Wednesday, October 27Digital Marketing Journals

Tag: Media

How to Optimize Your LinkedIn Company Page for 2022 : Social Media Examiner
26Oct By Anna SonnenbergNo Comments
How To, linkedin, Social Marketing Strategies, social media, social media marketing

How to Optimize Your LinkedIn Company Page for 2022 : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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How to Create a Social Media Strategy in 9 Steps (Free Template)
19Oct By Christina NewberryNo Comments
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Create a Social Media Strategy in 9 Steps (Free Template)

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own.Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.What is social media marketing? Social media marketing is the practice of using social media channels to sell or promote a brand, product or ...
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Pinterest Ads: How to Get Started : Social Media Examiner
18Oct By Michael StelznerNo Comments
Expert Interviews, How To, pinterest, Pinterest Ads, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Pinterest Ads: How to Get Started : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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10 Ideas for YouTube Ads People Won’t Skip : Social Media Examiner
9Oct By Anna SonnenbergNo Comments
How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Ads

10 Ideas for YouTube Ads People Won’t Skip : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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Facebook Post Testing: How to Split Test Your Organic Content : Social Media Examiner
29Sep By Lisa D. JenkinsNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Post Testing: How to Split Test Your Organic Content : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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Reimagining Social Media Marketing for a Better Tomorrow”
25Sep By Toby DanielsNo Comments
Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Reimagining Social Media Marketing for a Better Tomorrow”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...
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How to Repurpose Email Content for Social Media
23Sep By Ovi NegreanNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Repurpose Email Content for Social Media

By Ovi Negrean September 21, 2021 Don’t do the same work twice — supercharge your social media strategy with your email content, while also growing your list in the process. When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times. But there’s good news: most people prefer to hear from you on one channel only. That means you can repurpose content, and get a big bang for your content buck.  Let’s take email and social media for example. If you’re an advocate who has build a large email list, you may also find yourself considering social media. But does that leave you wondering how much time it’ll take to create new content? In this blog post, we’ll cover repurposing co...
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How to Partner With YouTube Micro-Influencers : Social Media Examiner
19Sep By Anna SonnenbergNo Comments
facebook, facebook marketing, How To, Influencer Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Partner With YouTube Micro-Influencers : Social Media Examiner

How to Partner With YouTube Micro-Influencers : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE S...
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Announcing Adweek’s Acquisition of Social Media Week
15Sep By SMW StaffNo Comments
business, Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Announcing Adweek’s Acquisition of Social Media Week

January 5th, 2021 Business SMW Staff Since 2009 we’ve made it our mission to help you, our loyal community members, play a pivotal role in an engaged and elevated conversation on the impact of social media on marketing, media and culture. Today, we are thrilled to continue this mission and share that Social Media Week will...
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How to Use LinkedIn Events for Your Next Event : Social Media Examiner
8Sep By Lisa D. JenkinsNo Comments
facebook, facebook marketing, How To, linkedin, LinkedIn Events, Social Marketing Strategies, social media, social media marketing, twitter

How to Use LinkedIn Events for Your Next Event : Social Media Examiner

How to Use LinkedIn Events for Your Next Event : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE ...
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How Social Media Marketers successfully Run Livestream Stores
7Sep By Ray Slater BerryNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Social Media Marketers successfully Run Livestream Stores

Social Media has come a long way since the days of teaching ourselves basic HTML and editing a top friends list on a MySpace page. Despite the controversial recent changes many platforms are turning social into more of an e-commerce platform—ahem, Instagram—the change is starting to be accepted, utilized, and social media marketers are beginning to make the most of it. In this article, we’ll explore ways to successfully run Livestream stores to increase sales for your business while building trust and engagement with your social following. What is a Livestream store? A Livestream store is a place where someone can buy a product directly from a live video. It means they never have to leave the video to purchase, and they can ask questions or place requests to the presenter of the...
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How to Win Social Media Conversions After The Holiday Rush
5Sep By Dmytro SpilkaNo Comments
facebook, facebook marketing, Holiday Marketing, Holiday Social Media Marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How to Win Social Media Conversions After The Holiday Rush

