Sunday, August 30Digital Marketing Journals

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The AI Search Strategy That Beat Airbnb and VRBO Combined | by David Ciccarelli
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The AI Search Strategy That Beat Airbnb and VRBO Combined | by David Ciccarelli

Press enter or click to view image in full sizeMost marketers dream of outranking industry giants, but few crack the code on AI search optimization.Lake.com didn’t just crack it , we shattered it, quadrupling our citation share from 8.6% to 35.0% in AI-generated travel recommendations while Airbnb and Vrbo watched their combined dominance crumble.The secret wasn’t throwing money at ads or chasing viral content.Instead, we engineered a systematic approach to semantic search optimization that made AI models choose us over billion-dollar competitors in destination queries, pricing comparisons, platform integrations, and booking tutorials.Here’s the exact playbook we used to become the most-cited travel brand in AI search — and why your competitors probably aren’t ready for what’s coming next....
Contact Enrichment Strategies: How to Personalize Outreach That Converts 
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Contact Enrichment Strategies: How to Personalize Outreach That Converts 

Nobody’s getting excited about another generic email that starts with “Hi [First Name].”  In fact, 72% of consumers say they only engage with messages that are personalized to their interests. That’s why your outreach game needs an upgrade – and contact enrichment is the cheat code. So, what’s contact enrichment?  Basically, it’s like giving your lead data a glow-up. Instead of just a name and email, you’re layering in juicy details like job titles, company size, social media activity, and even what they’ve browsed on your site.  With this extra intel, you can create messages that make people think, “Whoa, it’s like they read my mind.” In this post, we’re gonna break down how to use contact enrichment to craft hyper-personalized campaigns that actually convert. From the tool...
How to Find the Demographics of Your Website Visitors
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How to Find the Demographics of Your Website Visitors

When we talk website demographics, we have to ask ourselves, where did all the data go? Because if you recall, there was a time when website demographics were the easiest part of marketing. Open up Google Analytics, and boom, everything you needed was right there – age, gender, location, even interests. At one point you could even see IP addresses!  But alas, things have changed. Over the past few years, privacy updates, cookie restrictions, and data policies have stripped away most of that insight. Now, even something as simple as knowing where your visitors are coming from feels like pulling teeth (looking at you GA4). For ecommerce marketers, this isn’t just a minor inconvenience. Losing demographic data means less personalization, weaker targeting, and missed opportunities to ...
10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now
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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets?  Not as many as you’d like, right? Ouch.  It’s not because your products aren’t amazing (they are). It’s because your site isn’t doing enough to turn curious browsers into loyal buyers. Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads.  But what about the sneaky, overlooked optimizations that actually move the needle? The tweaks you don’t hear about because everyone’s too busy recycling the same tired tips? That’s where we come in. We’re diving into 10 fresh, overlooked ecommerce store conversion optimizations you probably haven’t tried yet.  These aren’t your basic “add free shipping” tips. They...
Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)
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Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine!  In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving. But to see those results, you’ve got to build your list—and that’s where email capture software comes in.  From visitor identification to pop-ups that sense when a visitor is about to leave to forms that feel relevant and well-timed, the latest tools make it easier than ever to turn visitors into loyal customers. Ready to up your email game? We are going to break down not just the best email capture software out there, but we’re also going to look at how to use it, who sh...
Website Demographics: How to Analyze Your Audience Data for Smarter Campaigns
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Website Demographics: How to Analyze Your Audience Data for Smarter Campaigns

If New York is the city that never sleeps, then Customers.ai is the company that never sleeps. Why? Because the team has been putting out killer new features over the past two months. From our new direct mail capabilities to enhanced Klaviyo revenue reporting to our massively awesome Google Ads integration, it’s been non-stop. One of those new features?  Website visitor demographics and advanced audience data.  For anyone who has been doing marketing for a while, you might remember when Google used to give us visitor demographics. Names, locations, job titles, etc.  You also might remember just how helpful it was in planning and executing campaigns.  Well, we’ve got great news for you – we’ve brought it back and we’ve made it even better.  Our new website demograph...
Want to See Who Clicked Your Meta Ads? Now You Can
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Want to See Who Clicked Your Meta Ads? Now You Can

