Sunday, July 3Digital Marketing Journals

SEO

Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network
Blog, BrightLocal Products, Citations, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network

We’ve expanded our Local Data Aggregator coverage with the addition of two new networks: GPS Network and YP Network. GPS Network It might sound pretty obvious, but it’s vitally important to ensure potential customers can actually find where your business is located. But, updating outdated or conflicting location information is still a challenge that local businesses frequently have to tackle. Our own research shows that 39% of consumers would either jump ship to an alternative business or give up their search entirely if they encountered incorrect address information for a local business. That’s where the GPS Network comes in. The GPS Network ensures a business’s location data is available and accurate on five of the most widely used navigation apps:TomTom Waze Here Uber NavmiiColl...
21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for

Like my post? Please share! All kinds of actions and events can set you back in the Google Maps 3-pack, the organic results, or both: Google Business Profile pages that get removed, having a location in the same building or complex as a bunch of your competitors, hosting or other errors that prevent Google from accessing your site, getting your title tags wiped out, being at the business end of an algorithm update, or buying thousands of shaky links.  It’s important that you can ID the landmines.  It’s equally important to know what is not a landmine.Over the past 86 “Internet years,” I’ve had many a conversation with business owners (and often other SEOs) to the effect of, “Do you think ______ caused my rankings to dive?”  More often than not I say “No, here’s what I think happened,”...
How to Make the Most of Your SEO Investment
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Make the Most of Your SEO Investment

SEO is one of the most important investments you can make for your business. It can help you generate more leads and sales, and it can also help you improve your website’s visibility online. However, SEO is not a one-time investment – it’s an ongoing process that requires time and effort to maintain. In this blog post, we will discuss some tips on how to make the most of your SEO investment and get the most out of your SEO campaign! Choose the Right SEO PartnerMost small business owners make the biggest mistake by trying to do SEO (Search Engine Optimization) on their own. Unless you’re well-versed in SEO, chances are you’ll need to hire a marketing firm to help improve your website’s ranking on search engines. But with so many firms to choose from, how do you know which one is right ...
SEO for Restoration Companies: How to Get Found and Grow Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Restoration Companies: How to Get Found and Grow Your Business

If you’re a restoration company, then you know that online marketing is essential to your success. In order to get found by potential customers who are searching for restoration services in their area, you need to be ranking high in Google search results. In this blog post, we will discuss the importance of SEO for restoration companies and offer tips on how you can improve your website’s ranking. Why SEO?Restoration companies provide an essential service to homeowners and businesses, helping to repair damage caused by water, fire, or other disasters. In order to be successful, restoration companies need to be able to reach potential customers who are searching for their services. That’s where SEO for restoration companies comes in. By optimizing their website for relevant keywords, r...
The Top 4 Benefits of SEO for Real Estate Professionals
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 4 Benefits of SEO for Real Estate Professionals

If you’re a real estate professional, then you know that online marketing is essential for your success. In today’s digital age, most people start their home search online. That’s why it’s important to make sure your website is ranking high in the search engines by using the most up-to-date SEO strategies. In this blog post, we will discuss the top 4 benefits of SEO for real estate professionals — let’s dive in! Increased Web Traffic to Your Real Estate SiteAs a real estate professional, one of the best ways to grow your business is by increasing traffic to your website. And one of the most effective ways to do this is by optimizing your site for search engines (SEO). By making sure your website appears as high as possible in search results, you can dramatically increase the number of...
Local SEO Checklist: 48 Steps to Improve Local Search
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Checklist: 48 Steps to Improve Local Search

With over 46% of all searches having local intent, any local business that wants to thrive in the coming years will need to keep a close eye on their local SEO traffic. That’s where local SEO comes in. If you’re new to local SEO, you might be wondering where to start. This checklist will give you each and every step to follow, to find success in local search. Understanding How Local SEO Works Google has about 83% market share in the search market. If you’re running a local SEO campaign for a client, it makes sense to focus primarily on Google Search. Google’s Local Search algorithm has three key ranking factors. Proximity, Relevance, and Prominence.  Here is a quick summary of these three key local search ranking factors:Proximity refers to the physical distance from the searcher. ...
The Top Citation Sites in Every US State – Updated 2022
Citations, googe optimize, google optimization, google seo, Resources, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Top Citation Sites in Every US State – Updated 2022

450+ top local citation sites and business by US state Anyone who owns or works with a local business will know the foundational importance of building quality citations on business listings sites and directories. We’ve already collected the top citation sites by business category, by country, and by US city, but this resource is for you if you’re looking to improve the online visibility of a local business across the US state you operate in. Our Citations Team has gathered over 450 different business listings sites and directories that focus wholly on businesses within each of the US states. The next time you’re looking for a state-wide business listings site or directory to submit your or your client’s business to, head back to this page. Please Note: Citation sites listed here aren’...
Why E-A-T Inspires Local Content Creation
googe optimize, Google My Business, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why E-A-T Inspires Local Content Creation

We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a client is part of a Your Money or Your Life (YMYL) niche and whether we should pay attention to E-A-T when making content decisions. E-A-T should inspire local content creation and all content creation at every level, no matter how big or small our clients are. E-A-T quickly shows us the type of considerations we should make when creating content, even if it doesn’t matter for checking off boxes for SEO best practices. It gives us a glimpse of the things that are important to Google and what they look for, but beyond that, it really shows us what we should find important when crafting co...
Dani Owens on How to Build Local Links
googe optimize, google optimization, google seo, Local SEO, podcast, search engine optimisation, search engine optimising, search engine optimization, SEO

Dani Owens on How to Build Local Links

Local SEOs have a love-hate relationship with link building. We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics. Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals:The differences between link building for local SEO versus traditional SEO Her simple three-step process to ensure campaign success The biggest local link building no-nos Low-effort link building tactics that any business can implement Creative link building tactics that your competitors won’t be able to replicateWatch the interview:  Resources:Subscribe today: If you like what you hear and want instant acce...
Google Products Shake-up: Is the Products Feature Moving to Merchant Center?
googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Products Shake-up: Is the Products Feature Moving to Merchant Center?

Google Products Shake-up: Is the Products Feature Moving to Merchant Center? - Whitespark Is it the end of Google Products as we know it? Businesses can no longer edit existing Products on their Google Business Profiles (GBP) and can only add n...
The Truth About SEO: How Effective Is It Really?
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Truth About SEO: How Effective Is It Really?

Is SEO really worth it? We know that Google processes almost 7 billion searches per day, and that results on the first page of Google search results get the most clicks from users. Still, there’s some uncertainty about investing in SEO. Some people swear by its effectiveness, while others claim that it is a waste of time. So, what is the truth? Is SEO worth your time and effort? In this blog post, we will explore the effectiveness of SEO and determine whether or not it is still an effective marketing strategy. The Power of SEO How is your business doing online? Anyone who has ever tried to sell something online knows that the first step is to get people to your website. But how do you do that? The most effective way is to use SEO, or search engine optimization. By optimizing your websi...
Google My Business Photos: The Ultimate Guide to Looking Good Online
googe optimize, Google My Business, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google My Business Photos: The Ultimate Guide to Looking Good Online

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information. Images and visuals are much more powerful and easier to understand than just text, as well as being easier to recall. You can find all the data behind this here . Given the human propensity to form impressions and take in information via a visual format, images are tremendously influential and key to your business looking good online.  As businesses and individuals, we’re all very used to curating the images on our website and on our social media channels in view of what we think they say about us both professionally and personall...
Do-It-Yourself SEO: The Dangers of Going Alone
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do-It-Yourself SEO: The Dangers of Going Alone

What if trying to save money ends up costing you more? If you’re like most business owners, you want to save money wherever you can. And when it comes to SEO, it’s tempting to try to do it yourself in order to save on costs. After all, what could be easier than optimizing your website for Google yourself? Unfortunately, DIY SEO can be very dangerous – and it often doesn’t work. In this blog post, we’ll discuss the dangers of trying to do SEO by yourself, and why hiring a professional is always the best option. You Might Not Target the Right KeywordsKeywords are the primary tool of SEO, and most business owners don’t know how to find the right ones. Many small business owners struggle with doing their own SEO because they don’t have the time or knowledge needed to effectively identify ...
Local SEO for Lawyers: 7 Ways to Get Started
googe optimize, Google My Business, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO for Lawyers: 7 Ways to Get Started

In many ways, doing local SEO for lawyers is similar to other industries. 97% percent of Google and other search engine users look for local businesses online, and these businesses include law firms or individual practitioners.  However, it is also different from local SEO for other industries because law tends to be a highly specialized practice. For instance, while a personal injury attorney has a basic knowledge of taxation from law school, you’d rather engage with a tax lawyer if you’re trying to determine how much tax you’ll pay for real estate you’ve inherited from a grandparent.  So, how can you make sure that your client’s law firm appears somewhere at the top of search engine results pages (SERPs)? Well, you need a robust local SEO strategy. Such a strategy will help your cli...
5 Business Myths About Digital Marketing: Debunked!
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Business Myths About Digital Marketing: Debunked!

