BrightLocal Products - Digital Marketing Journals Hong Kong

3Dec

By Dominic MannNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Building the BrightLocal Brand: The Color Scheme Update

As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suff...

New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses

7Nov

By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses

Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a new strategy, it’s important to conduct an SEO audit. This audit will be the foundation of your marketing efforts and will help you to develop a full understanding of the project. When there are multiple locations of the same business to consider, there will also be additional considerations for your ongoing SEO strategy. In this instance, compiling a comprehensive local SEO audit will enable you to approach your project with confidence and expertise. Our new BrightLocal Academy course—How to Perform Local SEO Audits for Multi-location Businesses—will teach you all you need to know to develop a...

NEW in Local Search Grid: Primary and Additional Business Categories

23Oct

By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

NEW in Local Search Grid: Primary and Additional Business Categories

Understanding the competitive landscape is a key part of any marketing activity, and local search is no different. To learn how to beat your local competitors in search, you don’t just need to find out who’s beating you, but crucially why. This is where Local Search Grid‘s competitor tables come in: each one provides you with an overview of how well your local pack rivals are performing in key SEO metrics like citations and reviews. Beyond these objective performance metrics, though, it’s worth keeping a close eye on the Google My Business (GMB) categories your competitors are using. Why? Because the categories you select have the chance to significantly impact the relevance of your business to searches.Did You Know? According to research carried out in 2020, ‘Primary GMB Category’ a...

Say Hello to a Bolder, Brighter BrightLocal

29Jul

By Kristian BannisterNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Say Hello to a Bolder, Brighter BrightLocal

You’ve probably noticed that things look a little different around here. That’s because we’ve just launched our new brand identity!Taking our brand forward We’re big believers in the power of brand, which is why we’ve continued to invest in ours over the years. We’re confident that we have one of the most recognized and trusted brands in local SEO, but as with everything we do, we’re not going to rest on our laurels. We have a restless nature that urges us to always question what could be improved and how we can do things better. This isn’t the first time we’ve refreshed our brand. After all, we exist in an industry that is constantly evolving. Sitting still is not an option. Our business is constantly evolving, too. In the years since we last refreshed our brand identity, we’ve welc...

What’s New in Local Search Grid? Reasons to Put Rankings on the Map!

2Jul

By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

What’s New in Local Search Grid? Reasons to Put Rankings on the Map!

In the months since we launched Local Search Grid, we’ve been hard at work adding new functionality and updates to make it the de facto geo grid of choice. Alongside the usual, subtle quality-of-life updates you’re not supposed to notice, we’ve launched some big new features that take understanding and improving your local search performance to the next level. Here’s why there’s never been a better time to put your rankings on the map! New Key Metrics in Competitor Tables One of the really neat things you can do with Local Search Grid is to track your competitors and find out why their Google My Business profiles might be winning in local SERPs. You can view the business category they’re using on GMB, see the number of reviews and their average review rating, and find out where you mig...

24Jun

By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, googe optimize, Google My Business, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google My Business Management 101

It’s no secret that Google My Business (GMB) is an incredibly popular platform and plays a huge part in influencing local rankings. According to a survey carried out by Whitespark, Google My Business is the number 1 ranking factor for the local pack. But GMB goes beyond rankings. Many call it the homepage for local businesses—the first place customers will find and evaluate your business—whether they are looking at customer reviews, exploring your services, or converting directly from your listing. This is why we’re proud to announce the next free course to land in BrightLocal Academy: Google My Business Management 101. We’ve created this detailed new course in collaboration with local SEO and GMB expert Niki Mosier. Why? Well, we noticed that there’s lots of advice out there about set...

NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans

28Apr

By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans

Great news for agencies and brands managing 100+ locations: you can now set up custom plans for Local Search Grid credits! This means no more repetitive, manual purchasing of additional credits for businesses using this powerful tool at considerable scale. What’s New? Since launching Local Search Grid in February of this year, we’ve spoken to dozens of agency and brand customers who were excited to use the tool, but were unable to make it work with their otherwise fully-customized BrightLocal Enterprise plans. Now that Local Search Grid has been added to these custom plans, no matter how many Grid Points, keywords, Locations or reports you need each month, you can easily set up recurring, automated purchases of the required credits by speaking to the Enterprise team. Not sure how many ...