We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems. The thing is, I still believe in Meta ads. It is an unbelievably cost-effective marketing channel and with the right targeting, can be a huge driver of sales and revenue for ecommerce companies. Why do I believe in this so strongly? Because as we speak, our customers are seeing unreal results when using Customers.ai with Meta ads. Here are just two recent examples: Restore Custom Audience: 40,000 Visitors, $9k in Revenue An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site. Those visitors were put into a ...
What Does Google’s Cookie Delay Mean for Marketers?
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What Does Google’s Cookie Delay Mean for Marketers?

About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So”. The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies.  That there would be no more delays and marketers needed to shift their focus before it was too late.  And then… Ah, Google. It turns out there would in fact be more delays and the new timeline is somewhere in 2025…maybe. Here’s the thing. Cookies are going away. It might not be 100% by the end of the year and it might not be 100% at the end of next year, but they will go away.  While the US certainly lags behind the EU when it comes to privacy, there are still concerns and tech companies are continuing to...
5 Ecommerce Marketing Challenges Impacting Revenue in 2024
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5 Ecommerce Marketing Challenges Impacting Revenue in 2024

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around.  Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. [graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.  We’re nothing if not adaptable!  What makes this “chaos” so interesting is that while frustrating, it’s also exciting and ripe with opportunity. These challenges are forcing us to adapt and innovate. They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey.  They are forcing us to become better marketers! So, why no...
30 Essential Inbound Marketing Tools of 2024
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30 Essential Inbound Marketing Tools of 2024

In today’s digital age, inbound marketing is not just an option – it’s a necessity for survival. With the overwhelming sea of content and competition online, standing out requires more than just creativity—it demands a smart arsenal of tools. Thankfully there are a ton out there that can help and we’ve broken down 30 of them. These tools are not just enhancements, they are the engines of growth and innovation in a world where attention is the most coveted currency. Consider this list your resource for the best inbound marketing tools that will make your life easier and give your leads and revenue a boost!  Website Visitor ID Pixel Quora Medium SEMRush Ahrefs HotJar Cookieless Facebook Ad Pixel Hubspot JotForm Instapage Mailchimp Sendible S...
20 Powerful Facebook Advertising Tools to Advance Your Ad Performance
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20 Powerful Facebook Advertising Tools to Advance Your Ad Performance

Digital marketers: Get a leg-up on your competition and push your Facebook Ads to the next level of profitability with 20 advanced Facebook advertising tools you may not be using. The Facebook ad tools here will provide you with: Actionable performance insights Effective audience targeting abilities Innovative brand experiences  Better cost per results The 20 Best Facebook Advertising Tools 4 BILLION. That’s how many active monthly users we’re looking at when you add up user activity across all of Facebook’s properties. Facebook has designed its ad platform so advertisers can run ads to reach users on all of the Facebook properties at once — Facebook, Messenger, WhatsApp, Instagram, Marketplace, and the Facebook Audience Network.  You may already be familiar...
Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So
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Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. Yet, here we are in 2024 and people still aren’t ready.  In fact, according to Dan Taylor, Google’s VP of Global Advertising Strategies, only 30% of marketers feel prepared for third-party cookie deprecation and both advertisers and publishers have been reluctant to invest in cookie alternatives. Well, guess what? There is no more time and Google’s latest announcement is a wake-up call for marketers.  There will be no more delays, third-party cookies are on their way out, and marketers had better adapt.  But how?  While we don’t often find ourselves nodding our ...
Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So
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Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. Yet, here we are in 2024 and people still aren’t ready.  In fact, according to Dan Taylor, Google’s VP of Global Advertising Strategies, only 30% of marketers feel prepared for third-party cookie deprecation and both advertisers and publishers have been reluctant to invest in cookie alternatives. Well, guess what? There is no more time and Google’s latest announcement is a wake-up call for marketers.  There will be no more delays, third-party cookies are on their way out, and marketers had better adapt.  But how?  While we don’t often find ourselves nodding our ...
25 Best Email Marketing Tools to Dominate Inboxes in 2024
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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery. Email marketing may be one of the oldest, non-sexy communication methods. However, it’s still highly effective and of paramount importance. In fact, according to Emailmonday, for every $1 spent on email marketing, a return of $38 is generated on average. That’s an ROI that can’t be ignored and demands the carefu...
The 21 Best Affiliate Marketing Tools to Boost Sales
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The 21 Best Affiliate Marketing Tools to Boost Sales

