Deliverability - Digital Marketing Journals Hong Kong

20Jun

By Pam NeelyNo Comments

Deliverability, Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Why Are My Emails Going to Spam?

By Pam Neely June 8, 2022 Nobody likes spam. But you know what’s even worse? Having your emails categorized as spam. If you’ve put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam. Why would anyone do that, right? You’re a good sender. You’re not… a spammer! But even good people can get their messages marked as spam. So let’s help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder. What is spam? Spam is any email sent to someone who did not sign up to receive it. Spam is sometimes also called “unsolicited bulk email” or “junk email.” Incredibly, almost half of all emails sent are spam. This means that ...

Apple iOS 15 Mail Privacy Protection Open Rate Trends

By Tom Kulzer October 1, 2021 Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has caused fascinating changes in open rate metrics. The most interesting of which is the change in behavior of when we see opens being detected. Let’s dive into a few charts using data from hundreds of millions of delivered messages. Apple Mail opens by a percentage of total mail sent Below you’ll see the raw volume trends of user opens as Apple iOS 15 is adopted on an hourly basis. Raw opens by hour as Apple iOS 15 is adopted. More Night Time Readers? Look closely and you’ll see the peaks and valleys are different on older iOS versions vs. Apple’s new MPP proxy in iOS 15. Putting proxied iOS 15 tr...

Why You Should Clean Your Email List (and How to Do It)

By Kelly Forst March 9, 2021 Want to run a successful marketing campaign? Then it’s time to clean house. You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders. In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s because a smaller list of engaged subscribers — people who actively read and interact with your content and brand — are more valuable than a larger list of subscribers who never open your content. In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that do...