Monday, April 19Digital Marketing Journals

Tag: Instagram

How To Create Click to Instagram Direct Ads with Auto-Reply Messages
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How To Create Click to Instagram Direct Ads with Auto-Reply Messages

Today we’re going to discuss a lesser-known social media ad type called Click to Instagram Direct Ads. Keep in mind that “lesser-known” does not mean “not as good” because the truth is quite the opposite. Click to Instagram Direct ads are quickly becoming popular due to their interactive nature and high conversion rates.In fact, Instagram ads that click to your DMs (direct messages) convert 5X to 10X higher (about 10%) than your average Instagram ads (between 1% and 2%) depending on the type of Instagram ad.One of the only reasons Click to Instagram Direct Ads haven’t become mainstream, other than being brand new, has been due to the lack of automation available to manage the chat dialogue and workflow.  However, Click to Instagram Direct Message Ads just got a h...
How to Run an Amazing Instagram Takeover Campaign that Drives Sales in 6 Simple Steps
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How to Run an Amazing Instagram Takeover Campaign that Drives Sales in 6 Simple Steps

Are you looking for a new way to generate traffic, leads, and sales on Instagram? While Instagram Takeovers aren’t exactly new, there are many new exciting growth hacks and techniques to skyrocket your Instagram takeover campaign’s ROI.Before we get started, for any of those late to the Instagram marketing game, you’re never too late to benefit from it’s 500 million daily active users, 90% of which follow a business! Let’s cover some Instagram takeover basics, such as: what is an Instagram takeover? Different types of Instagram takeovers, and how to do an Instagram takeover. What is an Instagram Takeover? Instagram Takeovers come in a few different shapes and sizes. In a nutshell, you are giving someone (usually an influencer or someone with a decent-sized follow...
15 Best Instagram Auto DM Examples to Boost Conversions & Save Time
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15 Best Instagram Auto DM Examples to Boost Conversions & Save Time

For years, Instagram DMs (direct messages) have been one of the most used business communication tools on the internet. However, no tools have existed to scale and capitalize on this precious consumer touchpoint, until now. Enter Instagram auto DM tools from MobileMonkey.    Instagram auto DM tools, are your new secret weapon to growing your Instagram follower count and presence on the platform, with features that:Instantly reply to Instagram DMs.Auto-respond to comments on your posts.Hyper-accelerate organic engagement with your content.Automatically start conversations with your followers and prospects.Boost content visibility.Turn Instagram traffic into website traffic.Answer common questions for prospects and customers 24/7.In this article you’ll learn how to sca...
The Best Time to Post on Instagram for the Most Engagement
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The Best Time to Post on Instagram for the Most Engagement

There is an algorithm for everything in digital marketing and social media. So the best time to post on Instagram shouldn’t have to be a guessing game.Almost every social media scheduling tool claims to be utilizing the best social media optimization (SMO) features. But do you want to rely on one brand’s AI for optimal post timing? In an industry of A/B testing and rich analytics, of course not! First of all, let’s take a moment to acknowledge the grandeur of this platform. Did you know that Instagram surpassed 1 billion global users by the end of 2020? That’s crazy! Would you like a few more reasons to tap into Instagram’s highly engaged audience? Consider this:Over 63% of Americans say they check their Instagram daily! (Pew Research). The average In...
How to Optimize Your Instagram Ads Creative : Social Media Examiner
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How to Optimize Your Instagram Ads Creative : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
6 Tactics Guaranteed to Drive Instagram Traffic to Your Website
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6 Tactics Guaranteed to Drive Instagram Traffic to Your Website

Want to drive more Instagram traffic to your website this year? You’re not alone. 50% of Instagram users have visited a website to make a purchase after seeing a product or service on Instagram. That’s +500 million active monthly users leaving Instagram and looking to buy from the companies they find or follow.Naturally, more companies are trying to capitalize on the Instagram traffic their business page receives every day. And although Instagram has added many ways to sell products on Instagram, the large majority of companies can sell more through their own website.However, Instagram is one of the hardest social media platforms to drive traffic away from. So, you need new strategies that go beyond adding a dynamic link to your Instagram bio. That’s what everyone el...
10 Hottest Tools for Instagram Influencers To Increase Followers in 2021
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10 Hottest Tools for Instagram Influencers To Increase Followers in 2021