For those thinking about ditching the 9 to 5 routine and taking the affiliate route, you’ll want to make sure to have the top affiliate marketing tools at your disposal. If you’re not already familiar, affiliate marketing enables people to earn income by promoting other companies’ products or services. And one of the main challenges of affiliate marketing is managing multiple product offerings at the same time. In fact, most affiliate marketers prefer to promote no more than 10 products. So, if you really want to make some money in the affiliate marketing game, you’ll need to have the right software to optimize different offers across multiple platforms. The 21 best affiliate marketing tools in 2024 have been broken down by their function, which consists of the following: ...
Identity Resolution: The Future of Marketing?
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Identity Resolution: The Future of Marketing?

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many data points they have into a cohesive customer profile.  However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations, marketers and businesses of all sizes are taking notice of this technology.  In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns!  As tools like Google Analytics evolve and restrict access to once readily available data, marketers are leaning into identity resolution to navigate attribution. It makes us wonder, “Is identity resolution the future of marketing?”. The answer. It certa...
Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies
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Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies

Top of the funnel often gets a bad rap. After all, people want sales. They want money. The thing is, top of the funnel marketing is the first step in driving those sales. It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales.  Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach.  For marketers, mastering this stage means understanding the right mix of channels, tools, and tactics to capture attention in a crowded marketplace.  To help you better understand how to capture that top of the funnel traffic, we are going to dive deep into what top of the funnel marketing entails, breaking down...
How to Take Your LinkedIn Campaigns Beyond ABM
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How to Take Your LinkedIn Campaigns Beyond ABM

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be.  It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta.  For many, Linkedin became the defacto ABM platform.  However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. Targeting capabilities have decreased, costs have skyrocketed, and with the removal of cookies, it’s going to get worse.  Source: Kevin Indig Much like we’ve talked about with Facebook ads, these changes are making things hard.  The good news is these advertising platforms still can do some amazing things when used pro...
28 B2B Marketing Tools For Companies Ready to Grow in 2024
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28 B2B Marketing Tools For Companies Ready to Grow in 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? I certainly have, multiple times. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. And it’s software that’s driving this dramatic shift. So, what are the best B2B marketing tools to add to your arsenal right now? We’ve broken our 15 favorite tools into the following categories: See Who Is On Your Site Right Now! Turn anonymous visito...
What is Website Visitor Identification & Why Do You Need This AI Tech?
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.  ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective.  Let’s dive into what website visitor identification i...
Take Your Semrush & Customers.ai Integration to the Next Level
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Take Your Semrush & Customers.ai Integration to the Next Level

Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results! If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel, then we have some tips to help you take your marketing to the next level. If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now. Seriously, it takes less than 90 seconds to install, it’s free to signup, and you get your first 500 contacts at no cost. There’s really nothing to lose. Ok, sales pitch over.  For those of you who are already seeing the benefit of this integration, we have a few tips to help you not only make the most of your inbound traffic but improve your overall marketing efforts. Our go...
10 Marketing Agency Trends You Should Know About in 2024
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10 Marketing Agency Trends You Should Know About in 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing.  As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape.  Let’s cut through the noise and dive straight into it. We’re not just talking about the next big thing – we’re talking real changes that are reshaping our industry. From leveraging cutting-edge AI to the loss of cookies to a focus on true personalization.  I’ll walk you through the trends that are not just buzzwords, but game changers. So, grab your coffee, and let’s break down the marketing playbook for 2024. What Are the Top Marketing Agency Trends for 2024? At the heart...
Say Goodbye to These 4 Major Ad Problems with Website Visitor Identification
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Say Goodbye to These 4 Major Ad Problems with Website Visitor Identification

New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving faster than a viral TikTok dance. The golden days of easy clicks and cookie-cutter strategies are gone thanks to continuous changes by ad platforms like Google and Meta.  Unfortunately, this evolution is leading to new problems for advertisers.  Let’s talk about the big four right now: Chrome’s adieu to third-party cookies, the pesky problem of click fraud, LinkedIn turning into the ‘Beverly Hills’ of ad costs, and the mysterious vanishing act of click IDs. One of these by themselves would be overwhelming but all four together…what gives? For advertisers, it’s adapt or get left behind. The stakes? Skyrocketing costs and the dreaded dip in ROI.  But hey, it’...
Forget ABM. Contact-Based Marketing is the Future
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Forget ABM. Contact-Based Marketing is the Future

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably heard it over, and over, and over.  ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. However, like most trends, ABM’s time is running out.  As we can see in Google trends, ABM is past its peak. This isn’t terribly surprising to us. In fact, it’s a large reason we launched our B2B solution.  ABM has its limitations.  Marketers and sales teams need more than just company names or job titles. They need real data about the people they are selling to. They need contact-based marketing. Convert Website Visitors into Real Contacts! Identify who is visiting you...
What is Lead Enrichment and How Can AI Help?
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What is Lead Enrichment and How Can AI Help?

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. In fact, according to Sitecore, 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment.  Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections. While it may sound simple, good lead enrichment requires having the right technology in place. From CRM systems to marketing automation platforms, lead enrichment is circular. The more interactions you have with your customers, the more data you can extrapolate. So let’s dive into the world of lead enrichment – what it is, its significance to businesses, and ...
How to Increase Traffic & Conversions in the Age of AI
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How to Increase Traffic & Conversions in the Age of AI

As we head into the new year, marketers are racing to the finish line and getting their plans set for 2024.  To inspire your teams and help kick things off right, Mitchell Trulli, our Head of Product, teamed up with Erika Varangouli, Head of SEO Branding at Semrush to discuss how marketers can increase traffic and conversions in the age of AI. If you aren’t familiar, Semrush is a leading online visibility management platform and is used by over 10 million digital marketers worldwide. They are also our latest integration partner! That’s right. We have OFFICIALLY partnered with Semrush to bring together traffic and conversions. Semrush helps marketers grow their traffic and Customers.ai helps marketers turn that traffic into sales. It’s a perfect match (get it in the Semrush ...
Reverse IP Lookup Tools Are Dead
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Reverse IP Lookup Tools Are Dead

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. After all, the ability to identify attributes like who is visiting your site and where they live can go a long way toward better targeting and outreach. Unfortunately, times have changed and the reverse IP lookup tools we relied on for so long are no longer as powerful as they once were. People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting.  Reverse IP lookup is dead and it’s time for sales and marketing teams to evolve.  See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts. Try it F...
50 Ecommerce Marketing Tools to Boost Revenue in 2024
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028, there is no slowing down. For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.  Dive into to see wh...
50 Ecommerce Marketing Tools to Boost Revenue in 2024
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028, there is no slowing down. For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.  Dive into to see wh...
Data Privacy Changes: A Must-Read Guide for Marketing Agencies
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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. And it doesn’t appear to be slowing down. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. From the recent iOS 17 updates to the imminent deprecation of cookies in Google Chrome in 2024, the landscape is teeming with changes that are reshaping the way that we as marketers operate. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. Not simply because have to change what we are doing but because ch...
Future-Proofing Your Meta Ads Retargeting Strategies
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Future-Proofing Your Meta Ads Retargeting Strategies

