customer retention

Acquiring a new customer is difficult, but retaining an existing one is even more challenging. Yet, statistics show that efforts focused on retention bring way more value.  For instance, according to SmallBizGenius, 82% of companies agree that customer retention is cheaper than acquisition. Apart from that, 65% of a company’s revenue comes from existing clients, and increasing the investment in retention by only 5% already gives you a boost in profits by 25% to 95%. Impressive, right? So what should you do to reach such results?  One component that impacts brand-client relationships is website design. This article will give you three design tricks that will encourage your customers to come back to your site more and more.  1. Rethink Your Website Structure It is hard to imagine a website v...