There’s a lot of content on the best Instagram influencer marketing tools — as in the best tools to find and manage a business relationship with one or many influencers. However, there is not a lot of content on the best tools for Instagram influencers — as in the Creators moving mountains on their own two feet.So, if you’re an influencer or creator looking to empower community growth with tools to grow your Instagram audience, you’re in the right place.It can be hard work to maintain your position as an influencer on Instagram. And, with an overwhelming amount of software, plug-ins, extensions, apps, gadgets, and websites claiming to be must-haves, how can you be sure they’re “the best”?Not to worry – we’ve compiled a list with the help of our own network of influen...
Instagram Expands IGTV Ads to the UK and Australia
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Instagram Expands IGTV Ads to the UK and Australia

After launching an initial test of IGTV ads with US creators in May last year, Instagram has now announced an expansion of the program, with selected creators in the UK and Australia now eligible to activate ads on their IGTV uploads.As explained by Instagram: "Over the coming weeks we’re expanding [IGTV ads] to select creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long." That's good news for content creators in these regions, with further expansion set to come soon, which will open up even more opportunities for those uploading to Instagram's long-form channel.The main impetus here is to encourage more creators to keep posting to IGTV, ...
Instagram Follower Bot – Everything you Need to Know in 2021
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Instagram Follower Bot – Everything you Need to Know in 2021

In the early days of Instagram, growth marketers and wannabe influencers used what’s known as an Instagram follower bot.What is an Instagram follower bot? Well, it’s almost exactly what it sounds like. An Instagram follower bot will find poorly targeted Instagram accounts that use particular keywords in their profiles and automatically follow them and like their posts from your own Instagram account. In return, the hope was that you could grow your own Instagram follower base by receiving a follow-back from a small percentage of the accounts your Instagram follower bot follows.However, that trend has changed dramatically for a few reasons. First and foremost, this strategy works less and less because people have caught-on to the tactic and it’s much harder, in genera...
20 Instagram Story Hacks You’ll Wish You Knew Yesterday
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20 Instagram Story Hacks You’ll Wish You Knew Yesterday

Cool Instagram Story hacks are hard to come by because digital marketers and influencers are constantly on the hunt for the latest tips that can give them an edge. Plus, with all of the updates to Instagram Stories, it’s hard to stay on top of all the amazing features and Instagram tools at your fingertips. In fact, 500 million Instagram accounts use Instagram Stories every day!And as if Instagram for business hadn’t already been exploding in popularity, in 2021, roughly 58% of people say they have become more interested in a brand or product after seeing it in an Instagram Story.So what are we waiting for? Let’s jump straight into the top 20 Instagram Story hacks of 2021!The Best Instagram Story Hacks of 2021Auto-reply to mentions in Instagram Stori...
How to DM on Instagram to Engage Leads and Drive More Conversions
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How to DM on Instagram to Engage Leads and Drive More Conversions

Can you imagine a time before DMs? Young people would say no. Millennials or older might say, “I don’t even know what a DM is, let alone how to DM on Instagram.”With over 375 million monthly active users using DMs or “Instagram Direct” (now “Messenger”), it is a tragic irony that the Direct Message inbox on Instagram is a tool that many marketers have not been too keen on using. Times are changing, APIs and algorithms are too. Mark Zuckerberg himself says that “private messaging, ephemeral stories, and small groups are by far the fastest-growing areas of online communication.”The future of social media very well depends on one-to-one messaging. If you are a digital marketer, you almost have no choice but to rise to the occasion for the sake of your clients.  ...
The Best Instagram Bot to Scale Direct Messages & Increase Engagement
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The Best Instagram Bot to Scale Direct Messages & Increase Engagement

