Customer Value Journey® - Digital Marketing Journals Hong Kong

29May

By James BullisNo Comments

Blog, Customer avatar, customer value journey, Customer Value Journey®, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Customer Value Journey: Your Roadmap to Clarity

If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed like the Mona Lisa. My name is James Bullis. I am a Marketing Technologist / Webmaster with over 25 years in the industry.I remember when I first learned about this concept around 15 years ago. It was originally called Customer Value Optimization and had an entirely different structure. I’m a web designer and when I started working in this industry I started out in marketing. When I became a web designer, I didn’t understand that a business web design...

Creating a Journey to Customer Satisfaction

Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before. The way your brand presents itself at various touch points is a major factor in conversions. Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. What is customer journey optimization? Optimizing the customer journey involves mapping out and analyzing every touchpoint in the buying process. You can then improv...

Revolutionize Your Marketing Strategy with Podcasting

Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand. That’s why I decided to leverage the power of podcasting by launching the Creative Visionaries Podcast as a part of my overall marketing strategy at Creative Marketing. To create a targeted and effective podcast marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand, businesses can turn to DigitalMarketer’s Custo...