Tuesday, August 11Digital Marketing Journals

stories

5 Ways to Drive Traffic and Sales with Short Videos
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes.  Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.  But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including sh...
How Instagram is Expanding its Branded Content Offerings
branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your previous engagement patterns and interests. Now, the platform is taking additional steps to ensure c...