User Experience - Digital Marketing Journals Hong Kong

UX Hierarchy: How Users Actually Scan Pages in 2026

1Jun

By Noah DavisNo Comments

Adaptive Interfaces, AI interfaces, AR interfaces, building website, cognitive load, creating a website, digital interfaces, Eye-Tracking, gaze interaction, google web designer, Interaction Design, internet design, Liquid UI, modern web design, responsive UI, scanning patterns, Spatial Computing, ui patterns, usability design, user behavior, User Experience, ux, UX & Usability, ux design, visual hierarchy, web design, web design company, web design trends 2026, web designer, web page design, website builder, website design

UX Hierarchy: How Users Actually Scan Pages in 2026

The year 2026 has ushered in a behavioral revolution in web design. For decades, designers relied on the reliable F-pattern and Z-pattern, which were essentially static maps of where eyes fell on a fixed screen.As we navigate a landscape dominated by agentic interfaces and spatial computing, the way users scan a page has fundamentally fractured.We no longer design for a viewer; we design for a scanner-interactor who expects the interface to meet them halfway.The Death of the Static ScanIn the early 2020s, eye-tracking studies were simple. Researchers put a user in front of a monitor and watched their gaze. Today, the page is no longer a flat document.Users in 2026 do not just scan from top to bottom; they scan for anchors of intent. With the rise of AI-driven browsing, users often arrive a...

Enhancing Web Design: Recognizing Accessibility Issues Now

26Apr

By byNo Comments

Accessibility, building website, Community, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design, Workflow & Tools

Enhancing Web Design: Recognizing Accessibility Issues Now

I want to discuss accessibility because it is the most important thing for making websites. Other A List Apart articles give you innovation and insight. This article will give you homework. These are just my personal views, but they’re pretty good. Article Continues Below I want to start off with a couple of statements, and you will agree: Designers are good people. I have never heard a designer say, “I don’t care if somebody can’t read this text”, “Not my fault if somebody can’t use this device”, or “Who cares if this is confusing?” Some designs exclude people. You have seen people unable to read the text on a website or app that somebody designed. You’ve seen people unable to use a physical device that somebody has designed. You’ve seen people utterly bamboozled while tr...

Build Products that Stick. – A List Apart

6Jun

By byNo Comments

building website, business, creating a website, google web designer, Industry, internet design, Usability, User Experience, User Research, web design, web design company, web designer, web page design, Web Strategy, website builder, website design

Build Products that Stick. – A List Apart

As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Article Continues Below Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe for disaster. Here’s why: The pitfalls of feature-first development#section2 When you start building a financial product from the ground up, or are migrating existing customer journeys from paper or telephony channels onto online banking or mobile apps, it’s easy to get caught ...

17Jul

By byNo Comments

building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

User Research is Storytelling

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an element of theater to UX—I hadn’t really considered it before, but user research is storytelling. And to get the most out of user research, you need to tell a good story where you bring stakeholders—the product team and decision makers—along and get them interested in learning more. Article Continues Below Think of your favorite movie...

To Ignite a Personalization Practice, Run this Prepersonalization Workshop – A List Apart

16Apr

By by ,No Comments

building website, Content Strategy, creating a website, google web designer, Information Architecture, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design

To Ignite a Personalization Practice, Run this Prepersonalization Workshop – A List Apart

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed. Article Continues Below Between the fantasy of getting it right and the fear of it going wrong—like when we encounter “persofails” in the vein of a company repeatedly imploring everyday consumers to buy additional toilet seats—the personalization gap is real. It’s an especially confounding place to be a digital professional without a map, a compass, or a plan. For those of you venturing into personaliza...

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

21Mar

By Guarav SharmaNo Comments

Blog, content marketing, Conversion Optimization, customer support, Digital Marketing, Digital Marketing Software, digital mkt, ecommerce, Internet marketing, Market Trends, Marketing Tools, Online Marketing, ROI, SEO, Social, social media, social media marketing, User Experience

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. So which tools should you use to get an edge? You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge ove...

Designers, (Re)define Success First – A List Apart

16May

By byNo Comments

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Designers, (Re)define Success First – A List Apart

About two and a half years ago, I introduced the idea of daily ethical design. It was born out of my frustration with the many obstacles to achieving design that’s usable and equitable; protects people’s privacy, agency, and focus; benefits society; and restores nature. I argued that we need to overcome the inconveniences that prevent us from acting ethically and that we need to elevate design ethics to a more practical level by structurally integrating it into our daily work, processes, and tools. Article Continues Below Unfortunately, we’re still very far from this ideal. At the time, I didn’t know yet how to structurally integrate ethics. Yes, I had found some tools that had worked for me in previous projects, such as using checklists, assumption tracking, and “dark realit...