Are you a business owner who is unsure about digital marketing? If you’ve heard some of the statements going around about marketing and small businesses, we don’t blame you. Fortunately, these are myths. Many business owners have misconceptions about digital marketing and what it can do for their business. In this blog post, we will debunk five of the most common myths about digital marketing! Digital Marketing is Too ExpensiveOne common myth is that digital marketing is too expensive. That’s not true. While it is true that some digital marketing campaigns can be costly, there are plenty of affordable options as well. In fact, there are many digital marketing tools and techniques that cost nothing at all. For example, social media platforms like Facebook and Twitter offer free ways to...
Local Citation Sites for Top 100 US Cities
Citations, googe optimize, google optimization, google seo, Local SEO, Resources, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local Citation Sites for Top 100 US Cities

San Jose, California San Jose is the third-largest city in California, and is situated within the San Francisco Bay Area. After rapid growth in the mid-20th century, San Jose has now come to be well known for its affluence and high cost of living. It has been reported that San Jose is one of the ‘happiest’ places to work due to the high salary opportunities and the prospects for growth. Schools in the surrounding areas supply thousands of computer science graduates into the local economy ever year, and as the largest city in the valley, San Jose has been nicknamed “the capital of Silicon Valley.” We have searched for local directories and potential citation sites throughout the city, including the following local areas: Downtown San Jose, Central, West San Jose, North San Jose, East Sa...
How Do SEO Companies Work? Everything You Need to Know
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Do SEO Companies Work? Everything You Need to Know

When it comes to search engine optimization (SEO), there are a lot of misconceptions floating around. Some people think that SEO is all about tricking the search engines into ranking your website higher. Others think that it’s all a scam and that SEO companies can’t actually help your business. In this blog post, we will dispel these myths and explain how SEO companies actually work. We’ll also give you a few tips on how to choose the right SEO company for your business. Why You Need SEOHow do you stand out from competitors in your market? Small businesses have many advantages over larger companies, including the ability to adapt rapidly to trends and changes in their industry. However, this flexibility also makes it more difficult for small businesses to maintain a consistent presenc...
Top Citation Sites for Service Area Businesses
Citations, googe optimize, google optimization, google seo, Resources, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top Citation Sites for Service Area Businesses

Working with local businesses already requires a great deal of very specific local SEO skills, but when it comes to Service Area Businesses (i.e. businesses that work in a service area and visit you at your home rather than a working from a physical location) things get even more specific. Service Area Businesses, such as locksmiths, exterminators, plumbers, and the like, have very different local marketing requirements to other local businesses. In many cases, they’ll want to refrain from displaying their addresses, and instead, they’ll need to specify the service areas they can cover. Unfortunately, not all citation sites have that flexibility, which can make it harder to build citations for Service Area Businesses. We’ve taken the hard work out of this for you and put together the u...
Top 6 Ways To Get Higher Quality Reviews [Webinar]
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Top 6 Ways To Get Higher Quality Reviews [Webinar]

Worried about your local business’s online reputation? Are the reviews you receive truly helpful or harmful? Would you like to reach five stars by being able to detect and meet your customers’ expectations better? Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Register now to learn how to stay competitive, get ahead of comparison research, and win customers before they walk into your store. Learn how to improve your online reputation and get access to: New consumer trends. A guide to enhancing your Google Business Profile listing. A step-by-step method of gathering more high-quality reviews. It is still common for businesses to believe local SEO myths that could hurt their online reputation – this webinar will bust some of thes...
5 Tips to Building Backlinks for Digital Marketing
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips to Building Backlinks for Digital Marketing

Backlinks are an important part of any digital marketing strategy. They help you rank higher in search engine results pages, and can even help your website’s credibility with customers. But how do you go about getting them? And once you have them, how can you make sure they’re helping your digital marketing efforts? In this blog post, we will discuss 5 tips for building backlinks that will help you achieve success in your digital marketing campaigns. Start With ResearchThe first step in getting high-quality backlinks is knowing what websites to seek links from. To find out, you need to do your research. You’ll need to know which websites are most relevant to your business, and which ones have the most authority. This will help you determine where to focus your efforts. Relevance is im...
What SEO Companies Do: The Value of Digital Marketing
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What SEO Companies Do: The Value of Digital Marketing

Almost 60% of the world population uses the internet in their day-to-day lives. Whether it’s for work, entertainment, or to get information, the internet has become a mainstay in our existence. It’s also why businesses have placed such a high level of importance on their digital presence and are seeking SEO companies to help with their digital marketing. While many small companies understand in theory what happens with digital marketing and SEO, many probably don’t actually know the specifics. It wouldn’t be uncommon to wonder what SEO companies actually do if you hire them. So, let’s take a closer look at what an SEO company does and why digital marketing should be a priority for your company. What Does It Mean to Have a Digital Presence?A company in today’s tech-driven world needs t...
The Power of Experts on Your Marketing Team
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Power of Experts on Your Marketing Team

The average membership to an SEO analytics site (like Semrush) ranges from $100 to $500 a month. A month! And that’s just to access the software. It doesn’t include training on how to use it, what the analytics mean, or how to apply them to your business. Even if you took one of the free SEO courses that are out there, you still have to look at how long the training would take and how much your time is worth. When you hire an SEO expert, not only do they have all the SEO tools already, but they have years of expertise. You’re paying them for their opinion, time, and perspective. Learn why working with an expert is worth it below.  They Can Help You Identify What’s Not Working with SEO Tools SEO isn’t just about keywords. There are a handful of factors Google considers when deciding on...
Stay on Top of Customer Feedback with NPS Notification for Get Reviews
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Stay on Top of Customer Feedback with NPS Notification for Get Reviews

We’ve just added a new feature to Get Reviews so you can stay closer to customer feedback when running review generation campaigns. Now, when you run a Get Reviews campaign, you’ll have the option to receive email notifications about the Net Promoter Score (NPS) customers give.React Quickly to Negative Feedback Receiving negative feedback is never nice, but what you do next can make all the difference. Our research shows that 80% of consumers would be ‘likely’ or ‘highly likely’ to leave a review if they initially had a negative experience that was turned into a positive experience. We also know that speed of response can make or break customer satisfaction; 46% of customers expect companies to respond faster than four hours. With NPS Notifications, you can get instantly notified whe...
The Importance of Strong Branding for Small Businesses
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Importance of Strong Branding for Small Businesses

Studies have shown that kids can recognize and correctly identify logos before they can read. That’s how powerful logos and color choices can be! And while these studies used large-scale brands, smaller businesses can benefit from strong branding just the same. But what is branding? Unless you’re a marketing executive, you may not understand all the components that go into a “brand.” That’s where we come in. We’re explaining what branding is and how it benefits small businesses, below. What’s a Brand, Anyway?While it might seem like a marketing buzzword, brands are like your company’s personality. They help people know what to expect from your business, give you guidelines on how to conduct yourself, and help determine your marketing content. Brands consist of a few components, includ...
Keyword Strategy Tips From the Experts
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Keyword Strategy Tips From the Experts

If you’re new to SEO, you may be vaguely familiar with what keywords are, but not how to find them or what they mean. Keywords are essentially search terms that help consumers identify your business. In terms of search engines, keywords are what help the algorithm match your website to search terms. For example, if a consumer searches for “local shoe repair,” they expect to see search results for shoe repair shops near them. If you use the right keyword strategy and work with an SEO expert, then your shoe repair business should show up in those results. How Do You Find Keywords?When you’re creating an SEO strategy, you need to sit down and think about the terms you’d use to describe your business. For the example above, that could be luxury shoe repair, leather repair, cobbler, (locat...
What Are SEO Companies and Why Should You Work With Them?
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Are SEO Companies and Why Should You Work With Them?

You might be old enough to remember the days of pulling out the Yellow Pages in the phone book to find information on your local pizza place or dentist. Now, instead, you grab your phone or computer, hop on and do a search. Search engines like Google, Yahoo, and Bing now answer all our most pressing questions. Google processes 8.5 billion searches a day. 84% of users go to Google three or more times a day to get their questions answered. So, how does Google know the answers we’re looking for, and how does it decide what information to use when it answers our most pressing questions? Search engine optimization is used by companies across the globe to get Google and the others to make sure they put certain companies’ information at the top of the search results. Those same companies use ...
4 Ways To Win With Video
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, youtube

4 Ways To Win With Video

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities to help businesses get found. Local businesses can use video marketing to drive traffic, reach more customers, and grow online. Here are four strategies to build your local video marketing strategy. The Value Of Video Marketing For Local Businesses Video is a powerful medium for local businesses. While many might assume that video marketing is more in the domain of online bus...
Finding the Right Fit When Choosing a Marketing Firm
content marketing, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding the Right Fit When Choosing a Marketing Firm

If you’ve ever been in a position to hire a company you want to perform a service for you, you likely know simply hopping on a search engine can be quite overwhelming. Sure, Google might give you options, but how do you know you’re hiring the best choice? When it comes to your company’s marketing needs, you don’t want to make a mistake. How many SEO companies are there who can meet the needs of your company’s marketing demands? And which one will do it well and for a fair price?When it comes to your business marketing, you want and need the very best SEO company who will cater to your unique needs. Read on for what to consider when selecting a marketing firm that’s the right fit for you. Choosing an SEO CompanyHow many SEO companies are there that specialize in small companies? Not ...
How To Set Holiday Hours On Your Google Business Profile
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Set Holiday Hours On Your Google Business Profile

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be open. From a customer standpoint, it’s infuriating to look up a business in Google and see it listed as open, only to arrive there in person and learn otherwise. Customers should be able to depend on something as vital as the opening hours displayed on your Google Business Page. It’s difficult to regain that customer’s trust once it’s broken. Thankfully, Google makes it simple to keep your business hours accurate and up-to-date, even on holidays. You can literally set it and forget it. If you know your business will have modified hours for a holiday three months from now, set them today and Google will automatically...
How to Choose the Right SEO Company: The Complete Guide
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Choose the Right SEO Company: The Complete Guide

SEO is one of the most important aspects of any online marketing campaign, and as a business owner, you know you don’t have the time or expertise to do it yourself. It can be difficult to know which SEO company is right for you, and it’s important to make sure you are choosing a company that will help you achieve your goals. In this guide, we will walk you through the process of choosing the right SEO company for your business.We’ll discuss what to look for, and provide tips on how to make sure you’re getting the most out of your investment. Let’s get started! Do They Have the Right Experience?When you’re looking for an SEO company to help promote your business, it’s important to find one that has the right kind of experience. Ideally, you want a company that has both experience wit...
Understand Ranking Performance at a Glance with Average Google Position
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Understand Ranking Performance at a Glance with Average Google Position

It’s a big day here at Brightlocal! We have three new updates to Local Search Rank Checker. 1. Local Search Rank Checker is now called Local Rank Tracker It’s probably best we tackle this one first so it’s easier for you to follow this launch post! Local Search Rank Checker is a name we chose over 10 years ago, and since then we’ve outgrown it. ‘Checker’ suggests it checks rankings once, or on an ad hoc basis, but that’s not how our customers use it. They use it to track rankings over time so they can measure the impact of their local SEO efforts. This new name makes it easier to understand what the product does and the value it brings. This name change is reflected in the BrightLocal platform, on our website, and in our supporting content. So if you’re looking for guides in the Help C...
How To Earn Points & Badges
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Earn Points & Badges

Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local attractions. Those volunteers are called Local Guides. When you visit a new city and look up information about hotels and restaurants, there’s a good chance Google Local Guides have provided the information you need to make informed decisions. Local Guides selflessly contribute reviews, photos, videos, and more all for the benefit of searchers like yourself. Well, that’s almost true. Local Guides do receive virtual rewards for their services. Google developed the Local Guides program to incentivize regular individuals to help keep Maps updated. Local Guides are also called upon to verify information contributed by businesse...
How to Get a Great ROI Working With a Marketing Firm
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get a Great ROI Working With a Marketing Firm

If your business is like most, you’re constantly making decisions related to money. Is it worthwhile for the business to spend this money? Can the business afford it? What do we get in return if we spend? You also understand you won’t be much of a business if you don’t have customers and clients coming to your door, which is why you do marketing. Have you ever wondered if the cost of working with a marketing firm is worth the return you get from it? So much of marketing is now done with SEO companies who will work to market your business and online presence. So, how much do SEO companies charge? As a business, you might really be wondering if the cost of the marketing will be worth the return you get from it. Read on to learn more about getting the very best return on your investment fr...
A Guide to Using SEO for Better Customer Experience
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Using SEO for Better Customer Experience

As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach target customers and accompany them along their journeys. As marketing initiatives, SEO and customer experience (CX) need to be interlinked.  We’ve put together this guide to using SEO to help you align them and ensure your customer experience hits the mark.  What is an optimal customer experience like? In a world of multiplying consumer choice, the importance of customer loyalty continues to grow. How can savvy businesses step up their customer experience game and set themselves apart?  SEO efforts must be in service of empowering customers and enhancing their experience at every touchpoint. Why? Because Google prioritizes we...
5 Automotive SEO Best Practices For Driving Business In 2022
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Vertical SEO

5 Automotive SEO Best Practices For Driving Business In 2022

Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO budgets, while spending on traditional channels like TV remains flat or has even decreased throughout the automotive vertical. Many shoppers begin serious auto searches on websites like EveryCarListed.com or TrueCar, and spend about 14 hours researching dealerships, pricing, and reviews before ever contacting a business like yours. What’s more, a full 53% of mobile and desktop users click on org...
How a Content Strategy Can Elevate Your Business
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How a Content Strategy Can Elevate Your Business

Content marketing is essential for any business. Whether it’s written, video, or images, the content you share with your prospects and customers helps define the image your brand has in the world. But what is content strategy exactly? Content marketing decides what you post, while content strategy determines what you create and where and why you post it. It sounds complicated, but we promise it’s intuitive when you work with the right expert. Learn about the benefits of investing in a content strategy, below. What Are the Components of a Content Strategy? Your strategy is a plan of action on how you’re going to deliver value to your customers that educates them about your brand simultaneously. Your strategy can (and should!) change with your business and the goals you’re investing in a...
What Are Keywords? (and Why You Need to Know How to Find Them)
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What Are Keywords? (and Why You Need to Know How to Find Them)

What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need. (more…)
Google Throws More Reviews into the Filter Van
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Google Throws More Reviews into the Filter Van

Like my post? Please share! In recent days a couple of clients and others have told me of increased filtering of Google reviews – as in they see fewer reviews by the day on their Google Business Profiles, and for no clear reason. Google has filtered reviews for many years, to one degree or another.  About 10 years ago Google filtered reviews even more aggressively than Yelp did (after having done basically no filtering).  In March of 2020 Google temporarily froze all new reviews from going up.  Most of the time, Google alternates between long stretches of filtering far too reviews and brief blasts of filtering too many. If this isn’t another bug, then it seems to be the start of one of Google’s more-aggressive filtering periods.  Here is what a few business owners have described, and wh...
Blake Denman on How to Grow Your Agency (While Avoiding Screwups)
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Blake Denman on How to Grow Your Agency (While Avoiding Screwups)

Adventures in Local Marketing is back and we’re pretty excited because we have now introduced video versions of our interviews with local marketing experts. Scroll down to give it a watch! If you prefer to listen on the go (or you simply don’t want to see our faces!) then you can still download and listen to the audio version. Enjoy! Growing an agency is hard. There are so many things to get right and so many things that can go wrong.  Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability.On this episode, we chatted to Blake D...
Why NAP & User Experience Are Crucial To Local SEO
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Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five diffe...
5 Benefits of Doing Well in Search Results
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5 Benefits of Doing Well in Search Results

When it comes to search engine optimization (SEO), one of the most important goals is to rank well in search results. But why is that important? That’s a great question, and it’s the focus of today’s blog post. Why is ranking highly on Google so important to small businesses and what do you get from it? We’ll at five benefits today. Read on to find out why ranking highly matters to your company! Increased Site TrafficIf you’re running a website, you want people to find it. Ranking high in search results is one of the best ways to ensure that your website gets seen by potential customers or clients. According to research, websites that show up on Page One of Google capture between 70% and 90% of the clicks from consumers. Ranking high in search results can lead to more traffic for your...
How to Monitor Your Local Competitors on Social Media
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How to Monitor Your Local Competitors on Social Media

Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something that will help you achieve both tasks. While you may be thinking ‘but I monitor my local competitors already’, I’m here to tell you: there is always more that you can do. Monitoring your local competitors on social media, for example, could uncover lots of opportunities for your business. Mainly, it could allow you to:Identify your competitors’ social media and community building tactics Be the first to know when your competitor is offering a special offer or preparing for an event Learn from them by discovering hashtags that trigger local visibility, marketing channels that seem to work best, influ...
How To Earn Points & Badges
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How To Earn Points & Badges

Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local attractions. Those volunteers are called Local Guides. When you visit a new city and look up information about hotels and restaurants, there’s a good chance Google Local Guides have provided the information you need to make informed decisions. Local Guides selflessly contribute reviews, photos, videos, and more all for the benefit of searchers like yourself. Well, that’s almost true. Local Guides do receive virtual rewards for their services. Google developed the Local Guides program to incentivize regular individuals to help keep Maps updated. Local Guides are also called upon to verify information contributed by businesse...
SEO Experience: Lessons Learned from 9 Years in the Industry
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SEO Experience: Lessons Learned from 9 Years in the Industry

It’s been 9 years since I started Local SEO Search. At that time, small businesses were no longer getting good results from traditional advertising, and everyone was trying to figure out how to reach customers in a digital world. I remember spending hours upon hours reading articles and experimenting with different techniques. Over the years, I’ve learned a lot about SEO – both from my own experiences and from the success we’ve created for our clients. In this blog post, I’d like to share some of the most important lessons I’ve learned over the years. Digital Marketing is Always ChangingAnyone who works in SEO knows that the landscape is always changing. What worked last year may not work this year, and what works today may be obsolete tomorrow. This can be frustrating for businesses ...
A Guide to Mobile Optimization for Local Business Websites
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A Guide to Mobile Optimization for Local Business Websites

In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now conducted on mobile devices and I’m sure this number will continue to grow.  With the majority of viable consumers having access to smartphones, it’s more important than ever for local businesses to optimize their websites for mobile. Not only is it important from a search engine optimization standpoint, but making a website mobile-friendly also provides a better user experience for your client’s customers. In this guide, we will discuss all aspects of mobile optimization, from making your clients’ websites mobile-friendly for search engines, to improving the user experience. We’ll also cover some common mistakes to av...
4 Tips For Getting Your Story On The Local News
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4 Tips For Getting Your Story On The Local News

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on external brand mentions and links by sources they perceive as trustworthy. This PR exposure in news and media outlets active in your local communities offers access to new audiences and fuels your sales growth potential, too. Understanding how to get a story on local news sites relevant to your business can give you a competitive advantage over your local competition. Use these four proven tips packed with the actionable tactics you’ll use to connect with and get featured in local media, building valuable links, visibility, and new business in the process. 1. Lay The Groundwork The biggest mistake compani...
Get More Leads For Your Small Business
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Get More Leads For Your Small Business

Without customers, you wouldn’t have a business. And while you (hopefully) have repeat customers you can rely on, you should always be looking for new leads. We’ll admit, it’s easier said than done. To help you refresh your lead generation strategy, we’ve put together a guide on getting more leads below.  Update Your Target Audience You’ve heard about the importance of knowing your target audience before. If you haven’t, then you have some basic marketing research to do. For those that have a target audience, when was the last time you updated it? The world has changed a lot in the last few years, including people’s shopping habits. If the last time you created your customer profiles or did in-depth research was pre-Covid, then it’s time to take another look. Updating your target audi...
Local SEO For Ukraine – LIVE
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Local SEO For Ukraine – LIVE

Where Will the Funds Go? All proceeds will go towards grassroots efforts to support the citizens of Ukraine Our Ukrainian team is already working directly with local volunteer groups to organize and distribute food, sanitation, and medical aid to those in the most affected towns and cities across Ukraine. The funds raised will buy more essential supplies to transport to the volunteer warehouses in western Ukraine. We’ll match every dollar or pound raised, so you know your money is having double the impact!  The supplies will be driven by BrightLocal team members and handed to volunteers at the border for onward transport. We will monitor and report on the progress of the aid as it makes its journey from the UK to Ukraine, so you can see exactly where your money is going and when it rea...
How To Set Holiday Hours On Your Google Business Profile
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How To Set Holiday Hours On Your Google Business Profile

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be open. From a customer standpoint, it’s infuriating to look up a business in Google and see it listed as open, only to arrive there in person and learn otherwise. Customers should be able to depend on something as vital as the opening hours displayed on your Google Business Page. It’s difficult to regain that customer’s trust once it’s broken. Thankfully, Google makes it simple to keep your business hours accurate and up-to-date, even on holidays. You can literally set it and forget it. If you know your business will have modified hours for a holiday three months from now, set them today and Google will automatically...
It Takes a Team: Why Experts Are Your Best Bet for SEO
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It Takes a Team: Why Experts Are Your Best Bet for SEO

If you’re like most business owners, you want to make sure that your website is seen by as many people as possible. You may have heard that SEO is the key to achieving this goal, and you’re right! But it’s not something that you can do on your own. It takes a team of experts with the right skills and knowledge to help get your website ranking high on search engines. In this blog post, we’ll discuss why a team approach is best for SEO, and how you can find the right professionals to help you achieve success. The Many Parts of SEO Anyone who has tried to do their own SEO knows that it’s not easy. There are a lot of different elements, and each one needs an expert to do it well. For example, you need to be able to research keywords, write compelling content, and build links from high-qual...
Google Business Profile Optimization with Joy Hawkins
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Google Business Profile Optimization with Joy Hawkins

