Monday, April 19Digital Marketing Journals

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What Your Brand Should Know
ads, audio, audio ads, facebook, facebook marketing, Marketing, Music, Social Marketing Strategies, social media, social media marketing, twitter, youtube

What Your Brand Should Know

December 2nd, 2020 Marketing Erica Perry Music has always played a special role in culture but this year particularly people are tuning into more audio content via YouTube and YouTube Music. This is largely in an effort to combat Zoom fatigue and make it easier to absorb content whether tutorials, lectures, classes, meeti...
4 Data-Driven Digital Marketing Tactics to Embrace in 2021
ads, data, data-driven marketing, Digital Marketing Trends, facebook, facebook marketing, future of content, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

4 Data-Driven Digital Marketing Tactics to Embrace in 2021

The new year is fast-approaching, so it’s high time that we evaluate our marketing strategy and come up with tactics to shake things up. Digital marketing is one of the fastest-changing industries out there – is your marketing strategy agile enough to adapt? There have been multiple marketing innovations introduced in 2020 (driven by both technology and the pandemic that has changed all the aspects of our lives), yet one trend is the most prominent one: Data Never before have brands had access to so much marketing data that includes:Internal / private data (customers’ emails, buying preferences, etc.) Public data (like competitors’ identifiable marketing tactics, overall shopping trends, etc.)You don’t need to be a data scientist or invest hundreds of thousands of dollars i...