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5 Ways to Drive Traffic and Sales with Short Videos

5May

By Kyle DulayNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner. But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including sh...

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

27Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, instagram, Marketing, redesign, Reels, Shop tab, Social Marketing Strategies, social media, social media marketing, tiktok

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

November 18th, 2020 Marketing Erica Perry Instagram launched Reels in August after a year of testing, and now the platform is getting serious about its leadership in the e-commerce space, and more specifially competing with the likes of TikTok, through some bold real estate changes that give it direct exposure on the main screen. Here’s a look at some of the updates brands and marketers can expect on their feeds and how...

How Snapchat is Preparing for the Next Creator Movement

24Dec

By Erica PerryNo Comments

facebook, facebook marketing, For You, instagram, Marketing, Reels, snapchat, Social Marketing Strategies, social media, social media marketing, Sounds, Spotlight, tiktok, youtube

How Snapchat is Preparing for the Next Creator Movement

December 2nd, 2020 Marketing Erica Perry 2020 has seen many brands and platforms step outside of their comfort zones and experiment with ways they can deliver content at scale and create personal experiences. A player of late that has stood out in departure from the original focus on intimate communications is Snapchat. Here’s a breakdown of what the company has released these past few weeks and what they could mean fo...

How Instagram is Expanding its Branded Content Offerings

24Dec

By Erica PerryNo Comments

branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your previous engagement patterns and interests. Now, the platform is taking additional steps to ensure c...