Sunday, August 30Digital Marketing Journals

video marketing

The best social media platforms for video content in 2025 [consumer data]
14May By Hyacinth EmpinadoNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing, video marketing

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed. With TikTok’s future uncertain, many social media platforms are trying to capture more of their audience and debuting features to support vertical videos. YouTube, Instagram, and even LinkedIn are now constantly pushing out updates to elevate video content. “Everyone wants to be like TikTok and they‘re saying, ‘Let’s take a gamble here,’” says Brian Alves, founder of Marketing Nerds. Before we explore the vast video options marketers have at their disposal, let's dive into the importance of social media videos, where consumers are watching them, and other important f...
Read More
Navigating the Video Marketing Maze: Short-Form vs. Long-Form
22Jul By Guarav SharmaNo Comments
audience engagement, Blog, Brand Awareness, Brand Strategy, Consumer behavior, content, content creation, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, engagement, Influencer Marketing, Internet marketing, long-form, marketing campaign, marketing tips, Online Marketing, online presence, SEO, SEO optimization, short-form, Small Business, social media, social media marketing, video content, video marketing, video strategy

Navigating the Video Marketing Maze: Short-Form vs. Long-Form

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video format to help you make informed marketing decisions. What are Short-Form Videos? Short videos typically range from 30 seconds to less than 10 minutes long. T...
Read More
The Ultimate TikTok Video Size Guide for 2024
9Apr By Megha SharmaNo Comments
Blog, Social Marketing Strategies, social media, social media marketing, tiktok, video marketing, youtube

The Ultimate TikTok Video Size Guide for 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit. So, to go viral, understanding the pattern of audience attention span and mastering the art of TikTok video dimensions and sizes are crucial for optimum TikTok marketing. In this guide, you will discover the various TikTok video lengths and learn how to optimize and publish your videos to resonate with the audience for the highest reach. Let’s equip you with the latest TikTok video size. Ti...
Read More
Elevate Your YouTube Channel: Top 4 Video Editing Tools
17Feb By Guarav SharmaNo Comments
Blog, content, content marketing, Content Marketing Resources, Digital Marketing, digital mkt, Internet marketing, Online Marketing, short video content, video content, video marketing, video production, youtube

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software. There are tons of editing tools on the market that promise amazing results.  To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software. Whether you’re a beginner or a pro, there’s something for you. Keep reading. 1. Movavi Video Editor Top on the list is the Movavi Video Ed...
Read More
AI’s Impact on Video Marketing in 2023 & Beyond
23Sep By Firaol BirhanuNo Comments
AI Video, Blog, content marketing, Digital Marketing, digital mkt, Execution Plans, Internal, Internet marketing, Online Marketing, video marketing, video marketing strategy

AI’s Impact on Video Marketing in 2023 & Beyond

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. Let’s start with some overall stats, In fact, 96% of marketers have already witnessed the positive return on investment (ROI) that AI-powered video marketing brings. In general, nowadays, 75.7% of marketers are using AI tools for work. So, let’s dive into how AI is transforming the landscape of video marketing strategies and explore its exciting future. What is Video Marketing? Video marketing is a tactic that companies employ to connect with their desired audiences showcase their offerings and transform viewers int...
Read More
6 Tips on How to Create Viral Short Videos for Social Media
12Jul By Guarav SharmaNo Comments
Blog, content, content creation, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, video content, video marketing

6 Tips on How to Create Viral Short Videos for Social Media

In today’s overcrowded social media world, learning how to create viral short videos is a great idea. Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. And that’s not all. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023. Granted, short-form video is captivating, engaging, and boosts conversions. However, learning how to create viral short videos that resonate well with your target audience is never an easy task. Fret not, we’ll show you how to go about it and win big on social media. But before that, here are a few things you need to understand...
Read More
How Video Consumption is Changing in 2023 [New Research]
3Apr By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, video marketing

How Video Consumption is Changing in 2023 [New Research]

Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. While video isn't going anywhere, it's constantly expanding, changing, and evolving to fit consumer preferences and new platforms — marketers must keep up. Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. Online Video Consumption Statistics Marketers Should Know How Video Consumption is Changing in 20231. Consumers increasingly rely on marketing videos from brands.2. Escapism is the name of the game.3. Consumers lean into their passions.4. Production quality is becoming more...
Read More
5 Simple Ways to Get More Engagement
17Oct By Keenya KellyNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

