Wednesday, July 22Digital Marketing Journals

digital-transformation

Seoul Is the First City to Join the Metaverse | by Susan Fourtané | Jan, 2023
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Seoul Is the First City to Join the Metaverse | by Susan Fourtané | Jan, 2023

Photo by Zequn Gui on UnsplashThe concept of a Metaverse refers to a virtual world or collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent Virtual Reality, where people can interact in an immersive environment.Cities can benefit from being part of the Metaverse by providing virtual versions of their real-world locations and attractions, which can increase tourism and boost their economic activity.Cities can also use virtual environments to test and showcase new urban planning ideas as well as providing virtual public areas for citizens to gather and interact.Additionally, cities can use the Metaverse for civic engagement and participation, such as virtual town halls and meetings, and for providing virtual services such...
Conversational AI trends and predictions for customer service in 2023 | by Shipra Gupta | Dec, 2022
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Conversational AI trends and predictions for customer service in 2023 | by Shipra Gupta | Dec, 2022

Image Source: https://www.g2.com/articles/chatbotDriven by the need to provide customer service at scale digitally and remotely, the pandemic period saw a big uptick in conversational AI adoption of almost a 250% increase across multiple industries. This trend continued at an even more accelerated pace in the post-pandemic world of 2022. Pressures imposed by macroeconomic headwinds encouraged customer service leaders to seek cost savings and efficiency through much deeper and wider adoption of automation and AI in contact centers. This quest for efficiency is well reflected in the increase of nearly 20% in the share of service organizations tracking case deflection in 2022 versus 2020.Given the significance of conversational AI or Bots in driving contact center efficiency and accelerating ...
5 keys to boost chatbots adoption in the organisation | by Marisa Huaynalaya Peralta | Jan, 2022
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5 keys to boost chatbots adoption in the organisation | by Marisa Huaynalaya Peralta | Jan, 2022

Conversational agent assisting new to role team memberBased on our own experience implementing Yed.ai at Advanced Programming Solutions, some insights from our customers and research papers (Corea et al., 2020; Lewandowski et al., 2021), we dare to share here some tips to make your chatbot implementation journey smoother.Is it a task oriented bot? Or is it a bot to promote conversation and engagement? Clarify your vision. If task oriented: what are the KPIs? How will you measure success? Think about the conversational agent as a collaborator in the company. In most cases, organisations expect a single person to fulfill different roles. Make a list: what exactly will be the responsibilities of your bot? What are the most important to prioritize? Let’s follow an example: we want our bot to h...
Supercharging Contact Center Agents with Virtual Agents | Nuacem AI
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Supercharging Contact Center Agents with Virtual Agents | Nuacem AI

Digital era has always amused us with its new innovative ideas and inventions. Digital India is a dream of every Indian and that dream has almost come true. It was only successful by applying artificial intelligence and one of them is AI virtual agents as contact center solutions that are being introduced in every field.Highlights:Virtual assistant call center service has played an essential role in customer servicing by assisting clients through interacting across various channels including emails, webchats, social media, etc., and has led intelligent virtual assistance to a new level.Having said that, contact centers have always been run by human beings and there are unforeseen mistakes and risks which any company cannot afford to have. In this competitive world, we expect every work or ...
Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021
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Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021

Another reason why AI projects fail is that the primary business problem wasn’t an AI one.Let’s look at an e-commerce example. Let’s say an AI-based recommendation engine has been deployed and it hasn’t made a significant difference to revenue from the site.What went wrong? It’s possible that the business doesn’t understand the shopper’s journey. If they had tracked and studied the majority of shoppers’ journeys, they might have discovered that the majority of the shoppers were purchasing additional items because they were using the store’s excellent search engine rather than the product’s page or even a recommendation engine.It might make sense here to have a project that focuses on further improving the search engine, which will provide a better return on investment.This isn’t a failure ...
Making Patient Experience Better and Helping Healthcare have PSAT Patient Satisfaction Using Conversational AI | by Nuacem AI | Nov, 2021
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Making Patient Experience Better and Helping Healthcare have PSAT Patient Satisfaction Using Conversational AI | by Nuacem AI | Nov, 2021

Industry insiders have predicted exponential growth in the Healthcare AI Market, which is expected to reach USD 45.2 Billion by 2026 from USD 4.9 Billion recorded in 2020. The evolving omnipresence of intelligent medical AI Chatbots is only a reflection of this rather speedy progress.Highlights:So, what exactly are AI Chatbots? Going by the simplest definition, they are little chat bubbles that pop up on the screen of your computers / mobile devices when you visit a website for information. Mimicking human conversations, these bots are designed to offer essential information on commonly asked questions and connect users to relevant personnel in case of emergencies.AI chatbots in healthcare, however, do much more than answer basic queries. With improving sophistication in AI technology, the...
AI-Powered Cognitive Virtual Assistant Services | Nuacem
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AI-Powered Cognitive Virtual Assistant Services | Nuacem

Humans have long been fascinated by the concept of machine thinking and working like a human, at least intellectually. Though there might be potentially devastating consequences of a machine becoming as intelligent as humans, we simply cannot deny that they could be of great help and improve our daily lives.Highlights:Cognitive AI has been powering virtual assistant services throughout their existence. The capabilities of virtual assistants are increasing year by year and With various virtual personal assistants showing very advanced and high intelligence capabilities, it is common for anyone to get curious as to what is a virtual assistant ai? and to what extent this “cognition” they exhibit would go.In this article, let us try to understand exactly that. However, before that, we must und...
AI Chatbot : Transforming Customer Experience in Southeast Asia | by Haptik | Sep, 2021
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AI Chatbot : Transforming Customer Experience in Southeast Asia | by Haptik | Sep, 2021

