Sunday, July 3Digital Marketing Journals

video marketing

A Beginner’s Guide to Video Marketing for Small Business
Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV.In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video. Now, a small business owner can create and publish a v...
5 Ways to Drive Traffic and Sales with Short Videos
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner. But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons ...
The Complete Social Media Video Sizes Cheat Sheet
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)
6 Tips to Optimize your Facebook and Instagram Live Videos
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, video marketing, youtube

6 Tips to Optimize your Facebook and Instagram Live Videos

When we look back at 2018, we’ll always remember it as the year where social live video had its definitive takeoff. With 38% of marketers using it as of today and with constant improvements on its features, live video has become a force in modern marketing. (more…)
5 Best Practices for Twitter Video Marketing
facebook, facebook marketing, Marketing, organic reach, Social Marketing Strategies, social media, social media marketing, twitter, twitter video, video marketing

5 Best Practices for Twitter Video Marketing

October 20th, 2020 Marketing Guy Sheetrit Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, yo...