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How Small Businesses Should Use Email Design Systems
By Kelly Forst November 2, 2020
Email design expert Matthew Smith shares how to create design systems that let you create beautiful, memorable emails quickly and profitably.
“Email design systems.” Sounds pretty complicated, right?
Not the way Matthew Smith describes it.
As Founder of Really Good Emails and design agency Fathom & Draft, Matthew Smith — otherwise known as “whale” on social media — breaks down email design in a way anyone can understand and implement.
In this episode of The FWD: Thinking Show, Matthew shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time.
Episode summary
Matthew Smith beli...