Sunday, January 23Digital Marketing Journals

Tag: Trends

7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]
Social Marketing Strategies, social media, social media marketing

7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns? The team from Red Website Design share 7 email marketing trends in this infographic. Here’s a quick summary:User-generated content Hyper-segmentation and personalization Omnichannel communication AR/VR Interactivity Mobile optimization Importance of data privacyCheck out the infographic for more detail.A version of this post was first published on the Red Website Design blog.
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Uncategorized

Social Media Trends Predictions By Experts – SEO Ninja

Do you love flashback? Do you appreciate a sneak peek into the future? If yes, hold your breath and give this blog a careful read to see the major social media activities that happened in 2019 and trends 2020 will see. And yes, everything from privacy to TikTok will greet you.PrivacyMichelle Goodall, consultant and trainerPrivate digital communities, ad-free and messaging will make their way back. Having said that, business connections and networks will use Guild; whereas, local groups will be seen using Telegram.Tom Jarvis, Founder and MD, Wilderness AgencyMessenger applications are all set to become even dominating. Talking about small closed groups, platforms such as Cocoon will bloom to a whole new level.TikTok EngagementTom Jarvis, W...
Influencer Marketing Trends and the Outlook for Marketers : Social Media Examiner
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Influencer Marketing Trends and the Outlook for Marketers : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
Trends You’ll Need In 2022 [Webinar]
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Trends You’ll Need In 2022 [Webinar]

Are you reaching all of your customers and prospects?How can you finally cut through the noise and get their full attention?Leverage SMS marketing – a method that has a 98% open rate.Mobile devices make it easy to reach customers. Today’s customers expect businesses to provide a better experience and to interact with them differently on mobile.Discover how important SMS marketing has become for local businesses and how to make it work effectively by building a proper opt-in and nurturing strategy for success.Join our upcoming webinar on Wednesday, Dec 8 at 2 p.m. ET for insights into how consumers feel about texting local businesses based on a study of more than 1,000 consumers.Join Matt Boyce, Marketing Director, and Austin Miller, Partner Marketing Manager at Podium, for a discussion ...
Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner
Expert Interviews, facebook, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, tiktok, twitter, View Points, youtube

Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]
Social Marketing Strategies, social media, social media marketing, tiktok

New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]

What works on TikTok, and what elements should you be focusing on in your TikTok content approach? The best answer, really, is organic content, with TikTok users responding better to ads and campaigns that align with the presentation styles and formats of user clips in the app. But if you want to dig a bit deeper – which no doubt many brands will be looking to do this holiday season – this new study from the team at SEMRush might help. To glean more insight into what TikTok users respond to, SEMRush conducted an analysis of 300 of the most popular TikTok clips to measure what the common elements were in each, what impact including certain hashtags and keywords might be (note: TikTok has previously stated that adding tags like ‘ForYou’ and ‘FYP’ have no impact on reach), and the varianc...
5 Upcoming Trends About Instagram Marketing in 2022
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5 Upcoming Trends About Instagram Marketing in 2022

In this post, we will be talking about 5 upcoming trends in 2022 in Instagram Marketing and how you can use them to grow your small business online.So without further ado, here are the top trends to make you more money in 2022.Is your Agency Ready to 10X Engagement & Lead Gen for Clients?Create a free account and build your first chatbot automation campaign today!Upcoming Instagram Marketing Trend #1: Instagram Is a Shopping PlatformThat’s right folks, instagram is becoming a platform for shopping. Between the new instagram updates and stories being put to use already as well as third party apps following suit, this trend has been in development for some time now. You can now shop directly within your stories. Take a look at how @secondhan...
5 B2B Search Trends You Should Be Aware Of
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 B2B Search Trends You Should Be Aware Of

Like everything else on the internet, search engine optimization (SEO) is constantly changing. While the basics of SEO have remained the same over the years, there are always new factors that can impact a website’s ranking. As a result, it’s important to stay on top of trends so you can ensure that your website is meeting the current standards.  If you’re ready to learn about some things you can do to give your website a better chance at ranking, you’ve come to the right place. Let’s talk about some of the B2B search trends you should know about.  Custom Websites Are More AppealingDid you know that more than 40% of people won’t buy anything from businesses with websites that aren’t designed well? The reality is that a business’ website also acts as its first impression to potential cu...
10 Marketing Trends That Are Here to Stay
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10 Marketing Trends That Are Here to Stay