In our first Local Search Clinic of 2022, host Claire Carlile was joined by Joy Hawkins (Sterling Sky) to answer your burning questions on Google Business Profile.  Thank you to everyone who attended the clinic, asked your questions, and shared your own insights. It’s always great to have so many of you take part! During the event, we answered questions ranging from image optimization, tips for service-area businesses, and rankings after the Vicinity update. You won’t want to miss this – check out the recording below.  RecordingResourcesOur Expert PanelistJoy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a local SEO agency in Canada and the USA. A Google My Business Product Expert, speaker for MozCon and Pubcon, Joy is one of the leading local exper...
Offer Posts Get Prominent New “Deal” Tab on Mobile, Callouts in Maps App
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Offer Posts Get Prominent New “Deal” Tab on Mobile, Callouts in Maps App

Offer Posts Get Prominent New “Deal” Tab on Mobile, Callouts in Maps App - Whitespark If you manage a Google Business Profile, be it your own or a client’s, you know the benefit of updating your profile with regular Offer Posts. This type of Post...
Getting and Managing Reviews for Restaurants, Bars, and Cafes
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Getting and Managing Reviews for Restaurants, Bars, and Cafes

For restaurant, bar, and cafe owners, finding and attracting more guests to increase business is a continual challenge. One of the best ways to improve the foot traffic for your restaurant, bar, and cafe is by getting reviews from loyalists and first-timers. Since so many people go online for suggestions and recommendations for places to eat, getting reviews on sites like Yelp and OpenTable is crucial for any business’s marketing. Suppose you’re wondering how to get more reviews for your restaurant, bar, or cafe. Let’s look at the ins and outs of the process, all of which begins with providing superior service and creating an environment that compliments your offerings.  How to Get Positive ReviewsReceiving positive reviews for your restaurant, bar, and café are critical, as well as...
How to Identify Content Gaps for Local Businesses
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How to Identify Content Gaps for Local Businesses

Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to adapt and overcome this obstacle by creating a user-intent content gap analysis for your clients. What is a Content Gap Analysis? A content gap analysis is the process of finding gaps in your content compared to your competitors. Performing one will allow you to find missed opportunities for pieces of content on your website, helping bring in traffic and eventually convert readers to buyers. How Content Gap Analysis is Done A content gap analysis is done by evaluating your competitors’ data to see how you stack up. What are the keywords they rank for? What keywords do you rank for? Which of t...
What Should Be in Your Local SEO Bug-Out Bag? A Checklist
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What Should Be in Your Local SEO Bug-Out Bag? A Checklist

Like my post? Please share! Some of your local visibility struggles are caused by Google, some are your competitors’ handiwork, and some are due to you or your crew.  Much of the time, that last category of mistake is easy to avoid by taking a prepper approach. Local SEO is hard enough without self-inflicted wounds.  Some of those wounds may be strategy decisions that didn’t work out as you hoped.  Others are less interesting and more mechanical: Did you lose access to an online property?  Did you fail to keep a “paper trail” that helps someone help you?  Did you lose something that helped you rank or that took a lot of time to create?  Did you create a series of 1-hour and 2-hour snafus that slowed your roll? The idea of this post is simple: your local SEO effort will work out better o...
Content is Still King: Improving Local SEO With a Focus on Quality
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Content is Still King: Improving Local SEO With a Focus on Quality

Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive digital landscape, how do you ensure your online efforts stand out? Fortunately for local businesses, your role in a geographically-based community gives you a point of uniqueness right there. You have a physical location and a demographic you can pinpoint. Now how do you win that audience with local SEO? The answer comes in two parts. First, content is still king, meaning it will take you further than anything else. Second, quality should be the baseline for every SEO decision.  Let’s discuss the ongoing importance of quality content in 2022, as well as the ways you can improve your local SEO with a focu...
Is Getting Your Google Business Profile “Google Guaranteed” Worth It?
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Is Getting Your Google Business Profile “Google Guaranteed” Worth It?

When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal recommendations, or looking for more information about your business on your Google Business Profile. Google offers a way for businesses in some industries to earn consumers’ trust by becoming a Google Screened or Google Guaranteed provider. Eligible businesses advertising through Google Local Services Ads can receive the Google Screened or Google Guaranteed designation. This designation appears when local consumers search for services in their area. Professional service providers’ ads will appear on Google Search and the Local Services site, and only pay if a customer calls or messages ...
Consumers & Online Reviews: A Demographic Deep Dive
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Consumers & Online Reviews: A Demographic Deep Dive

Key TakeawaysWomen read online reviews more regularly than men. Men are most suspicious of reviews on Apple Maps and TripAdvisor. Women are most suspicious of reviews on Amazon and Google. Consumers aged under 44 years old are most likely to notice fake reviews. Younger consumers are the most likely age group to leave a negative review, whereas older consumers are the most likely to leave a positive review. High-earning consumers are less likely to leave positive online reviews than low-earning consumers.Each year, we publish our Local Consumer Review Survey to draw up an accurate picture of how consumers perceive businesses through online reviews. In this year’s iteration, we decided to ask a whole host of questions about fake reviews, particularly assessing how prevalent they are...
The Complete Guide For Local Businesses
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The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted commun...
4 Tips for Local Businesses: How to Get Noticed in Your Community
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4 Tips for Local Businesses: How to Get Noticed in Your Community

As a small business owner, it can feel like it’s difficult to get your name out there and be seen as a leader in your community. At one time, having a successful and useful business in your city or neighbourhood was all you needed, but now there are so many other businesses competing for attention, it can be hard to make your voice heard. If you’re feeling invisible, especially compared to the large company down the street, this blog post is exactly what you need. We’ll give you 10 tips that will help you get noticed and stand out from the competition in your local community! Get Involved in Local EventsAny business, no matter its size, can get involved in the community and make a difference. One way to get started is by attending local events. This could involve setting up a stall at...
4 Top Reasons Your Google Business Profile Information Keeps Updating
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4 Top Reasons Your Google Business Profile Information Keeps Updating

For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such as posts, new products or services, holiday hours, photos, and other updated information about your company keeps your listing fresh and current for potential customers. But did you know that the information on your Google Business Profile could get changed at any moment? In many cases, these changes go live without you even knowing it. Some updates to your business profile could even impact your business. If your profile is changed, you should receive an email letting you know of any changes or suggestions. But that’s not always the case. That’s why it’s crucial that you keep an eye on your bu...
Improve Rankings With This Off-Page SEO Checklist For Restaurants
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Improve Rankings With This Off-Page SEO Checklist For Restaurants

In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips – and the competition is fierce. If you want locals to find your restaurant while searching for places to eat in the area, you need to work on your online presence and appear prominently in those search results. Search engine optimization (SEO) is one of the best and most affordable ways to distinguish your restaurant online. While on-page SEO is all about optimizing your website, off-page SEO focuses on spreading your reach online. Below, you will find an off-page SEO checklist for restaurants featuring all the elements you need to keep track of regularly. You will learn about Google My Business, TripAdvisor...
4 Tips to Increase Online Traffic for Your Business
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4 Tips to Increase Online Traffic for Your Business

Almost everyone wishes they had more traffic coming to their website. If you’re looking for ways to increase traffic to your website, you’re not alone. In this blog post, we will discuss five tips that will help you generate more online traffic for your business. Traffic is essential for any business website – without it, you won’t be able to generate leads or make sales. Read on to learn how you can start getting more traffic today. Write Guest Posts Guest posting is a great way to get your name and your business out in front of a new audience to generate online traffic . By writing guest posts for other websites, you can reach a whole new group of people who might not have otherwise found your work. In addition, guest posting can help to build your credibility as an expert in your ...
5 Ways to Improve Your Online Presence
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5 Ways to Improve Your Online Presence

Are you looking to improve your company’s online presence? If so, you’re in the right place! In this blog post, we will discuss five ways that you can boost your visibility and reach more customers online. Improving your online presence is essential for any business – no matter how big or small. Fortunately, there are a lot of strategies available to help you. Let’s get started! Optimize For SEO Obviously we’re an SEO company, so we’ll start with the most obvious way to improve your company’s online presence: search engine optimization (SEO)! Anyone who has ever tried to find something online knows the importance of search engines. Whether you’re looking for the latest news or a new pair of shoes, search engines are how we find what we’re looking for on the internet. And for businesses...
SEO Tactics That Work – Local SEO Search Inc.
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SEO Tactics That Work – Local SEO Search Inc.

SEO is an important part of modern marketing. It’s a time-consuming process, and it can be difficult to know where to start or what the best strategy is. Fortunately, this guide will give you a quick overview of search engine optimization (SEO) that works well now. Given how quickly the digital marketing landscape is changing, it’s important to stay up-to-date with the latest best practices. Keep reading if you’re ready for your website to rank more highly in Google this year! Use Keywords in the Right PlacesOne of the most important aspects of SEO is choosing the right keywords to target. But, once you’ve selected your keywords, where should you use them? Here are a few tips to help you get the most out of your keywords. First, use your keywords in the first 100 words of your content...
4 Top Factors Affecting Search Engine Ranking
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4 Top Factors Affecting Search Engine Ranking

What does it really take to get Google’s attention in search engine ranking? We write often about search engine optimization (SEO) and how to execute it, but sometimes it’s helpful to know why you’re doing certain things. To find out, let’s look at four of the top factors that affect search engine rankings in Google’s algorithm, along with how to improve them through SEO. If you want to rank more highly, keep reading! High-Quality Content First and foremost, Google wants to meet the needs of searchers. As Google’s John Mueller shared in late 2021, the thing all websites need to rank well is “awesomeness”.  That’s not a very concrete goal, but we know that having high-quality content that meets the needs of your users is an important part of awesomeness. When there are blog posts and ot...
Digital Marketing: How to Reach your Target Audience
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Digital Marketing: How to Reach your Target Audience

Digital marketing is one of the most efficient and effective ways to reach your target audience. By using digital channels such as websites, social media, and email, you can connect with potential customers anywhere in the world. In this blog post, we will discuss some tips for reaching your target audience through digital marketing. We’ll also cover some of the most popular digital marketing channels and how to use them effectively. So whether you’re just getting started with digital marketing or you’re looking for new ideas, read on for some helpful tips! What is Digital Marketing and Why is It Important? In the most basic sense, digital marketing is the process of promoting a product or service online. It covers a wide range of activities, including content marketing, search engine ...
3 Huge Reasons Why Negative Reviews Help SEO
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3 Huge Reasons Why Negative Reviews Help SEO