If you came searching for an Instagram bot that will help to scale your presence without upsetting your followers or getting your account banned, you’ve come to the right place.The truth is, until recently, quality Instagram tools haven’t been as easy to come by as some of the other social media marketing tools. In fact, most of the articles you’ll find on Instagram bots are about the Instagram bots you should stay away from.We’ll get into why that is at the end of this article, but first, let’s jump straight to why many of you came here: To find out what the best chatbot for Instagram can actually do!Today you’re going to learn about the Instagram bots that you can use because they’re 100% approved by Instagram itself. Here’s our agenda for the best Instagram bots ...
Best Organic Instagram Growth Strategies to Consistently Drive Targeted Traffic and Engagement in 2021
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Best Organic Instagram Growth Strategies to Consistently Drive Targeted Traffic and Engagement in 2021

If you’re still utilizing organic Instagram growth strategies from last year, you may have noticed a decline in your business’ organic reach and engagement. As Instagram continues to evolve, your agency or business must continue to adopt new growth strategies to keep the momentum going. Marketers have been left something to desire with the available Instagram marketing tools. The platform has some unique traits that have made it a bit trickier of a beast to master. For one, up until Feb. 2021, there weren’t many legitimate fully-functional marketing tools for Instagram available. Many were spammy nonsense that usually resulted in a flagged IG account. If that wasn’t discouraging enough, marketers have traditionally struggled to drive link clicks and conversions f...
Best Hashtag Marketing Practices on Instagram for More Targeted Leads in 2021
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Best Hashtag Marketing Practices on Instagram for More Targeted Leads in 2021

Hashtag marketing has long been an essential part of many digital marketer’s organic growth strategies for businesses. With 7 out of 10 Instagram hashtags considered “branded”, it has clearly caught the attention of marketers and businesses. And it’s catching on for tangible reasons. Having 1 hashtag on an Instagram post increases engagement up to 12.6%. Hashtag marketing continues to be insanely effective to improve visibility on Twitter as well, and LinkedIn is catching up.If you’re looking for a targeted way to gain more engagement, leads, and conversions without busting your client’s budget, hashtags are the solution. By utilizing and interacting with the trending hashtags for your industry niche or ideal customers, you are exponentially increasing your b...
How to do a Giveaway on Instagram to Generate Leads & Expand Reach
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How to do a Giveaway on Instagram to Generate Leads & Expand Reach

If you haven’t yet learned how to do a giveaway on Instagram, now is definitely a good time. Running a giveaway or contest on Instagram is one of the best ways to engage new and existing audiences. It’s also one of the best ways to generate a ton of leads and followers, fast!There are some very powerful statistics to back up why you should do a giveaway on Instagram:91% of Instagram posts with over 1,000 comments are related to a giveaway or contest.Contests and giveaways on Instagram receive 3.5X as many “likes” and 64 more comments than the average Instagram post.Instagram accounts that run regular contests grew 70% faster than those who did not.But here’s the bad news: Unfortunately, being the person that has to organize and run a giveaway on Instagram can be a bi...
4 Best Instagram Auto Reply Tools to Scale Automated DMs in 2021
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4 Best Instagram Auto Reply Tools to Scale Automated DMs in 2021

The opportunity to scale Instagram DMs (direct messages) and to have more meaningful interactions with your fans on Instagram is enormous. This is especially true for the mega brands, influencers, and D2C brands out there. Instagram auto-reply tools are the solution to some of Instagram’s most glaring gaps for business, as well as the way to capitalize on those opportunities.Just think about all of the comments on your posts, DMs that go unread, or the opportunities you miss to connect with fans that are sharing your brand in their Instagram Stories.However, there has been a problem up until now — the lack of a tool available on Instagram to perform these functions.So, after a few years of Instagram cracking down on certain automation tools in an attempt to make the ...
9 Instagram Stories Best Practices to Grow Your Business
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9 Instagram Stories Best Practices to Grow Your Business