If only the world of marketing came with a little respite once in a while. As a chaotic, tumultuous holiday season packed with desperate brainstorming sessions for new holiday slogans, themed ads and special offers draw to a close, marketers find themselves tasked with campaigning their way through the new year lulls.  While the transitional months from winter into spring are typically quiet for many businesses spanning retail and eCommerce, more companies are assembling marketing campaigns in order to win customers and maximise profits during the spending downturns of January, February and March. (Image: Statista) As we can see from the chart above, drops in retail sales from the build-up to the festive season into the new year can amount to a 30% fall in purchases among con...
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How to Improve Your LinkedIn Organic Reach : Social Media Examiner
29Aug By Lisa D. JenkinsNo Comments
facebook, facebook marketing, How To, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

How to Improve Your LinkedIn Organic Reach : Social Media Examiner

How to Improve Your LinkedIn Organic Reach : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECR...
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How to Make Money as a Freelance Social Media Manager
20Aug By Laura WongNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Make Money as a Freelance Social Media Manager

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.) Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below.Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.  Download them now.What is a freelance social media manager? A freelance social media manager is a social me...
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How to Analyze Your YouTube Ad Performance : Social Media Examiner
17Aug By Lisa D. JenkinsNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, twitter, youtube, YouTube Ads, YouTube Analytics

How to Analyze Your YouTube Ad Performance : Social Media Examiner

How to Analyze Your YouTube Ad Performance : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS...
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Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner
5Aug By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][titl...
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12 Social Media Metrics You Should Be Tracking
3Aug By Yash ChawlaniNo Comments
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

12 Social Media Metrics You Should Be Tracking

If you’re using social media for sales enablement and to promote your business, you have several metrics you need to track whether you’re a large, medium, or small business.  Otherwise, you aren’t getting the best out of your social media presence. You might not even be getting your money’s worth. These days, social media is complicated, and you might not know which metrics you should track and which ones to ignore.  Here’s a list of the most important social media metrics to watch.  What are Social Media Metrics? In short, social media metrics means using data to determine the impact of your social media marketing efforts on your revenue stream. Without them, you won’t have any idea if your work is driving business or not.  Why are Social Media Metrics Important? Social media’s gr...
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6 Reasons SEO Beats Social Media Ads Every Time
26Jul By John VuongNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media, social media marketing

6 Reasons SEO Beats Social Media Ads Every Time

As a small or medium-sized business, you might wonder what you can do to get eyes on your company’s website. You need your site to generate consistent leads and bring new customers into your business.  It’s tempting to try to win quickly by paying for ads on social media such as Facebook or YouTube. But YouTube ads and Facebook advertising costs are very expensive and may not get you the long-term results you want. Search engine optimization (SEO) is a long-term strategy, but it yields far better, and more consistent, results than ads. Keep reading to discover 6 reasons SEO beats social media advertising every time! Understanding SEO and Social Media AdvertisingSEO is about positioning your website as a useful and relevant resource to people who need what you offer. You use specific k...
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Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner
26Jul By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner

Testing Facebook Ad Creative: The Path to Better Sales : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT...
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Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner
16Jul By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner

Improving Instagram Engagement to Build Community and Conversions : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][ti...
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Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner
5Jul By Anna SonnenbergNo Comments
facebook, facebook marketing, How To, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner

Snapchat Public Profiles: What Marketers Need to Know : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Get our 13th annual Social Media Marketing Industry Report! (40 pages, 50+ charts) of 4,300+ marketers. You'll discover which social networks marketers most plan on using, their organic activities, paid social plans, and much much more! More than 400,000 people have downloaded this report. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THE...
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Selling on LinkedIn Without Ads : Social Media Examiner
25Jun By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Selling on LinkedIn Without Ads : Social Media Examiner

Selling on LinkedIn Without Ads : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]
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Why Social Media Should Leave Your Marketing Department
19Jun By Digital MarketerNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

