 30, 2026 A single product shot can now become whatever the moment calls for. A different scene, your branding, a fixed flaw, a promotional overlay. AWeber’s AI image editing is now live in the AI Signup Form Builder, and it’s coming soon to the AI Landing Page Builder and AI Email Builder. Improve any image with a text prompt Add your branding Stock photos and basic product shots rarely come with a logo already on them. Describe what you want added, and now they do. Put your product in a scene it was never photographed in Take a plain studio shot and place it somewhere that sells the lifestyle: a campsite, a kitchen counter, a desk setup. Describe the scene, and the same product appears in it. Fix what’s wrong w...

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20Jul By juthompson@hubspot.com (Justina Thompson)No Comments

AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The top content formats & types that earn AI search citations

There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links. (more…)

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12Jul By Dave StysNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

Your Email Links Automatically Show Up In Google Analytics

By Dave Stys July 7, 2026 Send an email, get a click, make a sale. Now you can trace that sale back to the exact subject line that started it. AWeber automatically tags every link in every email with UTM parameters before your email goes out. Open Google Analytics and the data’s already waiting for you. No manual setup. Every link gets tagged automatically AWeber adds three UTM parameters to every link at send time. utm_source is set to aweber utm_medium is set to email utm_campaign is set to your email’s subject line Each email gets its own campaign label in Google Analytics, named after its subject line. You can compare performance across sends without touching a single URL. Already adding your own parameters? Yours stay put AWeber detects existin...

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4Jul By Cassie Wilson ClarkNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, SEO

What are semantic keywords? Here’s how to find & use them

Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially now that AI engines influence traffic and buying decisions? (more…)

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26Jun By Chris VasquezNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, Updates

Put Your Signup Form Exactly Where You Want It

By Chris Vasquez June 24, 2026 Where a signup form sits on your page changes who fills it out. A form embedded in your content catches someone mid-read, already interested. A form in a sidebar catches someone who’s scanning. AWeber’s AI Signup Form Builder now creates inline forms and places them on your site visually. Pick the spot on your live page, confirm it, and the form is there. No code required. Create your inline form in seconds Three starting points, depending on how you like to work. 1. Custom prompt: Describe what you want and mention it’s an inline form for your site. 2. Fill-in-the-blanks: Answer a few prompts and select “embeds directly on my website” as your form type. 3. Template gallery: Browse the gallery and choose any inline template ...

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18Jun By rsukhraj@hubspot.com (Ramona Sukhraj)No Comments

AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to rank in AI search results: Expert best practices

Knowing how to rank in search engines and how to rank in AI search results are two different games now. (more…)

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10Jun By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Signup form templates are holding you back (there’s a better way)

By Sean Tinney June 3, 2026 A signup form template sounds like a shortcut. It isn’t. You browse a gallery, pick the closest match, then spend the next hour adjusting fields, rewriting the headline, swapping colors, and rearranging the layout until it looks like something that belongs to your business. You started from someone else’s form and worked backward. AI form builders, like AWeber’s AI Signup Form Builder, change that. Describe what you need, upload a screenshot of a design you like, or answer a few prompts. You get a form built for your specific business from the start. No template hunting. No generic copy to overwrite. What’s wrong with signup form templates Templates are built to work for as many people as possible. That’s exactly what makes them a poor fi...

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2Jun By Yamini RanganNo Comments

artificial intelligence, Digital Marketing, digital mkt, HubSpot POV, Internet marketing, Online Marketing

The AI Perception-Reality Gap

There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real businesses are increasingly asking the right questions. How do I make my people better with AI? Which systems can I trust? How can I measure the ROI of this spend? We hear these questions every day. (more…)

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25May By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Multi-step forms: why they convert better and how to build one

By Sean Tinney May 22, 2026 A multi-step form breaks one long form into a series of shorter screens. Instead of asking for a name, email, company, and interests all at once, you ask one question per screen. The visitor answers, taps next, and moves forward. Each step feels small. The whole process feels fast. That design choice has a measurable effect on conversions. Research across industries shows that multi-step forms convert at roughly 3x the rate of single-page forms. If your signup form is a single block of fields sitting on a page, you’re likely leaving subscribers behind. Why do multi-step forms convert better than single-step forms? Three psychological principles explain why splitting a form into steps increases completions. Progressive disclosure means ...

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17May By juthompson@hubspot.com (Justina Thompson)No Comments

Answer Engine Optimization, Digital Marketing, digital mkt, Internet marketing, Online Marketing

6 generative engine optimization benefits every marketer should know

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. (more…)

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9May By Chris VasquezNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Draft, Send, and Analyze. All From ChatGPT

By Chris Vasquez April 22, 2026 We’re excited to share that AWeber is one of the first email marketing tools in the ChatGPT App Marketplace. That means you can draft your next broadcast, check how your content is performing, and learn about your audience right inside of a ChatGPT conversation. The results you get won’t just be a wall of text: you’ll get interactive charts, profiles, and tables that make the story behind your data simpler to understand and act upon. As Easy as Hitting “Connect” Connect your account in just a few clicks. No Developer Mode, no admin permissions, none of the custom connector setup you need with other tools. Ask ChatGPT anything about your email marketing The AWeber app for ChatGPT puts your entire email marketing operation ins...

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1May By HubSpot StaffNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

AEO Competitor Analysis: Track AI Answer Engine Rivals

Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams. (more…)

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23Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

By Sean Tinney April 22, 2026 ou open your inbox first thing Monday morning and sigh. A dozen new emails, most of which you’ll ignore until later, if at all. Timing matters. If you’ve ever wondered when is the best time to send emails, you’re not alone. Hitting send at the right moment can make the difference between being read immediately or buried beneath a flood of messages. The best time to send emails isn’t a one-size-fits-all answer, but years of data point to clear trends that can help you reach your audience when they’re most likely to open, read, and act. Below, you’ll find a day-by-day breakdown of the best send windows, plus a section on how to find your own ideal send time using GA4. When is the best time to send emails? For most businesses, the best ti...

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15Apr By Jenny RomanchukNo Comments

AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly shape buying decisions, visibility inside AI-generated answers is quickly becoming a competitive advantage. (more…)

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7Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email Marketing for Small Businesses: The Complete 2026 Guide

By Sean Tinney April 6, 2026 Email marketing is a direct channel between you and your audience. You own it. No algorithm controls who sees it. And when it’s done right, it returns more per dollar than any other channel available to a small business. According to AWeber’s research, 79% of small businesses say email marketing is important to their strategy. Yet only 60% say their strategy is effective. That gap — between knowing email matters and actually making it work — is exactly what this guide closes. Here’s what you’ll find inside: how email marketing works, how to build your list, how to write emails people open, how to choose a platform, the strategies that drive results, how to automate your best sequences, and how to measure what matters. Every section answers the...

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30Mar By rsukhraj@hubspot.com (Ramona Sukhraj)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to get found in Google and AI search in 2026

I've spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol' marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work, so it doesn't have to be for you. (more…)

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22Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email Marketing Best Practices for Coaches: Proven Strategies to Fill Your Calendar

By Sean Tinney March 19, 2026 You’re great at transforming lives through coaching, but finding clients who are ready to invest? That’s a different challenge. What if you could wake up to discovery call requests from people who already trust your expertise and understand your value—without spending hours on social media or chasing cold leads? While algorithms hide your social posts and paid ads drain your budget, email puts you directly in front of people who’ve already raised their hands and said they want to hear from you. It’s one of the most cost-effective ways to build a sustainable coaching practice. Here are the email marketing strategies successful coaches use to build waiting lists, nurture prospects, and convert subscribers into high-value clients. You’ll learn e...

