best practices - Digital Marketing Journals Hong Kong

15 Landing page best practices to get more conversions

14Jul

By Sean TinneyNo Comments

best practices, Digital Marketing, digital mkt, email outreach, Internet marketing, landing page beginners, landing page builder, Learn, Online Marketing

15 Landing page best practices to get more conversions

By Sean Tinney July 9, 2024 You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank screen. You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting. Thankfully, having some tried-and-true landing page best practices to follow will help you overcome the blank screen to create a landing page that converts visitors to subscribers without hesitation. Read on for 15 tips, tricks and landing page best practices to help you create a high-converting landing page. 1 – Write a benefit-focused headl...

14 Super Easy to Implement Email Marketing Best Practices

10Feb

By Sean TinneyNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

14 Super Easy to Implement Email Marketing Best Practices

By Sean Tinney February 7, 2024 Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these questions is different for every company. You can only answer these with email testing (which by the way IS a best practice). No matter what your business is or what industry you’re in, some tried-and-true best email marketing b...

13Jul

By Pam NeelyNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

How to test emails before you send them

By Pam Neely July 12, 2022 Don’t lose subscribers because of errors in your emails! Here’s how to avoid cringe-worthy mistakes. Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? Don’t be like Steve. Avoid mistakes in front of a large audience by testing emails before you send them. This doesn’t take a lot of time – maybe five to 10 minutes. It will keep you from embarrassing yourself and annoying your subscribers. One bad experience can be enough to turn a subscriber away for good. But if you do accidentally pull a Steve Harvey and mess up? It happens. Don’t let the fear of making a mistake keep you from sending your emails. You can always send an apology email. The two most common types of email mark...

Email Subject Line Best Practices To Get More Opens

8Dec

By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Subject Line Best Practices To Get More Opens

By Kelly Forst December 6, 2021 Your subject line can make or break your email opens. Here’s how to write a good one. “Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you’ve got a problem.”Alex Cattoni, Founder of The Copy Posse Take it from the expert. Your subject line can single-handedly make or break your entire email campaign. That’s why we put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns. Email subject line best practices Personalize your email subject linesUse segmentationCreate urgency with FOMOAvoid spam triggersBe directAsk questionsOne word subject linesSuper long subject ...

9Sep

By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email newsletter, email outreach, Internet marketing, Learn, Online Marketing

11 Email Newsletter Best Practices

By Kelly Forst September 7, 2021 So you want to send a newsletter? Here are 11 email newsletter best practices you need to follow if you want a loyal following. Launching an email newsletter can be a great marketing strategy for your growing business. Not only does an email newsletter give you a unique opportunity to connect with your customers, but a well-crafted newsletter can even drive sales and boost website traffic. Meanwhile, an email newsletter can also help to establish your company as an authority within your given industry. Still, launching an email newsletter can be easier said than done—especially if you don’t have a lot of experience with this type of writing and ideation. Fortunately, with a few tips and best practices in mind, you can launch a successfu...

Your Guide to Creating a Successful Email Marketing Campaign

4Sep

By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention. Email marketing is a powerful tool when used correctly. But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience. What is an email marketing campaign? An email marketing campaign is a series of time-bound emails th...

11Aug

By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

9 Best Practices for Writing Emails

By Kelly Forst August 10, 2021 Want to get noticed (and not ignored)? Then you need to follow these 9 best practices for writing emails. Email is one of the best tools you have for convincing and converting your leads. But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored. Think about your own inbox. How many emails are you giving a second glance because of a creative subject line?How many unsolicited brand emails are you opening?What is driving you to open them? More than likely, it all comes down to the value you think you will get from them. The average click-to-open rate for emails in the US is 15.71%. You can get people interested in your copy by following these tips...