Why Social Media Should Leave Your Marketing Department

Before becoming a pre-eminent customer experience thought leader and expert, Augie Ray was a leader in social media marketing and customer experience insights for brands, such as American Express and Prudential. Frustrated by what he thought was Marketing's persistent belief in social media as an effective marketing tool whereas evidence indicated the opposite, in a 2014 blog post he invoked Upton Sinclair for help in understanding why: "It is difficult to get a man to understand something when his salary depends upon his not understanding it." Marketers have biases. Strong ones. Sinclair's aphorism and Augie's recognition about social media marketing are still true today. In 2021, things need to change. For various reasons, my marketing firm rarely offers social media ...
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Instagram DM Automation: How to Automate Your Messages : Social Media Examiner
13Jun By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Instagram DM Automation: How to Automate Your Messages : Social Media Examiner

Instagram DM Automation: How to Automate Your Messages : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want Thes...
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The Complete Social Media Video Sizes Cheat Sheet
11Jun By [email protected] (Manisha Sukhyani)No Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)
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Build, Grow & Scale a Direct-Sales Business with Social Media
7Jun By Kelly ForstNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, podcast, social media, social media and email

Build, Grow & Scale a Direct-Sales Business with Social Media

By Kelly Forst June 7, 2021 How this entrepreneur bloomed into a thriving coach helping others live their dreams. It used to be about long commutes, stressful corporate jobs and constant anxiety.Not anymore.Now, Brenda Ster runs a thriving coaching business helping online entrepreneurs and direct sellers create authentic relationships online.Oozing energy and passion on the latest episode of The FWD: Thinking Show, Brenda speaks about finding your ideal client, knowing where your community exists and connecting authentically with people online.Take me to the episode nowFinding your zone of geniusCreating content on social media is about more than understanding your audience. It’s more than being everywhere at once. It’s about doing...
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Instagram Archive Posts: Marketing Strategy : Social Media Examiner
3Jun By Jenn HermanNo Comments
facebook, facebook marketing, How To, instagram, Instagram Stories, Social Marketing Strategies, social media, social media marketing, twitter

Instagram Archive Posts: Marketing Strategy : Social Media Examiner

Instagram Archive Posts: Marketing Strategy : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"] ...
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The Complete List of Social Media Holidays (2021 Edition)
25May By Katie SehlNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

The Complete List of Social Media Holidays (2021 Edition)

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd. Who makes social media holidays up? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, other days are National Just Because Day (August 27). Some are strictly social media holidays, while many are holidays off social media, too. Not every social med...
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Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner
22May By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These S...
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7 Ways for Social Marketers to Avoid Social Media Burnout
13May By Katie SehlNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

7 Ways for Social Marketers to Avoid Social Media Burnout

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral? Where do you schedule a “digital detox” into the daily grind?i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. i don't know how much longer i can do this. — amy b (@arb) January 7, 2021The need to address social media burnout is urgent as pressures mount, conditions worsen, and th...
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LinkedIn Company Page Strategy: Leveraging Employees : Social Media Examiner
12May By Louise BroganNo Comments
How To, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Company Page Strategy: Leveraging Employees : Social Media Examiner

Social Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
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Facebook Retargeting Strategy: Creative Applications : Social Media Examiner
30Apr By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Facebook Retargeting Strategy: Creative Applications : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
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6 Ways to Actually Track Social Media ROI| DigitalMarketer
21Apr By Shannon GoodellNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

6 Ways to Actually Track Social Media ROI| DigitalMarketer

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement.We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult.Can you confidently say that you know your social ROI?If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution.#1: Clicks to Website by SourceLet’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear intere...
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Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner
18Apr By Michael StelznerNo Comments
email list, Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Everything You Ever Needed to Know About Social Media Marketing
13Apr By Shannon GoodellNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