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14Mar By Phill AgnewNo Comments

Digital Marketing, digital mkt, Internet marketing, Marketing Psychology, Online Marketing

The simple genius behind this long-forgotten Google Chrome ad

We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google. (more…)

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6Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, Updates

Subscriber Search Is Now Up To 12x Faster

By Sean Tinney March 3, 2026 Subscriber search and management just got a major upgrade. Searches are up to 12x faster, profiles show more of what you need to act on, and you can share what you find with your team in one click. Find Subscribers Faster Infinite scroll lets you move through your entire list in one continuous view. Tag, review, or update contacts without losing your place. Keyboard navigation means you can arrow through profiles, review, move on, and come back without leaving your search results. Searchable segments show matching results as you type, even if you have hundreds saved. See More on Subscribers Activity filtering gives you a focused view of any subscriber’s history. Filter by opens, clicks, sent messages, subscript...

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26Feb By Kayla Schilthuis-IhrigNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Experiments, Online Marketing

Marketing experiments every growth team should run

Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. (more…)

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18Feb By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

How to Use ChatGPT to Write Better Emails (Without Copy-Pasting)

By Sean Tinney January 26, 2026 Drafting emails takes time. You write. You rewrite. You second-guess your subject line. What if ChatGPT could handle the drafting for you? ChatGPT can analyze your best campaigns and write new emails that match with AWeber’s MCP. It saves drafts directly to an AWeber account. No tab-switching. No copy-pasting. Why This Works Most people write emails, then hope they perform. AWeber MCP does the opposite. ChatGPT looks at your top campaigns—highest opens, most clicks—and uses those patterns for new emails. You get emails that sound like you and match what your audience responds to. Written in minutes, not hours. How to Use ChatGPT to Write Emails 1. Tell ChatGPT what you need Be specific. The clearer your prompt...

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10Feb By Stephanie TrovatoNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO

How to audit your content for AI search engines

An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines. (more…)

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2Feb By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

How Joy Dakinisun Launched Her New Website with Email Marketing Ready from Day One

By Sean Tinney January 29, 2026 Meet Joy Dakinisun – business coach Joy Dakinisun, an online business coach, was getting ready to launch her new website quantumleapwithjoy.com. Most of her energy was focused on getting the design right, refining her messaging, and making sure everything reflected her brand. She knew email marketing would help her capture subscribers from day one. But between finalizing her website, serving clients, and creating content, actually setting it up kept getting pushed to the bottom of her to-do list. She kept telling herself she’d set it up after launch. But deep down, she knew launching without email meant missing critical opportunities. No immediate value for new visitors. No way to book calls or get support. No foundation for turning inte...

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25Jan By Mandy BrayNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. (more…)

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17Jan By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing

By Sean Tinney January 14, 2026 💼 Meet Melissa Williams of Pea Pod Country When you’re making and selling candles and wax melts, your time goes into what you do best—pouring, scenting, and creating products your customers love. For Melissa Williams, founder of Pea Pod Country, most of her business hours are spent in production mode, crafting the candles and wax melts that keep her customers coming back. She knew email marketing would help her business grow. But between production, fulfillment, and running her business alongside full-time commitments, actually setting it up kept getting pushed to tomorrow. 😫 Challenge: Not Enough Time for Email Marketing For Melissa, the biggest challenge was finding the time to do email marketing. “As a maker...

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9Jan By Alex SventeckisNo Comments

AI Engine Optimization, Digital Marketing, digital mkt, Internet marketing, Online Marketing

AI search visibility: The playbook for marketers

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often your brand is mentioned, how your owned content is cited, and how those mentions are framed in model responses. (more…)

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1Jan By Kevin BarberNo Comments

B2BMarketing, Blog, Brand Awareness, Collaboration, CustomerRetention. CustomerReviews, Digital Marketing, digital mkt, email outreach, GrowthMarketing, Internet marketing, LeadGeneration, Marketing, Online Marketing, sales

Why The Sales Team Hates Your Leads (And How To Fix It)

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck.  If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality. Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads?  Let’s dive into the answers to these questions. Then,...

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24Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Run Your Email Marketing From ChatGPT and Claude

By Sean Tinney December 17, 2025 What if you could run your entire email marketing operation from ChatGPT or Claude? AWeber connects directly to ChatGPT and Claude. Link your account once. Then manage everything conversationally. Write campaigns, analyze performance, manage subscribers, create forms—without switching tools. 👉 Join the AWeber MCP Beta What You Can Do With AWeber MCP 📊 Understand what’s driving your results Do you know your data is telling you something, but you’re not sure what? Ask ChatGPT or Claude to analyze your campaigns: “Which of my last 10 emails got the highest engagement? What did they have in common?” “My open rates dropped this month. What might be causing it?” “Compare my urgency-focused subject lines to m...

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16Dec By Cassie Wilson ClarkNo Comments

ai-hidden, artificial intelligence, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

AI-powered email content suggestions that actually convert leads

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. (more…)

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8Dec By Kevin KramerNo Comments

Blog, Convert More Clients, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Grow Your Practice, Internet marketing, marketing business, marketing strategies, Marketing Strategy, Online Marketing, Serve More Clients

The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals. That’s why we’ve tapped into the expertise of our Elite Marketing Program coaches. These are not just industry experts; they’re leaders who have guided countless businesses to real, measurable results. Learn more about their work and explore their expertise: Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. This isn’t about jumping on the next bandwagon. ...

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30Nov By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

How to Make Your Emails Look Professional in Under 2 Minutes

By Sean Tinney November 25, 2025 Your email content might be excellent, but if the formatting looks thrown together, subscribers notice. Mismatched fonts, inconsistent button colors, and random link styling make your business look disorganized even when everything else is professional. The problem isn’t your design skills. It’s that most email platforms make you format every element individually. Change your button color? Click through every single button. Update your headline font? Go through every heading one by one. By the time you’re done, you’ve spent 15 minutes on formatting instead of strategy. Here’s the better approach: centralized style controls that let you set formatting once and apply it everywhere. Theme Settings: Format Once, Apply Everywhere In AWebe...

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22Nov By Océane LiNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, marketing automation, Online Marketing

Modern workflow automation explained & 6 best workflow software

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. (more…)

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6Nov By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Connect Facebook Lead Ads to Your Email List in 5 Minutes (No Zapier Required)

By Sean Tinney November 3, 2025 Your Facebook lead just filled out your form. How long until they get your first email? If the answer is “hours” or “when I download the CSV tomorrow,” you’re losing conversions. Speed matters—leads who receive immediate follow-up convert at dramatically higher rates than those who wait. The manual process—downloading CSVs from Facebook Ads Manager, importing to your email platform, triggering your sequence—creates delays that kill conversions. Every hour between signup and first email drops your conversion likelihood. AWeber’s direct Facebook Lead Ads integration eliminates that delay. Connect once, create automation rules that route leads from specific campaigns to specific email sequences, and your Facebook lead ads email notification...

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29Oct By juthompson@hubspot.com (Justina Thompson)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

10 best email marketing tools for event planning businesses in 2025

Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. (more…)

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5Oct By cdelprincipe@hubspot.com (Curt del Principe)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

Why you should build relationships backward (and how)

Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) (more…)

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19Sep By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What Are the Best Ways to Improve Email Performance for Small Businesses?

By Sean Tinney September 17, 2025 Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn’t luck, big budgets, or fancy marketing teams—it’s strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email’s massive potential for driving engagement and revenue. If you’re running a small business and want to maximize your email marketing results without spending a fortune or hiring a marketing team, you’re in the right place. This guide reveals the most effective strategies to boost your ema...

