Outbound Email Marketing

Back in October, Google and Yahoo announced their new bulk sender rules.  These rules, which effectively drew a line in the sand when it came to spam complaint rates, were a big change in that this was the first time any big email provider had given specific directives.  The new rules? Mandatory digital email signing (domain authentication) 0.3% spam complaint rate threshold The updates, rolled out February 1, 2024, were a surprise to many and certainly presented a new challenge for email marketers – especially outbound email marketers. In fact, as we dug into just how these new rules would impact outbound marketers, we found that a lot of people were going to be in real trouble. The thing is, since the announcement of the new guidelines, we haven’t seen much chatter ...