Friday, May 1Digital Marketing Journals

AR

Conversational AI, XR, and Fashion
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Conversational AI, XR, and Fashion

Conversations in a fashion metaverse“Think A ‘Bot’ It” is a new blog series by Elaine Anzaldo, Conversational UX Designer, where she explores exciting and fun use cases for Conversational AIImagine: social distancing restrictions are over. It’s safe(r) to go out again! For once, after a long, grueling era of pandemic stress, you make plans to go out to a special public event. It hasn’t happened for the longest time. Clearly, this is a cause for celebration and what else to mark the occasion than to dress yourself up a little?You reach for your phone and virtually try on some shoes to match the outfit you’ve been eagerly waiting to wear. It’s so much easier slip on that little number and swipe through AR filters that cover your feet with different shoe styles from the comfort of your own ho...
How to Use AR in Brand Experiences
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How to Use AR in Brand Experiences

AR (Augmented Reality) continues to build as one of the most exciting technology innovations to appear in recent years. More accessible than virtual reality experiences, since no specialist headset is required, AR has quickly emerged as a crucial tool for building unique experiences. Although interest in AR as a tool for customer interaction and experience has been growing, demand has skyrocketed in recent years. In addition, since the pandemic of 2020, companies no longer have the same in-person opportunities available to create meaningful relationships with customers. To ensure a client is fully invested in your brand today, you need to find a new way of building that emotional link. As an immersive, experience-led solution for brand building, AR can improve a company’s chance of earning...
How Google is Preparing for Fully Immersive AR Environments
AR, AR experience, artificial reality, facebook, facebook marketing, Google, instagram, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, youtube

How Google is Preparing for Fully Immersive AR Environments

January 5th, 2021 Marketing Erica Perry Since its inception, one of the biggest use cases of AR on mobile remains the ability to play with your appearance whether through clothes, accessories, or makeup. Snapchat and Instagram are no stranger to this trend, and now Google is making its mark in the space with its own update. Specifically, the tech giant tapped ModiFace and Perfect Corp, two companies highly involved in AR...