marketing strategies

16Aug By Monika AhujaNo Comments

facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Social Media Marketing for Auto Repair Shops (Complete Guide)

I’ve had the same conversation with enough shop owners now that I can usually see it coming before they finish the first sentence. Someone tells me they know they should be doing more with social media. They just haven’t gotten around to it, or they tried it for a few weeks last year and let it slide. I never push back on that part. What I tell them instead is that they’re already sitting on the one thing most businesses spend months trying to manufacture: proof. You fix real cars, in front of real customers, every single day. Social media marketing for auto repair shops isn’t about inventing content. It’s about pointing a phone at what’s already happening in your bay. Despite this the 2022 Ratchet+Wrench Industry Survey found that 20 percent of shop owners have no social media accounts at...

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8Dec By Kevin KramerNo Comments

Blog, Convert More Clients, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Grow Your Practice, Internet marketing, marketing business, marketing strategies, Marketing Strategy, Online Marketing, Serve More Clients

The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals. That’s why we’ve tapped into the expertise of our Elite Marketing Program coaches. These are not just industry experts; they’re leaders who have guided countless businesses to real, measurable results. Learn more about their work and explore their expertise: Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. This isn’t about jumping on the next bandwagon. ...

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20Oct By Abhas MathurNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

10 Best Social Media Platforms for Business in 2025 (Pros & Cons)

The first social networking site, Six Degrees, was launched in 1996. Social media has seen tremendous growth since then. And how! With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. The statistics for 2025 show that there are 5.41 billion active social media users worldwide. Marketers today are constantly exploring new ways to engage with this audience. However, with countless platforms available, choosing the one that is right for you is not just restricted to a number game.  To help you decide, we’ve prepared a list of the best 10 social networking websites and apps worth considering. Why do Businesses Need Social Media Marketing The role of social media in businesses’ marketing and br...

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21Aug By Om Prakash JakharNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

The Complete Guide to Social Commerce [2025]

Scroll. Tap. Buy. That’s how fast today’s customers make decisions, and if your brand isn’t ready to sell where people spend the most time (hint: social media), you’re already behind. Social commerce isn’t a buzzword anymore; it’s a full-blown revolution. Instagram, TikTok, Facebook, Pinterest… these platforms aren’t just for likes and follows. They’re your new storefronts. And the checkout is built right into the feed. Whether you’re a growing DTC brand, an agency, or a marketing team trying to keep up, social commerce is the shortcut between discovery and purchase, and the brands that master it are turning casual scrollers into loyal buyers every day. But here’s the kicker: posting a few product pics isn’t enough. You need a strategy. A workflow. This guide will show you how to: Let’s b...

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7Feb By EJ SaundersNo Comments

Blog, content marketing, Content Marketing Resources, Conversion Optimization, customer relationship, Digital Advertising, Digital Marketing, digital mkt, Ecommerce Marketing, email, email list, Email Marketing, email outreach, engagement, facebook, Google, Influence, Influencer Marketing, instagram, Internet marketing, linkedin, Marketing Skills, marketing strategies, Online Marketing, partnerships, pinterest, Traffic Generation, twitter, ugc, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board.  Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...

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26Dec By Adam JaffreyNo Comments

Blog, Consumer Engagement, Content Consumption, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, Email Marketing, Internet marketing, long form content, Marketing Skills, marketing strategies, Marketing Topics, Online Marketing, Short Form Content, social media marketing, Traffic Generation

Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.  In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.  Our Problem is Not Attention — it’s Distraction  The core issue isn’t a lack of attention — it’s the multitude of distractions competing for our focus. The modern consumer’s attention hasn’t become scarcer, it’s just spread thinner. The growing popularity of platforms such as TikTok...

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10Dec By Anwesha GhatakNo Comments

Blog, content marketing, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

Holiday Marketing Ideas Sourced From the Best Campaigns

The holidays are here! This time of the year heralds a flurry of marketing activities from every known brand and business. With every competitor in the race, marketers have to pull out all the holiday marketing ideas they have in their hats to be visible to their audience. All avenues can be explored, be it TV ads, YouTube videos, social media posts, or email campaigns! This flash flood of holiday marketing campaigns starts around Thanksgiving and continues until the new year. The lineup includes Thanksgiving, Halloween, Hanukkah, Christmas, and New Year. There is also Black Friday and Cyber Monday, and the list continues. All the buyers go on a shopping frenzy, making it an ideal time for businesses to capture the market with a unique holiday campaign of their own. According to the Nation...