This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your breath and recite a short prayer before opening the email. You’re bracing yourself for a negative review. Business owners like you regularly experience this dread; you know a picture can say a thousand words – so can a review (even with a character limit). We know consumers rely heavily on reviews for their business decisions. Therefore, your first thought may be to put your best foot forward and avoid any negativity like the plague. However, sometimes bad is good. Should I Remove Negative Reviews? You may be surprised, but no, do not delete negative reviews. It seems counterintuitive, but trust us – negative reviews...
How to Increase Your Google Rankings: Tips from the Pros
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How to Increase Your Google Rankings: Tips from the Pros

Anyone who has ever tried to increase their Google rankings knows that it can be a daunting task. There are so many factors that go into ranking high on Google, and it can be hard to know where to start. In this blog post, we will discuss some tips from the pros on how to improve your Google rankings. We will cover everything from keyword research to link building, and we will provide you with a step-by-step guide on how to get started. If you’re ready to start climbing the ladder of Google success, keep reading! How to Do Keyword ResearchFor any business that wants to succeed online, keyword research is essential. By understanding which keywords are most popular with users, you can ensure that your website is ranking highly for terms that will actually lead to clicks and conversions....
50+ Business-Building Local SEO Tactics For SMBs
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50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked...
SEO Experts: What They Do and Why You Need One
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SEO Experts: What They Do and Why You Need One

If you’re running a business, then you know that online visibility is key. You need to make sure that your website can be found by potential customers, and one of the best ways to do that is through search engine optimization (SEO). SEO can be tricky, though, and if you’re not familiar with all of the ins and outs, it’s a good idea to hire an SEO expert. In this blog post, we will discuss what SEO experts do and why you need one for your business. Why Your Business Needs an SEO ExpertIf you own a business, it’s important to make sure that your website is optimized for search engines. After all, what’s the point of having a great website if no one can find it? That’s where an SEO expert comes in. SEO experts can help to ensure that your site appears as high as possible in search engine...
The Key Characteristics of Top SEO Companies
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The Key Characteristics of Top SEO Companies

Working with a top SEO company can help your business grow dramatically through ranking well on Google and engaging your ideal customers. However, how do you know that a marketing firm is a top agency? Having a good answer to this question can help you save thousands of dollars and hours of frustration. Fortunately, there are key characteristics you can look for. Read on to learn how to identify top SEO companies so you can find the right marketing partner! Focus on Achieving Specific Client GoalsMany businesses struggle to achieve their desired results with their marketing campaigns. Often, this is because they are not working with a top marketing agency that can help them to develop and execute a plan that is focused on achieving specific goals. The top SEO companies understand that...
The “Other SEO Company”: When it’s Time to Switch
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The “Other SEO Company”: When it’s Time to Switch

Many times a relationship is begun with good intentions, but it simply doesn’t work out. The same is true in business partnerships. If you’re looking for an SEO company but your current provider isn’t meeting your needs, it may be time to look for the other SEO company — the one that is the right fit. How do you know it’s time to switch? Here are some signs you don’t want to miss. Lack of Communication or TransparencyGood communication is essential to any successful partnership, and that includes the relationship between a business and its marketing firm. If there’s a lack of communication or transparency, it’s a sign that the marketing firm isn’t a good fit for your business. Switching to a new firm can be a daunting task, but it’s worth it if it means better communication and more s...
The Top 5 Benefits of Hiring SEO Consultants
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The Top 5 Benefits of Hiring SEO Consultants

If you’re like most business owners, you’re always looking for ways to increase your revenue and grow your business. One of the best ways to do this is by hiring an SEO consultant. SEO consultants can help you improve your website’s search engine ranking, which will result in more traffic and leads. In this blog post, we will discuss the top five benefits of hiring an SEO consultant. 1. Improve Your Website’s Search Engine RankingOne of the most important ways that SEO consultants can improve a website’s search engine ranking is by helping to choose the right keywords. Keywords are the terms that people use when they search for information online, and they play a crucial role in determining which websites are displayed in the search results. To choose the right keywords, SEO consultan...
5 Online Marketing Myths – Local SEO Search Inc.
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5 Online Marketing Myths – Local SEO Search Inc.

There are a lot of myths floating around about online marketing. Some people think that it’s easy and that you can just throw up a website and start making money. Others think that it’s a waste of time and that no one ever really succeeds with it. The truth is, online marketing is neither easy nor hard – it’s simply a different way of doing things. In this blog post, we will dispel five common myths about online marketing and show you the truth behind them! Myth #1: Online Marketing is EasyThere’s a common misconception that online marketing is easy. After all, how hard can it be to create a few social media posts or send out a couple of emails? However, the reality is that online marketing requires a lot of time, effort, and planning. To be successful, you need to understand the vari...
The SEO Process: Off-Page Optimization
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The SEO Process: Off-Page Optimization

It’s common to see SEO blogs that discuss on-page optimization, such as keyword research, creating great content, and making sure your website is well-structured. However, off-page SEO can be a bit more of a mystery.  In this blog post, we will discuss the off-page optimization techniques that can help improve your website’s search engine rankings. We’ll also provide some tips on how to execute these strategies effectively. So if you’re ready to learn more about the SEO process, keep reading! What is Off-Page Optimization?Although on-page optimization gets most of the attention in the SEO process, off-page optimization is just as important for getting your website to rank high in search results. Off-page optimization refers to all the activities that you do outside of your website to ...
SEO for Small Businesses: How to Get Started
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SEO for Small Businesses: How to Get Started

As a small business owner, you may be wondering how to get started with SEO. After all, with so many big businesses out there vying for the top spot on Google, it can seem like an uphill battle.  One way to level the playing field is to use an SEO campaign to improve your website’s ranking in search engine results pages. In this blog post, we will discuss how small businesses can get started with SEO and see improvements in their website traffic and revenue. The Foundation of an SEO Campaign: Your WebsiteA website is the foundation of a small business marketing campaign. It’s the first impression potential customers will have of your business, so it’s important to make sure it reflects the image you want to project.  A well-designed website will showcase your products or services in t...
50+ Business-Building Local SEO Tactics For SMBs
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50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked...
How to Choose the Right SEO Packages For Your Business
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How to Choose the Right SEO Packages For Your Business

Search engine optimization (SEO) is an essential part of any digital marketing strategy. But choosing the right SEO packages can be tricky. When you’re just getting started, it’s easy to think that you need a full-blown SEO campaign to achieve success. But in reality, it’s the little changes you make that have the biggest impact. In this article, we’ll explain why you need to optimize your website with SEO, how to choose the right SEO package for your business, and how to track your SEO campaign’s progress. Let’s get started. Why Does SEO Matter?Search engine optimization (SEO) is the act of improving a website to get more visitors from search engines like Google. SEO helps with ranking a site higher in search engine results pages (SERPs), also known as search engine results pages (SE...
9 Local SEO Tips From Top Experts
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9 Local SEO Tips From Top Experts

Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts on everything from handling fake reviews, to SEO forecasting, and more. Attendees engaged in lively discussions on Twitter throughout each session, highlighting the speakers’ most helpful and tangible tips. Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli Hunt, ProofContent Image credit: LocalU.org “If you just write content for Google’s algorithm (and not users first), you will be knocked off your top rankings perch.” Include local identifiers based on what customers are already searching for. Whether that’s ...
5 SEO Success Tips to Help You Rank Higher
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5 SEO Success Tips to Help You Rank Higher

SEO success can be a tricky thing to master. There are so many factors that go into how your website ranks in search engines, and it can be difficult to know where to start.  In this blog post, we will discuss five tips that will help you improve your SEO and rank higher in search results. Follow these tips, and you will see an improvement in your website’s ranking! 1. A Customer-Friendly WebsiteA customer-friendly website helps with SEO success because it establishes trust and credibility with potential customers. When customers feel good about a website, they are more likely to visit it again and recommend it to others.  In addition, a customer-friendly website is more likely to convert visitors into paying customers. And, as we all know, conversions are the key to success in any bu...
5 Small Business Digital Marketing Efforts That Produce Big Results
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5 Small Business Digital Marketing Efforts That Produce Big Results

Digital marketing can be a daunting task for small businesses. There are so many platforms and strategies to choose from, it can be hard to know where to start.  In this blog post, we will discuss five digital marketing efforts that are guaranteed to produce big results for your small business. Whether you are looking to increase website traffic, generate leads, or boost sales, these five strategies will help you achieve your goals! A Well-Designed, Mobile-Friendly WebsiteWhen we say that a website is well-designed, we mean that it’s easy to use, visually appealing, and user-friendly. A well-designed website will be responsive to different screen sizes, so it will look good no matter what device you’re using to view it. It will also be easy to navigate, with clear menus and calls to a...
5 Ways to Improve Web Traffic
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5 Ways to Improve Web Traffic

Do you want more web traffic? Of course you do! In this blog post, we will discuss five ways that you can improve your website’s traffic. These tips are based on our many years of experience in the online marketing industry, and they have been proven to work. So, without further ado, let’s get started! Tip 1: Use Social MediaOne of the best ways to drive traffic to your website is to use social media. Make sure that you are active on all of the major social networking sites, and that you are regularly sharing links to your website’s content. If you can get other people to share your content, then you will see a significant increase in web traffic. Finding the right social media platforms is also important. As a business owner, you don’t have time to be everywhere. Instead, focus on th...
Exceptional SEO Services to Help Your Website Rank Higher
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Exceptional SEO Services to Help Your Website Rank Higher

If you want your website to rank higher in search engine results pages (SERPs), you need to hire an exceptional SEO company. A good SEO firm can help your site achieve higher rankings and increased web traffic. However, not all SEO firms are created equal. So how do you know which one is right for you? In this article, we will discuss the key factors to look for when choosing an SEO company.  Look for ExperienceWhen choosing an SEO company, the first thing you should consider is their experience. How long has the company been in business? Do they have a good track record of helping their clients achieve higher rankings? If you’re working with a new or inexperienced SEO firm, they may not be able to provide the results you’re looking for.   You should also make sure that the company ha...
Analyzing Your Local Organic Search Competition
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Analyzing Your Local Organic Search Competition

