Sunday, August 30Digital Marketing Journals

On-page SEO

Your Guide To Dominating Local Search Marketing
5Jun By SOCiNo Comments
content, content creation, googe optimize, google optimization, google seo, Local Search, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Sponsored Posts

Your Guide To Dominating Local Search Marketing

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, there’s a lot to keep up with. How will these changes impact your search efforts? Do you need to shift your search strategy? We have the answers for you and more! In this blog, we’ll explain how search marketing has changed, what this means for your brand, and share tactics to improve your online visibility. At the end, we’ll also introduce our new game-changer for local search management. Let’s get into it! The Evolution Of Search Marketing As search evolves, many marketers are ...
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The Ultimate Guide to On-Page SEO in 2023
30Sep By adecker@hubspot.com (Allie Decker)No Comments
Digital Marketing, digital mkt, Internet marketing, On-page SEO, Online Marketing

The Ultimate Guide to On-Page SEO in 2023

On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on. This can be intimidating and empowering at the same time. If you're unsure how to get started, we've built this on-page SEO checklist to help guide you. Jump To: What is on-page SEO? On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, sit...
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Essential Google Algorithm & AI Updates For Agencies & Brands
23Aug By Heather CampbellNo Comments
content, Content Trends, Digital Marketing, Digital Trends, googe optimize, google optimization, google seo, Local Search, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy, Webinar

Essential Google Algorithm & AI Updates For Agencies & Brands

Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use these changes to your advantage? How can you stay up-to-date and streamline and maximize your online reputation? In order to thrive in the world of search and SEO, it’s important to know what to expect so you can adapt accordingly. So, if you’re ready to elevate your service offerings and boost your search rankings, our upcoming webinar has all the insights you need. Join industry experts Morrissey Balsamides and Cynthia Sener of Chatmeter as they delve into five crucial Google Algorithm & AI changes that you need to know to remain competitive. Discover the strategic advantages of AI integration, how...
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A Strategy For Ranking Local Search Terms
30May By Andrew ShotlandNo Comments
googe optimize, google optimization, google seo, Local Search, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Strategy For Ranking Local Search Terms

Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change the location name. If you’re feeling cocky, you put a call to action on it – maybe. You set it, then you forget it. And guess what? That actually works pretty well for local SEO. I mean, what more does a potential customer want from a location page? Maybe an appointment scheduler? But who cares about the customer? We smug SEO types all know Google is our #1 customer. So, what does Google want from a location page? Let’s start with the basics. 1. What Is The Purpose Of A Location Page?...
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Rank All Over Your City With This Strategy (Major Competitive Advantage)
4May By Darren ShawNo Comments
googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Rank All Over Your City With This Strategy (Major Competitive Advantage)

Rank All Over Your City With This Strategy (Major Competitive Advantage) - Whitespark There’s an incredibly valuable local ranking strategy that can get you ranking in a wide radius in your city for your most valuable keyword. And the best part? Barely anyone knows about it. In this video, I will show you an example of a business that uses this strategy very well, and then I’ll take you through the process of doing the same for your business. The strategy in action I came across this Google Business Profile that’s ranking for a super valuable term for dentists: “in...
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How to Rank in Cities Where you Don’t Have an Address
6Apr By Jessie LowNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Rank in Cities Where you Don’t Have an Address

Targeting local organic results for areas you serve outside of your current location requires creating well thought out and planned city landing pages. If you invest time and energy into building an awesome, informative, and relevant page, then you have the chance to earn solid traffic and drive leads without having to open a physical location in these cities. The city page strategy is nothing new, however, it is often overlooked, or is executed poorly by some businesses (and consultants), which can lead to underwhelming results. In light of this we’ve decided to put together a list of ways to help you improve and create awesome city pages. What you need to know about city pages A city page is similar to any other location landing page, except that they don’t have a physical business addre...
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Does Google Penalize AI-Generated Content?
8Feb By Darren ShawNo Comments
googe optimize, google optimization, google seo, Local Insider, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Whitespark Weekly

Does Google Penalize AI-Generated Content?

With the rise of AI, many businesses and SEOs are turning to Artificial Intelligence for generating SEO-optimized website content. However, Google is constantly rolling out new updates to combat spam, and they can and do sometimes crack down on AI-generated content. Watch my new video to find out how AI-generated articles may hurt your website. Video Transcript Case Studies on AI-Generated Website Content I saw this comment on LinkedIn. Graham had talked about how they were generating AI content at scale, 50 pages generated in one click, and how these pages are actually performing pretty well. Then, Mark Williams Cook, a very smart SEO, replied and said: “well here’s what happened when we did it on 10,000 pages.” So, it was going really well, ranking really well. An...
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How to Rank Your Website for More Keywords with Service Pages
26Jan By Darren ShawNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How to Rank Your Website for More Keywords with Service Pages

How to Rank Your Website for More Keywords with Service Pages - Whitespark If you watch my videos, read our blog, or follow me on social media, you will already know that I’m a HUGE fan of adding additional categories to your Google Business Profile. You can apply this same local SEO advice to your website, too. In this video, I show you how you can rank your website for more keywords by adding more service pages, and I give you 4 ways you can find content inspiration for them.  Video Transcript Hey! In a recent video I talked about ho...
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How To Find Hidden Opportunities
24Jan By Brian GarethNo Comments
googe optimize, google optimization, google seo, Link Building, Local Search, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Sponsored Posts