What happens on Instagram stays on Instagram… for 24 hours with the transient Snapchat-esque “Stories.” Over 500 million active users are on Stories every day, and your business can capitalize on this largely untapped funnel with Instagram Stories best practices. Surprisingly, many marketers are still struggling to incorporate Stories into a digital marketing sales funnel, flywheel, or whatever your lead gen model is. As many as 55% of marketers aren’t even sure how to add a link to Instagram Stories. That all changed in February 2021. Now you can easily add a link to your Stories, automate responses, and DMs from a single inbox with an Instagram sanctioned tool.That’s right, the Facebook and Instagram powers-at-be have blessed us with Messenger API support.😇...
15 Secrets on How To Increase Engagement on Instagram in 2021
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15 Secrets on How To Increase Engagement on Instagram in 2021

Sure, followers are important on Instagram, but it’s still just a vanity metric. However, if you want your Instagram to take off like our CEO Larry Kim’s Instagram account has in the past month, you need to learn how to increase engagement on Instagram. Because at the end of the day, engagement is what makes the Instagram algorithm happy. 🤗The marketing metrics associated with Larry Kim’s Instagram, since implementing the secrets you’re about to learn in this article, are absolutely bonkers: Profile visits are up 255% in the last month.Website Taps are up 249% per month.Thousands of new Instagram followers coming in organically each week.His DM inbox is exploding with messages using the same word over and over 🤷‍♂️Impressions are ...
10 Best Instagram Growth Hacks to Convert Your Followers Into Leads
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10 Best Instagram Growth Hacks to Convert Your Followers Into Leads

Are you looking for a way to boost Instagram growth? I have found some new and shockingly effective Instagram growth hacks that I am excited to share with you in this article. First, a little about me and why I want you to know about organic Instagram growth.My name is Larry Kim and I am the CEO and Founder of MobileMonkey, an OmniChat® marketing platform for SMS, Facebook Messenger, web chat, and most recently… Instagram direct message (DM) automation.You read it right, DM automation — and it’s totally approved and API-friendly with Facebook and Instagram’s TOS. We’re in cahoots, so-to-speak, as the first chatbot software providers to release fully functional marketing tools for Instagram.Whether it be for a business Instagram or an influencer-based Instagram ac...
Secrets of How To Add a Link To Instagram Stories in 2021
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Secrets of How To Add a Link To Instagram Stories in 2021

For all of Instagram’s strengths, the platform still presents a number of significant challenges to the business world. Top among these challenges is learning how to use Instagram to drive traffic to your website. The challenge has been so prevalent that more than 55% of marketers don’t even know how to add a link to Instagram Stories, posts, or anywhere other than the link in their Instagram bio, for that matter.That’s all about to change in 2021.Imagine all of the additional traffic you could capture by adding a link to your Instagram Stories? Well, there is one existing way to add a link to an Instagram Story, as well as one brand new and exciting way that we’ll touch on first.For those new to Instagram marketing, you may be asking yourself, “Why are Instagram mar...
What is Instagram Influencer Marketing?
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What is Instagram Influencer Marketing?

There is a lot of buzz on social media about tips, tricks, and gimmicks for Instagram growth. It’s nice to have some tried and true methods like Instagram influencer marketing to rely on.Advertising relies more and more on engagement and quality interactions with customers. With a solid Instagram influencer marketing strategy, your business or brand can tap into a highly engaged network of over one billion monthly active users. Not to mention that Instagram sees the most average interactions per post per 1,000 followers. 70% of which turn to Instagram for discovering new products. “You don’t need the most followers, you need the most engaged followers.” – Neil PatelThis article will get you started and answer all of your basic Instagram influencer marketing q...
Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
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Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all. Read on to unpack our experiment and learn whether “link in bio” is a momentum killer or not.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Hypothesis: Including “link in bio” in your caption decreases Instagram post performance The fact that Instagram doesn’t allow...
5 NEW Types of Instagram Automated Messages to Scale IG Marketing
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5 NEW Types of Instagram Automated Messages to Scale IG Marketing