Everything You Ever Needed to Know About Social Media Marketing

Companies are making big money on social media.And you can too.The trick to social media marketing is knowing the foundations of what makes it work so well. Making money for your business is a huge pro (and what might be your goal on paper), but social gives companies an opportunity that was harder to come by before smartphones became our best friends.With social media, you can develop a relationship with your audience in a way that wasn’t possible before Facebook went viral. We get to use social media to talk to our audience and show them we really know our stuff. The right social media marketing strategy speaks to your cold, warm, and hot leads on one platform.And that’s what leads to revenue.When people see you as more than a company with a fancy logo and more...
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How to Optimize Your Instagram Ads Creative : Social Media Examiner
6Apr By Susan WenogradNo Comments
facebook, facebook marketing, How To, instagram, Instagram Ads, Instagram Stories, Social Marketing Strategies, social media, social media marketing

How to Optimize Your Instagram Ads Creative : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner
25Mar By Anne PopolizioNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Analytics, YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner
13Mar By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Society, youtube, YouTube Shorts, YouTube Video

YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Building Brand Trust on Social Media [#SMTLive Recap]
6Mar By Jette-Mari AnniNo Comments
instagram, Social Marketing Strategies, social media, social media marketing, twitter

Building Brand Trust on Social Media [#SMTLive Recap]

Recently, on #SMTLive, our weekly Twitter chat, we hosted a discussion on how brands can build trust with their audiences, and why trust is so important in the modern, evolving digital landscape. Trust, and building effective brand relationships, is becoming a bigger focus amid shifting attitudes to key social issues, and a rising reliance on eCommerce for shopping. On the former, according to Edelman's 2020 Trust Barometer report, less than half of people now trust that their institutions will do what's right, with growing skepticism around financial motivations and other influential factors that can change government and regularity decisions. On the latter, as reliance on eCommerce grows, consumers need to know that they're going to get what they pay for online, and that comes down t...
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Content Marketing With Instagram: How to Build Demand : Social Media Examiner
1Mar By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, IGTV, instagram, instagram reels, Instagram Stories, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner
27Jan By Tara ZirkerNo Comments
facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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What to Do When Your Facebook Ads Fail : Social Media Examiner
15Jan By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Boosting Your Brand Through Social Media Engagement [Infographic]
9Jan By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

Boosting Your Brand Through Social Media Engagement [Infographic]

Looking for ways to tweak your social media marketing approach in 2021, and maximize reach and engagement with your posts? This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to see as a result. There are some good pointers here, but it is also important to take these notes as guides, and not prescriptive rules. In order to maximize your results, you need to experiment with each, and test what works with your online community. Check out the full infographic below.
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How to Grow a Facebook Group Quickly and Effortlessly : Social Media Examiner
5Jan By Dana MalstaffNo Comments
facebook, Facebook Group, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Grow a Facebook Group Quickly and Effortlessly : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner
30Dec By Tara ZirkerNo Comments
facebook, Facebook Ads, facebook marketing, Facebook Tools, How To, Social Marketing Strategies, social media, social media marketing, Tools

Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner
29Dec By Tara ZirkerNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner
29Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Wistia media pages and some videos inaccessible
29Dec By WistiaNo Comments
Social Marketing Strategies, social media, social media marketing

Wistia media pages and some videos inaccessible

Mar 27, 14:48 EDTResolved - This incident has been resolved.Mar 27, 14:22 EDTMonitoring - A fix for this issue is now live and we're monitoring the results. Media pages and videos should be accessible again.Mar 27, 14:17 EDTUpdate - We've identified an issue causing media pages in the Wistia application to be inaccessible. Playback of videos that are not cached in CDNs is also affected.A fix is currently being deployed.Mar 27, 14:14 EDTUpdate - We are continuing to investigate this issue.Mar 27, 14:14 EDTInvestigating - We are currently investigating this issue.
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Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner
28Dec By Chris MercerNo Comments
facebook, Facebook Analytics, facebook marketing, Google Analytics, Google Tag Manager, How To, Social Marketing Strategies, social media, social media marketing

Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner
28Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Tools

How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner
27Dec By AJ WilcoxNo Comments
facebook, facebook marketing, How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Announcing The Social Media MarTech Index
27Dec By SMW StaffNo Comments
facebook, facebook marketing, index, linkedin, Marketing, Martech, Martech index, Social Marketing Strategies, social media, social media marketing, twitter

