Wednesday, July 22Digital Marketing Journals

Funnels

Four Sales Tools To Use During This Economic Downturn
ann smarty, Blog, customer value journey, cvj, Digital Marketing, digital mkt, email outreach, Funnels, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, sales funnel

Four Sales Tools To Use During This Economic Downturn

When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the Most of Your Product Demos Product demos are the most powerful sales tools. But they are also the most challenging tools because they often require design skills and live presentations. The result is often unpredictable making it difficult to identify what went wrong with different prospects and how to improve your process. Walnut is an innovative tool that helps sales reps create personalized and interactive product demos that close deals. Its key features include: Create personalized and engag...
Million-Dollar Funnels Aren’t Made With Ads
Blog, conversion funnel, copywriters, copywriting, Digital Marketing, digital mkt, email outreach, funnel, Funnels, Internet marketing, money drip funnels, Online Marketing, sales funnel

Million-Dollar Funnels Aren’t Made With Ads

Having a million-dollar marketing funnel is nothing to scoff at.  It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen. It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.” So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out. For anyone looking to scale their funnel to that million-dollar benchmark, you’ll want to take a couple of notes. But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing. My...
7 Ways To Improve The Conversion Rate Of Your Funnel
Blog, conversion funnel, Conversion Optimization, Conversion rate, Digital Marketing, digital mkt, funnel, Funnels, Internet marketing, Online Marketing, Small business marketing, Traffic Generation

7 Ways To Improve The Conversion Rate Of Your Funnel

As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation.  What happens after the click is just as important (if not more important!) You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire. And so, in this article, I’m going to share 7 ways you can improve the conversion rate of your funnel, leading to better overall performance and results.  1. Include the 3 argument types on each page Whenever someone makes a buying decision, they use two different parts of their brain.  There’s the emotional part (t...
Turn a Cold Lead To a Hot Lead with Paid Traffic
advertising, Blog, cold lead, Digital Marketing, digital mkt, Funnels, hot lead, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, Paid Media, paid traffic, sales funnel, sales offer, Traffic Generation, warm lead

Turn a Cold Lead To a Hot Lead with Paid Traffic

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. What Is Cold Traffic? Someone who knows nothing about your product is a cold lead. Honestly, a cold lead might not even recognize they have a problem. If they are aware of a problem, they might not know a solution exists. Cold traffic isn’t ready to engage.Cold traffic isn’t ready to buy.Cold traffic might not even want to hear from you. You might be thinking, “why waste my time and ad spend trying to win over someone who doesn’t even want to hear from me?” Beca...