Sunday, May 22Digital Marketing Journals

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Facebook Business Suite – Everything You Need to Know About in 2022
6May By JayceNo Comments
Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Business Suite – Everything You Need to Know About in 2022

Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services. But as Facebook continues to evolve, what does that mean for business owners? In this blog post, we’ll take a look at the Facebook Business Suite in 2022 and what you can expect from using it. Whether you’re just starting out on the social media platform as an FBA Amazon seller or you’re looking to upgrade your current strategy, read on to gain insight into it! What is the Facebook Business Suite and its features? The Facebook Business Suite is a set of tools that can help businesses grow on the social media platform. ...
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What Is Substack and How Does it Work?
20Mar By Josiah HughesNo Comments
facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

What Is Substack and How Does it Work?

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell you that Substack is a major game-changer in the world of online publishing. In fact, it’s the biggest disruption to journalism, personal writing and thought leadership since the blog boom of the 2000s. And it might just be the missing piece in your social media marketing plan. Read on to learn everything you need to know about Substack, and whether or not it’s the right choice for your brand.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. ...
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples
28Feb By Michelle MartinNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? You’ve come to the right place!Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. They meet your audience where they’re at with messaging tailored to each platform that generates aware...
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45+ Pinterest Statistics to Boost Social Selling in 2022
25Jan By Sweta PanigrahiNo Comments
Blog, pinterest, Social Marketing Strategies, social media, social media marketing

45+ Pinterest Statistics to Boost Social Selling in 2022

The visual search hub, Pinterest, inspires many. Millions of people browse through the platform to plan out their future purchases. Unlike other social media sites, Pinterest users are laser-focused on brand offerings exclusively. Shopping on Pinterest has become easier with features like Live Shopping and shoppable Idea Pins. Pinterest is not meant to drive website traffic anymore. It’s emerging as a platform for branding and e-commerce. Marketers should pay attention to the below listed Pinterest statistics before planning their marketing and SEO strategy. Let’s see what the stats say. Pinterest Demographics StatisticsWitnessing the spike to 444 million Pinterest users, it has been the hotspot for identifying trends across multiple industries. Another interesting thing to note ...
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How to Manage Multiple Social Media Accounts (and Stay Calm)
20Jan By Christina NewberryNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

How to Manage Multiple Social Media Accounts (and Stay Calm)

If you’ve ever wondered how to reduce work stress when you manage multiple social media accounts for clients — or for your own business — you’re in the right place. In this post, we’ll walk you through the easiest ways to manage, monitor, and collaborate on all the (many) social accounts you use every day.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.The benefits of having multiple social media accounts As you’ll see later in this post, most people have more than one social media account. Why? For the average user, each network serves a different purpose. For example, reading news stories is the third-most common reason for using social media.Hootsuite and We Are Social, The Global State of Di...
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8 Social Media Content Marketing Strategy Examples to Avoid
16Jan By Oliver StasinszkyNo Comments
Blog, content marketing, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

8 Social Media Content Marketing Strategy Examples to Avoid

Sure, you’ve established your brand on social media. But are you satisfied? Or is it something that you need to relook? Something that’s missing? According to Statista, there are over 3.6 billion active social media users worldwide, and that number is expected to reach 4.41 billion by 2025. Therefore, mere social media presence to get the word out about your brand is not enough. What you need is a strong content marketing strategy. Otherwise, you would end up wondering why your content is going unnoticed. And, you don’t want that. So in this article, we shall discuss a few social media content marketing strategy examples along with some common mistakes to avoid. But before that let’s first understand why do you need a content strategy for social media. Why is a Social Media Content...
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A Simple Guide to Set You Up For Success
11Jan By Michelle MartinNo Comments
facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

A Simple Guide to Set You Up For Success

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. Sounds amazing, right? Buckle up as we dive into everything you need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.What...
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A Guide to Cross-Posting on Social Media (Without Looking Spammy)
23Dec By Claire BeveridgeNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is cross-posting? Cross-posting is the process of posting similar content across multiple social media channels. Social media managers use the tactic to help save time and resources. No more crafting a unique social media update for each...
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9 Social Media Goals to Help Keep Your Strategy on Track
13Dec By Greg SidesNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

9 Social Media Goals to Help Keep Your Strategy on Track

Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. But all is not lost. With this guide to setting social media goals, you’ll be able to figure out what your company needs — even when your company isn’t sure what it needs.Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.What are social media goals? A social media goal is a statement about what you want to achieve with your marketing activity...
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5 Awesome Marketing Campaign Examples and What Makes Them Special
2Nov By Mark QuadrosNo Comments
Blog, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing

5 Awesome Marketing Campaign Examples and What Makes Them Special

Traditional marketing as we know it, is changing. If before, word-of-mouth used to be a powerful aid to any given marketing campaign, its potential is now seemingly limitless. And we can all thank the internet for this unlocked ocean of exciting, new advertising potential. As time progresses, marketers are getting more creative (i.e., comfortable) with their promotions. From campaigns that make us laugh, to others that make us weep, these savvy marketers know that the best way to reach an audience successfully is by emotionally connecting with them. But don’t be fooled. Creating a successful marketing campaign is not that easy. Plus, marketing promotions aren’t usually cheap, requiring time, money, and a thought-out strategy. Having so much time and money invested at stake, how ...
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Pinterest Ads: How to Get Started : Social Media Examiner
18Oct By Michael StelznerNo Comments
Expert Interviews, How To, pinterest, Pinterest Ads, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Pinterest Ads: How to Get Started : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
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What TikTok Shopping Means for the Growing Social Commerce
16Oct By Chandraveer SinghNo Comments
Blog, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

What TikTok Shopping Means for the Growing Social Commerce

The growth of TikTok has been phenomenal. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping. In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. Let’s ...
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Reimagining Social Media Marketing for a Better Tomorrow”
25Sep By Toby DanielsNo Comments
Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Reimagining Social Media Marketing for a Better Tomorrow”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...
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How Social Media Marketers successfully Run Livestream Stores
7Sep By Ray Slater BerryNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Social Media Marketers successfully Run Livestream Stores

Social Media has come a long way since the days of teaching ourselves basic HTML and editing a top friends list on a MySpace page. Despite the controversial recent changes many platforms are turning social into more of an e-commerce platform—ahem, Instagram—the change is starting to be accepted, utilized, and social media marketers are beginning to make the most of it. In this article, we’ll explore ways to successfully run Livestream stores to increase sales for your business while building trust and engagement with your social following. What is a Livestream store? A Livestream store is a place where someone can buy a product directly from a live video. It means they never have to leave the video to purchase, and they can ask questions or place requests to the presenter of the...
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Pro Tips: Pinterest Provides Insights Into How To Maximize Your Pin Strategy in 2021
29Jul By Andrew HutchinsonNo Comments
linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Pro Tips: Pinterest Provides Insights Into How To Maximize Your Pin Strategy in 2021

Are you considering adding Pinterest into your digital marketing process, or looking for ways to improve your existing Pin presence? You should be. The platform has seen a significant increase in usage over the past two years, with the rise in eCommerce activity, sparked by the pandemic, leading more and more people to the app for increasingly personalized product discovery and browsing options. Indeed, Pinterest is now up to 478 million active users, higher than Twitter, LinkedIn and Reddit, and with a dedicated shopping focus, it could be even more valuable as a promotional platform, depending on your brand offering. So what's working on Pinterest in 2021, and how can you go about tapping into that rise in activity? In the first of our new Pro Tips series, we spoke to Elizabeth Mansf...
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How Pinterest is Expanding its Product Promotion and AR Capabilities
22Jul By Erica PerryNo Comments
facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing

How Pinterest is Expanding its Product Promotion and AR Capabilities

January 26th, 2021 Marketing Erica Perry In its recent State of Mobile report, App Annie found that global downloads of Instagram and Pinterest worldwide grew 50 percent and 20 percent YoY, respectively. With the acceleration of e-commerce poised to continue, platforms are doubling their efforts in the space with good rea...
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A Quick and Simple Guide for Every Network
17Jun By Karin OlafsonNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn:how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out thereLet’s get started.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a ha...
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The Complete Social Media Video Sizes Cheat Sheet
11Jun By [email protected] (Manisha Sukhyani)No Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)
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3 Trends Disrupting Mobile in 2021
10Jun By Erica PerryNo Comments
facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok

3 Trends Disrupting Mobile in 2021

February 9th, 2021 Marketing Erica Perry The world changed drastically in 2020 and several of these shifts are here to stay including the uptick in mobile usage. With people staying home, mobile devices became the cement, the go-to tool for managing our day-to-day lives. Transforming nearly every vertical in the industry i...
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Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets
15May By Andrew HutchinsonNo Comments
instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets

This will be welcome news for those who regularly save a bunch of tweets.  According to a new finding posted by reverse engineering expert Jane Manchun Wong, Twitter is working on a new folders option within the Bookmarks tab, which would enable users to save tweets into a range of defined categories - or 'Collections', as Twitter is currently calling them.As you can see here, the new process would enable you to create category folders within your Bookmarks tab. You would then be able to choose which folder/collection you want to save a tweet to when you go to bookmark it in-stream (last screenshot above).That could provide a handy way to keep tabs on various tweets of interest - while it could also point to the platform's gradually evolving eCommerce tools, with the folders provi...
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23 Pinterest Statistics That Matter to Marketers in 2021
28Mar By Katie SehlNo Comments
facebook, facebook marketing, instagram, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

23 Pinterest Statistics That Matter to Marketers in 2021

Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not every stat is relevant, reliable and up to date. We’ve rounded up the Pinterest stats that matter based on the latest data pulled straight from the source.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.General Pinterest stats See how Pinterest stats measure up against other social media networks and beyond. 1. Pinterest is the 14th largest social network in the world As of January 2021, Pinterest ranks as the 14th largest p...
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How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity
30Dec By Erica PerryNo Comments
cultural sensitivity, diversity, facebook, facebook marketing, Inclusion, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, youtube

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

October 28th, 2020 Marketing Erica Perry Earlier this year, in a push to create a more diverse community and deliver unique and hyper-refined results for every person, Pinterest upgraded its skin tone feature launched initially in 2018 and opened it to more regions including the UK, Canada, Australia, and New Zealand. The ...
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How TikTok and Shopify are Fueling Shoppable Videos
30Dec By Erica PerryNo Comments
e-commerce, facebook, facebook marketing, instagram, Marketing, merchants, pinterest, retailers, shopify, shopping, social commerce, Social Marketing Strategies, social media, social media marketing, tiktok

How TikTok and Shopify are Fueling Shoppable Videos

October 28th, 2020 Marketing Erica Perry Earlier this year, TikTok announced a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves financially solely through TikTok. More recently, the platform announced a partnership with Teespring allowing creators to sell merchandis...
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How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options
29Dec By Erica PerryNo Comments
e-commerce, facebook, facebook marketing, holidays, Marketing, merchants, online shopping, pinterest, retailers, shopping, Social Marketing Strategies, social media, social media marketing

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

November 11th, 2020 Marketing Erica Perry While COVID-19 may have closed brick and mortar stores, it also has proven the efficiency in e-commerce when it comes to scaling sales and setting up shop and platforms are finding their role in the shift. Pinterest, most recently introduced including a new storefront profile, fast...
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5 Creative Ways Brands Are Using Influencers
25Dec By Luke FitzpatrickNo Comments
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...
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Rebuilding the Systems of Social Media Marketing for a Better Future”
23Dec By Toby DanielsNo Comments
Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Rebuilding the Systems of Social Media Marketing for a Better Future”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...
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Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)
22Dec By [email protected] (Jagruti Bhargav)No Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Small Business, Social Marketing Strategies, social media, social media marketing

Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)

It’s December already? Last time you checked, the trees were still shedding. You said to yourself, I still have Halloween to go through, but Black Friday caught up and you had no time left to plan a Christmas marketing campaign. Right? Wrong! It’s still not that late for you. Give this blog a read and be on your way to executing your holiday spirit-filled Christmas campaign.(more…)
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Cheat Sheet for Every Network
21Dec By Karin OlafsonNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Cheat Sheet for Every Network

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes! Below are the most recent social media image dimensions, as of 2021.Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.Why is it important to get social media image sizes right? There’s a lot to get right when your brand is creating great visual content for social m...
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Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021
21Dec By Andrew HutchinsonNo Comments
pinterest, Social Marketing Strategies, social media, social media marketing

Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play - really, how we do everything.  Two business sectors specifically impacted by the pandemic have been hospitality - and restaurants specifically - and home entertainment. Restaurants have had to quickly pivot to put more focus on home delivery options, while home entertainment has become a much bigger focus, with all of our regular, out of the home options off the cards. That's lead to some major habitual changes in how we use these services, which could have long-lasting impacts. And even if we do get to a stage where things can revert to some level of normal, that still won't happen for some time - which is why this week, Pinterest has published two new guides, one ...
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The Top Facebook Updates You Need to Know: December 2020
21Dec By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Top Facebook Updates You Need to Know: December 2020

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?).Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales i...
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How Zapier Supports SocialPilot To Be The Most Cost-effective Tool
20Dec By Bharadwaj SharmaNo Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Zapier Supports SocialPilot To Be The Most Cost-effective Tool

Nobody wants to do repetitive work which is a necessary element of the job. Right? To address this issue, people are opting for automation tools. With this regard, Zapier has been one of the leading tools in this arena. (more…)
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