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Artificial Intelligence and Influencer Marketing — Rise of the Virtual Influencers | by Bot Libre | Mar, 2023
Today, data, analytics, and algorithms are the cornerstone of modern marketing. Within the marketing industry, influencer marketing has become a glamorous yet effective way to improve brand awareness and increase revenue.According to statista.com, “The popularity of influencer marketing worldwide is growing at such a high speed that the global market size is expected to reach 22.2 billion U.S. dollars by 2025”Influencer marketing is the process through which a company works with an online influencer to promote one of its goods or services.Artificial Intelligence (AI) has changed the game for influencer marketing.Artificial intelligence tools can assist you in avoiding influencer fraud by thoroughly examining an influencer’s profile and identifying any red flags.Marketers can assess whether...