Sunday, May 22Digital Marketing Journals

whatsapp-chatbot

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How to Create a WhatsApp Bot in 3 easy steps

According to Statista, 3 billion people rely on phone-based messaging apps to connect and communicate with one another. Surveys also confirm that WhatsApp Leads The Global Smartphone Messenger Wars With 44 Percent Market Share ( 1mtb).Put these two statistics together and it is evident that WhatsApp as a business communication channel is going to reap dividends for businesses. Until recently, email, phone, website, live chat, and social media messengers have been the primary means of communicating with customers. The introduction of WhatsApp bots into the mix provides a simple, direct, and real-time means of communication.What is a WhatsApp Bot?A WhatsApp chatbot is an automated system that can converse with customers through WhatsApp. The WhatsApp number would be your business number. ...
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What is WhatsApp Business API? How can it Help your Business?

We live in an era of “now,” where everything we want needs to be given immediately. From purchase to customer service, your customer is looking for real-time communication.According to a survey conducted by Salesforce, 80% of customers said that the company’s customer service is as important as the products/services they offer.When Salesforce conducted a similar survey, they realized that 80% of the buyers expect immediate communication. This survey showed that people expected the companies to respond on messenger apps within the hour.Even today, the statistics remain to be true. At least 79% of millennials want mobile responsive customer support, while 90% expect businesses to have some kind of online support.People don’t prefer waiting in long queues or holding on to their phones till...
Reimagining the future of Commerce with WhatsApp | by Haptik
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Reimagining the future of Commerce with WhatsApp | by Haptik

WhatsApp and Haptik have always believed in the power of messaging. Until now, WhatsApp was looked at as a customer service channel that can be used to resolve customer grievances.With recent developments, it is clear that WhatsApp wants to enable Commerce for millions of businesses. Big brands are taking Commerce to where their users are engaging the most — WhatsApp. This has led to deeper engagements in a plethora of commerce options available to a user today.WhatsApp commerce has been the engine behind the growth of many small and large-scale companies. WhatsApp chatbot has evolved into a full-blown channel that brands leverage to sell and transact with their customers, emerging as the most efficient channel to buy and sell digitally.WhatsApp commerce is designed in such a way that i...
11 powerful ways how WhatsApp chatbots are helping in healthcare! | by Engati | Dec, 2021
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11 powerful ways how WhatsApp chatbots are helping in healthcare! | by Engati | Dec, 2021

The healthcare industry has been under immense pressure over the past couple of years and needs to embrace digital transformation as much as possible to scale up and provide healthcare services in a better manner. So, how do they do that? How can the healthcare sector improve customer satisfaction? The answer, to a great extent, lies in reaching patients over the app they use 23 times a day and automating conversations right there. How do they do that? By deploying WhatsApp chatbots for healthcare.1. Assessing symptomsYour patients can chat with your healthcare chatbot on WhatsApp to self-report their symptoms and get a diagnosis. This is not intended to replace doctors or healthcare professionals in any way, rather, these bots are meant to supplement them and help them work more effect...
How can WhatsApp automation help grow your business for $5 per day? | by Engati | Nov, 2021
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How can WhatsApp automation help grow your business for $5 per day? | by Engati | Nov, 2021

WhatsApp automation with EngatiPop Quiz, which company on the planet has the most number of customers? It’s everywhere. Yeah, that’s the Ad pitch/slogan for the company. Its Visa. With 302 million customers, it’s towering above the next largest one which is Apple iTunes with 225 million customers.Does business growth, revenue, and brand depend on the number of customers an organization has? Of course, it does. The more customers you reach the more robust is the moat you build for your business. So if your organization has to grow large and accumulate a lot of customers and build a moat that is impenetrable around your business, you need to start acquiring more customers.The top dollar every company spends on is customer acquisition. That’s because business survival, growth, stakeholder ...
6 Best WhatsApp Chatbots in India | by Haptik | Oct, 2021
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6 Best WhatsApp Chatbots in India | by Haptik | Oct, 2021

WhatsApp is the new buzzword for digital conversations as the post-pandemic world gets more digital-savvy and contactless shopping emerges as the new trend.According to a Statista report, WhatsApp is the most popular messaging platform with more than 2 billion active users outranking Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users. Not only this, it has become the world’s third-largest social networking platform after Facebook and YouTube.Given the popularity and demand of this new messaging channel, businesses too have started to turn their ships, the WhatsApp way. Also, recent innovations in artificial intelligence (AI) and machine learning (ML) make WhatsApp more profitable for businesses. AI-powered virtual assistants, also known as WhatsApp Bots have helped busine...
How can you use WhatsApp for customer service? [Tips + best practices] | by Engati | Sep, 2021
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How can you use WhatsApp for customer service? [Tips + best practices] | by Engati | Sep, 2021

Globally, there are about 3 million companies that use WhatsApp business to reach and engage their customers. 84% of SMBs believe that WhatsApp is a very effective way for them to communicate with their customers.Wondering why so many companies are going all out to serve their customers over WhatsApp? Want to know how you could scale up WhatsApp customer support?We’re answering all your questions in this article.‍WhatsApp has 2 billion active users in 180 countries. It’s almost certain that your customers are using WhatsApp on a regular basis. To make it even better, 70% of WhatsApp users check the app daily.And guess what, providing customer support over WhatsApp reduces customer effort by eliminating the need for them to always visit your website, write an email, or even get on...
What are WhatsApp message templates and how can you use them? | by Engati | Jul, 2021
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What are WhatsApp message templates and how can you use them? | by Engati | Jul, 2021

While using a WhatsApp Business Number, there are two kinds of messages that you can use. If the customers you wish to message have interacted with your business number within the last 24 hours, you can send them session messages.But, if those customers have not interacted with your WhatsApp Business number within the last 24 hours, you would need to send message templates to them.‍If you need to reach customers who have not interacted with your WhatsApp Business Number within the last 24 hours, message templates are exactly what you need. WhatsApp message templates are message formats pre-approved by WhatsApp and can be sent to customers who are not within the 24-hour window of having interacted with your business number.You can leverage message templates to push out notificatio...
Create WhatsApp Chatbot. Since you’re here, it means that you… | by Engati | May, 2021
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Create WhatsApp Chatbot. Since you’re here, it means that you… | by Engati | May, 2021

Since you’re here, it means that you have understood that you need to engage your customers over the channel they are most comfortable using. Kudos to you!You know that your customers are rather active over WhatsApp. Now, you have two questions on your mind.Can you engage customers over WhatsApp manually, or do you need a chatbot?How do you create a chatbot on WhatsApp?Well, we’ve got all the answers you are looking for.We’re going to help you decide whether you need a WhatsApp chatbot, then show you exactly how to build a bot, and walk you through all the steps involved in deploying it on WhatsApp.Grab on to your seats. We’re getting started!If you have a very small clientele, you might be able to survive by manually responding to each message. But as your business grows, that will bec...