Instagram automation tools have been hard to come by. So much so that search engines commonly get the question, “Is Instagram automation dead?” Short answer: Absolutely not. In fact, Instagram automated messages just got a whole lot easier, as well as effective!However, there’s a good reason why this question gets asked frequently: Many Instagram tools with automation features have come and gone over the years. And the DM (direct message) inbox on Instagram is ancient in its usefulness, design, and isn’t scalable without automation tools.But all of that is about to change. Starting in February 2021, MobileMonkey will begin rolling out new Instagram tools for marketers, sales, customer support, and influencers.Watch this recent webinar by Larry Kim to see these new I...
Content Marketing With Instagram: How to Build Demand : Social Media Examiner
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Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
21 Must-Know Instagram Facts for 2021
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21 Must-Know Instagram Facts for 2021

Did you know that more than 1 billion people use Instagram and that 95 million posts are shared every day, on average? Or how about that more than 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just some of the Instagram stats covered in a recent infographic (below) from Squarelovin. The piece explores 21 must-know facts for marketers, including insights about Instagram's audiences and offerings for businesses.Check out the infographic:  
7 Ways to Design Your Instagram Grid Layout Like a Pro
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7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifull...
9 Epic Instagram Story Hacks To Stand Out From The Crowd!
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9 Epic Instagram Story Hacks To Stand Out From The Crowd!

Since Stories were first introduced, they’ve completely💯stolen the show on Instagram. We’re also starting to see Story-like content spill over to other platforms including Facebook, Twitter, and LinkedIn. (more…)
30+ Amazing Instagram Statistics Marketers Need To Know About in 2021
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30+ Amazing Instagram Statistics Marketers Need To Know About in 2021

While compiling the 31 absolute best Instagram statistics I could find, I didn’t cut any corners. Meaning I zeroed in on why Instagram for business is a rapidly growing channel.Instagram has continued to be a big deal since I first updated this article in 2018. That’s why I’ve dedicated quite a few posts on Inc. to discussing why your brand needs to be on Instagram and how you can make the most of it.For one, engagement on Instagram is super high. That’s why many of the top brands in the world are on Instagram.In addition, Instagram can help drive business and generate income for your company – even if you’re a small business.One key to success on Instagram, naturally, is posting stunning visuals. If you need some inspiration, check out these seven awesome Instag...
How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites
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How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites

We live in an era where attention is in demand. It’s never been easier to get considering we all carry around a tiny and sophisticated advertising medium in our pockets. As a business owner, you want to attract your ideal customers to appreciate and connect with your brand. Being attention-seeking might be a good thing. But no one wants boring texts or emails with desperate hard-sales. When you want to earn your customer relationships, a customer-centric automatic greeting message for your business can be the right tool to deepen a customer’s understanding of your brand’s value while saving your team time via instantly triggered automation.Let’s make your audience fall head over heels with your brand by combining the powers of automation and a welcome gre...
44 Instagram Statistics That Matter to Marketers in 2021
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44 Instagram Statistics That Matter to Marketers in 2021

2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Fast stats for instagram 1. Instagram turned 10 years old in 202...
How Three New Instagram Shopping Tools Could Help Marketers Boost Sales
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How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app.And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, it hasn't always been easy for those companies to turn their followers into customers. When the app launched, Instagram only allowed links in profile bios. Shortly after, the platform allowed users to place links in Stories -- but only if they had a verified account or more than 10,000 followers. This meant that smaller or less-followed brands had to think strategically to get their Instagram audi...
#337: Instagram Reels: The What, How, & Why For Entrepreneurs with Jasmine Star – Amy Porterfield
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#337: Instagram Reels: The What, How, & Why For Entrepreneurs with Jasmine Star – Amy Porterfield

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Add Instagram Feed to WordPress Page with Elementor Page Builder
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Add Instagram Feed to WordPress Page with Elementor Page Builder