Announcing The Social Media MarTech Index

November 17th, 2020 Marketing SMW Staff Brought to you by Social Media Week, The Social Media Martech Index is a global list of all the companies that provide marketing technology solutions to the social media industry. The Index is designed to help social media marketers as they think about their social media tech stack o...
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Google Analytics 4: What Marketers Need to Know : Social Media Examiner
27Dec By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, Google Analytics, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Google Analytics 4: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Transforming what’s possible in Media & Entertainment with AI | by PopcornApps
27Dec By PopcornAppsNo Comments
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, entertainment, medium, netflix, robot chat

Transforming what’s possible in Media & Entertainment with AI | by PopcornApps

Artificial Intelligence has gone from the pages of science fiction to “all around you” like Dolby Surround Sound rather menacingly informs you at the start of every movie. Conversations that might have sounded ridiculous even five or ten years ago are commonplace now. The days of associating AI with humanoid Asimov-type robots are over: from healthcare to shopping to finance, AI is everywhere.Conversational AI has quietly changed the game for customer service and what companies can achieve with digital interfaces. Chatbots are ubiquitous — in banking, online shopping, food delivery — but we don’t necessarily register their presence. The idea, after all, with these intelligent robotic helpers, is that they should make the experience as natural as possible. With advancements in Machine Le...
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Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner
26Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Product Social Media Marketing Tips by TemplateMonster Author
26Dec By Webibazaar TemplatesNo Comments
building website, creating a website, google web designer, internet design, Internet marketing, Marketplace, Top Author Stories, web design, web design company, web designer, web page design, website builder, website design

Product Social Media Marketing Tips by TemplateMonster Author

Product Social Media Marketing Tips Writing Good Contents Google Ads and Facebook Ads Focus on SEO Final Words on Product Social Media MarketingEvery Author has one goal - to increase sales. Don’t think much about why your sales are not growing day by day. You just need to focus on keeping visitors engaged with your products because the more customers come to your product pages, the more sales you can drive. Before starting an effort to increase sales, you should ensure that your product is of high quality and meets all TemplateMonster guidelines. Once done, follow the product social media marketing promotion tips that I describe below. There are numerous ways to increase your business sales :Social media image posting; Writing goo...
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Social Media Video Made Simple: How to Easily Make Great Videos : Social Media Examiner
26Dec By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, Social Media Video, video

Social Media Video Made Simple: How to Easily Make Great Videos : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to Create a Google Data Studio Dashboard : Social Media Examiner
25Dec By Chris MercerNo Comments
facebook, facebook marketing, Google Analytics, Google Data Studio, How To, Social Marketing Strategies, social media, social media marketing, Tools

How to Create a Google Data Studio Dashboard : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner
24Dec By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to Create Instagram Guides: Step-by-Step Setup : Social Media Examiner
24Dec By Jenn HermanNo Comments
facebook, facebook marketing, How To, instagram, Social Marketing Strategies, social media, social media marketing

How to Create Instagram Guides: Step-by-Step Setup : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner
24Dec By Lisa D. JenkinsNo Comments
Expert Interviews, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, View Points

Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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The Ultimate Social Media Holiday Calendar for 2021 [Template]
24Dec By HubSpot StaffNo Comments
Digital Marketing, digital mkt, Holiday Marketing, Internet marketing, Online Marketing

The Ultimate Social Media Holiday Calendar for 2021 [Template]

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day.Odds are, you don't celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself "Yup, I'm celebrating that"? (more…)
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Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner
24Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Email Marketing vs. Social Media: Which is Better?
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, marketing tips, Online Marketing, social media, social media and email, social media marketing, Social Media Strategy

Email Marketing vs. Social Media: Which is Better?

