Monday, August 31Digital Marketing Journals

Marketing & SEO

A Better Google Analytics Alternative
analytics, building website, creating a website, google web designer, internet design, Marketing & SEO, SEO, Tools, web design, web design company, web designer, web page design, website builder, website design

A Better Google Analytics Alternative

Our recent migration to GA4 left a lot to be desired and led us to explore for better google analytics alternatives. We tried just about everything out there, including Plausible, Fathom, and several others, all with their own pros and cons. The biggest hurdles were: limited features and higher costs. That’s why we were so excited when we stumbled across Fullres recently. Not only do they have the best pricing around but they’re bundling multiple tools we use—ad revenue, analytics, web vitals—all into a single platform. Usually, you have to subscribe to multiple services and jump between browser tabs to see that amount of data together. Looking at their roadmap, there’s a lot more coming too. Fullres also stood out with their quick 5-second installation setup. You get instant access to aud...
How Spark Writer Can Help Improve Your Web Design Business
building website, business, creating a website, google web designer, internet design, Marketing & SEO, Tools, web design, web design company, web designer, web page design, website builder, website design

How Spark Writer Can Help Improve Your Web Design Business

If you are running a web design business, your portfolio website is one of your most important tools to attract new clients. In order to actually generate leads through your website, you have to get people there, and that means you need to continually generate new content along with having it optimized for search engines. If you’re a freelancer or small business, that means you are not only a web designer or developer, but you also have to wear the hat of the content creator. How are you supposed to find enough hours in the day? This is where Spark Writer comes in. Spark Writer is a GPT-3 writing tool that allows you to create texts such as articles, blogs, ads, and even SEO meta descriptions in an instant. In this post we are going to take a look at how Spark Writer can make your life eas...
How to Monitor Website Page Experience with Lighthouse
building website, creating a website, google web designer, internet design, Marketing & SEO, SEO, Tools, web design, web design company, web designer, web page design, website builder, website design

How to Monitor Website Page Experience with Lighthouse

The world of Search Engine Optimization (SEO) has evolved dramatically in recent years, compared to the black box it once was a decade ago. One of the hotter topics broadcasted from Google is about a set of metrics reflecting “page experience” referred to as Web Vitals, which now play a part in search ranking. One way to gather insight into factors that encompass Web Vitals metrics is to utilize Google’s Lighthouse tool. What is Lighthouse? Google Lighthouse is an open-source, automated tool that collects and utilizes lab data to measure web page quality. It determines quality based on a set of metrics and categories of metrics that can be thought of as a reflection of “page experience”. Lab data from Lighthouse mirrors Web Vitals and in fact include certain Web Vitals metrics. How to Use...
10 Email Marketing Platforms for Building an Audience in 2022
building website, creating a website, email, google web designer, internet design, Marketing, Marketing & SEO, web design, web design company, web designer, web page design, website builder, website design

10 Email Marketing Platforms for Building an Audience in 2022

If you’re looking to build an audience in 2022 and beyond, you’ll need to set up an effective email marketing campaign. Often, this involves using an email marketing platform to automate your campaigns, contact your subscribers, and track your results. There are a number of great email marketing platforms out there, but which one is right for you? To help you decide, we’ve compiled a list of the 10 best email marketing platforms for building an audience. Your Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design Assets DOWNLOAD NOW MailChimp MailChimp is one of the most popular email marketing platforms on the market, and for good reason. It’s easy to use, has a wide range of features, and it’s very affordable. It’s often a favorite of those just s...