In a digitally transforming era like 2021, artificial intelligence (AI) has become increasingly capable of driving customer experience across various business functions, making human tasks not only easier but also more efficient and cost-effective. After the rising need for virtual support post-pandemic, AI-driven virtual assistants and chatbots had to become more powerful with advanced NLP engines, automated diagnosis systems, and machine learning algorithms.As a result, AI chatbots nowadays play a significant role in assisting customers virtually across different industries while improving CX for businesses. Not only in developed nations like the US, UK, and Europe, AI Chatbots have become the buzzword in Southeast Asian countries too. Leading brands in Singapore, Malaysia, Indonesia, an...
Key Checks Before You Choose Your Virtual Assistant
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Key Checks Before You Choose Your Virtual Assistant

A virtual assistant takes care of tasks that are important in many areas of business. That could be both technical and also non-technical aspects. Many organizations have been recruiting virtual assistants for many years. However, with an advancement of technology particularly in the field of artificial intelligence, artificial intelligence personal assistants have been effective and efficient enough to be brought into the business.However, choosing the perfect virtual assistant that suits exactly your needs is still hard. There are a lot of options to choose from and a lot of considerations to make.In this article, let us discuss all key checks before you choose and answer the questions like which is the best AI assistant? So that you can decide on which virtual assistant to use.It is nev...
Reshape your digital transformation strategy using Low-Code platforms | by Enterprise Bot | Jun, 2021
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Reshape your digital transformation strategy using Low-Code platforms | by Enterprise Bot | Jun, 2021

In today’s digital-first business landscape, speed and agility are the keys to thrive in the market and outpace the competition. Still, many organizations lack the right technologies and processes that can speed up their operations, ensure compliance & accuracy, and scale-up production. Leading enterprises have been leveraging low-code platforms to close major operational gaps in their existing business processes by digitizing manual, time-consuming spreadsheet works. Moreover, organizations worldwide have been focusing on API-level integrations while kicking off their automation journey to ensure seamless connectivity to their core business applications with advanced options like free flow and data sync.Be it self-developing an app by a business user or reducing hand-coding for develo...
How Can Chatbots Boost Your Company’s Digital Transformation | by Visor.ai | Apr, 2021
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How Can Chatbots Boost Your Company’s Digital Transformation | by Visor.ai | Apr, 2021

As the world becomes more digital, businesses must keep up with this evolution and adapt to new technologies. To do this, various industries need to invest in digital transformation. And one simple way to drive this transformation is through chatbots.Keep reading this article to learn more about digital transformation, how a chatbot can be a great tool to improve your services and increase your customers’ satisfaction and experience.Surely, you have heard of digital transformation.This concept is related to companies that want to reach further and stand out from the competition.The world is a place where communication and globalization are increasingly emphasized while at the same time making a certain topic known.Well, digital transformation, as the name might imply, is the adaptation of ...
Conversational AI be More Popular in the Future
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Conversational AI be More Popular in the Future

Conversational AI in FutureToday we are surrounded by technology and gadgets. Our day starts with snoozing or if not lazy then turning off the alarm. Throughout the day numerous times, we check our mobile phones without any particular reason. Now Technology has become an essential commodity for all of us.This technology when introduced in the business as an attribute of Machine Learning, it literally took off. Technology had great advantages in every aspect of business and made living a lot more easy task for users.Technology grows with time, it just gets better and better day by day. Trends in technology just change on an almost daily basis. Nowadays on an hourly basis, we get an update. Business experts and CEOs find it difficult to meet up with technological trends. This is why Conversa...
Preparing for Our Robot Masters: Exploring Weak and Strong AI | by Trust Onyekwere | Apr, 2021
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Preparing for Our Robot Masters: Exploring Weak and Strong AI | by Trust Onyekwere | Apr, 2021

The noise around Artificial intelligence (AI) causes a little bit of confusion, especially since so many companies, AI projects, and capabilities have exploded on the scene. Where do we start making sense of it all? Let’s start with a definition.AI is a sub-field of computer science aimed at the development of computers capable of doing things that are normally done by people — in particular, things associated with people acting intelligently.Computers and machines can tell the difference between a chair and a table, a cat and a dog and so can humans. This is made possible by AI.In this part of the series — Preparing for Our Robot Masters, we will explore the two types of AI and what you should know about them.For some AI researchers, developers and engineers, the goal is to build systems ...
Conversational AI Vs Chatbots | Nuacem
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Conversational AI Vs Chatbots | Nuacem

Conversational AI vs ChatbotIf I am not wrong, most of you will be very happy and excited after seeing this title.Yes, today, we are going to discuss Chatbots Vs. Conversational AI.The reason for the excitement is that most individuals and enterprises are confusing between these two buzz words.Every human being is born with knowledge, but only limited ones will use that knowledge intelligently at the right places & situations.I hope the above statement will give you a comprehensible & primary difference between a Chatbot (Knowledge) and a Conversational AI (Intelligence).To stay pertinent & prolific in today’s digital world, every enterprise must adopt the latest technologies to make their way into the computer world.It means enterprises need to deploy solutions (Conversational...