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11Sep By Alex SventeckisNo Comments

Digital Marketing, digital mkt, Internet marketing, Marketing, Online Marketing

A marketing pro explains the important elements of a company branding plan

Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGPT, or post their first updates on Instagram. (more…)

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26Aug By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)

By Sean Tinney August 22, 2025 Here’s what happened when ecommerce platform Sellvia implemented automated email workflows: they now generate $370,000+ per month from their email campaigns alone. Even more impressive? They’ve recovered over 2.1 million lost transactions and re-engaged 120,000+ inactive customers—all on autopilot. If you’re questioning whether email marketing still works in today’s crowded digital landscape, you’re asking the right question. With TikTok ads, Instagram reels, and countless other “shiny new” marketing tactics competing for attention, it’s natural to wonder if email has lost its edge. The reality? Email marketing isn’t just surviving—it’s thriving in ways that might surprise you. Why Email Marketing Still Dominates in 2025 The Numbers Do...

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18Aug By ttaylor@hubspot.com (Tristen Taylor)No Comments

Business Calculators, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The easy formula to calculate true CAC across all your marketing channels

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don't hold up under scrutiny. (more…)

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2Aug By Sean TinneyNo Comments

Digital Marketing, digital mkt, email content, email newsletter, email newsletters, email outreach, email writing, Internet marketing, Learn, Online Marketing, Writing

How to Design a Newsletter: Design Elements That Make Readers Take Action

By Sean Tinney August 1, 2025 Newsletter design directly impacts engagement rates. With most subscribers now opening emails on mobile devices, newsletters must be designed with smaller screens, touch navigation, and varying email client capabilities in mind to ensure readability and usability. The most effective newsletter designs use specific visual elements that psychologically guide readers toward taking action—whether that’s clicking a link, making a purchase, or engaging with content. The average person receives 121 emails daily, making standout design essential for breaking through inbox clutter. Why Newsletter Design Matters Newsletter design affects deliverability and engagement. When learning how to design a newsletter, understanding that emails with poor text...

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9Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

15 Essential types of marketing emails for higher engagement and revenue

By Kelly Forst July 1, 2025 Email marketing remains one of the most effective digital marketing channels, with an average ROI of $42 for every $1 spent. You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? Email marketing encompasses 15 distinct email types, each serving specific purposes in the customer journey from awareness to retention. You don’t have to use all of them, but let this comprehensive guide help you find the best way to reach your audience. Quick Reference: 15 Essential Marketing Email Types Conversion-Focused Emails Transactional emails – Order confirmatio...

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1Jul By Aarshiya KhandelwalNo Comments

ai-hidden, artificial intelligence, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How I localized AI-generated emails for international markets without losing the human touch

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a global consulting project in Portugal, I’d already seen how messages land differently depending on culture, tone, and language. But this was my first time applying that lens to AI content generation in my MarTech AI role at HubSpot — and it was more complex than expected. We already had an AI-generated email prompt that worked well in English—conversational, friendly, and context-aware. The challenge? Making it work in Spanish and French without sounding robotic, clumsy, or culturally off-base. Sounds easy. It wasn’t. The Hidde...

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15Jun By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Event-Based Email Automation: How to Engage Your Audience at Exactly the Right Moment

By Sean Tinney June 12, 2025 Every time someone clicks away from your store, chances are high you’ll never see them again—unless you act in seconds. Event-based email automation flips the script, sending tailored messages the instant a subscriber takes action (or inaction), so you recover lost sales and keep engagement soaring. In today’s inbox-crowded world, timing isn’t just everything—it’s the only thing. By aligning your campaigns with real user behaviors—like browsing products, downloading resources, or leaving items in a cart—you’ll deliver the right message to the right person at precisely the moment they’re most receptive. No more generic blasts. No more missed opportunities. In this guide, you’ll discover exactly how event-based email automation works, why it out...

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7Jun By mbretous@hubspot.com (Martina Bretous)No Comments

Blogging, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

Are blogs dead? I asked 10 marketing experts

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It's a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate. To get a clear answer, I turned to marketers across SEO, content, and digital strategy to find out whether blogging is still worth the investment. Here's what they said. Table of Contents Are blogs dead? According to marketers, not even close. Blogs aren’t just alive — they’re evolving. According to HubSpot’s 2025 State of Blogging report, half of marketers say they saw better ROI from blogging in 2024 than the year before. And nearly half plan to invest ev...

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22May By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start a Newsletter: A Step-by-Step Guide for Beginners

By Sean Tinney May 22, 2025 Ever felt like your great ideas, business updates, or stories vanish into the social media void? Imagine reaching your audience directly, with no algorithms dialing down your message. That’s the power of starting a newsletter. Whether you’re looking to build a community, drive sales, or simply share your passion, a newsletter is your most dependable digital megaphone. If you’re wondering how to start a newsletter, the process is easier (and more affordable) than you might think. You can start a newsletter for free, learn the steps in under 10 minutes, and launch even if you have zero technical experience. Here’s everything you need to know to get started today—including the essential tools, best practices, and real-world advice to grow your subscriber ...

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14May By Hyacinth EmpinadoNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing, video marketing

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed. With TikTok’s future uncertain, many social media platforms are trying to capture more of their audience and debuting features to support vertical videos. YouTube, Instagram, and even LinkedIn are now constantly pushing out updates to elevate video content. “Everyone wants to be like TikTok and they‘re saying, ‘Let’s take a gamble here,’” says Brian Alves, founder of Marketing Nerds. Before we explore the vast video options marketers have at their disposal, let's dive into the importance of social media videos, where consumers are watching them, and other important f...

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20Apr By Rebecca RiserbatoNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Online Marketing

What Marketers Need to Know [+ Examples]

Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals. (more…)

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4Apr By Jesse KennedyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration

By Jesse Kennedy March 20, 2025 Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. That’s where AWeber’s new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into your AWeber email list, saving time, reducing errors, and increasing conversions.  >> Integrate Facebook Leads Ads with AWeber now Here’s how this new feature helps small businesses grow and engage their audience more efficiently than ever...

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27Mar By Brianne GarrettNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, social media

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. (more…)

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3Mar By Katrina KirschNo Comments

Digital Marketing, digital mkt, Internet marketing, leadership, Online Marketing

Succession Planning — the Best Way to Ensure Your Company’s Future

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally worked at companies that took succession planning seriously, and those that didn’t, and the difference was stark. According to this 2023 report, “three years is the critical tipping point when valuable leaders consider whether they should look for their next opportunity internally or externally.” I’ve felt this in my own professional experience. If there’s no plan for me to move up internally at a company after working for three years, I’m left feeling undervalued and looking for other opportunities. Developing a succession plan can set your company up for smooth transitions when leaders resign o...

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7Feb By esantiago@hubspot.com (Erica Santiago)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, video marketing

How to Make a Promotional Video (Budget-Friendly Tips)

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company's overall business goals. (more…)

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22Jan By Jesse KennedyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Introducing Email Automation with Version Control

By Jesse Kennedy January 15, 2025 Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you’re making small tweaks or experimenting with bold new strategies, automations with version control ensures you’re in the driver’s seat, every step of the way. From streamlined editing to auto-saving your work, these enhancements were designed to eliminate the stress of managing automations and give you more time to focus on what really matters, connecting with your audience. Here’s a closer look at how these updates can transform your email marketing experience. Freedom to Experiment wi...

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29Dec By Jesse KennedyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

Fast login with Google One Tap

By Jesse Kennedy December 16, 2024 For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, there’s a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full potential of your marketing campaigns. What Is Google One Tap? Google One Tap puts an end to juggling multiple passwords, waiting for verification emails, and filling out lengthy forms. Whether creating a brand-new account or logging back in, a single tap grants immediate access using your trusted Google credentials. How Does It Help You? Faster onboarding for new customers:Instead of wrestling with email confirmations...