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4Dec By Ben AlbertNo Comments

Blog, Digital Marketing, digital mkt, engagement, Execution Plans, Increase Engagement, Internet marketing, marketing principles, marketing strategies, Marketing Strategy, Online Marketing

Mastering The Laws of Marketing in Madness

Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change. In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. These are practical, tried-and-tested approaches that have empowered businesses to overcome challenges and flourish, regardless of external conditions. By mastering these principles, businesses can turn adversities into opportunities, ensuring growth and resilience in any ma...

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14Sep By Thomas von AhnNo Comments

Blog, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Management, Marketing Skills, marketing strategies, Marketing Strategy, Online Marketing, Trending

Why Marketing Science Is Crucial for Success Today

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science. If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed. To be successful, you have to position yourself as a true marketer—who happens to love digital marketing.  Why Digital Marketing Expertise Isn’t Enough No marketer wants to hear that their digital marketing expertise isn’t enough. I get it. You’ve likely put a lot of...

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30Jan By Rebecca LeighNo Comments

ads, advertising, Blog, Digital Marketing, digital mkt, Internet marketing, marketing strategies, Online Marketing, paid ads, Paid Media, paid traffic, testimonials

Testimonial Advertising: Customer feedback as promotion

Corporate Lifestyle And Communication. Multiracial Coworkers Communicating Standing Near Table During Business Meeting In Modern Office. In this day and age making sales is harder than ever, with a cost of living crisis in the U.K and several places feeling the pinch post-lockdown.  But how do you effectively create a customer relationship without rushing in? What is CRM? Customer relationship management (CRM) refers to a strategy you have in place to manage the relationships with potential and current customers.  Usually it is understood to mean the software, but it can also refer to the strategies your team puts in place for handling customers.  The tool CRM is used to store customer information and helps you analyse it to decide how to approach customers. Why is CRM important...

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13Dec By Marci CornettNo Comments

Blog, Customer, Digital Marketing, digital mkt, Internet marketing, marketing strategies, Online Marketing, testimonials

3 Mistakes to Avoid for Better Results from Customer Surveys

Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you could use to improve your marketing. Instead, you feel like the survey was a waste of time. But here’s the deal—if you’re not listening to your customers, then you’re missing a big opportunity to grow. Surveys are easy, inexpensive and allow you to capture a goldmine of customer data… if you know how to do them right. Otherwise, they will be a waste of time for you and your customers. But that’s not an outcome you need to worry about. Because going forward, your surveys ...

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14Nov By Christine TomasNo Comments

Blog, How-Tos, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

5 Easy Steps to Conduct a YouTube Audit

Have a YouTube channel? There needs to be more than just creating and sharing engaging content if you want it to grow and become popular. You have to check and evaluate its performance. However, even after following a clear strategy, many channels don’t see any new subscribers, or the channel does not develop or does it very slowly. Unfortunately, 97% of YouTube channel creators fail, and lack of auditing is one of the main reasons why. What’s the problem? What are you doing wrong? All you need to do is conduct a YouTube audit. YouTube has 2 billion logged-in users every month, so you should always stay tuned to their preferences, interests, and expectations. Auditing, in turn, is an excellent way to get a clear plan of action and fix mistakes. Below you will find tips that will help you c...

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14Oct By Chuks ChukwuemekaNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The 7-step Inbound Marketing Strategy for Startups to Grow Faster

After launching your business venture with the aim to grow it rapidly, the next thing that jitters you is how to attract customers. The world is a global village, and customers now surf the web to make informed decisions when buying a product or service. A study has it that 80% of business decision-makers prefer articles on a company’s website as a source of information to advertisements. This has made inbound marketing a crucial business methodology. Also, traditional marketing is expensive, and the only lifeline startups have to compete with bigger firms with deep pockets is the Inbound marketing approach. Does that sound interesting? If yes, keep reading because we will tell you about the 7 inbound marketing strategies you should adopt as a startup. What is Inbound Marketing? Inbound ma...

