Sunday, August 30Digital Marketing Journals

email design

2023 free fall GIF guide
26Aug By Sean TinneyNo Comments
Digital Marketing, digital mkt, email design, email outreach, gifs, Internet marketing, Learn, Online Marketing

2023 free fall GIF guide

By Sean Tinney August 15, 2023 GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that’ll eat up a lot of your time). Or you can hire a designer to m...
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The best Labor Day email examples to inspire your next great campaign
13Aug By Sean TinneyNo Comments
content ideas, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

The best Labor Day email examples to inspire your next great campaign

By Sean Tinney August 10, 2023 Labor Day is just around the corner.  Even though people won’t be in the office, they’ll still be in their inbox: People check their email on holidays just as frequently as any other Monday. So what better way to increase your sales than with a Labor Day email. To help you get those creative juices flowing we’ve compiled some of our favorite Labor Day email and subject line examples to give inspiration for creating your own campaigns this holiday. Let’s dive in and make this Labor Day weekend one to remember! Brit & Co. Why it works: This Labor Day email is balanced and organized. The animation is eye-catching, content centered and straight to the point. This email has all the right elements to get readers to click. (Lik...
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How to embed a YouTube video in an email (step-by-step guide)
25Oct By Kelsey JohnsonNo Comments
automation, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to embed a YouTube video in an email (step-by-step guide)

By Kelsey Johnson October 21, 2022 Learn to embed a YouTube video in Gmail, Outlook, marketing emails, and via automation. It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?” The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email. I’ll also explain how to embed YouTube videos in emails that you’re sending to multiple people (like in an email newsletter, or in a marketing email), and how to automatically send your latest YouTube video to people immediately after that video is published.  Let’s get started. Want to jump ahead? ...
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How to create interactive product images with AMP for Email
11Oct By Dave StysNo Comments
amp for email, Digital Marketing, digital mkt, email design, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to create interactive product images with AMP for Email

By Dave Stys October 4, 2022 Up your email coding skills with this step-by-step AMP for Email tutorial. Create your own email that lets readers change the colors of a product image. In this this tutorial you will learn how to create an interactive e-commerce email message. We’ll display a product with several color options. The reader will be able to press each color and dynamically update the product image. Here’s what it looks like (see the full code example): As seen in Yahoo Mail inboxWhile it’s a relatively simple example, you will become familiar with a few important AMP for Email components such as:amp-img an AMP replacement for the html5 img tag.amp-selector a control for selecting one or more optionsamp-bind responds to user actions such as hovers, clicks, form subm...
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Why You Need an Email Style Guide to Reinforce Your Branding
26Sep By Yauhen ZarembaNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why You Need an Email Style Guide to Reinforce Your Branding

By Yauhen Zaremba September 26, 2022 Creating an email style guide is the best way to reinforce your branding. Discover how to ace your email style guide. Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Let’s get started!What is an email style guide and why is it important? An email style guide is a set of guidelines that define the content and appearance of a company’s brand emails. Email guidelines outline specific standards for the messaging, tone of voice, and visual appearance of each email.  Creating a clear email style guide is...
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2022 free fall GIF guide
7Sep By Pam NeelyNo Comments
Digital Marketing, digital mkt, email design, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

2022 free fall GIF guide

By Pam Neely September 6, 2022 Increase your email’s clicks by spicing it up with these fun seasonal GIFS for the Fall season, Halloween, Thanksgiving, and more. GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GI...
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Best fonts for emails: How to make your emails look great and easy to read
15Jun By Dmitry KudrenkoNo Comments
Digital Marketing, digital mkt, email design, email outreach, Internet marketing, Learn, Online Marketing

Best fonts for emails: How to make your emails look great and easy to read

By Dmitry Kudrenko June 14, 2022 So you want to make your emails look great, but you’re not a designer? No worries! Here’s how to pick the right font. Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention?  We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand. Plus, we’ll give you an expert’s list of email-friendly fonts. Read on to learn the basic principles of typography for your emails. Why fonts matter People usually spend about 10 seconds looking through brand emails. Besides a catchy subject line and attentio...
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When and How To Use Plain Text Emails
8May By Pam NeelyNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. This article will cover: What is a plain text email? A plain text email is what it sounds like: It’s an email message that only includes text. There are no images or graphics and no formatting. All the links are written out. Here’s an example of a plain text email: And here’s the HTM...
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Create Your Own Email Template to Use Over and Over Again
14Sep By Jeni McGuiganNo Comments
Digital Marketing, digital mkt, email design, email outreach, email templates, Internet marketing, Learn, Online Marketing

Create Your Own Email Template to Use Over and Over Again

By Jeni McGuigan September 13, 2021 With the right tools — and a dash of creativity — you can create an email template that makes sending email quick and easy. Sometimes, simply getting started is the hardest part. Especially when you don’t feel like you have the skills or creativity needed to design a beautiful email — it’s often pushed off to the last minute or you end up sending out text based emails.  Email templates can help you get started quickly and easily — while creating a brand consistency across your marketing that your readers identify instantly.  Why should you use an email template? There are a number of reasons to use an email template, but here are the top concerns that email templates help you address.  Consistency Email templates provide...
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Improve Your Click-Through Rate: 14 Powerful Tactics
23Feb By Kelly ForstNo Comments
call to action, click through rate, clicks, CTR, Digital Marketing, digital mkt, email, email click, email content, email design, email list, Email Marketing, email outreach, Internet marketing, monetize email, Online Marketing

Improve Your Click-Through Rate: 14 Powerful Tactics

By Kelly Forst February 22, 2021 Get your readers to take action. Here’s how to make subscribers want to “click” every single time. People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among industries, business size, audiences, and more.  To better understand small business email marketing benchmarks, we conducted research asking survey respondents to self-report their click-through rates. Here’s what we found.  While it’s nice...
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Build Custom Email Templates with AWeber’s Smart Designer!
28Dec By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email newsletters, email outreach, email templates, Internet marketing, New Features, Online Marketing

Build Custom Email Templates with AWeber’s Smart Designer!

By Kristin MacLaughlin December 28, 2020 The AWeber Smart Designer is a game-changing email marketing feature that allows content creators and small business owners to automate email template design — create your own branded email template in seconds. If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try. AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!   In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email tem...
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