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21Dec By Sharath ByloliNo Comments

Content Planning, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption about content marketing teams is that we write a bunch of blogs with some SEO guidelines or create some witty social media posts, and voila, the job is done! As an insider, I have seen firsthand that a solid content marketing team does much more than this. Content is the driver of discoverability for a company, and a solid content marketing team will help you achieve that. The fact that 45% of marketing and media leaders plan to increase their conte...

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27Nov By Caroline ForseyNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels

"Just GPT it" is all the rage right now. (more…)

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10Oct By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, website redesign

The Ultimate Guide for Marketers

The first website redesign project I led was a six-month-long baptism by fire. I learned everything on the fly, which is a great way to grow and get hands-on experience — and also a highly effective way to breed stress and anxiety. (more…)

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16Sep By Althea StormNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, Writing Skills

9 Simple Ways to Write a Good Introduction Sentence

When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the article and even wrapping up the conclusion before circling back to the beginning. (more…)

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23Aug By kcook@hubspot.com (Karla Hesterberg)No Comments

branding, Digital Marketing, digital mkt, Internet marketing, Online Marketing

21 Brand Style Guide Examples I Love (for Visual Inspiration)

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable. All of this is possible when each member of your team adheres to a cohesive brand style guide. So, what is a brand style guide? In this article, I'll go over the elements of a style guide and share some amazing examples of them in action to help inspire your next branding project or website redesign. Table of Contents What are ...

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7Aug By James WestfieldNo Comments

automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email automation best practices for highly engaging campaigns

By James Westfield July 25, 2024 Creating an automated email campaign can seem daunting. You have to consider multiple factors that can make or break your conversions. At the same time, you have to do this while balancing your customers’ needs. Then there’s the need to ensure your automated email series addresses every stage of the buyer’s journey. To make the process easier, we’ve put together this guide. Follow these email automation workflow best practices for optimal results.: 6 email automation best practices to follow Ready to jump on the email automation bandwagon? Follow these six email automation best practices to reach your subscribers with the right emails at the right time: 1. Set goals and map your automated workflow  Setting up an automated email wo...

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30Jul By esantiago@hubspot.com (Erica Santiago)No Comments

artificial intelligence, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

I Tried 5 AI Logo Generators. Here’s My Favorite

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Specifically, 38% say they use it in content creation. With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos! After a quick Google search, I found 5 AI logo generators, and I tried them all to see which one is the best and whether I would recommend using AI logo generators at all. Keep reading to l...

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22Jul By Guarav SharmaNo Comments

audience engagement, Blog, Brand Awareness, Brand Strategy, Consumer behavior, content, content creation, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, engagement, Influencer Marketing, Internet marketing, long-form, marketing campaign, marketing tips, Online Marketing, online presence, SEO, SEO optimization, short-form, Small Business, social media, social media marketing, video content, video marketing, video strategy

Navigating the Video Marketing Maze: Short-Form vs. Long-Form

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video format to help you make informed marketing decisions. What are Short-Form Videos? Short videos typically range from 30 seconds to less than 10 minutes long. T...

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14Jul By Sean TinneyNo Comments

best practices, Digital Marketing, digital mkt, email outreach, Internet marketing, landing page beginners, landing page builder, Learn, Online Marketing

15 Landing page best practices to get more conversions

By Sean Tinney July 9, 2024 You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank screen. You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting.  Thankfully, having some tried-and-true landing page best practices to follow will help you overcome the blank screen to create a landing page that converts visitors to subscribers without hesitation. Read on for 15 tips, tricks and landing page best practices to help you create a high-converting landing page. 1 – Write a benefit-focused headl...

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6Jul By Zoe AshbridgeNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, leadership, Online Marketing

The 11 Most Common & How to I Found Mine [+ Expert Insights]

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. (more…)

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28Jun By Guarav SharmaNo Comments

analytics, Blog, branding, Content categorization, Content discoverability, Customer segmentation, data-driven marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Hashtag tracking, Influencer Marketing, Internet marketing, Marketing Campaigns, Online Marketing, personal branding, personalization, SEO, Social Media Engagement, Tagging strategy

How Tagging Strategies Transform Marketing Campaigns

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.  Let’s get to it.  How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You attach tags to specific items or information to make searching, sorting, and analyzing data easier.  There are various type...

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20Jun By Pam NeelyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

10 easy steps to creating an online course to sell

By Pam Neely June 19, 2024 More than half of all aspiring creators want to go into content creation. That’s more than those hoping to sell products and services. Consider that alongside the fact that most people prefer educational content to entertainment content. One of the most popular forms of sellable educational content is the online course. A key reason for this is how easy it can be to create one. But don’t you need a huge following to sell a course? Not necessarily. In 2021, about 62% of online students were taking courses created by people with fewer than 10,000 social media followers.   You may not need a huge audience to have a successful course, but you need to get a few things right. Today, we’re going to share exactly how to create an online course to sel...

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12Jun By bcoleman@hubspot.com (Basha Coleman)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Project Management

How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]

The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs. (more…)

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4Jun By AJ CassataNo Comments

Agency, agency growth, Analytics & Data, Blog, Business development, business strategy, client acquisition, Digital Marketing, digital mkt, Grow Your Practice, Growth Marketing Resources, Internet marketing, Marketing Strategy, Niche Marketing, niche specialization, Online Marketing, Optimization & Testing, scaling business

Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the ones who grow effortlessly… Versus the ones who stay stuck for years – no matter how hard they work. One key difference in approach stuck out to me. I’ll illustrate what this one difference was with a story. Once upon a time… Two marketers graduated from business school with big plans to start their own agency.  Ready to conquer the world, they started cold calling, cold emailing, and doing everything under the sun to get clients....

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27May By Rhonda BradleyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, list building, Online Marketing

Grow your email list quickly: 43 strategies to add high-quality subscribers

By Rhonda Bradley May 24, 2024 Have you hit a speed bump when it comes to growing your email list? If you want to quickly grow your list without compromising its quality,  this guide is for you. There are countless ways to add new people to your email list. However, effective email marketing means building a list of subscribers who will open, read, and engage with your emails. When you’re looking to grow fast,  it’s easy to lose sight of aiming for quality subscribers. We’ve got you covered. This guide shows you 43 strategies to help you rapidly grow your email list without compromising on the quality of your subscribers. Let’s jump in. 8 Multi-channel strategies to add subscribers to your email list fast Here are eight strategies to help you grow you...

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19May By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, Email Inbox Tips, email outreach, Internet marketing, Online Marketing

How to Write a Great One [+ Free Generator]

I send out dozens of emails every day. Like a letter, each ends with a handy email signature that shares a bit more information about the work that I do. It’s a little note that allows me to market myself. With over 300 billion emails sent and received daily worldwide, your email signature serves 300 billion opportunities to get that extra marketing boost. (more…)

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11May By Alyson Caffrey CaffreyNo Comments

Agency management, Blog, branding, Business Growth, Digital agency operations, Digital Marketing, digital mkt, Efficiency strategies, Email Marketing, Internet marketing, Online Marketing, Operational excellence, Predictable growth, Process optimization, SEO, Simplified systems, Streamlining processes, Team performance

Foundations of Agency Success: Simplifying Operations for Growth

Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more. It’s not because they aren’t excellent at what they do. I t’s not because there isn’t value in their service. It’s often because they haven’t defined the three most important elements of delivery: the how, the when, and the why.  Complicating our operations early on can lead to a ton of failure in implementing them. Business owners overcomplicate their own processes, hesitate to write things down, and then there’s a...

