Sunday, July 3Digital Marketing Journals

Whatsapp

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SMS Vs Whatsapp — SMS is dying, WhatsApp is taking over

SMS Vs Whatsapp — SMS is dying, WhatsApp is taking overLast Updated on May 13, 2022It took almost a century for voice communication to upgrade to text messaging. It took hardly a decade for instant messaging to trump text messaging a.k.a SMS and become the primary mode of communication.Think about it. Who sends an SMS any more than service providers sending one-time-passwords or the customary birthday wishes. SMS has taken a step back as a communication channel is an understatement. They merely exist as a backup plan when instant messaging is not available, which enjoys a staggering 99.99% uptime.Why is WhatsApp winning over SMS?Every now and then a new-age technology comes around and topples the pole position that its predecessor has been occupying. In telecommunication, it is WhatsApp...
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Best WhatsApp Message Templates to use in 2022

Businesses have been quick to jump on the WhatsApp Business API bandwagon since the company’s Business API launch. And rightly so, who would want to miss an opportunity to connect with 2 billion active users and engage with them?That’s why today, WhatsApp Business API has become a powerful communication tool for businesses. It helps them create a superior Customer Experience and drive better Commerce & Customer Care opportunities. WhatsApp Message Templates are an important aspect while designing your WhatsApp chatbot journey.Download Report: How is WhatsApp Shaping Commerce?Initiating communication through WhatsApp may look challenging to many with the stringent messaging guidelines that brands need to adhere to. One of the guidelines’ critical aspects is the creation of the WhatsA...
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What is WhatsApp Business API? How can it Help your Business?

We live in an era of “now,” where everything we want needs to be given immediately. From purchase to customer service, your customer is looking for real-time communication.According to a survey conducted by Salesforce, 80% of customers said that the company’s customer service is as important as the products/services they offer.When Salesforce conducted a similar survey, they realized that 80% of the buyers expect immediate communication. This survey showed that people expected the companies to respond on messenger apps within the hour.Even today, the statistics remain to be true. At least 79% of millennials want mobile responsive customer support, while 90% expect businesses to have some kind of online support.People don’t prefer waiting in long queues or holding on to their phones till...
Integrate IBM Watson with Whatsapp | by Devashish Datt Mamgain | Dec, 2021
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Integrate IBM Watson with Whatsapp | by Devashish Datt Mamgain | Dec, 2021

IBM Watson Assistant is a chatbot that employs artificial intelligence. It comprehends customers queries and responds quickly, consistently, and accurately across any application, device, or channel. And mainly Watson Assistant is a service that allows you to integrate conversational interfaces into any website or app.In this tutorial, I will show how to use Kommunicate to link a Watson Assistant chatbot to WhatsApp, extending its capabilities. Assuming you’re familiar with Watson Assistant and how it works. We’ll be concentrating solely on integrating the Watson chatbot with WhatsApp using Kommunicate. However, if this is your first time using Watson, you can get started here.To begin, you will require a platform that will assist you in integrating the chatbot and will provide the serv...
3 Reasons Why WhatsApp is the Future of Commerce | by Haptik | Sep, 2021
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3 Reasons Why WhatsApp is the Future of Commerce | by Haptik | Sep, 2021

With 2 billion users and counting, WhatsApp is the world’s largest messaging platform. People across 180 countries use the app to communicate with their friends, families, and co-workers through swift and seamless messaging. And with the launch of the WhatsApp Business API in 2018, it has become a valuable customer engagement tool for brands — with over 5 million businesses using WhatsApp to engage and serve customers.As WhatsApp continues to expand the range of services it offers businesses, it is increasingly being seen not just as an engagement tool, but a platform to enable conversational commerce as well. This has given rise to the concept of ‘WhatsApp Commerce’ — offering and selling products and services to customers using WhatsApp as the primary channel.There are a number of fac...
How can you use WhatsApp for customer service? [Tips + best practices] | by Engati | Sep, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, customer-experience, google chat bots, robot chat, technology, Whatsapp, whatsapp-chatbot

How can you use WhatsApp for customer service? [Tips + best practices] | by Engati | Sep, 2021

Globally, there are about 3 million companies that use WhatsApp business to reach and engage their customers. 84% of SMBs believe that WhatsApp is a very effective way for them to communicate with their customers.Wondering why so many companies are going all out to serve their customers over WhatsApp? Want to know how you could scale up WhatsApp customer support?We’re answering all your questions in this article.‍WhatsApp has 2 billion active users in 180 countries. It’s almost certain that your customers are using WhatsApp on a regular basis. To make it even better, 70% of WhatsApp users check the app daily.And guess what, providing customer support over WhatsApp reduces customer effort by eliminating the need for them to always visit your website, write an email, or even get on...
Haptik enables India to Download Vaccination Certificate | by Haptik | Aug, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, coronavirus-update, creating chatbots, customer-experience, robot chat, Whatsapp

