AEO

The top content formats & types that earn AI search citations

20Jul

By juthompson@hubspot.com (Justina Thompson)No Comments

AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The top content formats & types that earn AI search citations

There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links. (more…)

How to rank in AI search results: Expert best practices

18Jun

By rsukhraj@hubspot.com (Ramona Sukhraj)No Comments

AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to rank in AI search results: Expert best practices

Knowing how to rank in search engines and how to rank in AI search results are two different games now. (more…)

Answer engine optimization case studies that prove the ROI of AEO in 2026

15Apr

By Jenny RomanchukNo Comments

AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly shape buying decisions, visibility inside AI-generated answers is quickly becoming a competitive advantage. (more…)