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3May By Phil NorrisNo Comments

affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 8 best ways to promote affiliate links in 2024

By Phil Norris May 2, 2024 Affiliate marketing has grown from a niche pursuit into one of the most popular ways for content creators to monetize their online audience. Indeed, one in three publishers say affiliate marketing is in their top three revenue sources, while one in 10 say it’s their #1 revenue stream. But you’re not going to make any money as an affiliate if you can’t find an effective way to get your affiliate links in front of as many people as possible. So what’s the best way to promote affiliate links? To answer that question, we’re going to round up eight of our favorite promotional strategies, each backed by real-world examples from successful affiliate publishers. Let’s get into it… How affiliate links work Before we start discussing where to ...

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25Apr By cwhite@hubspot.com (Christine White)No Comments

Conducting Market Research, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

What is a Competitive Analysis — and How Do You Conduct One?

Every time I work with a new brand, my first order of business is to conduct a competitive analysis.  (more…)

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17Apr By Frank CowellNo Comments

Blog, Boost Conversions, Business development, Business differentiation, Business Growth, Contract negotiation, Conversion Optimization, customer acquisition, Digital Marketing, digital mkt, Growth Marketing Resources, Internet marketing, Lead qualification, management, Marketing Management, Marketing Strategy, Negotiation tactics, Online Marketing, Presentation skills, Sales pipeline management, Sales process, sales strategy, Sales team management, sales techniques, Sales training, Stakeholder engagement, Systematic approach, Value proposition

How Standardizing Your Sales Process Boosts Overall Conversion

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going to have to show that marketing is driving sales. Now, the challenge is that in today’s commoditized world, sales teams often struggle to stand out from the crowd. As a result, closed won rates plummet, and organizations find it challenging to demonstrate to prospects how their total value proposition is the clear winner against all of the other competitors. To make matters worse, many organizations rely on “super hero” sales people or e...

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15Apr By Rhonda BradleyNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to increase brand awareness on social media

By Rhonda Bradley April 11, 2024 Social media brand awareness can deliver huge advantages to businesses.  A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach, all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers for you in the guide below. I reached out to several industry experts who shared first-hand experience and creative tips for building brand awarenes...

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14Apr By Phill AgnewNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

5 Psychological Tactics to Write Better Emails

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. 5 Psychological Tactics to Write Better Emails Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme. Maya ...

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12Apr By Christene MarieNo Comments

Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: Their tried-and-true proven tactics or lessons learned. Customers: Their calls, requests, and ideas.  Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department.  It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs ...

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10Apr By Rhonda BradleyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024 Have you ever dreamed about waking up to discover that your brand’s social media page went viral overnight? Or that, within a few months, you were able to build a highly engaged audience that feels like a real community?Social media success happens on different timelines, but there’s one thing you can count on: Interactive content is one of the most reliable ways to get there. Whether you’re looking to expand reach and awareness, grow your audience, or drive traffic and conversions, engagement is the key to making it happen on social media.  Keep reading for creative and popular ideas on how to create interactive content for your brand. You’ll find ideas and suggestions, plus insights, stories, and tips from people with first-hand experie...

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9Apr By pbump@hubspot.com (Pamela Bump)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Office Culture, Online Marketing, remote-work

60 Remote Work Stats to Know in 2024

My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. (more…)

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7Apr By DigitalMarketerNo Comments

Advertising Metrics, Analytics & Data, Blog, Business Metrics, Campaign Optimization, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, facebook, Facebook Ads, Internet marketing, Marketing Analytics, Marketing Strategy, Online Marketing, paid advertising, ROI Measurement, social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic. I read somewhere that metric X is important but is that true? Why would I even track metric Y? Can I really ignore metric Z?  These kinds of questions are important, but they are often asked at the wrong moment.  The key to understanding which Facebook Ad metr...

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6Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase clicks, Internet marketing, Learn, Online Marketing

17 Powerful strategies to increase click-through rate in email marketing

By Sean Tinney April 4, 2024 Are you frustrated with crafting what you think is the perfect email, only to see it fall short when it comes to getting clicks? You’re not alone.  Picture this: You’ve nailed the subject line, you’ve hooked your readers with enticing content, and you’ve hit send with high hopes. But then, crickets. Your open rate looks good, but where are the clicks?If you’ve ever found yourself scratching your head over this conundrum, you’re in the right place. We’re going to dive deep into the world of email marketing to uncover the secrets to boosting your click-through rate.  Get ready to learn how to turn those opened emails into action-packed click-throughs that drive results. How to improve email click through rates 1. Stick to one main call to a...

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4Apr By Rebecca RiserbatoNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

16 Best Email Previewing, Testing, & Rendering Tools

You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns. (more…)

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3Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

17 of the most common email marketing mistakes to avoid

By Sean Tinney April 2, 2024 We’ve all messed up with email marketing at some point. You hit send, and then that sinking feeling hits you. You’ve goofed up, and now it’s out there for everyone to see. It’s like sending a message in a bottle into the vast sea of the internet, and you can’t reel it back in. Some email marketing mistakes are obvious and can undo all the hard work you’ve poured into your campaign. But there are other blunders that are equally damaging, yet you might not have even realized you were making them. You might be oblivious to some of the mistakes you’ve made until it’s too late.And when those mistakes get sent out to thousands of people in an instant, the fallout can be huge. Knowing what email marketing mistakes to watch out for, can help you avoid ...

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1Apr By Caroline ForseyNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, marketing budget, Online Marketing

How Much Should Your Team Spend in 2024? [By Industry]

Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. (more…)

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30Mar By Justin RondeauNo Comments

agency growth, Blog, Conversion Optimization, Digital Marketing, digital mkt, email, email list, Email Marketing, Email Marketing Resources, email outreach, email retargeting, inbox, Internet marketing, Lead Generation, marketing automation, Online Advertising, Online Marketing, PPC, retargeting, Retargeting Tactics, Revenue Generation

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages.  What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system.  For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their inbox.  No more ads. No more auctions. Just a targeted contact that showed they were interested, but didn’t quite take the leap yet.  Before I dive into the “What’s” and “How’s”, this tactic can only be used in the good ol’ US of A. If you aren’t in the states or don’t have clients in t...

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29Mar By Phil NorrisNo Comments

affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, PPC

How to be a successful affiliate marketer: Growth strategies & tips

By Phil Norris March 28, 2024 Did you know the average affiliate marketer makes just over $8,000 a month? Not bad for a job that lets you work anywhere, set your own hours, and earn passive income.But, as always, there’s a catch: That figure is massively skewed by affiliate marketers with 10+ years of experience, who bring in an average monthly income of $44,000+. Meanwhile, if you’re in your first year of affiliate marketing, you can expect a slightly more humble return of $636 a month. Which probably won’t even cover your bills, let alone fast-track you toward a life of luxury. Still, if you can get through those tricky first two years, the rewards are there for the taking. And we can help you get there by sharing our top tips on how to be a successful affiliate...

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27Mar By esantiago@hubspot.com (Erica Santiago)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Youtube Marketing

13 YouTube Description Templates That Have Helped Our Videos Go Viral

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. (more…)

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26Mar By Christene MarieNo Comments

Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, email outreach, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue.  Why are you and I not operating in the driver’s seat of our marketing and/or businesses?  Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Who Are You Listening To? 1. Competition We know the feeling all too well. We feel a pit in our stomach or a slight racing of the heart when ou...

