brand

18Jun

By Juana SkyNo Comments

Blog, brand, Brand Awareness, brand identity, brand reputation, branding, Digital Marketing, digital mkt, Internet marketing, Marketing, Online Marketing, target audience

0.146 Seconds: The Power of First Impressions on Your Brand

It takes only 0.146 seconds to love your brand, or at least it should. That’s how long it takes for someone to form a first impression of your brand. And if you’re not making an emotional connection with your audience in that fraction of a second, you’re missing out on a huge opportunity to win their hearts and minds. But here’s the thing: visuals aren’t always the best way to make that emotional connection. In fact, when it comes to hitting emotions quickly, audio can often be more effective than visuals. That’s because sound has a direct line to our emotions, bypassing our logical brains and going straight to our hearts. Music to Inspire Music is a powerful tool for inspiring emotions. It has the ability to transport us to different places, evoke feelings of nostalgia, and ignit...

21Jun

By Ann SmartyNo Comments

Blog, brand, branding, business name, color palette, Conversion, Digital Marketing, digital mkt, email outreach, Internet marketing, mood board, Online Marketing, social media, social media conversion, social media marketing, traffic

How to Drive More Traffic and Conversions from Social Media

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers. Here are a few ways to drive traffic and convert it into conversions, sales and leads from your social media channels. 1. Set up your social media profiles This is a fundamental step a surprising number of businesses are missing: Make sure your social media profile provides a clear way to learn more about your company, read clients’ testimonials and contact you. Instagram Instagram bio allows a single clickable link...