Sunday, May 16Digital Marketing Journals

segmentation

Email Segmentation: 7 Simple Steps to Get Started
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email segmentation, engagement, Internet marketing, Online Marketing, personalization, segment, segmentation

Email Segmentation: 7 Simple Steps to Get Started

By Kelly Forst February 10, 2021 Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement. Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates.Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization.It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups.If you’re new to email segmentation, we’ll break down the...
Understand Email Tagging: First Step to Segmenting Audience
Digital Marketing, digital mkt, email list, email lists, Email Marketing, email outreach, email tag, Email tagging, Internet marketing, Online Marketing, organizing email lists, segment using tags, segmentation

Understand Email Tagging: First Step to Segmenting Audience

By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open and click rates, better email deliverability, and more sales. It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags. But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before or have grown your lists without tags.Thankfully, there are several easy ways to update your list to utilize tags that will help you build deeper connections with your audience and ultim...
How to Effectively Engage Your Audience Through Email Marketing
email, Email Marketing, email outreach, facebook, facebook marketing, Marketing, personalization, personalized messaging, segmentation, Social Marketing Strategies, social media, social media marketing, storytelling, subject lines

How to Effectively Engage Your Audience Through Email Marketing

December 22nd, 2020 Marketing Kevin George Gone are the days of Spray and Pray email marketing. You cannot do those once customary ‘Email blasts’ to every subscriber on your contact list. The email marketing landscape has changed rapidly, thanks to the ever-increasing demand for personalized messaging. Striving for higher ...