How to Sell UX Research with Two Simple Questions – A List Apart

28Oct

By byNo Comments

building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

How to Sell UX Research with Two Simple Questions – A List Apart

Do you find yourself designing screens with only a vague idea of how the things on the screen relate to the things elsewhere in the system? Do you leave stakeholder meetings with unclear directives that often seem to contradict previous conversations? You know a better understanding of user needs would help the team get clear on what you are actually trying to accomplish, but time and budget for research is tight. When it comes to asking for more direct contact with your users, you might feel like poor Oliver Twist, timidly asking, “Please, sir, I want some more.” Article Continues Below Here’s the trick. You need to get stakeholders themselves to identify high-risk assumptions and hidden complexity, so that they become just as motivated as you to get answers from users. Basical...

Design for Safety, An Excerpt – A List Apart

29Aug

By byNo Comments

building website, creating a website, google web designer, internet design, Process, Usability, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

Design for Safety, An Excerpt – A List Apart

Antiracist economist Kim Crayton says that “intention without strategy is chaos.” We’ve discussed how our biases, assumptions, and inattention toward marginalized and vulnerable groups lead to dangerous and unethical tech—but what, specifically, do we need to do to fix it? The intention to make our tech safer is not enough; we need a strategy. Article Continues Below This chapter will equip you with that plan of action. It covers how to integrate safety principles into your design work in order to create tech that’s safe, how to convince your stakeholders that this work is necessary, and how to respond to the critique that what we actually need is more diversity. (Spoiler: we do, but diversity alone is not the antidote to fixing unethical, unsafe tech.) The process for inclusi...

Voice Content and Usability – A List Apart

5Aug

By byNo Comments

building website, content, creating a website, google web designer, internet design, Usability, User Experience, web design, web design company, web designer, web page design, website builder, website design

Voice Content and Usability – A List Apart

We’ve been having conversations for thousands of years. Whether to convey information, conduct transactions, or simply to check in on one another, people have yammered away, chattering and gesticulating, through spoken conversation for countless generations. Only in the last few millennia have we begun to commit our conversations to writing, and only in the last few decades have we begun to outsource them to the computer, a machine that shows much more affinity for written correspondence than for the slangy vagaries of spoken language. Article Continues Below Computers have trouble because between spoken and written language, speech is more primordial. To have successful conversations with us, machines must grapple with the messiness of human speech: the disfluencies and pauses, ...

2Jul

By byNo Comments

building website, creating a website, design, google web designer, internet design, Process, User Experience, web design, web design company, web designer, web page design, website builder, website design

Getting Feedback – A List Apart

“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request. Article Continues Below It might seem counterintuitive to start the process of receiving feedback with a question, but that makes sense if we realize that getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions. Design critique is not a one-shot process. Sure, any good feedback workflow continues until the project is finished, but this is particular...

20Jun

By byNo Comments

building website, creating a website, design, google web designer, internet design, Process, User Experience, web design, web design company, web designer, web page design, website builder, website design

Giving Feedback – A List Apart

Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Article Continues Below Feedback is also one of the most underestimated tools, and often by assuming that we’re already good at it, we settle, forgetting that it’s a skill that can be trained, grown, and improved. Poor feedback can create confusion in projects, bring down morale, and affect trust and team collaboration over the long term. Quality feedback can be a transformative force. Practicing our skills is surely a good way to improve, but the learning gets even faster when it’s paired with a good foundation that channels and focuses the...

Beware the Cut ‘n’ Paste Persona – A List Apart

10May

By by ,No Comments

building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

Beware the Cut ‘n’ Paste Persona – A List Apart

This Person Does Not Exist is a website that generates human faces with a machine learning algorithm. It takes real portraits and recombines them into fake human faces. We recently scrolled past a LinkedIn post stating that this website could be useful “if you are developing a persona and looking for a photo.” Article Continues Below We agree: the computer-generated faces could be a great match for personas—but not for the reason you might think. Ironically, the website highlights the core issue of this very common design method: the person(a) does not exist. Like the pictures, personas are artificially made. Information is taken out of natural context and recombined into an isolated snapshot that’s detached from reality. But strangely enough, designers use personas to inspi...