The pandemic that swept the world throughout 2020 and 2021 changed a lot of the business landscape. There are ways in which we’ll eventually get “back to normal,” but some things have changed for good. As a small business owner, do you know what today’s current marketing trends are? Here are 10 trends in marketing that you can’t afford to overlook. 1. Digital MarketingDuring the pandemic, everyone had to stay inside. That meant that online shopping dramatically increased — not just in North America, but around the world. The United Nations Conference on Trade and Development found that online purchases increased by 6 to 10 percent in most categories.  In the United States, COVID-19 caused ecommerce to increase by $105 billion in 2020. And this isn’t a temporary shift — now that they’v...
Apple iOS 15 Mail Privacy Protection Open Rate Trends
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Apple iOS 15 Mail Privacy Protection Open Rate Trends

By Tom Kulzer October 1, 2021 Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has caused fascinating changes in open rate metrics. The most interesting of which is the change in behavior of when we see opens being detected.Let’s dive into a few charts using data from hundreds of millions of delivered messages.Apple Mail opens by a percentage of total mail sentBelow you’ll see the raw volume trends of user opens as Apple iOS 15 is adopted on an hourly basis.Raw opens by hour as Apple iOS 15 is adopted.More Night Time Readers?Look closely and you’ll see the peaks and valleys are different on older iOS versions vs. Apple’s new MPP proxy in iOS 15. Putting prox...
5 Marketing Trends To Be On The Lookout For In The SaaS Industry
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5 Marketing Trends To Be On The Lookout For In The SaaS Industry

The marketing landscape is always changing, and the SaaS industry is no exception. As a business owner, you probably understand the importance of staying in the loop, but you may not know where to look for information. The good news is that we are bringing the information to you. In this post, we will discuss some of the biggest marketing trends that people in the SaaS industry should be paying attention to.  By building a good understanding of these trends, you can help your business remain competitive. Keep reading to learn more about what you should be keeping an eye on in the marketing world.  Your Company’s Story Will Be More Important Than Ever Let’s face it, there are very few companies out there that are selling something that is truly unique. In an industry where people can oft...
Top Marketing Chatbot Trends To Explore In 2021 | by sejal vasan | Jul, 2021
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Top Marketing Chatbot Trends To Explore In 2021 | by sejal vasan | Jul, 2021

Did your employee of the year work around the clock or never took sick leave without fail? No, right? Operating 365 days with no breaks sounds next to impossible, but we have a new candidate who successfully offers the above and much more. Chatbots are the new favorite employee of every company. Chatbot training is gaining traction in today’s marketplace due to the drastic shift from product-centric to customer-centric services. Chatbot programming is focused on making the customer experience hassle-free, quick, and satisfying. In this article, we will talk about the top marketing chatbot trends worth checking out.Listed below are some marketing trends that you don’t want to miss out on in 2021.More AI IntegrationThe AI chatbot builds better relationships with customers by providing tai...
Top 8 eCommerce Trends in 2021 emerging amid the COVID-19 Pandemic | by Master Of Code Global
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Top 8 eCommerce Trends in 2021 emerging amid the COVID-19 Pandemic | by Master Of Code Global

The COVID-19 pandemic is the first major global health crisis we’ve had in over 100 years and saying businesses were unprepared would be an understatement. Almost every single industry has faced major losses and lost months and even years’ of growth — but not all. While industries like tourism and aviation were hit particularly hard, some have thrived due to lockdowns and quarantine measures — eCommerce is one such industry.According to the eCommerce Trends 2021 SearchNode Survey ReportA major shift in consumer habits and shopping trends in favor of eCommerce was already in progress for years but 2020 was the equivalent of a fast-forward button for eCommerce growth. According to a recent report published by Adobe, eCommerce sales increased by 77% in 2020 and reached sales levels that we...
3 Trends Disrupting Mobile in 2021
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3 Trends Disrupting Mobile in 2021