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone.  However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads.  Unfortunately for marketers, this isn’t a future problem. Meta Ads retargeting audiences are already shrinking! There is an urgent need for strategic solutions to navigate the shrinking terrain of Meta Ads retargeting audiences. With more privacy changes likely on the way and cross-channel tracking a...
Boost Customer Retention & Drive Loyalty Beyond the Holiday Season
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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season

As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the hustle and bustle of holiday campaigns that have likely consumed our attention in recent weeks, we find ourselves at a pivotal juncture to navigate the post-festive landscape.  To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these past few months and turn it into post-holiday success.  Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. Read on as we unravel the keys to not just surviving but thriv...
Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights
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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing.  Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences.  However, as technology reshapes our world and consumer expectations soar to new heights, the landscape of outbound marketing is undergoing a shift. The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers.  In this era of instant connectivity and informed consumers, we have to find new ways to reach customers on their turf.  Let’s explore outbound marketing – the essentials, the strategies, and the real-world insights that define outbou...
B2B Outbound Sales: Your Guide to Highly Targeted Outreach
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B2B Outbound Sales: Your Guide to Highly Targeted Outreach

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack.  It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier.  It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. The problem as most people know – is these tools identify the companies visiting you. But companies are not buying from you – people are! And now, Customers.ai bridges that gap. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! It’s a true game changer and we ar...
Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies
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Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies

With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential.  These visitors represent a huge opportunity – and a huge missed opportunity! After all, these people are familiar with your brand, interested in your business, and interested in buying what you have to sell. You have to figure out how to capture their information and how to get them into the funnel.   That’s where pre-cart abandonment strategies come in. But we have to go beyond the usual best practices. Yes, we know that factors like slow websites and poor design lead to abandonment. That’s not enough. We need to make the extra effort to minimize abandonment and optimize the overall conversion funnel.  Let’s explore 12 pre-cart abandonment str...
How to Recover Ad Retargeting Audiences After iOS 17
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
What is Website Visitor Identification & Why Do You Need This AI Tech?
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.  ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective.  Let’s dive into what website visitor identification i...
Boosting Email Deliverability: 5 Strategies for DTC Marketers
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Boosting Email Deliverability: 5 Strategies for DTC Marketers

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched. According to a Data & Marketing Association (DMA) 2019 report, the average ROI for email marketing in the United States was $42 for every dollar spent. Meanwhile, display ads, social media marketing and search advertising return estimates ranging from $2 to $10 returned for every dollar spent. Mastering the art of ensuring messages land in the inbox is more crucial than ever. The potential for email marketing is hindered when emails languish in spam folders or, worse, go undelivered. T...
25 Black Friday Cyber Monday Tips for 2023 and Beyond
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25 Black Friday Cyber Monday Tips for 2023 and Beyond

With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry Kim, gathered for a crash course in savvy last-minute strategies.  Hosted by our friends at Justuno, eight industry pros spilled the tea on CRO, reviews, loyalty, and more. Each expert dished out their standout BFCM tips, turning this AMA into a goldmine for businesses hustling for success. Dive into the recap, catch the highlights, and gear up for ecommerce greatness! Tip 1: Expand Email Captures with Website ID Pixel Expand your email captures by identifying anonymous website visitors. Install the Customers.ai Website Visitor ID X-Ray pixel on your site to gather contact information from visitors and capture 15% to 20% of website visitors’ cont...
How to Turn Anonymous Website Visitors into Sales
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How to Turn Anonymous Website Visitors into Sales

