mass-marketing

Target Marketing means breaking the market into different segments and planning strategies for each segment to increase the market share. It aims your marketing efforts at specific groups of customers, makes the promotion, pricing, and distribution of your products and/or services easier and more cost-effective, and provides a focus to all of your marketing activities.Target marketing is like researching and understanding your potential customers, as their interests, hobbies, and needs so that you can focus on what people need and your marketing budget on a specific segment that is most likely to avail/purchase your product or service.As you know, not all products can be consumed by everyone, each product has a separate customer base. To attract a particular segment of the market, the comp...