Saturday, September 25Digital Marketing Journals

best practices

Your Guide to Creating a Successful Email Marketing Campaign
best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention.Email marketing is a powerful tool when used correctly.But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience.What is an email marketing campaign?An email marketing campaign is a series of time-bo...
9 Best Practices for Writing Emails
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

9 Best Practices for Writing Emails

By Kelly Forst August 10, 2021 Want to get noticed (and not ignored)? Then you need to follow these 9 best practices for writing emails. Email is one of the best tools you have for convincing and converting your leads.But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored.Think about your own inbox.How many emails are you giving a second glance because of a creative subject line?How many unsolicited brand emails are you opening?What is driving you to open them?More than likely, it all comes down to the value you think you will get from them.The average click-to-open rate for emails in the US is 15.71%.You can get people interested in your copy by followi...