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24Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, gifs, Internet marketing, Learn, Online Marketing

Spring GIFs: Add Some Attention-Grabbing Fun to Your Emails

By Sean Tinney March 21, 2024 Spring is a time for new beginnings, fresh starts, and warmer weather. And what better way to welcome the season than with some fun and colorful spring GIFs?  GIFs have become a popular way to add some animation and personality to email campaigns. To help you enhance your email, and even your landing pages, our designers have created an amazing collection of spring GIFs. Plus GIFs for holidays and events that take place in the spring. Just scroll down to check them out for yourself. So go ahead, find your favorite spring GIF and use it in your next email or landing page. Download your spring GIFs Downloading your GIFs are really easy: Step 1: Find the animated spring GIF below that you want to use in your email. Step 2: Save it by ...

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22Mar By Precious OboidheNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

Diving Deep Into Marketing in Construction (My Takeaways)

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. (more…)

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21Mar By Guarav SharmaNo Comments

Blog, content marketing, Conversion Optimization, customer support, Digital Marketing, Digital Marketing Software, digital mkt, ecommerce, Internet marketing, Market Trends, Marketing Tools, Online Marketing, ROI, SEO, Social, social media, social media marketing, User Experience

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. So which tools should you use to get an edge?  You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge ove...

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19Mar By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Learn, Online Marketing

Lead generation for coaches: Strategies to supercharge your coaching business

By Phil Norris March 19, 2024 Coaching is all about helping people achieve their goals — whether in business, relationships, health, or anything else. But if you’re going to build a successful online coaching business, you need a constant stream of new leads. People who are interested in your advice and support, and who could be tempted to pay for your services with a little gentle persuasion. That’s why the best coaches also have the best marketing strategies.Want to find out how they do it? You’re in the right place. In this article, we’ve rounded up our top strategies on lead generation for coaches, backed up by a bunch of real-world examples. Let’s get into it… Key elements of lead generation for coaches As you’ll see from this article, there’s no shortage of ...

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18Mar By Stephanie TrovatoNo Comments

advertising, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Worst Super Bowl Ads — Avoid These Blunders

There’s a lot to be learned from the Super Bowl. (more…)

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16Mar By Chris VasquezNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing

[New Features] It’s way easier to set up DKIM and DMARC

By Chris Vasquez March 15, 2024 You use AWeber to get the right message to the right person at the right time, and we’re obsessed with making that happen. We recently released several improvements to help you get in compliance with recent Gmail and Yahoo sender requirements to make sure your mail keeps getting where it’s supposed to go – plus some other helpful updates to help you build your list, and ultimately earn more.🖱️ Set up your DKIM and DMARC records with just a few clicks ✅ Have confidence in your email authentication with the DKIM/DMARC checkers 💰 Easily accept donations with a donation landing page 👋 Onboard new subscribers more effectively with a 3-message welcome campaign 🧲 Grow your list using these new ...

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15Mar By cperricone@hubspot.com (Christina Perricone)No Comments

Digital Marketing, digital mkt, Google Ads, Internet marketing, Online Marketing, PPC

The Ultimate Guide to Google Ads [Examples]

Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers. (more…)

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13Mar By Rhonda BradleyNo Comments

Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to start a food blog: Recipe for success

By Rhonda Bradley March 12, 2024 You have a passion for food and want to share it with the world. Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people.It also boosts your credibility as a chef or author.  And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food. But getting started as a food blogger might sound complicated, especially if you’ve never launched a website before. There are a lot of steps and decisions involved, and you may find yourself wondering “Where do I begin?” If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. This recipe for food blo...

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11Mar By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Social Media Strategy

How to Create a Great Social Media Strategy in 2024 (+New Data)

Creating social media strategies can be overwhelming, especially when you're just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy. (more…)

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10Mar By Etan PolingerNo Comments

affiliate marketing, Blog, Digital Marketing, digital mkt, experience marketing, Internet marketing, Marketing Skills, Marketing Stratedgy, Online Marketing, target audience

Crafting Effortless Sales Through ‘Wow’ Moments in Experience Marketing

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless. But how can businesses implement this strategy effectively? This guide delves into the art of crafting ‘wow’ moments that captivate audiences and transform customer engagement. The Basics of Experience Marketing Experience marketing is an evolved form of marketing that focuses on creating meaningful interactions with custome...

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8Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Preheaders: Tips to Increasing Your Open Rates

By Sean Tinney March 6, 2024 Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 characters or about 6 to 11 words.  Below, you can see an email preheader example on a desktop inbox, and another on a mobile ...

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7Mar By tom@measuredsem.com (Tom Demers)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, PPC, SEO

39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. (more…)

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5Mar By Firaol BirhanuNo Comments

ai, Attract More Clients, Blog, Boost Conversions, chatbots, content marketing, Convert More Clients, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Increase Engagement, Influencer Marketing, Internet marketing, lead acquisition, lead conversion, lead gen, Lead Generation, Marketing Skills, Online Marketing, paid ads, SEO, social media marketing, Traffic Generation

Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. And you don’t want that, do you?  This is where we come into the picture. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Each one, when done right, can help you achieve your goal without any difficulty. So, let’s jump right into it! 1. Content Marketing 7.5 million blogs are published each day. There is a reason why more and more businesses are jumping on the content bandwagon. This is because the...

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3Mar By Phil NorrisNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, landing page builder, Learn, Online Marketing

How to create a single-page website that leads to a conversion

By Phil Norris February 29, 2024 When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. But not every business or creator needs a classic multi-page website. For many, a long-scrolling, single-page website could be the perfect solution.Which approach is right for you? And if you decide to create a one-page website, what crucial elements do you need to include? Read on to answer those questions (and more)… What is a one-page website? A one-page website is exactly what it sounds like: a site containing a single HTML page, with no links to additional pages (like a blog, contact page, or About Us page). These clutter-free, easy-to-navigate websites are designed to provide just the right amount of detail to...

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2Mar By krbaker@hubspot.com (Kristen Baker)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, wordpress website

Ultimate Guide to Building a WordPress Website

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you're certainly not alone. (more…)

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29Feb By Billy BroasNo Comments

advertising, advertising tips, Blog, Book Reviews, Classic Marketing Books, copywriters, copywriting, Digital Marketing, digital mkt, Internet marketing, Marketing Mindset Books, Marketing Skills, Online Marketing

3 Classic Copywriting Books You Need Now More than Ever

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless.  Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting. However, when you combine the fundamentals with modern technology, you become unstoppable. Breakthrough Advertising By Eugene Schwartz Breakthrough Advertising is a favorite among copywriters. Eugene Schwartz, a direct-response copywriter who was prolific in the mid-20th century, is a lege...

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28Feb By Rhonda BradleyNo Comments

Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best blogging platforms for every type of blog

By Rhonda Bradley February 27, 2024 If you’ve ever had a blog before, you probably know what a hassle it can be to decide which blogging platform to choose. Each boasts a long list of tools and features that can start to sound alike after you’ve browsed five or six of them. If you’re looking to start your first blog, choosing the right blogging platform can be even more difficult. Especially when (and we all know this happens) everyone you know has a different, and often passionate, opinion on which one is best.In this guide to the best blogging platforms, we make it easy for you to choose the best blogging platform for your business or personal blogging needs. You’ll discover which are easy or difficult to use, how much they cost, why people do and don’t like them, and who e...

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26Feb By esantiago@hubspot.com (Erica Santiago)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Years ago, I underwent a total rebrand. Before joining HubSpot, I was content creating for years as a local journalist in Florida. So, most of my social media handles and content were geared toward news and politics. However, I eventually left the news business and started creating content for myself. Soon, my content transitioned from news stories to videos, podcasts, and blog posts about anime, manga, and "nerdom." As I've said in other blog posts, I'm a hobbyist regarding content c...

