Sunday, January 23Digital Marketing Journals

marketing strategies

100+ Surprising Video Marketing Statistics You Should Know in 2022
Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

100+ Surprising Video Marketing Statistics You Should Know in 2022

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Here we go! Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2022. 2. Video marketing is the fastest-growing type of marketing in digital advertising. 3. In 2022, video c...
What is a Marketing Strategy and its Leading drivers of Change
Blog, marketing strategies, Social Marketing Strategies, social media, social media marketing

What is a Marketing Strategy and its Leading drivers of Change

Is there a golden classic marketing strategy example that has served brands and businesses for years? Well, no. Successful businesses adapt their strategy constantly. The only way to survive and stay relevant is to embrace change. It is driven by many factors, including the availability of new technologies, changing customer preferences, and transforming the competitive landscape. Each crisis shows weak points of your business and opens new possibilities. The global pandemic isn’t the only reason to rethink your marketing strategy, but a perfect incentive to finally start doing it regularly. Let’s dig into it some more. What is a Marketing Strategy? A marketing strategy is a comprehensive business development plan including all issues related to increasing profits and sales. A good...
5 Awesome Marketing Campaign Examples and What Makes Them Special
Blog, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing

5 Awesome Marketing Campaign Examples and What Makes Them Special

Traditional marketing as we know it, is changing. If before, word-of-mouth used to be a powerful aid to any given marketing campaign, its potential is now seemingly limitless. And we can all thank the internet for this unlocked ocean of exciting, new advertising potential. As time progresses, marketers are getting more creative (i.e., comfortable) with their promotions. From campaigns that make us laugh, to others that make us weep, these savvy marketers know that the best way to reach an audience successfully is by emotionally connecting with them. But don’t be fooled. Creating a successful marketing campaign is not that easy. Plus, marketing promotions aren’t usually cheap, requiring time, money, and a thought-out strategy. Having so much time and money invested at stake, how ...
10+ Examples of Awesome Integrated Marketing Campaigns
Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, twitter

10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. What more could a marketing enthusiast ask for? ...
#340: Landing Page Not Converting? Here’s What To Do!
beauty content studio, business tools, convertkit, copywriting, crazyegg, high-converting landing page, landing page, lead magnet, list building, marketing strategies, Online Business, podcast, sales page, SEO, Social Marketing Strategies, social media, social media marketing

#340: Landing Page Not Converting? Here’s What To Do!

Just like you, your landing page is a big deal.  And when it isn’t converting… it’s just the pits. Can I get an amen? Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it!  With some of my […] The post #340: Landing Page Not Converting? Here’s What To Do! appeared first on Amy Porterfield | Online Marketing Expert.