Tuesday, August 11Digital Marketing Journals

email split test

Stop Guessing and Start Testing: Improve Your Emails with A/B Split Testing
18May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Learn, Online Marketing

Stop Guessing and Start Testing: Improve Your Emails with A/B Split Testing

By Kaleigh Moore May 16, 2023 In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2022, over 333 billion emails were sent and that figure is expected to rise to a staggering 376 billion by 2025.These days it’s not enough to assume you know what type of email your audience will want to open — let alone read through it entirely. Creating great emails requires a lot of hard work, researching, and strategizing. The best emails are crafted not only with goals in mind, but also with the target audience at the forefront. So how can you be sure which email will be more successful than others? You’re not the first person to ask that question. What if there was a way to be sure that o...
Read More
Split Test Subject Lines to Maximize Open Rates
27Apr By Kelly ForstNo Comments
A/B split test, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing, subject line split test

Split Test Subject Lines to Maximize Open Rates

By Kelly Forst April 20, 2021 Morning Brew reached 1,000,000 opens with this split testing strategy. Plus, learn how you can do it in AWeber. Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open rates.  Take Morning Brew, for example. Morning Brew is a popular newsletter with more than 2.5 million subscribers. Their daily newsletter includes business and tech news of the day written for a business-minded millennial audience.  In August 2020, Morning Brew hit a major milestone — 1,000,000 opens of its...
Read More
Email Split Tests You Can Set Up in 1 Minute
7Feb By Kelly ForstNo Comments
A/B split test, A/B test, A/B testing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails. This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action. There are simple email content split tests that can have a big impact, like these 9 easy split tests below. Email ...
Read More