skill development

Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?

17Oct

By Kelly DentNo Comments

Blog, Digital Marketing, digital mkt, Execution Plans, hiring, hiring advice, Internal, Internet marketing, management, marketing teams, Online Marketing, skill development, social media marketing

Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are struggling to keep up. In a recent survey by The Social Club, it was found that the accelerated pace of social platforms is becoming overwhelming for social media marketers. 81% admitted that it was a struggle to stay on top of the latest trends and technologies. Other marketers struggle to develop the wide range of must-have marketing skills needed to perform the diverse role. As a result, performance, knowledge, and skills g...

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

27Feb

By Alexa LemzyNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, skill development, t-shaped marketer

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. This will most certainly not be the case. At least not anytime soon. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. This is where T-shaped marketers come in. Get the Digital Marketing Blueprint… With a Customer Value Journey that strategically builds a relationship with new prospects and converts t...