Growth Marketing - Digital Marketing Journals Hong Kong

5 Ways Identity Resolution Can Help Maximize ROAS

12Jan

By Casie GilletteNo Comments

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5 Ways Identity Resolution Can Help Maximize ROAS

When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking havoc on attribution, costs are rising, and customers are becoming more and more particular about what they want. Despite these challenges, advertisers are going full force ahead when it comes to spending on paid channels. According to Dentsu, digital ad spend is estimated to grow 6.5% in 2024 to total $442.6 billion. That is a lot of advertising dollars! The thing is, people have to spend money to be seen. Organic visibility is all but gone on social media and when it comes to search, Google is doing everything it can to keep users on the site (Hello SGE). For advertisers, the question isn’t do I spend money, but how do I make the most of the money I’m...

What is Lead Enrichment and How Can AI Help?

27Dec

By Casie GilletteNo Comments

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What is Lead Enrichment and How Can AI Help?

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. In fact, according to Sitecore, 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment. Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections. While it may sound simple, good lead enrichment requires having the right technology in place. From CRM systems to marketing automation platforms, lead enrichment is circular. The more interactions you have with your customers, the more data you can extrapolate. So let’s dive into the world of lead enrichment – what it is, its significance to businesses, and ...

25 Black Friday Cyber Monday Tips for 2023 and Beyond

25Nov

By Casie GilletteNo Comments

25 Black Friday Cyber Monday Tips for 2023 and Beyond

With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry Kim, gathered for a crash course in savvy last-minute strategies. Hosted by our friends at Justuno, eight industry pros spilled the tea on CRO, reviews, loyalty, and more. Each expert dished out their standout BFCM tips, turning this AMA into a goldmine for businesses hustling for success. Dive into the recap, catch the highlights, and gear up for ecommerce greatness! Tip 1: Expand Email Captures with Website ID Pixel Expand your email captures by identifying anonymous website visitors. Install the Customers.ai Website Visitor ID X-Ray pixel on your site to gather contact information from visitors and capture 15% to 20% of website visitors’ cont...

Just Downloaded Clubhouse for Android? Here’s 7 Steps to Jumpstart Your Following

20Jul

By Ash ChapmanNo Comments

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Just Downloaded Clubhouse for Android? Here’s 7 Steps to Jumpstart Your Following

Are you an Android user who’s feeling left out of the Clubhouse hype? At last, you can join in! Clubhouse for Android launched on May 21, which means that all of us Android users can finally try out the coolest new app on the block. In case you didn’t know, Clubhouse is the audio-only, invitation-only social media app that’s taken the world by storm. It launched in March 2020, and in only two months, it received a $12 million investment. By the time Clubhouse had 1500 users, it was already worth $100 million. Not just anyone could join, though. Clubhouse expanded its user base slowly. First, only a select few users were invited to try the app. Each of those users received two invites that they could gift to friends or colleagues. As if needing an invite wasn’t enough, Cl...

10 Knowledge Bombs on How to Promote on Clubhouse

11May

By Ash ChapmanNo Comments

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10 Knowledge Bombs on How to Promote on Clubhouse

Clubhouse turns content strategy on its head. How do you promote on an app that doesn’t keep a record of your content? Or host ads? Or allow direct messages? As it turns out, you can promote on Clubhouse even without recorded content, ads, or DMs. Our CEO Larry Kim used a brand-new strategy to get over 10K new leads on Clubhouse, all without spending a dime. We’re here to break down how he did it. Take notes, and get started soon…because with plans in the works to open the app to the public, who knows how long the FOMO-fueled frenzy will last? We’ll cover: GET EARLY ACCESS TO NEW INSTAGRAM TOOLS FROM MOBILEMONKEY Are you looking for an edge on Instagram? Influencers, artists, brands and D2C businesses, you may qualify to be the first to use tools that generate elite ...

What is Clubhouse? And How to Use it for Explosive Growth!

28Apr

By Mitchell WiewelNo Comments

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What is Clubhouse? And How to Use it for Explosive Growth!

Are you on Clubhouse yet? You’ve probably been asked this a few times by now. And you may be wondering, “what is Clubhouse, and why should I care?” The audio chat app has gained notoriety for its exclusivity and has quickly become unofficially known as the “chat with celebrities app.” The Clubhouse app is an audio communication platform. Imagine a live podcast where you are in an audience that can actively participate. It’s not as complicated or intimidating as it may first appear. But why are the likes of Elon Musk, Oprah, Gary Vee, and Larry Kim spending their late nights mingling on the Clubhouse platform? With a waitlist of: 6 million people deep,300,000 “successful” rooms per day,And the average user spending appx. 60 mins per day listening (reported by Alex Heat...

How To Build an Email List With Live Web Chat and Automated Messaging

19Jan

By Vince MagalineNo Comments

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How To Build an Email List With Live Web Chat and Automated Messaging

I learned the basics of how to build an email list from scratch some time ago. But it wasn’t until I needed to know how to build an email list before launching a new product that I learned how to build an email list with a website chatbot. Using a website form to collect emails usually results in a conversion rate between 1% to 10%, and the average website conversion rate is roughly 4%. However, with a chatbot, your email capture conversion rate can skyrocket. In fact, the website chatbot I’m about to show you increased our website conversion rate by over 100%. And this is why we love digital marketing, right? Because there’s always a better way to do what’s already been done thousands of times already. So, what’s the secret to building a live chat widget that’s great at cap...

10 Top Growth Marketing Articles of 2020 by MobileMonkey

27Dec

By Vince MagalineNo Comments

10 Top Growth Marketing Articles of 2020 by MobileMonkey

Finally, 2020 is coming to a close. I mean let’s face it, 2020 isn’t a “Top 10” kind of year. But that doesn’t mean we can’t celebrate the 10 top growth marketing articles of 2020, right? And like most things we do at MobileMonkey, we used one of our favorite marketing tools to decide which of our 300+ new articles created in 2020 would make the list. To break it down, we used a combination score made up of both the number of social media shares an article received, plus the number of backlinks that were gained by each article. Luckily, we were quite pleased with the articles that made the list. So, let’s jump right in. Here are MobileMonkey’s 10 top growth marketing articles of 2020! You can use the following links to skip to the top growth marketing articles that pique your ...