Friday, March 5Digital Marketing Journals

10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021


Ashok Sharma
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The digital transformation wave has significantly changed our life. It has made us smarter and now we have started focusing on productivity over profit. We no longer want to waste our time on trivial yet time-consuming things. Instead, we have started automating them and shifting our focus towards things that matter.

As a part of this initiative, chatbots have become an incredible part of the corporate culture. You will be surprised to know that over 87% of corporate communications are handled by chatbots alone. Even outside the corporate world, chatbots are helping us become more productive. In fact, It will not be wrong to say that chatbots are the drivers of digital transformation.

In this blog, we will talk about 10 ways chatbots are helping in the digital transformation initiative. Let us begin:

Chatbots are making the whole process easy by providing a seamless way for customers to interact with our business.

Now, we no longer have to remain available all the time to actively respond to customers. A chatbot can take care of that instead. We can even personalize messages in chatbots to guide customers throughout their journey and help them make quick decisions.

Here are some other ways chatbots are helping in better lead generation and nurturing:

  • Whenever potential customers get in touch with your business, chatbots qualify them by asking the right questions and directing them to the sales department for a sales conversation. They even schedule appointments if the team is busy or unavailable at the moment.
  • Chatbots nurture qualified leads and keep prospects engaged throughout the customer journey by providing personalized recommendations, combo offers, or discount coupons.

That is why reputed brands like H&M and eBay are using Chatbots to sell their products online. Even quick service restaurants have been able to significantly reduce the queue time and increase their sales (by almost 30%) with the help of Chatbots.

1. Case Study: Building Appointment Booking Chatbot

2. IBM Watson Assistant provides better intent classification than other commercial products according to published study

3. Testing Conversational AI

4. How intelligent and automated conversational systems are driving B2C revenue and growth.

Chatbots are helping us engage with customers 24×7 by quickly responding to their queries and directing them to answers that genuinely help them. We can even train chatbots to better respond to customers by adding general FAQs and answers.

As a result, we can ensure better customer satisfaction and reduce customer churn.

Chatbots are helping us in reducing customer service costs by 30% by eliminating the need of hiring customer support agents. This is helpful especially when we are running a small business with not so much revenue.

However, we would also not want to compromise customer experience just to save a couple of bucks. Well, chatbots are taking care of that as well. Here are some ways Chatbots are optimizing customer service costs while ensuring the best quality:

  • Scaling customer support even during busy hours and ensuring the customer experience is not hampered.
  • Automating routine business processes so that the customer support team can focus on complex tasks.
  • Allow businesses to bring new customer service models onboard that can enhance brand value and credibility.

The best thing about Chatbots is that we can easily scale them during busy hours without extra costs. On the contrary, hiring new staff demands spending a lot of time and money. Hence, they can significantly cut unnecessary costs and increase revenue.

Chatbots are helping us smartly prepare for these exams by guiding us through the right plan. With the use of AI, these chatbots study the exam patterns and suggest the questions that are most likely to repeat.

Once we have figured out what kind of questions are most likely to come in the exam with the help of these chatbots, we can now prepare the exam study plan and more confidently attempt our exam papers. This has maximized our chances of success in exams.

Probably this is the main reason why the number of educational chatbots is on a significant rise. They are changing education and making us more equipped for competitive success. It will not be wrong to say Chatbots will be the future of learning.

Chatbots are helping in creating effective customer engagement by:

  • Instantly providing personalized responses to customer queries.
  • Improving the customer experience with real-time interactions.
  • Enhancing customer satisfaction by instantly providing what the clients demand.
  • Chatbots automate simple information-based queries and instantly provide customers the answers to them. This way customer support agents can focus on high-priority requests that need immediate attention.
  • Since chatbots are available all the time, they can provide much-needed customer support even when the human support staff is not around.
  • Chatbots save the much-needed time of customers by guiding them in the right direction with suggestions.

The COIN chatbot by JPMorgan Chase & Co is the best example of how chatbots can save time. It can analyze legal contracts much faster than human lawyers. You will be surprised to know that it completed a task that usually took 36 million hours per year in just a few seconds. So, you can imagine how efficient chatbots are.

To overcome this fear, we often anticipate questions and rehearse answers. Normally, we do it with a friend and the approach is great. However, the problem occurs when these candidates do not have any volunteers. In that case, we have to rehearse answers in our head and we often end up getting confused at the time of the interview.

Chatbots are resolving this issue by helping in face-to-face interview preparation. Some of them (Alexa Chatbot) come up with interview prep that gives access to hundreds of questions and provides constructive feedback in the end. As a result, we gradually become better.

Here are some other benefits of using chatbots for interview preparation:

  • Access to a broad range of questions.
  • Random selection helps in thinking faster.

Some chatbots are also helping in building impressive resumes by asking the questions relevant to the prospective job and even suggesting resume templates that may highlight our abilities the best way possible. This way we can face interviews with the utmost confidence.

The best thing about chatbots is it automates most routine and mundane tasks so that we can set our focus on where it matters. This takes team productivity to a whole new level.

The worst thing about human errors is that they are inevitable. Especially if a work process involves a lot of manual work, chances are that manual errors will happen.

Chatbots are bringing this possibility of errors to a bare minimum. Since they are programmed with all the accurate information, chances any mistakes are very less and complete accuracy is granted.

As a result, we can channel our entire focus on important things without having to worry about petty mistakes that may otherwise hamper productivity.

Chatbots are helping in ensuring website visitors have the best experience once they land on a website. They instantly get in touch with website visitors, provide quick answers to their queries, and even point them in the right direction for guidance. As a result, visitors feel nurtured and they are more inclined towards availing products and services.

By improving the website experience, chatbots are also enhancing essential website metrics that play a crucial role in improving the search rankings. Many digital marketing services providers found that their search rankings significantly improved after the use of chatbots. Their bounce rate dropped, page views increased, and they saw more unique visitors on their website.

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