How to Add Instagram Feed to WordPress Page with Elementor Page Builder Review of 15 Best Elementor Themes ConclusionSocial media is an effective source of new opportunities for any business. With the help of social networks, it is much easier to gain the trust of potential customers. There is no need to spend time on other means of communication and advertising. Originally created for personal communication, social media platforms are confidently turning into a great support for business. You can definitely run your business without Instagram today but usually, it means losing a significant part of your audience and potential customers. Modern people are rather active on social media so do not lose your chance to link a website to In...
4 Steps To Writing an Engaging Instagram Caption
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

4 Steps To Writing an Engaging Instagram Caption

Are you hitting publish on your Instagram posts, waiting patiently for the likes and comments to roll in, and they don’t come? You’re still waiting, waiting a little longer…Getting engagement on Instagram isn’t what it was back in 2010–we can’t expect to hit publish and reach thousands of people the way we used to. Instagram in 2020 requires a bit more strategy, but it’s nothing you can’t handle. 😉We’re marketers, so that means we’re not just going to whip up a creative caption for our audience–we’re going to make sure we’re backing it with some strategy. We’re going to use the worksheets that help us talk to our customers where they are in their experience with the pain point our product solves and write a clear call to action asking them to do something after r...
How to Create Instagram Guides: Step-by-Step Setup : Social Media Examiner
facebook, facebook marketing, How To, instagram, Social Marketing Strategies, social media, social media marketing

How to Create Instagram Guides: Step-by-Step Setup : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How Instagram is Expanding its Branded Content Offerings
branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your ...
How to Use Instagram for Customer Service : Social Media Examiner
facebook, facebook marketing, How To, instagram, Instagram Stories, Instagram Tools, Social Marketing Strategies, social media, social media marketing

How to Use Instagram for Customer Service : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
10 Unique Instagram Reels Ideas to Get People Watching Your Channel
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

10 Unique Instagram Reels Ideas to Get People Watching Your Channel

Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. But big name businesses such as Sephora, Walmart, and Beardbrand are already on board. What does this mean for you? Instagram Reels is another great way for your brand to increase engagement and awareness on an already popular network. By creating Reels now, you have an opportunity to take advantage of its potential early. We want to help. Below are some of the best Instagram Reels ideas to help jump start the creative process. Tip: Instagram Reels are still pretty new on the scene. Make sure you know exactly how they work with our article Everything You Need to Know About Instagram...
How to Build a Brand Ambassador Network on Instagram
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

How to Build a Brand Ambassador Network on Instagram

December 22nd, 2020 Marketing Kristen Matthews Can you believe Instagram turned 10 in 2020? Boasting 1 billion users, it’s surely not a platform that you have ignored as a marketer or business owner. However, I see many brands fall short with their Instagram marketing strategy. I don’t want you to be one of those brands so...
How to Link Instagram to your Facebook Page in 4 Easy Steps
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Link Instagram to your Facebook Page in 4 Easy Steps

Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. Of course, with Hootsuite, social managers with connected accounts could do this a long time ago. Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts. Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.Why link your Instagram to a Facebook page These...
Instagram Shares Insight into the Most Popular Holiday Cookies Across the US
instagram, Social Marketing Strategies, social media, social media marketing

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Wanna' know what the most popular holiday cookies are across the US? This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state.As per Instagram: "The champion cookie flavors include peanut butter, shortbread, crinkle, oatmeal, sugar cookies, gingerbread, snickerdoodles and the classic chocolate chip, which surprisingly only reigned popularity in Illinois." The insights are based on Instagram likes and mentions of cookies over the past month, using both in-feed and Instagram Story posts, providing some potentially valuable notes for your seasonal campaigns.For a bakery or cafe, the insights could have direct bearing, but other businesses might also be able t...
The Top Instagram Updates You Need to Know: December 2020
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The Top Instagram Updates You Need to Know: December 2020

Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for December 2020. Jump back to previous months:Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Top Instagram updates you need to know in 2020 December 2020 Instagram updates Instagram wraps up a complex year with updates to branded content, guides, and more. Product and branded cont...