Haptik enables India to Download Vaccination Certificate | by Haptik | Aug, 2021

The COVID-19 pandemic changed everything around us. As we look back, we cannot imagine the magnitude of changes it has brought to the whole world! While it boosted the pace of the digital revolution, it also took the lives of many innocent people.We applaud the tireless efforts of the healthcare department that has worked round the clock (literally) to ensure the health and safety of its citizens. We cannot compare ourselves with the work done by them, but we take immense pride in helping the nation fight another critical battle — a battle against rumors, myths, and misinformation.To facilitate this efficient and timely information dissemination process, Haptik developed the MyGov Corona Helpdesk — the official Government of India chatbot to answer queries about the COVID-19 pandemic.We...
How to Build a Chatbot for Your Line App Without Any Coding? | by Devashish Datt Mamgain | Aug, 2021
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How to Build a Chatbot for Your Line App Without Any Coding? | by Devashish Datt Mamgain | Aug, 2021

LINE is a freeware app for instant communications on electronic devices such as smartphones, tablet computers, and personal computers. It supports messaging, free voice, and video calls.The biggest benefit of using LINE is it provides free access to free messaging and calling.LINE has more than 200 million monthly active users and it has its own mobile payment system. Users can add credit cards and use their phones to pay for things.In order to set up the LINE integration for your bot, you’ll need the following:LINE account (Official Account Manager & Developer account)LINE app installed on the mobile deviceKompose codeless chatbot builder, you can signup here for 30 days free trial.First, you need to build a chatbot using Kompose and then add it to your Line app.Kommunicate provide...
What are WhatsApp message templates and how can you use them? | by Engati | Jul, 2021
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What are WhatsApp message templates and how can you use them? | by Engati | Jul, 2021

While using a WhatsApp Business Number, there are two kinds of messages that you can use. If the customers you wish to message have interacted with your business number within the last 24 hours, you can send them session messages.But, if those customers have not interacted with your WhatsApp Business number within the last 24 hours, you would need to send message templates to them.‍If you need to reach customers who have not interacted with your WhatsApp Business Number within the last 24 hours, message templates are exactly what you need. WhatsApp message templates are message formats pre-approved by WhatsApp and can be sent to customers who are not within the 24-hour window of having interacted with your business number.You can leverage message templates to push out notificatio...
Create WhatsApp Chatbot. Since you’re here, it means that you… | by Engati | May, 2021
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Create WhatsApp Chatbot. Since you’re here, it means that you… | by Engati | May, 2021

Since you’re here, it means that you have understood that you need to engage your customers over the channel they are most comfortable using. Kudos to you!You know that your customers are rather active over WhatsApp. Now, you have two questions on your mind.Can you engage customers over WhatsApp manually, or do you need a chatbot?How do you create a chatbot on WhatsApp?Well, we’ve got all the answers you are looking for.We’re going to help you decide whether you need a WhatsApp chatbot, then show you exactly how to build a bot, and walk you through all the steps involved in deploying it on WhatsApp.Grab on to your seats. We’re getting started!If you have a very small clientele, you might be able to survive by manually responding to each message. But as your business grows, that will bec...
Create a WhatsApp Bot in 3 easy steps | by Devashish Datt Mamgain
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Create a WhatsApp Bot in 3 easy steps | by Devashish Datt Mamgain

WhatsApp’s massive growth in popularity over the past few years has created many opportunities for businesses. Companies around the world are currently discovering the power of the WhatsApp Business app. It allows you to send notifications and messages using a WhatsApp chatbot, which is a great way to increase and personalize customer engagement.WhatsApp has become one of the most popular messaging applications globally, with over 1.5 billion users, and the latest launches of Company Profiles and Business Accounts open up a new room for companies to connect with people all over the world.WhatsApp chatbot is a software program running on the encrypted WhatsApp platform. WhatsApp Bot is simply an automated chat system connected to a WhatsApp phone number linked to your business.Companies ...
How to Automate Testing of Your WhatsApp Chatbot | by Florian Treml | Jan, 2021
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How to Automate Testing of Your WhatsApp Chatbot | by Florian Treml | Jan, 2021

Botium delivers again — in this case, automated end-2-end testing of WhatsApp chatbots on real or virtual devices. For the first time it is now possible to have a full enterprise-level test strategy for WhatsApp chatbots.When it comes to testing WhatsApp chatbots up to now there have been mainly two approaches:Testing manually on a smartphoneTesting backend functionality with API TestingBoth approaches are valid and no enterprise-level test strategy should miss any of them. But there are two obvious flaws:Manual testing is not scalable to the extent that is required to guarantee constant high quality for production-level chatbotsBackend testing does not consider the end user experienceBotium fills this gap with a new connector for testing WhatsApp chatbots on real and virtual smartphone...
Start from Templates on Botsociety
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Start from Templates on Botsociety

Want to get started on Botsociety using templates? Now you can do this on our most popular presets! Make a copy of the Generic, WhatsApp, and Facebook Messenger templates below and start designing. TemplatesCheck out the templates below:Banking Bot Template – GenericWeather Bot Template – WhatsAppHealth Bot Template – Messenger Your copied template will live on your Botsociety Drafts page. Comments (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&appId=645588295606552&version=v2.3"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMetho...
How WhatsApp is Streamlining In-App Shopping
e-commerce, facebook, facebook marketing, in-app shopping, instagram, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, Whatsapp

How WhatsApp is Streamlining In-App Shopping

December 9th, 2020 Marketing Erica Perry In May, Facebook Shops made its debut streamlining the process for businesses to set up a single online store for customers to access on both Facebook and Instagram. In order to best facilitate the new on-platform shopping experience, the platform has also expressed its interest lea...