Digital Marketing, digital mkt, email outreach, Internet marketing, monetization, Online Marketing, sell online products
Upselling and Cross-Selling Online After the Sale
By Kelly Forst June 18, 2021
The selling process shouldn’t stop when someone purchases from you. In fact, it’s only just beginning.
The selling process doesn’t end when the initial sale is made.
Otherwise, you’re missing out on a huge opportunity for additional income.
That’s because of a principle called the Pareto Principle — or the 80/20 rule — saying 80% of a business’s revenue comes from 20% of its customers.
And while your numbers may not match this exactly, there’s some truth to it. Most of your revenue likely comes from a small set of loyal customers.
While loyalty is an important factor contributing to that 80% of revenue, it’s not the only factor. Applying smart selling principles online can make a big impact on your bottom line.
Two of those pr...