5 Simple Ways to Get More Engagement

Increasing Tiktok engagement is the best way for every female course creator to expand their reach and get more sales, especially with the ever-increasing content consumption on Tiktok.  For business owners, Titok is the six-figure-making platform where you can make a lot of money by increasing your engagement.  Nothing discourages zeal like not having people hit the like button, comment, or share your videos, let alone purchase your courses.  I have been there, and I know how frustrating it is. But my story changed when I got intentional with some hacks and tips I will be sharing with you shortly.  Five simple hacks I used to get more engagement on Tiktok 1. Post Regularly This has got to be the first thing any content creator will tell anyone intentional about brand bui...
Read More
How to Get More Views on TikTok
12Oct By Keenya KellyNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

How to Get More Views on TikTok

Keenya Kelly Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 2 years Keenya has grown her account to over 489,000 followers and has helped clients reach millions of followers as well. As a partner with the Keenya Kelly brand you will surely reach Keenya’s strong female audience of influencers and entrepreneurs.
Read More
Understanding Hashtags on TikTok – DigitalMarketer
3Oct By Keenya KellyNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

Understanding Hashtags on TikTok – DigitalMarketer

TikTok hashtags work differently when compared to  Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.  Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok.  Let’s explore TikTok hashtags, why they matter and how you can use them for the best results.  Why do hashtags matter on TikTok? Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending.  When used right, hashtags can increase your ...
Read More
How To Use TikTok Trends To Reach Your Ideal Customers 
9Sep By Keenya KellyNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

How To Use TikTok Trends To Reach Your Ideal Customers 

Trends are an excellent way to reach your audience on any social media platform. Just like Instagram often has viral trends that users capitalize on, TikTok also has them in abundance.  If you are on TikTok often, you will notice how many creators consistently announce new trends on Tiktok, and they do this to encourage you to use them. On TikTok, trends are never-ending because users love them and look forward to making content around them.  Do you know how to use TikTok trends to reach your target customer? Let’s explore some helpful tips.  3 Steps to Use TikTok Trends to Meet your Ideal Audience 1. Keep a keen eye on every trend.  As fun and involving trends are, their relevance wears out in a couple of days, with users looking for another. This is why you must always kee...
Read More
6 Ways to Dominate Your Market by Merging SMS and Email Marketing
7Aug By Grace LauNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

6 Ways to Dominate Your Market by Merging SMS and Email Marketing

SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion. Here, we’ll run through the reasons you should incorporate SMS into your email strategy. Then we’ll tell you our six top tips for merging SMS and email to dominate your market. Advantages of SMS marketing SMS marketing has a lot of very important advantages. By combini...
Read More
A Beginner’s Guide to Video Marketing for Small Business
7Jun By Matt BuchananNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content.  Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV. In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video.  Now, a small business owner can create and publish a video in a ma...
Read More
5 Ways to Drive Traffic and Sales with Short Videos
5May By Kyle DulayNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes.  Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.  But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including sh...
Read More
The Complete Social Media Video Sizes Cheat Sheet
11Jun By manisha@socialpilot.co (Manisha Sukhyani)No Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)
Read More
6 Tips to Optimize your Facebook and Instagram Live Videos
1Jun By Victor BlascoNo Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, video marketing, youtube

6 Tips to Optimize your Facebook and Instagram Live Videos

When we look back at 2018, we’ll always remember it as the year where social live video had its definitive takeoff. With 38% of marketers using it as of today and with constant improvements on its features, live video has become a force in modern marketing. (more…)
Read More
5 Best Practices for Twitter Video Marketing
31Dec By Guy SheetritNo Comments
facebook, facebook marketing, Marketing, organic reach, Social Marketing Strategies, social media, social media marketing, twitter, twitter video, video marketing

5 Best Practices for Twitter Video Marketing

October 20th, 2020 Marketing Guy Sheetrit Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, you are losing out if your Twitter marketing strategy does not include videos. Why? Apparently, tweets...
Read More