February 9th, 2021 Marketing Erica Perry The world changed drastically in 2020 and several of these shifts are here to stay including the uptick in mobile usage. With people staying home, mobile devices became the cement, the go-to tool for managing our day-to-day lives. Transforming nearly every vertical in the industry i...
Top GMB Insights Trends Enterprise Brands Need to Know
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Top GMB Insights Trends Enterprise Brands Need to Know

New research from Rio SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.The report covers these categories.Business ServicesFinancial servicesSit-down restaurantsQuick Service RestaurantsRetailHealthcareHospitalityMassive ImpactAdvertisementContinue Reading BelowIt’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and driving direction clicks.According to Rio SEO:“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 2...
3 Essential Design Trends, April 2021
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3 Essential Design Trends, April 2021

The best thing about writing about website design trends each month is looking at all the great sites that are being developed. Designers are stretching creatively and exploring new techniques and ways of doing things all the time. It’s refreshing and inspiring. This month, some of those trends include a style that nods to brutalism, slide scrolling that’s interesting and fresh, and animated typography. Here’s what’s trending in design this month… 1. Almost Brutalism Brutalism can be a lot to handle and only really works for certain types of projects. That being said, some of the elements of brutalism can be the foundation for an interesting aesthetic. So, it’s not surprising that an “almost brutalism” trend has emerged. Designers are working with some of the design elements – slab fo...
7 Remarkable IVR Trends For the Year 2021 And Beyond | by Haptik | Feb, 2021
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7 Remarkable IVR Trends For the Year 2021 And Beyond | by Haptik | Feb, 2021

Customer service is the most critical factor determining whether a business will grow or suffer from customer apathy. Excellent customer service as a strategy can bring an immense competitive advantage. Keeping customers happy is a challenging endeavor, given the continually changing business environment and customer expectations. The first point of customer contact plays a critical role in customer experience. An Interactive Voice Response (IVR) system often serves as this first point of contact. Given the crucial role that IVR plays in the contact center, it is essential for businesses to be aware of IVR trends for 2021 and beyond, in order to get their customer experience strategy for the near-future right.Current IVR ChallengesAccording to , IVR was responsible for over 50% of consu...
3 Essential Design Trends, February 2021
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3 Essential Design Trends, February 2021

It’s hard to believe we are more than a month into 2021 already. But that means more trends to dive into this year, right? So far, the biggest trend of 2021 in website design is an overall lack of people in imagery. It’s not that surprising with a worldwide pandemic happening, but it can mean that designers are branching out in other ways to enhance visual interest in their designs. Here’s what’s trending in design this month. 1. Non-Traditional Nav An interesting way to create visual interest can be to mix up the location, size, or placement of the main navigation menu. While it can be hard to think about not using a top navigation element or a corner placement for a hamburger menu or icon, it is a solid option depending on the number of menu items and surrounding content. And there ...
Google Maps Search Trends For January 2021
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Google Maps Search Trends For January 2021

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers.Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with searches for gyms, healthy restaurants, winter vacations, and various forms of self improvement spiking during this month.Unique to January 2021, this set of Google Maps search data offers a look into what people are doing when they leave the home during a time when travel is discouraged.The data reveals people are doing a lot of the same things they do every January, with a different approach to it this year.Instead of searching for international travel destinations, people are searching for local travel. Instead of searching for the nearest gym...
10 Marketing Agency Trends You Should Know About in 2021
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10 Marketing Agency Trends You Should Know About in 2021

Marketing agency trends haven’t exactly played out as expected recently. We are living in interesting times… and marketers are eagerly looking for bright and shiny promises in 2021.We all are — in any given industry. A lot of what made sense in digital marketing last year is already irrelevant today. Let’s take stock, check our current stash of marketing tricks that we’re still using, and then look ahead to the top 10 marketing agency trends you should know about in 2021. What Are The Current Trends In Marketing?It’s important to be aware of the current top marketing trends to better decide if some upcoming trends are worth investing in or ignoring. This is one of the fastest-changing industries and if you’re not moving quicker than a spider monkey — you’...
3 Essential Design Trends, January 2021
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3 Essential Design Trends, January 2021