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media.“Email marketing is dead.”“That social channel is old news.”How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war?I know my answer: too many to count. So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools. But there’s a reason those older channels have been around so long. They work. This was the narrative that came on the scene when social media w...
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YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner
24Dec By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads

YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Top Social Media Tools You Need to Use in 2021
24Dec By [email protected] (Alexz Miller)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social Media Tools

Top Social Media Tools You Need to Use in 2021

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too. (more…)
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How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner
23Dec By Tara ZirkerNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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A Very Serious and Prestigious Social Media Awards Show
23Dec By Shannon TienNo Comments
facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

A Very Serious and Prestigious Social Media Awards Show

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves. Season 2 Episode 4: Vancouver Coastal Health Award: Least Awkward Attempt to Peer Pressure Young People Into Not Spreading DiseaseWhat they did that was Fridge-Worthy:Started a TikTok channel to reach a younger audience, creating funny and informative content to spread awareness about COVID-19Takeaways:If you’re going to try a new channel, do it in a way that matches the tone and feel of content that’s already pop...
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How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner
23Dec By Dana MalstaffNo Comments
email list, facebook, facebook marketing, How To, Social Marketing Strategies, Social Meda Strategy, social media, social media marketing

How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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A Strategic Guide To Social Media Marketing For Nonprofits
23Dec By Bharadwaj SharmaNo Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

A Strategic Guide To Social Media Marketing For Nonprofits

Let me start with the truth - a lot of people do not donate to nonprofits because they do not know if they will use the money for its intended purpose, or how nonprofits will invest the money or people might think if their donations can make a real difference! (more…)
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Rebuilding the Systems of Social Media Marketing for a Better Future”
23Dec By Toby DanielsNo Comments
Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Rebuilding the Systems of Social Media Marketing for a Better Future”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...
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How to Use Instagram for Customer Service : Social Media Examiner
23Dec By Val RazoNo Comments
facebook, facebook marketing, How To, instagram, Instagram Stories, Instagram Tools, Social Marketing Strategies, social media, social media marketing

How to Use Instagram for Customer Service : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner
23Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, Facebook Organic, How To, Social Marketing Strategies, social media, social media marketing

Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021
22Dec By Sarah DawleyNo Comments
facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Here are 5 questions to see how your approach compares. Download the full Social...
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Facebook Contest Strategy: How to Grow With Contests : Social Media Examiner
22Dec By Allie BloydNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Contest Strategy: How to Grow With Contests : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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8 Important Social Media Integration Strategies to Implement in 2021
21Dec By Tony TranNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

8 Important Social Media Integration Strategies to Implement in 2021

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.Why is social media integration important? First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways:Directing your social media audience to your website Allowing your soci...
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Influencer Marketing Strategy: How to Scale a Business : Social Media Examiner
21Dec By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, Influencer Marketing, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Influencer Marketing Strategy: How to Scale a Business : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner
21Dec By Chris MercerNo Comments
facebook, facebook marketing, Google Analytics, How To, Social Marketing Strategies, social media, social media marketing

How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Clubhouse App: How to Get Started : Social Media Examiner
21Dec By Naomi NakashimaNo Comments
Clubhouse, facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Clubhouse App: How to Get Started : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Why Clubhouse App Might Be the Next Major Social Media Platform : Social Media Examiner
21Dec By Michael StelznerNo Comments
Clubhouse, Expert Interviews, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, View Points

Why Clubhouse App Might Be the Next Major Social Media Platform : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to Use an Email Sequence to Turn Prospects Into Customers : Social Media Examiner
21Dec By Dana MalstaffNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Use an Email Sequence to Turn Prospects Into Customers : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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9 Things You Need To Do To Avoid PR Crisis On Social Media
21Dec By AnyaNo Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

9 Things You Need To Do To Avoid PR Crisis On Social Media

How successful your business is, depends almost entirely on how the public views it. Your brand image is what helps you attract new customers and retain old ones. It’s what has the power to drive your growth, improve your brand awareness, and boost your bottom line even.  (more…)
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How to Create YouTube Video Ads That Convert : Social Media Examiner
20Dec By Michael StelznerNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads, YouTube Video

How to Create YouTube Video Ads That Convert : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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