New Local Search Grid Module Added to BrightLocal Academy

28Mar

By Kate Herbert-SmithNo Comments

academy course, Beginner, Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

New Local Search Grid Module Added to BrightLocal Academy

We’re pleased to announce the arrival of a new BrightLocal Academy module all about how to use our latest tool: Local Search Grid. The module is called Put Your Rankings on the Map With Local Search Grid and is part of the ‘Level Up Your Local SEO with BrightLocal’ course. It includes lessons on:How to uncover deeper ranking insights How to set up a report to get the insights you need How to spot opportunities for growth and get ahead of the competitionThe module also has two short quizzes to test your knowledge and understanding. What is the ‘Level Up Your Local SEO with BrightLocal’ course about? The ‘Level Up Your Local SEO with BrightLocal’ course uses the power of interactive content to guide you through the theory of local SEO and shows you how to tackle it more effectively u...

13Mar

By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Land Your First Local SEO Client

We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘. We’ve created this course in collaboration with local SEO specialist Claire Carlile because we realized that while there’s plenty of content out there that helps people learn how to do local SEO, there’s little that helps people get their local SEO agencies off the ground. Winning that first client is a massive milestone for anyone starting out, but there’s a lot of work needed to get to that point. For the most part, it’s trial and error but early missteps can have negative knock-on effects as your agency grows. For example, you might find yourself in a tricky situation down the line after having underpriced your services at the start, l...

NEW: Claim Your Agency Directory Listing

19Feb

By Rosie MurphyNo Comments

Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

NEW: Claim Your Agency Directory Listing

Claim your listing on the new BrightLocal Agency Directory to begin generating leads from businesses that are searching for help with digital marketing right now. Every week, BrightLocal’s Customer Success team receives requests for recommendations of top-rated agencies that can help our local business customers with their digital marketing. And, just as often, we receive requests from agencies and consultants to be added to our legacy lists of Top SEO Agencies. We wanted to help bridge this gap between businesses in need of digital marketing assistance and the many talented agencies and freelancers operating in the US and actively seeking new leads. Introducing the Agency Directory Today, we launched the Agency Directory – an in-depth directory of digital marketing agencie...

Local Search Grid: Put Your Rankings on the Map

10Feb

By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Search Grid: Put Your Rankings on the Map

We’re incredibly excited to announce the launch of Local Search Grid, a brand-new local rankings tool from BrightLocal that allows you to see the bigger picture of search. Without further ado, here’s how awesome it looks.Snazzy, right? There’s a lot I could say about Local Search Grid and what this new tool means for your search strategy (and I will!) but for now I’ll let our launch video do the talking:If that’s piqued your interest and you want to start using Local Search Grid right away, simply:Log in to your BrightLocal account Select a Location from your Clients & Locations dashboard Click ‘Rankings’ in the Location Sidebar menu Click ‘Local Search Grid’ in the dropdown that appearsWant to know more before you dive in? Read on to find out just how Local Search...

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews

21Dec

By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews

You asked, we listened! Our users wanted a faster, friction-free way to get reviews from their happiest customers, and that’s why today we’re launching the highly anticipated ‘Direct-to-Review’ setting for Get Reviews. It’s a simple change, but one that could make a world of difference to your review generation. With Direct-to-Review switched on, positive reviewers will automatically skip the ‘internal feedback’ step when completing review requests, so they can jump right to leaving you reviews on your preferred sites in just two clicks. That means far fewer dropouts in the Get Reviews process, a shorter journey for your customers, and crucially, more reviews for your business. How does Direct-to-Review work? Here’s the current flow that Get Reviews takes your customers through:Rate ...

a free online school dedicated to local SEO

20Dec

By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

a free online school dedicated to local SEO

We’ve been working hard behind the scenes and are thrilled to announce the arrival of BrightLocal Academy: a free online school dedicated to teaching you all about local SEO. Built with busy professionals in mind, it will help you to:Make the most of the time you have to learn with short interactive videos. Fill your knowledge gaps by letting you learn what you want, when you want to. Make what you learn really stick, through regular quizzes. Stand out from the crowd with certificates you can add to your CV or LinkedIn profile. The first course we’re launching is Level Up Your Local SEO with BrightLocal which uses the power of interactive content to guide you through the theory of local SEO and shows you how to put its awesome powers into practice with confidence. So if y...