Tuesday, August 11Digital Marketing Journals

leadership

Succession Planning — the Best Way to Ensure Your Company’s Future
3Mar By Katrina KirschNo Comments
Digital Marketing, digital mkt, Internet marketing, leadership, Online Marketing

Succession Planning — the Best Way to Ensure Your Company’s Future

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally worked at companies that took succession planning seriously, and those that didn’t, and the difference was stark. According to this 2023 report, “three years is the critical tipping point when valuable leaders consider whether they should look for their next opportunity internally or externally.” I’ve felt this in my own professional experience. If there’s no plan for me to move up internally at a company after working for three years, I’m left feeling undervalued and looking for other opportunities. Developing a succession plan can set your company up for smooth transitions when leaders resign o...
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2 Ways to Take Back the Power in Your Business: Part 2
12Apr By Christene MarieNo Comments
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: Their tried-and-true proven tactics or lessons learned. Customers: Their calls, requests, and ideas.  Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department.  It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs ...
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2 Ways to Take Back the Power in Your Business: Part 1
26Mar By Christene MarieNo Comments
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, email outreach, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue.  Why are you and I not operating in the driver’s seat of our marketing and/or businesses?  Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Who Are You Listening To? 1. Competition We know the feeling all too well. We feel a pit in our stomach or a slight racing of the heart when ou...
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The Power of Influence: Transforming Lives Through Leadership
18Mar By David MichaelNo Comments
Blog, Digital Marketing, digital mkt, Influence, Internet marketing, Leaders, leadership, Marketing, Marketing Management, Online Marketing

The Power of Influence: Transforming Lives Through Leadership

Leadership, Vision, Purpose, and the Impact they have on both ourselves and others. Which people, or even more specifically, which characteristics come to mind when you think of the word Leadership? We all have different perspectives of what makes a great leader, and if we were to list names, there would be many types of people on those lists. Some lists would likely have similarities, and some may not. However, I believe that even though there would be different names on each list, the people those names represent would all have some commonalities within the characteristics they exhibit. There have been thousands of books written on leadership. According to an Amazon search, over 57,000 titles with the word leadership in them. That’s a lot of research, opinions, conjecture, and...
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How to Improve Organizational Skills at Work
1Sep By Rebecca RiserbatoNo Comments
Digital Marketing, digital mkt, Internet marketing, leadership, Online Marketing

How to Improve Organizational Skills at Work

When you're working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder. Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things. In this post, we'll dive deep into what organizational skills are, specific examples of what they look like in action, and how to develop organizational skills in the workplace. What are organizational skills? Organizational skills ...
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How To Get Your Team Ready for AI Integration | by Oscar Ibars
26Dec By Oscar IbarsNo Comments
ai, ai bot, ai chat, ai chatbot, best chatbot, change-management, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, leadership, management, robot chat

How To Get Your Team Ready for AI Integration | by Oscar Ibars

Robot ordering a human outAI integration programs such as chatbots can sometimes make our employees a little nervous. While any type of change can be scary, especially when it comes to one’s livelihood, the most prevalent concern about AI initiatives is job security.Is a robot going to take my job?The simple answer to this is no. AI solutions like chatbots have incredible potential to alleviate simple or routine tasks from employee’s shoulders, but they will not replace skilled human efforts. In fact, we’ve found that bots open new doors to even greater possibilities.The first step to getting your employees ready for AI integration is to educate them about what this step means for their jobs and the organization. There’s certainly a lot to learn in this department, but we should do our bes...
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