Friday, May 1Digital Marketing Journals

small-business

Conversational AI: An opportunity for Small Businesses | by Swifter AI | Nov, 2022
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Conversational AI: An opportunity for Small Businesses | by Swifter AI | Nov, 2022

From voice-enabled interfaces to AI-powered virtual assistants or chatbots, Conversational AI is changing the way we live, work and communicate. It is changing the way businesses support their customers, whether helping them with their queries or purchase decisions. Adding a Conversational AI to your business changes the whole business model.As per Gartner report, by 2021, 15% of all customer service interactions will be totally taken care of by AI, an increase of 400% from 2017. Yet, customer support is just a small part of the business success story.Better customer service is directly proportional to business success. When businesses slide their service standards even to a minute level, they face negative consequences with serious repercussions on the overall business. Tragically, small ...
On CRM: Chatbots Are Becoming A $10 Billion Market | by Gene Marks | Dec, 2021
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On CRM: Chatbots Are Becoming A $10 Billion Market | by Gene Marks | Dec, 2021

(This article originally appeared in Forbes)My dog died a few years ago. She was only about 7 years old and had a lot of health problems. I miss her. But one thing I don’t miss: my pharmacy bill.That’s because Lavender (my wife chose the name, not me) was on no less than seven medications. And a day rarely went by without me a text message from my pharmacist at the CVS near me. It almost always went something like this:CVS: Hello Lavender, you have a prescription due for a refill. Would you like to refill it? Me (impersonating Lavender because she’s a dog): Yes. CVS: Thank you. (5 minutes later) CVS: Lavender, your prescription does not have any more refills. Would you like us to contact your primary doctor? CVS: Thank you. (2 hours later) CVS: Lavender, your prescription has been renewed ...