conversational

Every year, nearly 20 million students enroll in universities across the United States. Given how important the choice of a college can be for a person’s academic and professional career, students understandably have a lotof questions about majors, eligibility, tuition, campus life, faculty, and more, while going through the process of selecting a university. And as universities compete to get on board students who are the right ‘fit’, it is important for them to not only provide the right answers to prospective students’ queries but also to effectively communicate precisely what they have to offer.Colleges invest a lot of time and resources in engaging with prospective students — with US universities spending billions of dollars annually on admissions. But the COVID-19 pandemic has thrown...