Sunday, January 23Digital Marketing Journals

User Experience

How to Sell UX Research with Two Simple Questions – A List Apart
building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

How to Sell UX Research with Two Simple Questions – A List Apart

Do you find yourself designing screens with only a vague idea of how the things on the screen relate to the things elsewhere in the system? Do you leave stakeholder meetings with unclear directives that often seem to contradict previous conversations? You know a better understanding of user needs would help the team get clear on what you are actually trying to accomplish, but time and budget for research is tight. When it comes to asking for more direct contact with your users, you might feel like poor Oliver Twist, timidly asking, “Please, sir, I want some more.”  Article Continues BelowHere’s the trick. You need to get stakeholders themselves to identify high-risk assumptions and hidden complexity, so that they become just as motivated as you to get answers from users. ...
Design for Safety, An Excerpt – A List Apart
building website, creating a website, google web designer, internet design, Process, Usability, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

Design for Safety, An Excerpt – A List Apart

Antiracist economist Kim Crayton says that “intention without strategy is chaos.” We’ve discussed how our biases, assumptions, and inattention toward marginalized and vulnerable groups lead to dangerous and unethical tech—but what, specifically, do we need to do to fix it? The intention to make our tech safer is not enough; we need a strategy. Article Continues BelowThis chapter will equip you with that plan of action. It covers how to integrate safety principles into your design work in order to create tech that’s safe, how to convince your stakeholders that this work is necessary, and how to respond to the critique that what we actually need is more diversity. (Spoiler: we do, but diversity alone is not the antidote to fixing unethical, unsafe tech.)The process for ...
Voice Content and Usability – A List Apart
building website, content, creating a website, google web designer, internet design, Usability, User Experience, web design, web design company, web designer, web page design, website builder, website design

Voice Content and Usability – A List Apart

We’ve been having conversations for thousands of years. Whether to convey information, conduct transactions, or simply to check in on one another, people have yammered away, chattering and gesticulating, through spoken conversation for countless generations. Only in the last few millennia have we begun to commit our conversations to writing, and only in the last few decades have we begun to outsource them to the computer, a machine that shows much more affinity for written correspondence than for the slangy vagaries of spoken language. Article Continues BelowComputers have trouble because between spoken and written language, speech is more primordial. To have successful conversations with us, machines must grapple with the messiness of human speech: the disfluencies and p...
Getting Feedback – A List Apart
building website, creating a website, design, google web designer, internet design, Process, User Experience, web design, web design company, web designer, web page design, website builder, website design

Getting Feedback – A List Apart

“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request.  Article Continues BelowIt might seem counterintuitive to start the process of receiving feedback with a question, but that makes sense if we realize that getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions.Design critique is not a one-shot process. Sure, any good feedback workflow continues until the project is finished, but this is par...
Giving Feedback – A List Apart
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Giving Feedback – A List Apart

Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Article Continues BelowFeedback is also one of the most underestimated tools, and often by assuming that we’re already good at it, we settle, forgetting that it’s a skill that can be trained, grown, and improved. Poor feedback can create confusion in projects, bring down morale, and affect trust and team collaboration over the long term. Quality feedback can be a transformative force. Practicing our skills is surely a good way to improve, but the learning gets even faster when it’s paired with a good foundation that channels and focu...
Beware the Cut ‘n’ Paste Persona – A List Apart
building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

Beware the Cut ‘n’ Paste Persona – A List Apart

This Person Does Not Exist is a website that generates human faces with a machine learning algorithm. It takes real portraits and recombines them into fake human faces. We recently scrolled past a LinkedIn post stating that this website could be useful “if you are developing a persona and looking for a photo.”  Article Continues BelowWe agree: the computer-generated faces could be a great match for personas—but not for the reason you might think. Ironically, the website highlights the core issue of this very common design method: the person(a) does not exist. Like the pictures, personas are artificially made. Information is taken out of natural context and recombined into an isolated snapshot that’s detached from reality. But strangely enough, designers use personas t...
Immersive Content Strategy – A List Apart
building website, Content Strategy, creating a website, google web designer, internet design, Usability, User Experience, web design, web design company, web designer, web page design, website builder, website design