A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition analysis, you can move forward knowing that your information will help you achieve the results you’re looking for. By looking at content, it is possible to figure out: What topics the competition is writing about. How many words they’re writing on average. The frequency of their content updates. Going through this process helps you understand what they are doing so you can adapt your content strategy and beat theirs accordingly. By looking at links, it is possible to figure out things like: How many links the competition is getting. What kind of links. Where they’re getting their links from. How often...
Marketing Tips From a Toronto SEO Expert
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Marketing Tips From a Toronto SEO Expert

Do you wish you could sit down with a marketing expert and get all of their best tips for small businesses? You’re in luck! This guide will share the top marketing tips we’ve collected, tested, and proved in the many years we’ve been helping small businesses succeed in digital marketing. If you need marketing advice that you can implement today, this article is for you. Let’s get started! 1. Start With a PlanThe first step to any successful marketing campaign is to have a plan. You need to know who your target audience is, what you want to achieve, and what strategies you’ll use to get there. When we start working with clients, we first talk to them about what their goals are and what results would make them feel like their marketing strategy is a success. Then, we assess where their ...
6 Top Tips From Experts
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6 Top Tips From Experts

You have customers searching for you right now. How would you like to appear at the top of local search results? Want your business to show up in Google searches for potential customers? Wouldn’t it be great if you knew how to rank your business better? You can. With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Register for this webinar and find out what Google looks for when ranking a business. You’ll learn: The latest updates to the Google local search algorithm. How local SEO impacts businesses. Tips and best practices for local companies to utilize local SEO. Most local businesses may think SEO is difficult, but focusing on a targeted local market can...
SEO Practices: How to Optimize Your Website and Increase Traffic
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SEO Practices: How to Optimize Your Website and Increase Traffic

If you’re a business owner, then you know that online traffic is key to your success. You may also know that SEO is one of the best ways to increase your website’s traffic. In this blog post, we will discuss some effective SEO practices that will help optimize your website and increase traffic! Finding the Right KeywordsOne of the most important SEO practices is to choose the right keywords. When choosing keywords, you should consider what potential customers are likely to search for when looking for your product or service. You can use keyword research tools like Google AdWords Keyword Planner to find popular keywords in your industry. Once you’ve chosen the right keywords, you need to use them throughout your website. This means using them in your titles, headings, meta descriptions...
New Google Attribute Helps Businesses Promote Sustainability
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New Google Attribute Helps Businesses Promote Sustainability

Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about climate change and sustainability.Increasing Number Of Customers Value Eco-Consciousness In a survey conducted by Google, 82% of consumers reported sustainability as a top priority when making purchasing decisions. Reflecting this, it has seen “recycling” as one of its most popular searches, with an average popularity score of 81 out of 100. Queries such as “climate change,” “sustainability,” and “renewable energy” have all also seen significant interest. A 2021 report by Ipsos, the world’s third largest research company, found 68% of people believe that if businesses do...
Marketing Tips for Business Owners: How to Grow Your Business
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Marketing Tips for Business Owners: How to Grow Your Business

If you’re a business owner, then you know that marketing is key to your success. Without a strong marketing strategy, it can be difficult to grow your business and attract new customers.  In this blog post, we will discuss some tips for marketing your business effectively. We’ll talk about how to create a strong branding strategy, how to use SEO to improve your search engine rankings, and how to generate leads online.  By following these tips, you can help your business grow and reach new heights! Let’s get started. A Strong Branding Strategy Creating a strong branding strategy is important for any business, but it’s especially important for small businesses. Why? Because a strong brand can help you stand out from the competition and attract new customers. To create a strong brand, you...
Where & How To Get The Right Reviews For Your Business
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Where & How To Get The Right Reviews For Your Business

Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s journey. It can make the difference between converting a customer or losing them to a competitor. To that end, acquiring reviews needs to be treated as a priority – not an afterthought. How often do you buy big-ticket items, or professional services, without reading reviews first? If the answer is “never” or “rarely,” you’re among the majority of today’s consumers who follow the same path to purchase. Online reviews are so important to the success of your business that they should be a core component of your marketing strategy, right up there with PR and advertising. But where should you get started if y...
5 Tips for Improving Your SEO Efforts
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5 Tips for Improving Your SEO Efforts

SEO is one of the most important aspects of any online marketing strategy. If you are not doing everything you can to optimize your website for search engines, you are missing out on a lot of potential traffic and revenue. In this blog post, we will discuss five tips that will help improve your SEO efforts and get your website ranked higher in search results. Keep reading to learn how to improve your SEO rankings today! 1. Target Relevant Primary and Secondary KeywordsThe foundation of SEO is using the right keywords.  You need to target both relevant primary keywords (the ones you really want to rank for) and secondary keywords (the ones that are related to your primary keywords). If you only focus on the primary keywords, you will have a hard time ranking for them. But if you throw ...
Where & How To Get The Right Reviews For Your Business
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Where & How To Get The Right Reviews For Your Business

Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s journey. It can make the difference between converting a customer or losing them to a competitor. To that end, acquiring reviews needs to be treated as a priority – not an afterthought. How often do you buy big-ticket items, or professional services, without reading reviews first? If the answer is “never” or “rarely,” you’re among the majority of today’s consumers who follow the same path to purchase. Online reviews are so important to the success of your business that they should be a core component of your marketing strategy, right up there with PR and advertising. But where should you get started if y...
How to Increase Organic Traffic to Your Website
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How to Increase Organic Traffic to Your Website

If you’re looking for ways to increase traffic to your website, you’ve come to the right place. In this blog post, we will discuss some of the best ways to increase organic traffic. Organic traffic is the most valuable type of traffic because it is free and it converts well. If you want to learn how to increase organic traffic, keep reading! 1. Use SEO to Optimize Your WebsiteOne of the best ways to increase organic traffic is to use SEO to optimize your website. SEO stands for search engine optimization. By optimizing your website for search engines, you can increase your visibility in the search results and get more traffic. There are many different aspects of SEO, but some of the most important things you can do are: Choose the right keywords. SEO only works if you optimize your si...
What Is A Local Link & How To Find More Local Link Opportunities
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What Is A Local Link & How To Find More Local Link Opportunities

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality and relevant links for local SEO is also going to be one of your greatest challenges. So here, you’ll find all kinds of useful tips to help you identify prospects, put tools to work for you, and find greater success in your link building outreach tactics.What Is A Local Link? The traditional thought process when we think about link building is that we want highly authoritative domains to link back to our websites – and we want as many of them as possible. However, earning backlinks for smaller organizations can be incredibly challenging, especially if nobody has heard of you. If you’re ta...
SEO Services for Small Businesses: What to Expect
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SEO Services for Small Businesses: What to Expect

Small business owners know that they need to improve their digital marketing, especially when the world is facing a shift in consumer behaviour due to COVID-19. The question is, how can you adapt, especially if you have limited resources? For most companies, the answer is to connect with a reputable provider of SEO services. These services will help your website gain more traffic, connect with your ideal audience, and help grow your business. What can you expect when you work with an SEO professional? Let’s take a look! Why Your Business Needs SEO ServicesThe world of business is constantly evolving, and in order to stay ahead of the competition, it’s important to utilize all the tools at your disposal. SEO services are one such tool – and arguably, one of the most important. It’s est...
How to Completely Optimize Your GMB Listing
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How to Completely Optimize Your GMB Listing

Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps. Seasoned SEO professionals use Google Business Profiles to leverage a location-based strategy. Creating a Google Business Profile is the first step to local search success. And for good reason. GBP offers the greatest impact for brands seeking local exposure. A feature like Google’s Local Search emphasizes the need for a GBP for both new and established businesses. Navigate to:Google Business Profiles: The BasicsStarting Your Google Business ProfileVerifying Your Google Business ProfilePublishing Your Google Business ProfilePhotos & Videos For Your Google Business ProfilesMonitoring Your ...
What to Expect from Your Digital Marketing Agency
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What to Expect from Your Digital Marketing Agency

If you’re like most business owners, you probably don’t have the time or resources to manage your own digital marketing campaigns. That’s where a digital marketing agency comes in. A good digital marketing agency can help you grow your business and reach your target audience online. But what should you expect from your digital marketing agency? Today we will discuss what to expect when you sign up, what services you can receive, and more. Let’s get started! What to Expect When You First Sign UpThe onboarding process when you first sign up will tell you a lot about how the agency will treat you. You should expect to feel important, like your project matters to the marketing agency. Unfortunately, some large firms don’t prioritize smaller clients, which is why it’s usually best to work ...
103 Small Business Marketing Ideas To Help You Grow
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103 Small Business Marketing Ideas To Help You Grow

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with proven ways to improve your online presence, build your email list, engage prospective customers in social, and drive measurable revenue. In this column, you’ll find 103 small business marketing ideas designed to help you grow your business either through gaining new customers or retaining existing ones. And you can actually execute these ideas on your own! Keep reading for tactics you can use in your small business to create better and more content, grow your social presence, acquire and retain customers, and more.Creating Content If you’ve been paying attention, you know you need content. ...
The 3 Pillars of Winning SEO Campaigns
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The 3 Pillars of Winning SEO Campaigns

If you’re looking to improve your website’s SEO, you need to start with a solid foundation. In this blog post, we will discuss the 3 pillars of winning SEO campaigns. By following these tips, you can improve your website’s ranking and attract more visitors. That means improving your digital presence and getting more customers, which directly impacts your business’s bottom line. If you’re ready to be more successful online, you’ll want to implement these pillars today! Pillar #1: SEO-Friendly Web DesignThe first step to successful SEO campaigns is to have a well-designed website. Your website should be designed with search engine optimization in mind. That means using the right keywords, having well-written content, and providing a good user experience. If your website is not optimized...
A Complete Guide To On & Off Page Local SEO Content
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A Complete Guide To On & Off Page Local SEO Content

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited text fields and places where we can input content. Hear me out, though. There’s more to it than you might think.Key Differences In Local & Organic SEO Content Strategies You may know about the content Google likes to see on a website and how to optimize it to show up higher on search engine result pages. But what about local content? How is that different? Here’s the thing, content strategies for local SEO and broader organic SEO aren’t actually that different. No matter what, good informative content should ...
Why Small Businesses Use a Marketing Agency
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Why Small Businesses Use a Marketing Agency

