Friday, September 24Digital Marketing Journals

churn-prediction

Preventing Customer Churn with the Right Kind of Data Analysis | by Paul Suddon
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Preventing Customer Churn with the Right Kind of Data Analysis | by Paul Suddon

When I was a young student and short on cash one Summer, I got a job with a lesser-known comparison line. My job was to take phone calls from the irate British public and convince them to change their telecoms package. You would think that this would be difficult, especially as they were normally coming from your main brand providers and all my company had to offer were companies that, up until that stage, I had never heard of, nor the customer. Well, it turns out that it wasn’t, when people want to leave a company, they really just want to leave.What surprised me though was that most of the callers had been with their provider for a long time and up until this stage had been happy with their service. And, their reasons for leaving were normally easily fixable on the part of the provide...