How To Find Hidden Opportunities

1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties from Google? To check for penalties, your website needs to be connected to Google Search Console. If it isn’t, you, or the site’s owner, will have to connect and verify it first. Log into Google Search Console as the site owner and select the website you are auditing in Search property. Screenshot from Google Search Console, August 2022 Then, in the sidebar on the left, click on Security & Manual Actions and choose Manual actions. Screenshot from Google Search Console, August 2022 If it says, “No issues detected,” great! If it says anything else, there’s your first batch of problems to fix. 2. Run A Keyword Aud...
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SEO Trends 2023, According To 24 Experts [Ebook]
13Jan By Shannon PhelpsNo Comments
Enterprise SEO, googe optimize, google optimization, google seo, International Search, Link Building, Local Search, Mobile SEO, News, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO Strategy, Technical SEO, Vertical SEO, Web Dev SEO

SEO Trends 2023, According To 24 Experts [Ebook]

In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the curve. So, how can you gain a competitive edge in 2023? What SEO strategies and tactics will help you dominate the SERPs and earn more revenue? In the latest edition of our SEO Trends ebook, you’ll find answers to your most burning questions and tips to influence the way you optimize for search. We’ve gathered helpful insights from 24 of today’s top experts; they’ll share what happened in SEO over the past year and what they expect to happen next year. Download SEO Trends 2023 now and discover the retrospective and forward-thinking insights you need to help prepare for 2023. You’ll learn how to recalibrate your SEO strategy for maximum results by identify...
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New Academy Course: How to Optimize Location Pages
16Aug By Kate Herbert-SmithNo Comments
Blog, BrightLocal Products, content marketing, googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

New Academy Course: How to Optimize Location Pages

How do consumers find the best places to buy what they need? To eat? To relax? To have fun? They search for ‘near me’ recommendations. When a user searches for something that Google believes has a local intent, it will show local results. And because users with a local search intent are looking for something they want or need right now, you want your business to show up in these search results. That’s why you should have a location page for each of your locations or service areas.  These location pages are an important part of building a successful local SEO strategy and deserve a different approach to other types of landing pages.  Our new BrightLocal Academy course—How to Optimize Location Pages—will teach you all you need to know about what to include on location pages and how to optimi...
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Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness
10Mar By Lily RayNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness

For one, it reduces the duplication from page to page, which is obviously a really big concern in local SEO. It increases trust in the user, because they’re thinking about, Oh, I meet the team or the owner or the manager at this place, or what are the different things that I should know when I’m visiting here. Maybe you have some unique or historic photos about how the business looked 50 years ago, maybe you’re adding really unique COVID-19 protocols, or local events at that location, or anything they should know about that city, or how that location gives back. Put the task of coming up with a lot of this information on the people that work there – they could have fun with it! Ask, what are some unique things that I should know about this location, or who works there, who is the employee ...
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Core Web Vitals Impact on Google Business Profile Landing Pages
28Feb By Tomas AcunaNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Core Web Vitals Impact on Google Business Profile Landing Pages

Core Web Vitals Impact on Google Business Profile Landing Pages - Whitespark In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure the quality of a website experience. We want...
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Guide to Core Web Vitals
25Feb By Tomas AcunaNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Guide to Core Web Vitals

Guide to Core Web Vitals - Whitespark In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help improve user experience across the web and encourage website owners to create and deliv...
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2021 Local Search Summit – Day 3 Action Items & Recommendations
2Oct By Jessie LowNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Local Search Summit – Day 3 Action Items & Recommendations

2021 Local Search Summit - Day 3 Action Items & Recommendations - Whitespark The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing – this is a very important topic. We implore t...
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2021 Local Search Summit – Day 1 Tips & Insights
29Sep By Jessie LowNo Comments
googe optimize, Google My Business, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Local Search Summit – Day 1 Tips & Insights

2021 Local Search Summit - Day 1 Tips & Insights - Whitespark Day 1 of the 2021 Local Search Summit is complete. 🔥 Today’s sessions covered the whole gamut of local search marketing advice. We’re sharing takeaways, advice, or a tip for each talk. If you couldn’t make it to the event, you can still catch the next two days wit...
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Local SEO Audit – How to Do a Quick SEO Audit + Free Template
22Jan By Team WhitesparkNo Comments
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Audit – How to Do a Quick SEO Audit + Free Template

Start 2021 off right with this quick local SEO website audit that Nick Pierno – Whitespark’s Director of Custom Projects – presented at our 2020 Local Search Summit. Nick runs through the importance of how assessing the SEO viability of a website can help surface potential problem areas and shares his audit checklist to get you set up for success. Video Transcript A Note on SEO Scan Tools There are some good SEO scan tools (Woorank or SEOptimer) out there that I usually run sites through during my audit process to catch anything I missed or just get a kind of programmatic look at things, I’d say these scan tools work better in tandem with a manual audit, rather than as a replacement for one. Gauging a Website’s Overall Local SEO Health You can obviously spend a dozen hours or l...
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