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How Standardizing Your Sales Process Boosts Overall Conversion
Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right?
But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going to have to show that marketing is driving sales.
Now, the challenge is that in today’s commoditized world, sales teams often struggle to stand out from the crowd. As a result, closed won rates plummet, and organizations find it challenging to demonstrate to prospects how their total value proposition is the clear winner against all of the other competitors.
To make matters worse, many organizations rely on “super hero” sales people or e...