Immersive Content Strategy – A List Apart

Beyond the severe toll of the coronavirus pandemic, perhaps no other disruption has transformed user experiences quite like how the tethers to our formerly web-biased era of content have frayed. We’re transitioning to a new world of remote work and digital content. We’re also experimenting with unprecedented content channels that, not too long ago, elicited chuckles at the watercooler, like voice interfaces, digital signage, augmented reality, and virtual reality. Article Continues BelowMany factors are responsible. Perhaps it’s because we yearn for immersive spaces that temporarily resurrect the Before Times, or maybe it’s due to the boredom and tedium of our now-cemented stuck-at-home routines. But aural user experiences slinging voice content, and immersive user experi...
Now THAT’S What I Call Service Worker! – A List Apart
Browsers, building website, Code, creating a website, google web designer, internet design, JavaScript, User Experience, web design, web design company, web designer, web page design, website builder, website design

Now THAT’S What I Call Service Worker! – A List Apart

The Service Worker API is the Dremel of the web platform. It offers incredibly broad utility while also yielding resiliency and better performance. If you’ve not used Service Worker yet—and you couldn’t be blamed if so, as it hasn’t seen wide adoption as of 2020—it goes something like this: Article Continues BelowOn the initial visit to a website, the browser registers what amounts to a client-side proxy powered by a comparably paltry amount of JavaScript that—like a Web Worker—runs on its own thread.After the Service Worker’s registration, you can intercept requests and decide how to respond to them in the Service Worker’s fetch() event.What you decide to do with requests you intercept is a) your call and b) depends on your website. You can rewrite requests, precache...
Standards for Writing Accessibly – A List Apart
Accessibility, building website, content, creating a website, google web designer, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design, Writing

Standards for Writing Accessibly – A List Apart

Writing to meet WCAG2 standards can be a challenge, but it’s worthwhile. Albert Einstein, the archetypical genius and physicist, once said, “Any fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” Article Continues BelowHopefully, this entire book will help you better write for accessibility. So far, you’ve learned:Why clarity is importantHow to structure messages for error states and stress casesHow to test the effectiveness of the words you writeAll that should help your writing be better for screen readers, give additional context to users who may need it, and be easier to parse.But there are a few specific points that you may not otherwise think about, even after r...
Everything you Need to Know to Create a LINE Bot
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Everything you Need to Know to Create a LINE Bot

LINE is a fast-growing messaging app from Japan with about 84 million monthly active users in its home country and over 187 million worldwide. It has grown into the second-largest social networking and messaging app in Asia, after WeChat. LINE offers, besides free messaging, stickers, social games, video calling, and a range of other useful apps that connect to the service. Many businesses are using LINE to communicate with users and chatbots are always a good idea to reduce costs, be available 24/7, and more. Read this article to know everything about creating your LINE Bot.About LINE AppLINE was born in 2011 in Japan as a solution for the damaged telecommunications infrastructure caused by the Tohoku earthquake. It was designed by Naver, a Korean company, as an internet-based method o...
A Designer’s Life with Color Vision Deficiency – A List Apart
Accessibility, building website, creating a website, design, google web designer, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design

A Designer’s Life with Color Vision Deficiency – A List Apart

So, what is it like to be color blind and also work in the web design and development industry? I’ll answer that question throughout this article, but it’s something that’s always factored into my thoughts, given my passion for design and now my career. I wonder if having “normal” vision would have made me a better artist growing up. Would it make me better at my job now? Would I have pursued a more design-oriented career, as opposed to one that’s more dev-focused? These are just some of the things that pop into my head. Article Continues BelowAs to my job and my color vision, no, colorblindness doesn’t affect my work as much as you’d think. During design meetings, I can quickly point out areas where we need to reconsider our color palette. While reviewing layouts, I’m ab...
Connecting with Technology – A List Apart
building website, creating a website, google web designer, Interaction Design, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design

Connecting with Technology – A List Apart

People don’t always need another human being to experience a sense of connection. The deep emotional bonds many people have with their pets proves this. (So might the popularity of the Pet Rock in the 1970s but that’s just speculation.) Even Link in The Legend of Zelda had an inanimate companion: his trusty sword (see Figure 9.1). Article Continues BelowFig 9.1 Even the company of a wooden sword is better than venturing into Hyrule alone.It’s also possible for people to feel that sense of connection in the context of behavior change without having direct relationships with others. By building your product in a way that mimics some of the characteristics of a person-to-person relationship, you can make it possible for your users to feel connected to it. It is possible ...