split testing - Digital Marketing Journals Hong Kong

Split Test Subject Lines to Maximize Open Rates

27Apr

By Kelly ForstNo Comments

A/B split test, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing, subject line split test

Split Test Subject Lines to Maximize Open Rates

By Kelly Forst April 20, 2021 Morning Brew reached 1,000,000 opens with this split testing strategy. Plus, learn how you can do it in AWeber. Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open rates. Take Morning Brew, for example. Morning Brew is a popular newsletter with more than 2.5 million subscribers. Their daily newsletter includes business and tech news of the day written for a business-minded millennial audience. In August 2020, Morning Brew hit a major milestone — 1,000,000 opens of its...

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails. This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action. There are simple email content split tests that can have a big impact, like these 9 easy split tests below. Email ...

How Small Businesses Should Use Email Design Systems

By Kelly Forst November 2, 2020 Email design expert Matthew Smith shares how to create design systems that let you create beautiful, memorable emails quickly and profitably. “Email design systems.” Sounds pretty complicated, right? Not the way Matthew Smith describes it. As Founder of Really Good Emails and design agency Fathom & Draft, Matthew Smith — otherwise known as “whale” on social media — breaks down email design in a way anyone can understand and implement. In this episode of The FWD: Thinking Show, Matthew shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time. Episode summary Matthew Smith beli...