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge—converting anonymous website visitors into loyal customers.  Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content, yet leaving no trace of their identity. In an era where data is king, this substantial segment represents a goldmine of untapped potential.  As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers. To help, we’ve crafted this comprehensi...
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How to Turn Anonymous Website Visitors into Sales

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge—converting anonymous website visitors into loyal customers.  Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content, yet leaving no trace of their identity. In an era where data is king, this substantial segment represents a goldmine of untapped potential.  As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers. To help, we’ve crafted this comprehensi...
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25 Black Friday Cyber Monday Tips for 2023 and Beyond

With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry Kim, gathered for a crash course in savvy last-minute strategies.  Hosted by our friends at Justuno, eight industry pros spilled the tea on CRO, reviews, loyalty, and more. Each expert dished out their standout BFCM tips, turning this AMA into a goldmine for businesses hustling for success. Dive into the recap, catch the highlights, and gear up for ecommerce greatness! Tip 1: Expand Email Captures with Website ID Pixel Expand your email captures by identifying anonymous website visitors. Install the Customers.ai Website Visitor ID X-Ray pixel on your site to gather contact information from visitors and capture 15% to 20% of website visitors’ cont...
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Boosting Email Deliverability: 5 Strategies for DTC Marketers

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched. According to a Data & Marketing Association (DMA) 2019 report, the average ROI for email marketing in the United States was $42 for every dollar spent. Meanwhile, display ads, social media marketing and search advertising return estimates ranging from $2 to $10 returned for every dollar spent. Mastering the art of ensuring messages land in the inbox is more crucial than ever. The potential for email marketing is hindered when emails languish in spam folders or, worse, go undelivered. T...
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Boosting Email Deliverability: 5 Strategies for DTC Marketers

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched. According to a Data & Marketing Association (DMA) 2019 report, the average ROI for email marketing in the United States was $42 for every dollar spent. Meanwhile, display ads, social media marketing and search advertising return estimates ranging from $2 to $10 returned for every dollar spent. Mastering the art of ensuring messages land in the inbox is more crucial than ever. The potential for email marketing is hindered when emails languish in spam folders or, worse, go undelivered. T...
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Boosting Email Deliverability: 5 Strategies for DTC Marketers

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched. According to a Data & Marketing Association (DMA) 2019 report, the average ROI for email marketing in the United States was $42 for every dollar spent. Meanwhile, display ads, social media marketing and search advertising return estimates ranging from $2 to $10 returned for every dollar spent. Mastering the art of ensuring messages land in the inbox is more crucial than ever. The potential for email marketing is hindered when emails languish in spam folders or, worse, go undelivered. T...
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.  ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective.  Let’s dive into what website visitor identification i...
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.  ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective.  Let’s dive into what website visitor identification i...
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
Top 14 AI Chatbot Platforms for Business [2022 edition] | by Devashish Datt Mamgain | Jun, 2022
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Top 14 AI Chatbot Platforms for Business [2022 edition] | by Devashish Datt Mamgain | Jun, 2022

What sets your business apart from the competition in the market? Superior products? A greater variety of products? Faster delivery? While these are all important factors, the one factor that will keep your business in the minds of your customers is how you made them feel before, during, and most importantly, after the purchase has been made.In other words, your customer experience has to be top-notch, and this is where AI chatbots come in.Chatbots not only make your business more efficient, but they also help in delivering a customer experience that will leave a positive impression of your brand. Also, customers these days don’t mind speaking to a chatbot, according to Small Biz Genius’s report, which says that as long as the bot is prompt in its response, over 63% of the users will inter...
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Best 13 AI Chatbot Development Framework & Platforms You Should Know

Since the upsurge of the Covid-19 pandemic in 2020, the necessity of chatbots has increased. This is because people had to work from home. This meant that any business using human dialogue systems took a hit. A chatbot is a software application deployed to a website or an application. A chatbot can engage in a conversation with a human and understand the person’s needs. After understanding a person’s needs, the chatbot guides the person to achieve the desired outcome. Benefits of Chatbots to Businesses The use of chatbots in businesses has several advantages such as: Immediate response to customer concerns. Chatbots act as the foundation for a business’ conversational marketing tactics. They offer automation methods for routine business processes. It help the busin...
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What is Chatbot? Why Should You opt One For Your WordPress Website?

