Saturday, February 27Digital Marketing Journals

pinterest

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity
30Dec By Erica PerryNo Comments
cultural sensitivity, diversity, facebook, facebook marketing, Inclusion, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, youtube

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

October 28th, 2020 Marketing Erica Perry Earlier this year, in a push to create a more diverse community and deliver unique and hyper-refined results for every person, Pinterest upgraded its skin tone feature launched initially in 2018 and opened it to more regions including the UK, Canada, Australia, and New Zealand. The ...
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How TikTok and Shopify are Fueling Shoppable Videos
30Dec By Erica PerryNo Comments
e-commerce, facebook, facebook marketing, instagram, Marketing, merchants, pinterest, retailers, shopify, shopping, social commerce, Social Marketing Strategies, social media, social media marketing, tiktok

How TikTok and Shopify are Fueling Shoppable Videos

October 28th, 2020 Marketing Erica Perry Earlier this year, TikTok announced a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves financially solely through TikTok. More recently, the platform announced a partnership with Teespring allowing creators to sell merchandis...
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How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options
29Dec By Erica PerryNo Comments
e-commerce, facebook, facebook marketing, holidays, Marketing, merchants, online shopping, pinterest, retailers, shopping, Social Marketing Strategies, social media, social media marketing

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

November 11th, 2020 Marketing Erica Perry While COVID-19 may have closed brick and mortar stores, it also has proven the efficiency in e-commerce when it comes to scaling sales and setting up shop and platforms are finding their role in the shift. Pinterest, most recently introduced including a new storefront profile, fast...
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5 Creative Ways Brands Are Using Influencers
25Dec By Luke FitzpatrickNo Comments
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...
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Rebuilding the Systems of Social Media Marketing for a Better Future”
23Dec By Toby DanielsNo Comments
Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Rebuilding the Systems of Social Media Marketing for a Better Future”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...
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Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)
22Dec By jagruti@socialpilot.co (Jagruti Bhargav)No Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Small Business, Social Marketing Strategies, social media, social media marketing

Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)

It’s December already? Last time you checked, the trees were still shedding. You said to yourself, I still have Halloween to go through, but Black Friday caught up and you had no time left to plan a Christmas marketing campaign. Right? Wrong! It’s still not that late for you. Give this blog a read and be on your way to executing your holiday spirit-filled Christmas campaign.(more…)
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Cheat Sheet for Every Network
21Dec By Karin OlafsonNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Cheat Sheet for Every Network

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes! Below are the most recent social media image dimensions, as of 2021.Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.Why is it important to get social media image sizes right? There’s a lot to get right when your brand is creating great visual content for social m...
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Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021
21Dec By Andrew HutchinsonNo Comments
pinterest, Social Marketing Strategies, social media, social media marketing

Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play - really, how we do everything.  Two business sectors specifically impacted by the pandemic have been hospitality - and restaurants specifically - and home entertainment. Restaurants have had to quickly pivot to put more focus on home delivery options, while home entertainment has become a much bigger focus, with all of our regular, out of the home options off the cards. That's lead to some major habitual changes in how we use these services, which could have long-lasting impacts. And even if we do get to a stage where things can revert to some level of normal, that still won't happen for some time - which is why this week, Pinterest has published two new guides, one ...
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The Top Facebook Updates You Need to Know: December 2020
21Dec By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Top Facebook Updates You Need to Know: December 2020

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?).Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales i...
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How Zapier Supports SocialPilot To Be The Most Cost-effective Tool
20Dec By Bharadwaj SharmaNo Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Zapier Supports SocialPilot To Be The Most Cost-effective Tool

Nobody wants to do repetitive work which is a necessary element of the job. Right? To address this issue, people are opting for automation tools. With this regard, Zapier has been one of the leading tools in this arena. (more…)
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