Don’t drop the ball on these website design trends for the new year. All of the trends featured here this month are visual in nature – not as many user interface elements as previous months, but all just as stunning and usable. Here’s what’s trending in design this month. 1. 3D Scenes on White (Light) Three-dimensional scenes are not just a trend this month but are likely to be one of the biggest website design trends that you see all year. They offer a great way to show off product imagery, design something with illustrations or animation for visual impact, and provide usability and understandability cues for users. It’s a versatile technique that can work with real or created images and are also “COVID-friendly,” something designers have had to think a lot about in the past few mont...
The Main Chatbots Trends in 2020. A quick look at the chatbots trends in… | by Murad Zamanov | Dec, 2020
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The Main Chatbots Trends in 2020. A quick look at the chatbots trends in… | by Murad Zamanov | Dec, 2020

Despite how painful this year was for the many industries, it would be interesting to look at how it impacted chatbots, the positive and negative sides, key takeaways, etc.In 2019 there were lots of promises not only to 2020 in general but also for the chatbots industry.Let’s look at some promised trends:The chatbot market size is projected to grow from $2.6 billion in 2019 to $9.4 billion by 2024 at a compound annual growth rate (CAGR) of 29.7%. (BusinessInsider)80% of businesses are expected to have some sort of chatbot automation by 2020. (Outgrow)Chatbots can save up to 30% on customer support costs. (Invespcro)It is no secret that chatbots are the driving force to run business communications across the whole digital globe. Natural language processing (NLP) does its best to analyze ...
5 Mobile Trends Marketers Should Know for 2021
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5 Mobile Trends Marketers Should Know for 2021

November 11th, 2020 Marketing Erica Perry In 2020 consumers have reshaped their daily lives. They expect brands to tap into innovative ways to engage with them at virtually every stage of the journey in a world where digital connections are the new norm. Through mobile devices and video we’ve endeavored to create shared ex...
3 Event-Marketing Trends in a COVID Era
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3 Event-Marketing Trends in a COVID Era

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread closures across the global economy, organizations have switched to virtual formats to keep their events alive. But the landscape is beginning to shift: Small and manageable live gatherings have occasionally taken place between waves of shutdown and reopening. Although face-to-face meetings are due to return in force eventually, new formats and trends will set the course for event marketing in the coming years. This article outlines three of those trends and explains ways to take advantage...
Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner
Expert Interviews, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, View Points

Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
10 Facebook Trends to Watch for in 2021
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10 Facebook Trends to Watch for in 2021

Although Facebook is now more than 15 years old, it remains a work in progress: Tools, technologies, and content formats are being continually introduced and improved both for users and for advertisers. What will the platform focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? A recent infographic (below) from Oberlo explores the evolutions that are likely to have the biggest impact on businesses in 2021. The piece explores 10 key Facebook trends, including the growth of the augmented reality (AR) ecosystem and the rise of private, interest-driven communities.Check out the infographic:
Snapchat Shares New insights into Consumer Behavior and Trends
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: "The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal." Snapchat has collected a range of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', which outlines how habits have changed, and what it means for your approach.Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for ma...
Top 10 B2B Marketing 2021 Trends and Predictions
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Top 10 B2B Marketing 2021 Trends and Predictions

The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict. 1. A long-term approach is the Miracle-Gro that B2B brands need to thrive Ann Handley Chief content officer, MarketingProfsIn 2021, one-off B2B marketing programs are permanently choked off so that true relationships can thrive. We reward the companies that have been there for us in these weird times. Marketers will need to (a) refine what the customer needs from us right now from a content, service, and product point of view; (b) lead with empathy—not regular, garden-variety empathy... but pathological, focused, extreme empathy; (c) find creati...
Snapchat Shares New insights into Christmas and New Year’s Trends
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Christmas and New Year’s Trends

Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year's celebration? This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such. First off, on Christmas trends - Snapchat says that the majority of its users are planning to celebrate with family, however they can, with holiday movies and outdoor activities high on the list. That's in line with general holiday trends, but it is worth noting that more people will be taking part in smaller, more intimate gatherings this year, which could place more emphasis on these activities than in times past. Snapchat also notes that ...