Immersive Content Strategy – A List Apart

29Apr

By byNo Comments

building website, Content Strategy, creating a website, google web designer, internet design, Usability, User Experience, web design, web design company, web designer, web page design, website builder, website design

Immersive Content Strategy – A List Apart

Beyond the severe toll of the coronavirus pandemic, perhaps no other disruption has transformed user experiences quite like how the tethers to our formerly web-biased era of content have frayed. We’re transitioning to a new world of remote work and digital content. We’re also experimenting with unprecedented content channels that, not too long ago, elicited chuckles at the watercooler, like voice interfaces, digital signage, augmented reality, and virtual reality. Article Continues Below Many factors are responsible. Perhaps it’s because we yearn for immersive spaces that temporarily resurrect the Before Times, or maybe it’s due to the boredom and tedium of our now-cemented stuck-at-home routines. But aural user experiences slinging voice content, and immersive user experiences u...

Now THAT’S What I Call Service Worker! – A List Apart

4Apr

By byNo Comments

Browsers, building website, Code, creating a website, google web designer, internet design, JavaScript, User Experience, web design, web design company, web designer, web page design, website builder, website design

Now THAT’S What I Call Service Worker! – A List Apart

The Service Worker API is the Dremel of the web platform. It offers incredibly broad utility while also yielding resiliency and better performance. If you’ve not used Service Worker yet—and you couldn’t be blamed if so, as it hasn’t seen wide adoption as of 2020—it goes something like this: Article Continues Below On the initial visit to a website, the browser registers what amounts to a client-side proxy powered by a comparably paltry amount of JavaScript that—like a Web Worker—runs on its own thread.After the Service Worker’s registration, you can intercept requests and decide how to respond to them in the Service Worker’s fetch() event. What you decide to do with requests you intercept is a) your call and b) depends on your website. You can rewrite requests, precache static...

Standards for Writing Accessibly – A List Apart

27Dec

By by ,No Comments

Accessibility, building website, content, creating a website, google web designer, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design, Writing

Standards for Writing Accessibly – A List Apart

Writing to meet WCAG2 standards can be a challenge, but it’s worthwhile. Albert Einstein, the archetypical genius and physicist, once said, “Any fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” Article Continues Below Hopefully, this entire book will help you better write for accessibility. So far, you’ve learned: Why clarity is importantHow to structure messages for error states and stress casesHow to test the effectiveness of the words you write All that should help your writing be better for screen readers, give additional context to users who may need it, and be easier to parse. But there are a few specific points that you may not otherwise think about, even after reading ...

Everything you Need to Know to Create a LINE Bot

26Dec

By VictoriaNo Comments

best chatbot, bot, Bot design, chatbot, chatbot app, chatbot design, chatbot messenger, chatbot online, chatbot website, conversational design, Conversational UX, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Ideas, line, robot chat, User Experience

Everything you Need to Know to Create a LINE Bot

LINE is a fast-growing messaging app from Japan with about 84 million monthly active users in its home country and over 187 million worldwide. It has grown into the second-largest social networking and messaging app in Asia, after WeChat. LINE offers, besides free messaging, stickers, social games, video calling, and a range of other useful apps that connect to the service. Many businesses are using LINE to communicate with users and chatbots are always a good idea to reduce costs, be available 24/7, and more. Read this article to know everything about creating your LINE Bot.About LINE AppLINE was born in 2011 in Japan as a solution for the damaged telecommunications infrastructure caused by the Tohoku earthquake. It was designed by Naver, a Korean company, as an internet-based method of c...

A Designer’s Life with Color Vision Deficiency – A List Apart

26Dec

By byNo Comments

Accessibility, building website, creating a website, design, google web designer, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design

A Designer’s Life with Color Vision Deficiency – A List Apart

So, what is it like to be color blind and also work in the web design and development industry? I’ll answer that question throughout this article, but it’s something that’s always factored into my thoughts, given my passion for design and now my career. I wonder if having “normal” vision would have made me a better artist growing up. Would it make me better at my job now? Would I have pursued a more design-oriented career, as opposed to one that’s more dev-focused? These are just some of the things that pop into my head. Article Continues Below As to my job and my color vision, no, colorblindness doesn’t affect my work as much as you’d think. During design meetings, I can quickly point out areas where we need to reconsider our color palette. While reviewing layouts, I’m able to e...

Connecting with Technology – A List Apart

26Dec

By byNo Comments

building website, creating a website, google web designer, Interaction Design, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design

Connecting with Technology – A List Apart

People don’t always need another human being to experience a sense of connection. The deep emotional bonds many people have with their pets proves this. (So might the popularity of the Pet Rock in the 1970s but that’s just speculation.) Even Link in The Legend of Zelda had an inanimate companion: his trusty sword (see Figure 9.1). Article Continues Below Fig 9.1 Even the company of a wooden sword is better than venturing into Hyrule alone. It’s also possible for people to feel that sense of connection in the context of behavior change without having direct relationships with others. By building your product in a way that mimics some of the characteristics of a person-to-person relationship, you can make it possible for your users to feel connected to it. It is possible to coax...