ppc-marketing

Kicking Bot Booty: 5 Ways to Keep the Big Bad Bots Off Your WebsiteIn yesterday’s The Daily(ish) Advocate email newsletter, “The Internet’s Gone Bot Sh!t Crazy,” we wrote about how bots are running rampant online.They eat up budgets in your ad campaigns and affect the quality of traffic on your website.To make matters worse, they’re super hard to avoid, detect and fight.But keep your chin up, Sparky! It’s not all doom and gloom.While you’ll never eliminate them completely, there are things you can do to reduce the number of bots running wild on your site and scarfing up your ad budget like they’re Joey Chestnut at an all-you-can-eat buffet.Here are 5 key bot-busting strategies we’ve discovered as we’ve waged a war against the bots attacking our sites and campaigns…1. Avoid 3rd Party Search...