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25Feb By Rhonda BradleyNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO, social media

Instagram SEO best practices to increase your reach

By Rhonda Bradley February 20, 2024 If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands, no matter how small your business or how limited your budget. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things. Instagram, now used by 45% of the world’s population, brings more than 2.4 billion viewers to the platform each month – along with a lot of competition for their attention. And, if you’re still banking on compelling content and hashtags to expand y...

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23Feb By Mandy BrayNo Comments

Digital Marketing, digital mkt, Email Examples, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

8 Email Disclaimer Examples I Love (For Your Inspiration)

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe. (more…)

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21Feb By Adrian BoyselNo Comments

Blog, Brand Awareness, brand identity, branding, content, content marketing, Content Marketing Resources, Digital Marketing, digital mkt, Internet marketing, Niche Marketing, Online Marketing, target audience

Unveiling the Secrets of Brand Mastery

The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power ofa meticulously crafted brand strategy. I’m Adrian Boysel, and over the last 17 years, I’ve mastered theart of brand storytelling, transforming businesses into iconic brands. In this article, I’ll share insights from my own playbook and reveal how a well-honed brand strategycan elevate your business from the crowd. You’re not just building a brand; you’re igniting a legacy.So let’s unravel the secrets to making your brand truly unforgettable. On your journey of brand building, the foundation is your brand story. It’s more than a narrative; it’sthe soul of your brand, echoing through every product, service, campaign, and every customerinteraction. ...

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20Feb By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email outreach, facebook, Internet marketing, Learn, Online Marketing, social media

Facebook Lead Ads: Questions, answers, and how to get started

By Kaleigh Moore February 15, 2024 Prices are going up.  But it’s not gasoline or eggs at the grocery store that’s the problem. Call it “digital lead inflation.” The cost of finding potential customers is going up fast. And if you’re not careful, you could be priced out of the market. The cost of leads increased 19% year-over-year in one study. Competition is fierce. With leads at a premium, having a lead-generation machine in place is more important than ever. For many businesses, the answer is easy: Facebook Lead Ads. Businesses love Facebook Lead Ads because it makes targeting such a specific audience easy. That may be why the average conversion rate on Facebook ads is over 9%. But not every business is on Facebook. And there are so many options to choose from ...

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18Feb By Cassie WilsonNo Comments

Digital Marketing, digital mkt, Email Examples, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here’s What I Got

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. (more…)

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17Feb By Guarav SharmaNo Comments

Blog, content, content marketing, Content Marketing Resources, Digital Marketing, digital mkt, Internet marketing, Online Marketing, short video content, video content, video marketing, video production, youtube

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software. There are tons of editing tools on the market that promise amazing results.  To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software. Whether you’re a beginner or a pro, there’s something for you. Keep reading. 1. Movavi Video Editor Top on the list is the Movavi Video Ed...

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15Feb By Rhonda BradleyNo Comments

Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What is microblogging? A comprehensive guide with expert insights, tips, and examples

By Rhonda Bradley February 13, 2024 You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience? And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. Microblogging offers a solid path to building a loyal an...

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13Feb By esantiago@hubspot.com (Erica Santiago)No Comments

Digital Marketing, digital mkt, Internet marketing, Marketing Jobs, Online Marketing

3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. (more…)

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12Feb By Adam ChronisterNo Comments

AI content, AI content detection, AI detection, AI Marketing, AI writing, Analytics & Data, Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO, SEO Strategy

AI Anxiety – Does AI Detection Really Work?

Have you ever wondered if the article you’re reading online was written by a human or an AI?  In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging.  As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to tell the difference?  In this article, we’ll deep dive into the world of AI content detection, exploring its capabilities, limitations, and discuss Google’s view of AI content generation. What Is AI Content Detection? AI Content Detection refers to the process and tools used to identify whether a piece of writing was created by an AI program or a human.  These tools use specific algorithms and machine learni...

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10Feb By Sean TinneyNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

14 Super Easy to Implement Email Marketing Best Practices

By Sean Tinney February 7, 2024 Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these questions is different for every company. You can only answer these with email testing (which by the way IS a best practice). No matter what your business is or what industry you’re in, some tried-and-true best email marketing b...

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9Feb By Precious OboidheNo Comments

Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, PPC

Diving Deep Into Marketing for Dentists (My Takeaways)

An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From Below are the top dental marketing campaigns I’ve discovered — from Google ads to unique website updates. Here’s how these dental offices and companies found success. 1. Increase lead capture with Google Ads. Google Ads is one of the mos...

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7Feb By EJ SaundersNo Comments

Blog, content marketing, Content Marketing Resources, Conversion Optimization, customer relationship, Digital Advertising, Digital Marketing, digital mkt, Ecommerce Marketing, email, email list, Email Marketing, email outreach, engagement, facebook, Google, Influence, Influencer Marketing, instagram, Internet marketing, linkedin, Marketing Skills, marketing strategies, Online Marketing, partnerships, pinterest, Traffic Generation, twitter, ugc, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board.  Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...

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5Feb By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Event email marketing: How to build excitement for your next event

By Kaleigh Moore November 21, 2023 Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting:The best strategy wasn’t word-of-mouth. It wasn’t social media. It was email. Over 75% of the event marketers polled said email marketing was their preference. They reported 45% of their total event ticket sales came from email marketing campaigns. That makes event marketing simple, right? Sign up for an email platform, tie in an event marketing platform like Eventbrite, and you’re good to go. But just because one medium is...

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4Feb By ahussain@hubspot.com (Anum Hussain)No Comments

Design Templates, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Create an Ebook From Start to Finish [Free Ebook Templates]

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. (more…)

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2Feb By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

BIMI Logo: How to get your brand logo to appear in the inbox

By Phil Norris February 1, 2024 The email inbox is a warzone. With the average person receiving dozens of emails per day, it’s hardly surprising that only about one in three marketing emails are opened.All of which means that brands are constantly battling to win the open. Typically, they focus on the parts of an email that impact open rates:  Subject line Pre-header “From” name But there’s another, often overlooked, element that can have a huge impact on your email open rate: the identifying logo. It’s possible to display your brand’s logo within the main inbox thanks to an email standard known as Brand Indicators for Message Identification (BIMI). Read on to learn what BIMI is, how it works, why it’s important, and how to set it up. What is BIMI? BIM...

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1Feb By bcoleman@hubspot.com (Basha Coleman)No Comments

Brand Slogans, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Write a Great Value Proposition [7 Top Examples + Template]

Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. (more…)

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30Jan By Rhonda BradleyNo Comments

Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The best ecommerce tools to boost profits and save time

By Rhonda Bradley January 30, 2024 If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities.  From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.Fortunately, the right ecommerce tools can help you get it all done with ease. From putting your marketing on autopilot to exceeding your quarterly sales goals while reducing returns fraud, ecommerce tools can simultaneously save time and increase your profits. The right ecommerce tools are a game-changer for any ecommerce business. But they can also slow you down if you choose tools that don’t work well. Or if...

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29Jan By esantiago@hubspot.com (Erica Santiago)No Comments

Digital Marketing, digital mkt, E-Mail Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Ultimate Guide (Expert Tips + Data to Know)

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter. (more…)

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27Jan By Phil NorrisNo Comments

Digital Marketing, digital mkt, Internet marketing, Learn, Online Marketing

19 Best fonts for blogs: How to create eye-catching, readable content

By Phil Norris January 25, 2024 Online audiences have short attention spans, so it’s vital you make it easy for them to consume and retain the most content in the shortest possible time. That’s why it pays to nail your choice of blog fonts.Your chosen font should be stylish and align with your branding, while also being easy and enjoyable to read. In this article, we’ll explain the importance of fonts, discuss key considerations for choosing the right font, and round up the 19 best fonts for blogs (plus which size to use).  And, as an added bonus, we’ll analyze the fonts used by some of the world’s top blogs. Let’s get into it… Why fonts for blogs matter Fonts play a key role in the readability of your blog posts. One study found that adjusting font style an...