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7Oct By Rebecca Barnatt-SmithNo Comments

Blog, How-Tos, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 Ways To Optimize Your Video For Higher Rankings

Are you looking to improve your search engine optimization? You might be accustomed to keyword searches and a click-worthy content strategy, but have you thought about how your video optimization could improve your ranking position? By the end of 2022, video content will be responsible for over 82% of all internet traffic, making it a vital component of any successful site strategy. This is where YouTube comes into play. As the second largest search engine in the world, it has over 2 billion active monthly users, rendering it a key player in the battle to seek demographic engagement. Not only can the platform boost brand visibility, but Google takes YouTube-based searches into account when determining a site’s ranking position. The question is, just how vital could your YouTube SEO be on y...

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7Sep By Adam KissNo Comments

Blog, Growth Hacks / Tips / Strategies, How-Tos, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing

A Guide For Brands To Increase Conversions

What began as a resource for discovering new recipes and do-it-yourself projects has evolved into a significant shopping search engine. In actuality, 40% of individuals worldwide regularly use Pinterest to sell and purchase. And with 420 million active users on Pinterest each month, there are a lot of people who utilize this one platform only for shopping. This makes it even more vital for your brand to maximize this channel and, most importantly, figure out how to make sales on Pinterest. Reasons For Using Pinterest To Sell We’ve previously spoken about how 40% of consumers use it only to research items and make buy plans, but that’s not all you need to know. Nearly half of all the users only use the website to make purchases. If you want to raise your conversion rate, this represents aro...

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14Feb By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Beginners Guide to Target Market Vs Target Audience

The marketing world is full of buzzwords. While certain terms are exactly what they sound like, such as pay-per-click marketing, others can be vague. Yes, you know it. Those words where finding out the exact intent gets brain-racking. Target audience and target market are two such terms that are often used interchangeably. But how many people actually know the difference between the two? Understanding the differences between each will be essential in creating an effective marketing campaign that resonates with a section of your core consumer group. Without further ado, let’s jump onto the beginner’s guide to target markets and target audiences. What is a Target Market? We could sum up the difference between target markets and audiences in a sentence or two, but that wouldn’t give you the ...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

100+ Surprising Video Marketing Statistics You Should Know in 2022

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Here we go! Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2022. 2. Video marketing is the fastest-growing type of marketing in digital advertising. 3. In 2022, video content w...

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8Dec By Yuliia MamonovaNo Comments

Blog, marketing strategies, Social Marketing Strategies, social media, social media marketing

What is a Marketing Strategy and its Leading drivers of Change

Is there a golden classic marketing strategy example that has served brands and businesses for years? Well, no. Successful businesses adapt their strategy constantly. The only way to survive and stay relevant is to embrace change. It is driven by many factors, including the availability of new technologies, changing customer preferences, and transforming the competitive landscape. Each crisis shows weak points of your business and opens new possibilities. The global pandemic isn’t the only reason to rethink your marketing strategy, but a perfect incentive to finally start doing it regularly. Let’s dig into it some more. What is a Marketing Strategy? A marketing strategy is a comprehensive business development plan including all issues related to increasing profits and sales. A good marketi...

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2Nov By Mark QuadrosNo Comments

Blog, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing

5 Awesome Marketing Campaign Examples and What Makes Them Special

Traditional marketing as we know it, is changing. If before, word-of-mouth used to be a powerful aid to any given marketing campaign, its potential is now seemingly limitless. And we can all thank the internet for this unlocked ocean of exciting, new advertising potential. As time progresses, marketers are getting more creative (i.e., comfortable) with their promotions. From campaigns that make us laugh, to others that make us weep, these savvy marketers know that the best way to reach an audience successfully is by emotionally connecting with them. But don’t be fooled. Creating a successful marketing campaign is not that easy. Plus, marketing promotions aren’t usually cheap, requiring time, money, and a thought-out strategy. Having so much time and money invested at stake, how do you k...

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7Oct By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, twitter

10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. What more could a marketing enthusiast ask for? So with...

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30Dec By Doug BonderudNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, marketing strategies, Online Marketing

The Five Types of Utility in Marketing

How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business? (more…)

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25Dec By AmyNo Comments

beauty content studio, business tools, convertkit, copywriting, crazyegg, high-converting landing page, landing page, lead magnet, list building, marketing strategies, Online Business, podcast, sales page, SEO, Social Marketing Strategies, social media, social media marketing

#340: Landing Page Not Converting? Here’s What To Do!

Just like you, your landing page is a big deal.  And when it isn’t converting… it’s just the pits. Can I get an amen? Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it!  With some of my […] The post #340: Landing Page Not Converting? Here’s What To Do! appeared first on Amy Porterfield | Online Marketing Expert.

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