Imagine owning a business website and having to respond to all your visitors’ queries all day, every day. Sounds cumbersome, doesn’t it?Well, rather than hiring a team of responders, why not take the technologically-advanced way and opt for a chatbot? You must have certainly seen one while browsing online, so you are well aware of the benefits that come with its integration.In simple terminology, a chatbot is an AI software that can help build a conversation in a natural flow of language with your website’s users through chatting or voice commands.But there’s much more to it. We shall dive into the basic functionalities of chatbots and understand why you should prefer them for your WordPress website.History and Evolution of ChatBotsThe chatbot market is estimated to reach $77.6 billion in ...
Artificial Intelligence Virtual Assistants and Chatbots | by aNumak & Company | Jan, 2022
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Artificial Intelligence Virtual Assistants and Chatbots | by aNumak & Company | Jan, 2022

There’s a reason people say, “first impression is the last impression.” About 51% of customers will never approach a business again after a single bad experience. This puts pressure on every interaction and missed opportunity with potential customers, new purchasers, and long–term users.Webchat is often the first impression for customer service interactions. However, while chat services initially connected consumers with actual customer service staff, chatbots have become increasingly common — for obvious reasons and with obvious limitations.As a result, no platform guarantees an enhanced customer experience. Consumers care most about solving their problems. Whether they do this with a person or a chatbot is secondary.This is what your consumers want. Chat preference continues to grow: Aro...
5 Benefits of Chatbot Technology for Your WordPress Site in 2021 | by Parth Bari | Aug, 2021
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5 Benefits of Chatbot Technology for Your WordPress Site in 2021 | by Parth Bari | Aug, 2021

Source: https://www.comm100.com/wp-content/uploads/2020/10/image/jpeg/Comm100_BlogImage_BotTech.jpgChatbot technology has been around for a while now, and it seems to be gaining in popularity and global market value every year, and for a number of reasons. For one, modern chatbots leverage artificial intelligence and machine learning to create truly engaging experiences and handle more complex challenges, which is something that their predecessors couldn’t achieve. In the grand scheme of things, modern, AI-driven chatbot technology can help grow your business in the online world by elevating your marketing, sales, and support processes.There are numerous chatbots that you can try depending on your needs and long-term goals, but before you start integrating and optimizing this technology, y...
How Many Followers Do You Need to Get Paid? 12 Ways to Get Paid on Instagram (Without Millions of Followers)
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How Many Followers Do You Need to Get Paid? 12 Ways to Get Paid on Instagram (Without Millions of Followers)

How many followers do you really need to make money on Instagram? The answer might not be as much as you think. While you won’t make the rich list without several hundred million followers to your name, you can still get paid as a small-time influencer.  If we’re being honest, you don’t even need the verification check — though it will help. So, without further ado: Here’s the run-down on how many followers you need on Instagram to get paid.  GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY Grow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs. How many followers on Instagram do you need to get paid? According to recen...
Chatbots: Are They the Unknown SEO Booster? | by Visor.ai | Mar, 2021
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Chatbots: Are They the Unknown SEO Booster? | by Visor.ai | Mar, 2021

Many companies invest in chatbots to increase customer satisfaction and optimize the efficiency of their Customer Service. However, chatbots can also be a secret weapon to improve your website’s SEO.Find out what SEO is and how chatbots can bring your website to the top of the search engines.If you have come this far, it’s because you searched in your search engine for something like “chatbots for SEO” or, at least, that search had the words “chatbots” and “SEO.”Suppose you know what each concept means, great! If you don’t and you want to find out, we’ll explain it to you!Chatbots are virtual agents that help automate interactions of entities (mostly companies) that receive large contact volumes. In other words, they are conversational agents with Artificial Intelligence that optimize comm...
The Ultimate Guide to Add a Facebook Page to Everything for Businesses
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The Ultimate Guide to Add a Facebook Page to Everything for Businesses