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25Jan By esantiago@hubspot.com (Erica Santiago)No Comments

content creation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

The Ultimate Guide to Content Creation

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day. It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I'm not judging you. I do it too. (more…)

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24Jan By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletter, email newsletters, email outreach, Internet marketing, Learn, Online Marketing

9 Best newsletter software tools (and how to choose)

By Phil Norris January 23, 2024 Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. So it’s no surprise that the vast majority of brands send email campaigns at least once per week:To keep your audience engaged and make your content memorable, you need to choose a newsletter software tool that makes it easy to design beautiful, high-engagement emails that land where you want them to: in the main inbox. But with hundreds of newsletter platforms to choose from, it’s hard to know where to start. That’s why we’ve done the research for you and compiled our list of the nine best newslet...

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22Jan By Dorissa Saint-JusteNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, wordpress website

15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. (more…)

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21Jan By Rhonda BradleyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

10 Best life coach certifications to launch your coaching career

By Rhonda Bradley January 18, 2024 As a life coach or aspiring life coach, you’re deeply committed to transforming lives for the better. Chances are, you go above and beyond for your clients on a daily basis. With so much time invested in helping others, it’s easy to let your own passions slide. So how can you feed the love you have for coaching while sustaining your motivation to change lives?A good life coaching certification program helps you develop a network of mentors, peers, and educators who support you for life.  In many cases, earning a certification means that you’re never alone on your coaching journey because you have an entire community of professionals who will support and inspire you for years to come. Life coaching certifications also boost your credibi...

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19Jan By esantiago@hubspot.com (Erica Santiago)No Comments

Digital Marketing, digital mkt, Influencer Marketing, Internet marketing, Online Marketing

What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. (more…)

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17Jan By Rhonda BradleyNo Comments

automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Mastering email nurture campaigns: A guide to boosting customer engagement

By Rhonda Bradley January 9, 2024 Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. But if you’re running a small business, that all sounds like a whole lot of work. That’s where email nurture campaigns step in.  Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. The best part? You can put multiple nurture campai...

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16Jan By Jeanne HopkinsNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). The term comes from the Latin post scriptum, an expression meaning “written after.” It takes the same form in an email. By adding a small postscript to marketing or sales emails, companies can capture customer interest and encourage them to take action — if brands can effectively use the power of the P.S. How to Use the P.S. How do you use the potential power of P....

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14Jan By Ben AlbertNo Comments

AI content, AI Marketing, Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, predictions, Trends/News

Unpopular Opinion: WHY AI Could Make You Look Like a Bad Marketer in 2024

In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer. This isn’t just a cautionary tale; it’s a looming reality. AI is changing the game, yes, but it’s also setting a trap for marketers who lean on it too heavily without mastering the true essence of their craft. The allure of AI in marketing is undeniable. It’s like stumbling upon a magic pill that promises to solve all our challenges with efficiency and insight. But here’s the crucial twist: as we immerse ourselves more in AI, there’s a risk we’re losing touch with the heart and soul of mark...

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13Jan By Sean TinneyNo Comments

Digital Marketing, digital mkt, email content, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Write an Apology Email Due to a Mistake

By Sean Tinney January 11, 2024 Most of us have been there. You send an email to your audience, only to realize there is a mistake. Unfortunately we usually discover this error when our customers start sending us emails. There’s a misspelling, broken link, wrong date.Email mistakes happen, even the best marketers make mistakes. And your customers will understand. But it’s important that you address and fix the mistake.  In this article we’ll provide tips on how to write an effective apology email, when to send them, along with brilliant examples of companies saying “sorry.” Use these examples as a guide if you ever need to send your own heartfelt — or even humorous — apology email. When should you send an apology email? Before sending an apology email, evaluate wheth...

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11Jan By Caroline ForseyNo Comments

Content Management System, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

2 Methods, 9 Easy Steps, & 35 Amazing Tips

Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number. (more…)

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10Jan By Dean DavisNo Comments

ad campaign, ai, AI Marketing, Blog, Campaign Creation, chatgpt, content marketing, Digital Marketing, digital mkt, DigitalMarketer, Execution Plans, frameworks, Internet marketing, Marketing Topics, Online Marketing

2024 AI Marketing Frontier: GPT Wonderland Unveiled

The Golden Brick Road Listen up, marketing adventurers! We’re  back, this time to hand you the keys to a kingdom of knowledge that’s as vast as it is deep.  Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4..and let me tell you, it’s like strapping a jetpack to your marketing strategies.  Each version is a leap forward, making your predecessors look like they were riding tricycles. Stay sharp…this is the evolution you don’t want to miss !! Exclusive Invitation: Unlock Your Special GPT Bonuses Now! For the sharp and fortunate few, I’m revealing a treasure trove of special bonuses!  These aren’t for everyone, only the keenest minds and the luckiest souls will get acc...

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8Jan By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

13 Parts of an email you need to boost opens, clicks & sales

By Phil Norris January 4, 2024 Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. But it doesn’t need to be a challenge.Once you understand the anatomy of an email, content creation becomes a repeatable process: nail each section and you’re guaranteed to build something that feels seamless and engaging. Read on to learn about the different parts of an email (plus examples of how each should look), broken down into three sections: Inbox: These elements help recipients decide whether or not to open an email. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Footer: Contai...

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6Jan By Amanda Zantal-WienerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, PPC, Social Media Campaigns

Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. (more…)

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5Jan By Adrian BoyselNo Comments

ai, Blog, brand identity, canva, content, content marketing, Content Marketing Strategy, Digital Marketing, digital mkt, engagement, Execution Plans, Graphic Design, Increase Engagement, Internet marketing, Online Marketing, SEO, Trending, Trends/News

Disruptive Design: Raising the Bar of Content Marketing with Graphic Design

What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong. Imagine that you’re scrolling through your favorite online platform – what stops your thumb in its tracks? Is it the lengthy posts, or the visuals that tell a story without even a single word? I think that answer is more obvious now than ever. As a digital marketer and graphic design veteran who has witnessed the evolution of the industry over the last 17+ years, I’ve come to a realization: in our rush to improve the process of content creation, most creators often underestimate the profound influence that graphic design has on their content. Every marketer knows t...

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3Jan By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to start your Etsy shop: A step-by-step guide

By Kaleigh Moore January 2, 2024 If you’re daydreaming about starting your own business and you love crafts, you’ve probably heard about Etsy—one of the biggest online marketplaces for handmade or vintage items and craft supplies.  Whether you want to earn extra bucks on the side or you want to invest your entire focus on starting an online business, with almost 500 million visits monthly, Etsy can be the perfect opportunity to get in front of an audience looking for unique items. Etsy had 96.2 million buyers in 2023; over two million more than it did in 2022. To top it off, Etsy has a significant mass of loyal customers—40% of Etsy buyers are repeat customers, and 8.9% are “habitual buyers,” meaning consumers who make repeat purchases several times without the process of hig...

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2Jan By Cyan ZhongNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Media, Online Marketing

How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. (more…)

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31Dec By Firaol BirhanuNo Comments

ai, AI content, AI Marketing, benefits of AI, Blog, content, content marketing, Digital Advertising, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Trending, Trends/News

AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more AI tools are cropping up with the promise of making your job easier. So, should you jump on the bandwagon in 2024? Is AI for you? Don’t worry. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. So, let’s delve right in! First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024. 1. Taking Up Personalization a Notch Higher ...

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