Whether you own a plumbing company, lawn care business, or B2B SaaS company, there’s one thing all small businesses have in common. You need to promote your company, but you don’t have unlimited resources to do so. Fortunately, from social media and email campaigns to digital ads on Google and Facebook, the amount of tools you have at your disposal has never been easier to use or more affordable. However, they can also be overwhelming. That’s where partnering with a high-quality marketing agency comes in. If you’d like to focus on your core business while experts handle your marketing, an agency can give you that freedom. Let’s look at some core reasons why small businesses use marketing agencies. Marketing Agencies Provide a Wide Range of ServicesOne of the biggest reasons to partner...
How to Remove a Permanently Closed Google Business Profile Page from Google Maps for Good
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How to Remove a Permanently Closed Google Business Profile Page from Google Maps for Good

Like my post? Please share! A longstanding gripe of business owners, local SEOs, and others is that Google Business Profile (AKA GMB) pages linger around on the map even after they’re marked as “permanently closed.”  Most often it’ll be a page you once created or claimed, or it may be a competitor’s spam page or a page that’s causing some other problem.  In any event, you want the page completely gone from Google Maps, rather than in “permanently closed” purgatory. Google’s stated policy on removing GBP/GMB pages has been that a business owner need to relinquish control of a page, mark it as permanently closed, and then Google may or may not choose to remove it.  Google may keep it around long-term if it sees some benefit to keeping the listing accessible on Maps.  Google’s MO is to hoa...
Top 25 Local Search Ranking Signals You Need to Know
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Top 25 Local Search Ranking Signals You Need to Know

Getting a local business to rank is challenging for three reasons:An uptick in mobile uses because more people are using their phones to find businesses near them. A surge of businesses recognizing the value of local SEO are making results more competitive. Google Local Pack, which was once the top seven, is now just the top three. So, what does it take to appear at the top of these competitive local results, to get you in front of the people searching for products and services like yours? Here, you’ll learn about 25 specific local ranking signals you need to understand and optimize for in order to perform as well as possible in local search. First, let’s take a look at how these changes with Google’s Map Pack/Local Pack are a game-changer for businesses. Recent Map Pack Changes You N...
Finding a Toronto SEO Company: Common Questions
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Finding a Toronto SEO Company: Common Questions

As a business owner, you’ve probably heard a lot about search engine optimization (SEO). You know that the process helps you rank more highly on search engines, which can bring you more website traffic and more customers. However, you probably have some questions about SEO and how to work with a Toronto SEO company. This article will answer many of the questions we often get from our clients so that you can have more confidence as you move forward with digital marketing. Read on to get your key questions answered today! How Does SEO Work?Google has a complex algorithm that is focused on serving users with the most relevant, useful information in response to their queries. SEO works by optimizing your website for certain keywords so that Google recognizes your website as relevant and h...
What Is A Local Link & How To Find More Local Link Opportunities
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What Is A Local Link & How To Find More Local Link Opportunities

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality and relevant links for local SEO is also going to be one of your greatest challenges. So here, you’ll find all kinds of useful tips to help you identify prospects, put tools to work for you, and find greater success in your link building outreach tactics.What Is A Local Link? The traditional thought process when we think about link building is that we want highly authoritative domains to link back to our websites – and we want as many of them as possible. However, earning backlinks for smaller organizations can be incredibly challenging, especially if nobody has heard of you. If you’re ta...
Why Do Businesses Promote Their Products?
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Why Do Businesses Promote Their Products?

When it comes to promoting your business, there are a lot of different methods you can use. But, no matter which method you choose, the goal is always the same: to get more people interested in what you have to offer. Promoting your products and services is the way that you attract attention to your company. You can do this online, offline, or some combination of the two, but the fact remains that promoting your business is the only way to grow. Let’s take a look at why promotion is so important and how to market your business effectively. Why Promoting Your Business is EssentialThere are a number of reasons why promoting your business is essential. For one, it helps you reach more potential customers. And, as any business owner knows, it’s important to reach as many potential custome...
A Guide To Local SEO For Large Enterprises & Franchises
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and dev...
The 5 Best Places to Promote Your Business Online
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The 5 Best Places to Promote Your Business Online

Promoting your business online doesn’t have to be as difficult as it may seem, especially if you know where to find the most active, engaged audience for your product or service.  In fact, there are five specific places that you can promote your business online where you can be sure you’ll reach precisely the right people who are searching Google and other search engines at that exact moment they want exactly what you’re offering.  Here are five of the best places to promote your business online right now. Google Business ProfileThe first thing you should start with is a Google Business Profile. Your Profile is an easy way to manage your business on Google and create a custom page for your company. This will help establish your business as an authoritative source of information and ma...
Google Removed 7 Million Fake Business Profiles In 2021
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Google Removed 7 Million Fake Business Profiles In 2021

In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. Additionally, Google prevented tens of millions of fake business profiles from being created, and disabled over a million user accounts belonging to “bad actors.” Verifying the legitimacy of information in Google Business Profiles and Google Maps is increasingly challenging, as the number of contributions continues to rise year over year. Google now receives 20 million contributions every day from people using Maps, such as updated business hours, contact information, photos, and reviews. Here are the key highlights from Google’s report on what goes into keeping Maps & Business Profile information accurate.How Google Keeps Local ...
5 Questions to Ask As You Look For the Best SEO Company
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5 Questions to Ask As You Look For the Best SEO Company

Do you know how to find the right SEO company for your needs? There are many reasons why it is important to find the right SEO company. One of the most important reasons is that SEO is one of the best ways to improve your website’s visibility and ranking on search engines. By working with an experienced and reliable SEO company, you can get the results you need to grow your business. SEO is not a one-time process; it needs to be maintained over time in order to continue to see results. That’s why it’s important to find an SEO company that you can trust to help you achieve your long-term SEO goals. Fortunately, you can find the best SEO company by asking the right questions. Here are the things you should ask before you commit to an SEO marketing partner. What is the Customer Support Lik...
How To Completely Optimize Your Google Business Profile
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How To Completely Optimize Your Google Business Profile

Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps. Seasoned SEO professionals use Google Business Profiles to leverage a location-based strategy. Creating a Google Business Profile is the first step to local search success. And for good reason. GBP offers the greatest impact for brands seeking local exposure. A feature like Google’s Local Search emphasizes the need for a GBP for both new and established businesses. Navigate to:Google Business Profiles: The BasicsStarting Your Google Business ProfileVerifying Your Google Business ProfilePublishing Your Google Business ProfilePhotos & Videos For Your Google Business ProfilesMonitoring Your ...
Search Engines: Expectations vs. Reality
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Search Engines: Expectations vs. Reality

Can search engines really do EVERYTHING? It may seem like it, but the truth is they don’t always meet our expectations. As a small business owner trying to use search engines to increase your business, it’s important to understand the expectations vs. reality of Google and other search sites. Let’s look at a few expectations people have about Google that are a bit unrealistic, and what the truth really is. Expectation: Google Will Always Provide Accurate ResultsGoogle is a search engine that uses a complex algorithm to provide the most accurate results possible. The algorithm takes into account many factors, including the relevance of a website to the search terms, the number and quality of links to a website, and how recently a website has been updated. Google is known for providing ...
4 Quick Tips To Boost Your Google Business Profile Visibility
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4 Quick Tips To Boost Your Google Business Profile Visibility

Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in local search listings and the Map Pack? Optimizing your Google Business Profile (GBP) listing puts your local business in the best position to get found and convert motivated searchers to paying customers. Here are a few tips to get you some quick wins without breaking the bank.1. Encourage Reviews Reviews are one of the best ways to grow your GBP. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since...
5 SEO Strategies That Don’t Work
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5 SEO Strategies That Don’t Work

Everyone wants to rank more highly in search engine results, especially Google. However, that doesn’t mean every strategy or suggestion on how to optimize your website works as promised. There are a lot of strategies that used to be widely accepted and even successful that no longer work today. Sometimes this is because standards change, and other times it’s because Google began to detect websites using unethical practices and punish them. Let’s take a look at 5 SEO strategies that simply don’t work so you can avoid them! Keyword StuffingKeyword stuffing is a technique used to improve a website’s ranking in search engine results pages. This is achieved by adding keywords to the website’s content, which is then read by the search engine crawlers. The idea behind this technique is that ...
Why NAP & User Experience Are Crucial To Local SEO
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Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five diffe...
The 5 Types of Keyword Research
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The 5 Types of Keyword Research

If you want your business website to rank highly on search engines, you’ll need to pick specific keywords to focus on. These keywords should be phrases that your ideal customers use to look for information and services in your industry. One question we often get is, “How do you find the right keywords?” There are several ways to do keyword research. Here are the five types of keyword research you can’t afford to overlook. Once you’ve found the right keywords, you’re well on your way to optimizing your website. Let’s get started! 1. The Google AdWords Keyword ToolIf you want to find high-quality, high-volume keywords, why not go to the source? Over 92% of searches happen on Google, so that’s a great place to look for keywords. Google’s keyword planner is free and was originally created...
9 Types Of Content That Will Help Your Local SEO
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9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your N...
4 Signs You Need Toronto SEO Services
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4 Signs You Need Toronto SEO Services

Are you struggling to rank where you want to on Google’s search results? Wondering why your awesome website isn’t getting any traffic? If so, there’s probably something wrong with how you’ve optimized your website. SEO is a difficult process that can take a lot of time and effort. It’s important to remember that doing SEO alone isn’t easy, and it’s often best to hire a professional to help you out. In this guide, we’ll look at six signs that you need Toronto SEO services. 1. You’re Not on Google’s Page 1 For Your Main KeywordsIf you’re not ranking on the first page of Google, you’re missing out on a lot of potential traffic and business. In fact, studies have shown that the majority of web traffic comes from the first page of search engine results pages (SERPs). This is why it’s so im...
9 Types Of Content That Will Help Your Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your N...
Debunked! The Truth About 4 Digital Marketing Myths
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Debunked! The Truth About 4 Digital Marketing Myths

