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How to Win Social Media Conversions After The Holiday Rush
If only the world of marketing came with a little respite once in a while. As a chaotic, tumultuous holiday season packed with desperate brainstorming sessions for new holiday slogans, themed ads and special offers draw to a close, marketers find themselves tasked with campaigning their way through the new year lulls.
While the transitional months from winter into spring are typically quiet for many businesses spanning retail and eCommerce, more companies are assembling marketing campaigns in order to win customers and maximise profits during the spending downturns of January, February and March.
(Image: Statista)
As we can see from the chart above, drops in retail sales from the build-up to the festive season into the new year can amount to a 30% fall in purchases among consumers. The ...