Community Management - Digital Marketing Journals Hong Kong

10May

By Rachel PerezNo Comments

Blog, Brand loyalty, Community Management, customer acquisition, customer relationship, Digital Advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, Social, social media marketing

Give Your Marketing A Makeover

For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular customers while constantly growing the brand. So, how is a salon owner supposed to make it work? Turn to salon marketing! Ensuring outreach and retention happens through targeted marketing and market-focused thinking. Finding the best way to extend that focus is often a major hurdle for business owners. Fortunately, salon owners have plenty of tricks at their disposal. Here are four of the most impactful marketing techniques for beauty business owners. Social Med...

The 5 Secrets to Community Onboarding: How to Reduce Churn and Create Super Fans

Crap, it’s happened again. You’ve arrived at a party where you don’t know anyone, and the host is nowhere to be found. The anxious tango begins. Are you supposed to just walk in? Who do you approach? Is everything in the kitchen? Why is it so loud (yet impossible to understand a word anyone says)? Is that Ashley from college or a doppelganger you have never met who will look at you in confusion when you ask where the punch is? Then it hits you… OH NO. WHERE IS THE BATHROOM? Matt catches your eye right before the panic wave crashes over you. Finally, the host, in all his glory and knowledge — he’s here to save the day and your bladder! He greets you warmly and shows you around the place. You note exactly where the bathroom is before he brings you to a group of familiar faces. It’s ...

Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party! I like curiosity so allow me to be your guide through the magical and underrated world of Community Building. By the time you finish reading, you’ll know what a Community is, why you should want one, and what a Community Builder can do for you. What is Community, and why is it important? If you ask the peeps at Merriam-Webster, the TL;DR version is that a co...