Digital marketing is a powerful tool that can be used to market your products, services, or organization.  It is the use of different digital platforms such as social media and websites to promote your business and brand. Digital marketing has grown in importance over the last decade because it allows businesses to reach more people at lower costs than traditional advertising methods. Unfortunately, there are a lot of myths that business owners believe about digital marketing. We’re going to debunk these myths and show you the truth about this powerful marketing method. Myth 1: Digital Marketing is ExpensiveDigital marketing can be very affordable, depending on the strategies you choose to implement. There are many free or low-cost options available, such as social media, search engin...
A Guide To Local SEO For Large Enterprises & Franchises
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and dev...
Where to Promote Your Business For Free
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Where to Promote Your Business For Free

Do you feel like promoting your business for free is impossible? Given how many opportunities you have to pay people to do your marketing, it might seem that way. But the truth is that a frugal small business owner has a lot of opportunities to take advantage of free marketing. Keep in mind that free marketing often takes more time — that’s the tradeoff. However, if you’re willing to invest the effort, you can make big gains. Here are 5 places you can start marketing today! Social Media PlatformsWhen it comes to promoting a business on social media, there are a few key things to keep in mind. First, make sure that your social media profiles are complete and up-to-date, with a profile picture, cover photo, and description that accurately represents your business.  Next, start creating ...
Local SEO For Beginners: Getting Started
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Local SEO For Beginners: Getting Started

One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and energy are precious resources. Do you really need another thing to keep up with? If you want to attract in-store traffic, online or phone orders, appointment bookings, clinic visits, or other business from local consumers, the answer is a definitive YES!Who Benefits From Local SEO And Why? All types of businesses that interact with and service customers in a specific region can benefit from local SEO. This includes retail stores, service businesses, restaurants and hotels, hospitals, banks, construction companies, and more. Here are a few examples. Lawyers And Law Firms One of the biggest benefits of local SEO for these clients is that Google ...
Why Promote Your Business Online? And Other Important Questions
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Why Promote Your Business Online? And Other Important Questions

As a small business owner, there is no end to the number of ways you can promote your business. You might wonder, why promote a business online? And if you do promote a company online, what are the best ways to do it? This guide will answer common questions that we’ve heard from business owners as we talk to them about promoting their business online. This Q&A is a valuable resource that will help you determine your digital marketing strategy. Let’s get started! Why Promote Your Business Online?Using digital marketing to promote your business broadens your reach and gives you access to more potential customers. By having a website and utilizing online marketing techniques, a business can expose itself to a global audience at a fraction of the cost of traditional marketing methods....
4 Quick Tips To Boost Your Google Business Profile Visibility
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4 Quick Tips To Boost Your Google Business Profile Visibility

Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in local search listings and the Map Pack? Optimizing your Google Business Profile (GBP) listing puts your local business in the best position to get found and convert motivated searchers to paying customers. Here are a few tips to get you some quick wins without breaking the bank.1. Encourage Reviews Reviews are one of the best ways to grow your GBP. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since...
Need Local Links in 2022? Try These 10 HARO Outreach Tips
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Need Local Links in 2022? Try These 10 HARO Outreach Tips

7. Reiterate the query in the introduction of the pitch. On the heels of the Subject line tip, I always recommend mentioning the following in your initial pitch: the writer’s name, their query summary, and the outlet. It would look like this as an example:“Hi WRITER,  My name is Wes and I’m writing in response to your HARO request for OUTLET NAME where you’ll be discussing TOPIC. I was able to connect with CLIENT who is a CREDENTIALS in LOCATION. They share their insight on TOPIC below for your review and consideration.”Trust me, this will help you immensely if you want to check in on a past pitch. I can rarely remember passing details but I can remember hot-ticket outlets I pitched or the topic. Keep in mind that many writers will not notify you in any capacity on your pitch, s...
New Offerings: How Do Businesses Promote Their Products & Services?
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New Offerings: How Do Businesses Promote Their Products & Services?

You’ve got a new product or service available from your small business. Congratulations! This can open up a new revenue stream, attract new customers, and give existing customers a reason to buy additional products or services from you. However, before you can reap these benefits, you need to know how to promote these new offerings. How do other companies do it? Here are 4 strategies you can use to promote your new product or service today. Exclusive PreviewsMany businesses these days use exclusive previews to promote new products and services. This involves giving current customers a sneak peek of what’s to come. This can be a great way to generate interest and excitement among your client base, and it can help you build momentum heading into the launch of your new offering. There ar...
14 Essential Local SEO & Listing Management Tools
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competiti...
4 Ways to Promote an Ecommerce Website
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4 Ways to Promote an Ecommerce Website

In order to be successful in ecommerce, it’s important to have a well-optimized website that can attract traffic and convert visitors into customers.  However, simply having a website is not enough – businesses also need to use effective marketing strategies to reach potential buyers. That will give your target audience the opportunity to learn about your business and build up the “know, like, and trust” factors that help them become customers. In this article, we will discuss four ecommerce strategies that will help increase traffic and sales. Let’s get started! 1. Optimize Your Website Content Optimizing your website content is one of the most effective ways to promote your ecommerce business. By optimizing your pages for search engines, you can make it easier for potential customer...
What Is Local SEO & Why Local Search Matters
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What Is Local SEO & Why Local Search Matters

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well. Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent. So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. Let’s start at the beginning – what is local SEO and w...
How to Promote a New Website on Social Media: A Guide
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How to Promote a New Website on Social Media: A Guide

You’ve just created your website and you’re ready to show it to the world. The problem is that the internet is an incredibly crowded place, and it’s easy to get overwhelmed when it comes to promoting your business. If you have a brand new website, one of the best places to promote it is on social media. Over 31 million Canadians use social media, and many people spend hours per week on the platforms. If you want to promote your new website on social media, how do you go about it? It depends on what platform you target. Let’s take a look at each one. Facebook Facebook is one of the most popular social media platforms in the world, which makes it a great place to promote a new website no matter what business you’re in. You’ll find almost every age group and every social demographic somewh...
5 Ways to Create a Strong Social Media Presence for Your Business
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5 Ways to Create a Strong Social Media Presence for Your Business

As a business owner, you know that having a strong social media presence is crucial for success. But what are the best ways to promote your business on social media? In this blog post, we’ll give you five tips for creating a strong social media presence for your business. Keep reading to learn more! 1. Establish a Social Media PresenceWhen it comes to promoting a business online, social media is one of the most effective ways to reach a large audience. By establishing a social media presence, a business can create a platform where they can share their products and services with potential customers. Additionally, social media can help businesses connect with current customers and build relationships with them. There are a number of ways to establish a social media presence for a busine...
4 Common Mistakes in Promoting Your Business
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4 Common Mistakes in Promoting Your Business

In today’s world, it can be difficult to promote a business without being overwhelmed. With how much information is available online and how many ways you could be advertising your company, how do you know what will work best? That’s where this article comes in! It provides examples of some common mistakes that people make when promoting their businesses. By avoiding these mistakes, you’ll have a better chance at getting noticed by your target audience and achieving success! In order to get started on how to avoid these mistakes, let’s take a look at each one individually. Lack of Market Research and TestingOne of the most common mistakes people make when promoting their businesses is not doing enough market research and testing. Without this essential step, it can be difficult to kno...
4 Places to Promote Your Business Online
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4 Places to Promote Your Business Online

As a small business owner, you know that online promotion is key to your success. But with so many different options out there, it can be hard to know where to start. Should you advertise on social media? Do you need a blog? What is SEO? It can feel very overwhelming, especially if you’re already running a business. In this post, we’ll outline four of the best places to promote your business online. We’ll also give you some tips on how to make the most of each platform. So read on, and start promoting your business today! 1. Your Website: Creating a BlogIf you don’t have a blog, you need one. Why?  In addition to helping people find your business online, your blog can also be used as an important marketing tool. Here are just some of the benefits of having a blog for small businesses....
5 Steps to Successfully Promote a Business on Facebook
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5 Steps to Successfully Promote a Business on Facebook

As a business owner, you know that Facebook is one of the most powerful tools at your disposal. But how can you make sure that you’re using it to its fullest potential? By following these five steps, you’ll be able to drive organic traffic and engage your audience like never before.  So what are you waiting for? Let’s dive into promoting your business on Facebook today! Create Clear Goals  When it comes to promoting your business on social media, it’s important to set clear goals in order to measure your success. What do you want to achieve on Facebook? How many new and returning customers do you hope to attract each month? What level of engagement do you want to see across all of your social media channels? Without knowing what you want to achieve, it’ll be difficult to measure your pr...
Common Myths About Promoting Products On Social Media
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Common Myths About Promoting Products On Social Media

There are many common myths about promoting products on social media. Some people believe that their customers are not on social media, while others think that social media is simply unmeasurable. In reality, neither of these things are true. Believing myths about promoting products on social media can hold you back from growing your business and being successful with digital marketing. Let’s look at some of the most common myths and bust them! Myth: My Customers Aren’t On Social MediaThis is one of the most common myths about social media marketing. The truth is, however, that almost everyone is on social media in one way or another. In fact, according to recent studies, 83% of Canadians are active on at least one social media network. Even if your specific customer base isn’t active...
14 Essential Local SEO & Listing Management Tools
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14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competiti...
Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness
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Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness

For one, it reduces the duplication from page to page, which is obviously a really big concern in local SEO. It increases trust in the user, because they’re thinking about, Oh, I meet the team or the owner or the manager at this place, or what are the different things that I should know when I’m visiting here. Maybe you have some unique or historic photos about how the business looked 50 years ago, maybe you’re adding really unique COVID-19 protocols, or local events at that location, or anything they should know about that city, or how that location gives back. Put the task of coming up with a lot of this information on the people that work there – they could have fun with it! Ask, what are some unique things that I should know about this location, or who works there, who is the em...
4 Ways to Promote a Business Online
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4 Ways to Promote a Business Online

There are many different ways to promote a business online, and the best strategies depend on the budget that you have as well as the type of business that you have.  As a small business owner, you know that promoting your business online is essential to success. But with so many options available, it can be hard to know where to start. Here are four ways to promote your business online, no matter what stage you’re at. Once you start implementing these strategies, you’ll watch your online presence grow and your profits improve significantly. Let’s get started! 1. Build a Strong WebsiteIf you already have a brick-and-mortar business, it is hard to promote your business without having an online presence. People are turning to the web for information about businesses, so if they can’t fi...
New Academy Course: A Beginner’s Guide to Local SEO
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New Academy Course: A Beginner’s Guide to Local SEO

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be! Our new BrightLocal Academy course—A Beginner’s Guide to Local SEO—will teach you all you need to know about local SEO, and ...