Monday, September 21Digital Marketing Journals

marketing tips

Navigating the Video Marketing Maze: Short-Form vs. Long-Form
22Jul By Guarav SharmaNo Comments
audience engagement, Blog, Brand Awareness, Brand Strategy, Consumer behavior, content, content creation, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, engagement, Influencer Marketing, Internet marketing, long-form, marketing campaign, marketing tips, Online Marketing, online presence, SEO, SEO optimization, short-form, Small Business, social media, social media marketing, video content, video marketing, video strategy

Navigating the Video Marketing Maze: Short-Form vs. Long-Form

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video format to help you make informed marketing decisions. What are Short-Form Videos? Short videos typically range from 30 seconds to less than 10 minutes long. T...
Read More
How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers
14Mar By Peter BrayNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, marketing tips, Marketing Trends, Online Marketing, Trending, trends

How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame.  This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.  Whether you’re a seasoned marketer or just starting out, keep reading to equip yourself with the right tips to slay your digital marketing game and stay ahead of the curve.  1. Follow industry leaders and influencers Industry leaders or influencers in digital marketing are individuals who have established themselves as thought leaders in their fields, and have earned a large following due to their valuable insights...
Read More
Email Marketing vs. Social Media: Which is Better?
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, marketing tips, Online Marketing, social media, social media and email, social media marketing, Social Media Strategy

Email Marketing vs. Social Media: Which is Better?

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools.  But there’s a reason those older channels have been around so long. They work.  This was the narrative that came on the scene when social media was just gaini...
Read More