Have you been looking for new ways to grow your business? Perhaps you’re thinking, “I should add a Facebook Page for my business” and reach more people.  Reach more people, indeed. You will reach 2.7 billion monthly active users (as of Q2 2020). The world is your oyster!  There are so many ways to grow your audience and drive sales with a Facebook Page. With 1.3 billion active monthly users on Facebook Messenger (as of November 2020), we keep trying to tell astute marketers, business owners, influencers, dogs, cats… anyone to take advantage of Messenger! In this article, we will cover everything from simply how to initially create and add a Facebook Business Page from your personal profile to how to add your Facebook Page to your website. We will walk you through each easy task...
12 Reasons Why Chatbot Works For Businesses | by Pranay Rathod | Feb, 2021
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12 Reasons Why Chatbot Works For Businesses | by Pranay Rathod | Feb, 2021

Programmed to interact with your customers and provide answers to the questions they are looking for without needing any kind of human help are called chatbots.Chatbots are artificially intelligent and can process natural language to respond to users in a more humane way. This has been one of the primary reasons why most businesses across the globe are implementing chatbots.By giving a great customer experience chatbots are slowly replacing the human force behind customer support and success and as time proceeds they will become better.Gartner predicted in 2011 that “By 2020 customers will manage 85% of their relationship with the enterprise without interacting with a human”, the year 2020 has also been called the year of chatbots.Check out these chatbot statistics to make it more believab...
20 Lead Generation Tools for Growth Marketers in 2021
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20 Lead Generation Tools for Growth Marketers in 2021

The best lead generation tools make it easy to capture quality leads with as little manual outreach and follow-ups as possible. However, building a scalable lead generation machine is quite a challenge. So, when you get that machine rolling, it’s extremely rewarding. In 2021, there are hundreds of lead generation tools to choose from, and naturally, some are built better than others. Furthermore, many of them no longer provide the same ROI as they once did due to overused strategies and a lack of further innovation. This is why I’m sharing 20 lead generation tools with you that I know can grow your business from hands-on experience. With a combination of the following on-page, inbound, and outbound lead generation tools, you’ll be able to quickly identify and convert leads. Here...
How to Connect Chat on Facebook to Everything — the Ultimate Guide
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How to Connect Chat on Facebook to Everything — the Ultimate Guide

There are a bazillion ways to utilize and connect chat on Facebook. Let us simplify this social phenomenon for those still trying to figure out how to chat on Facebook for personal or business use.  Bookmark this article now, so you have a cheat sheet for all the ways you can connect chat on Facebook for personal and business. It’s never too late to learn a new-fangled trick on the interwebs and space book. Speaking of tricks, if you are already Facebook chat savvy, then skip ahead to the section of this article where we’ll uncover some time-saving, sales-driving tips inside Facebook Messenger for business.  We’re going to walk through all of the different ways of how to connect chat on Facebook.  Here’s our agenda: From how to talk to Facebook chat contacts from Messeng...
30 Essential Inbound Marketing Tools of 2021
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30 Essential Inbound Marketing Tools of 2021

There are many brilliant ways to generate and pre-qualify leads in 2021 so consider this list your resource for the best inbound marketing tools that will make your life easier and give your leads and revenue a boost!  What Is Inbound Marketing? Before we jump into the list, let’s start with the who, what, and how for the marketers climbing out of their outbound caverns.  What is inbound marketing? Inbound marketing is the practice in business of attracting customers by offering quality resources and content, driving customers or clients to you with various methods, as opposed to advertising outwardly.  Every buyer has questions as they explore a problem they face and possible solutions. Essentially, through inbound marketing, a business becomes a trusted resource that customer...